BoostRoas

Please describe your company and your position there.

As a half a century old American brand, Oleg Cassini is the top bridal and evening wear brand in the US, boasting collections being sold in over 400 stores across the world. Featuring all kinds of wedding products at one location, Oleg Cassini is the place to find all kinds of evening wear, engagement gowns, bridesmaid dresses, shoes, bags, accessories, underwear, souvenirs, and children's wear for weddings and special nights—anything you can ask for, with incredible advantages, for all ages and I'm working as e-commerce and digital marketing specialist.

For what projects/services did your company hire BoostRoas , and what were your goals?

PPC, SEO, and Analytics

How did you select this vendor and what were the deciding factors?

Our previous agency recommended BoostRoas to us for a particular project. Even though we didn’t have a chance to work with them at that time, we wanted to get in touch again.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Oleg Cassini is a fashion brand that provides services in two separate categories, bridal gowns and evening dresses. The categories of wedding dresses and evening dresses differ in terms of their targets. If there is an appointment form target similar to a lead brand in the wedding dress category; In the evening dress category, it progresses in the form of eComm and has sales targets.

As Boostroas, we created two separate strategies for Oleg Cassini by using his Google Ads account in line with his goals; including lead and eComm. We made monthly, quarterly, and 6-month plans for both targets. We have also directed projects to support third-party collaborations. When we analyzed our first-quarter results, we achieved our monthly targets every month and managed to grow the brand compared to the previous periods.

For PPC, In order to grow the business, and increase transactions and wedding dress appointments to stores, they set the Google campaign structure according to our needs. Experienced various kinds of campaign types and strategies to understand which one works better for us. While determining the competitors, trends, and opportunities for the brand they created a business strategy to continue with.

For Analytics, they set up add-to-cart conversion, added a lowercase website search term filter and they checked the transaction and Google Ads to see if the measurement is proper.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 4 people from BoostRoas. Two of them were from the PPC team. Esra is the PPC team lead and Ceyda is the PPC executive. For SEO, we worked with Adem who is the SEO team lead. Lastly, we worked with Sümeyye who is the senior Analytics executive for Analytics projects.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we started working with BoostRoas, we had an increase in our main goals which are wedding dress appointments to local stores and transactions. There have been a 25.64% increase in transactions and a 100.66% increase in revenue while the appointments increased 27.04% compared to the first 4 months of last year.

How effective was the workflow between your team and theirs?

They use Asana for project management and Slack for communication. Every Monday is the planning day for Oleg Cassini. They prioritize weekly projects and share reports on last week's performance and weekly projects. In addition, meetings are held with the participation of Oleg Cassini and the Boostroas growth team, which are regularly repeated every two weeks.

What did you find most impressive or unique about this company?

The BoostRoas team was fully dedicated to the project. They followed up with the tasks and never ignored a thing. They were willing to help us every time. When we asked a knotty question, they did all the necessary research and enlightened us based on the outputs. They worked more like a part of our team rather than a business partner and that was exactly what we were looking for.

Are there any areas for improvement or something they could have done differently?

No. Everything went on as imagined.

Please describe your company and your position there.

Established in the years when e-commerce platforms were just beginning to become widespread, ecanta is a formation that started sales in 2002, developed over the years, and now easily delivers the products of the world's largest brands to the users in Turkey. It is an advantageous and comfortable platform for online bag shopping, with the bond and trust it has established with brands that have a voice in the national and international fashion world. I am the co-founder of ecanta.

For what projects/services did your company hire BoostRoas ?

PPC and Analytics

How did you select this vendor?

A friend of mine suggested BoostRoas to us.

Describe the scope of their work in detail.

Monthly advertising plans were organized to support the growth of the brand. The Google Ads campaigns were optimized and an account strategy based on brands was implemented. Facebook Ads were planned, implemented, and reported regularly. Advertising strategies were planned, implemented, and reported on the special days. Third-party tool partnerships were organized. Analysis and dashboard reporting.

What was the team composition?

We worked with Burcu and Esra from the PPC team and Sümeyye and Neslihan from the Analytics team.

Can you share any outcomes from the project that demonstrate progress or success?

The results of 4 months of regular and agile work brought us a success story. Advertising costs decreased by 16%, with an increase of 123% in revenue. The conversion rate increased by 24%, and the Google Ads ROAS value increased by 194%. It is essential to mention the benefits of new user campaigns that support brand awareness and increase the number of users on the remarketing list. While the total number of users increased by 67%, 69% of these users were new users.

How effective was the workflow between your team and theirs?

We used Asana for project management and Slack for instant communication. We planned the week’s sprint through weekly meetings and we held monthly evaluation meetings based on reports.

What did you find most impressive about this company?

They were able to create excellent strategies based on the projects. They have worked with huge companies. Thus, we trusted their expertise and knowledge.

Is there any area for improvement or anything that could have been done differently?

They could have spared more time for us. We kinda felt like we were lost.

Please describe your company and your position there.

As the Scoutium team, it is our biggest motivation to be the best supporter of amateur football clubs, and youth academies and to showcase all players in the dark.

Today, we support countless clubs from the UK and Turkey, all football players and football fans are included in this platform through our own developed algorithms and platform. Our goal is to spread around the world from Turkey with our broad global vision and to give direction to all sports, not just football.

I am the marketing manager of Scoutium.

For what projects/services did your company hire BoostRoas , and what were your goals?

For what projects/services did your company hire BoostRoas? PPC, SEO & Analytics What were your goals? Establishment of advertising structure, visibility, and conversion in Poland and Turkey.

How did you select BoostRoas and what were the deciding factors?

A friend of ours recommended BoostRoas to us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Establishing global campaigns from scratch, gaining visibility in designated locations, competing with other players, and gaining market share were the main targets. We built the campaigns from scratch. We have managed operations in 2 different countries.

We continued by dividing each campaign according to its target location. Our ads began to compete with our competitors. We started gaining conversions.

How many resources from the BoostRoas team worked with you, and what were their positions?

I’ve been working with Emre who is the senior PPC account executive, Adem who is the SEO team lead, and Erdem who is the Analytics technical lead.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we set up the campaigns from scratch, we did not have data to compare with before. We increased our sessions by 400% from the previous year.

How effective was the workflow between your team and theirs?

They use Asana for project management. Their working style is agile and practical. They get in touch with us all the time via Slack. We have regular calls with both SEO and PPC teams. The whole process is carried out online.

What did you find most impressive or unique about this company?

The team is attentive and caring. They responded and gave feedback quickly. We worked with an expert and qualified team.

Are there any areas for improvement or something they could have done differently?

They could have been more proactive and dedicated on the account.

Please describe your company and your position there.

Paraşüt is a cloud-based pre-accounting program established in 2013 to support small and medium-sized enterprises, which have an important place in the Turkish economy, to manage their financial operations more efficiently. I am the content writer of Paraşüt.

For what projects/services did your company hire BoostRoas , and what were your goals?

SEO. We were appointed in June 2019 to invest most of our effort in deep keyword research and content optimization to create uplift strategies on organic the ROI of SEO.

How did you select BoostRoas and what were the deciding factors?

A friend of ours knew BoostRoas and he recommended it to us and we wanted to come together and after coming together we thought it was a good fit for us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

When we started to analyze the whole blog posts, realized that there were a lot of blog posts that needed to eliminate and focus on the B2B audience's expected information. Therewithal, we moved to optimize remained blog posts and find the principal keyword for all of them.

To be sure if they really were keywords on which we should focus, we researched them and looked at the results if they were relevant to us. Our in-depth research of the competition and audience showed us a map from the helicopter that made us more know-how about the industry. So we understood which piece of content achieved the most traffic and gained more backlinks.

Some of the blog posts needed to be optimized because they had low organic traffic, but at the same time, there was a big potential. But some of them which we didn’t have on the blog, we had to discover and create new briefings. We optimized most of the things; content fluency, titles, principal keywords, internal linking to other blog posts/relevant landing pages, subtitles, required metadata, and added pillar page structure to the long blog posts.

How many people from the BoostRoas team worked with you, and what were their positions?

We worked with Büşra who is the SEO Manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Through these optimizations, we have seen a 76% increase in all organic traffic. To be more specific, a 32% increase in YoY organic traffic, a 115% increase in YoY organic sign up, a 200% increase in page speed, and a 10x increase in Non-Brand keywords. We published a case study after this project and Parasut.com has been nominated for the ‘Best Use of Search (SEO, B2B)’ category at the European Search Awards 2020.

Describe their project management style, including communication tools and timeliness.

They use Asana, Slack, and Meet. They hold weekly meetings and send the weekly planning and to-do list on Monday. In case of emergency, we get in touch via Slack.

What did you find most impressive or unique about this company?

They work in detail and guide us in a way that we could understand. They explain everything. Reporting is excellent when compared to other agencies. They plan our growth for longer periods and work day by day for it. They have regular meetings with us so we can follow up with the projects and progress.

Are there any areas for improvement or something they could have done differently?

We could have had faster replies from them.

Please describe your company and your position there.

The Purest Solutions offers solution-oriented solutions developed in line with consumer habits and needs. All of our formulations are based on scientific explanations, tests & analyses, and clinical studies. I am Sinem Nalbant and I am the marketing content and social media specialist for The Purest Solutions.

For what projects/services did your company hire BoostRoas, and what were your goals?

PPC, SEO, and Analytics. Increasing website traffic, visibility, and sales through the website.

How did you select this vendor and what were the deciding factors?

Our friend works at BoostRoas and we’ve heard of it thanks to her. After seeing their local and global achievements, we wanted to collaborate.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

When we started working with Boostroas, we were in the process of migrating our site. During the transition period, the SEO Team made regular technical checks.

After the migration period, it was primarily designed to determine the 404 pages on our site for scanning budget optimization. These pages have been redirected to current pages. Then the canonical tag problem was solved. At the same time, They made metadata optimization, and also they developed a content strategy.

On the PPC side, it was primarily to restore the integration of our Facebook page and Instagram accounts, which we had difficulty solving due to our previously closed Facebook advertising account. In this way, the obstacles to advertising on Facebook have been removed.

In addition, on the Google side, we achieved a 434.09% increase in our traffic by using Youtube, GDN, and Search channels during the Website Launch period, instead of the campaign model in which we proceeded only with the search campaign.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Nefise who is the SEO executive, Kübra who is the Analytics executive, and Pınar who is the PPC executive.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to Boostroas, which we have been working with for the last 5 months

• Our Organic Clicks rate for the last 5 months is 43,300 and 33,000 for the previous 3 months. In other words, our organic clicks have increased despite the site migration. Accordingly, our organic clicks increased by 31.21%.
• Our Total Impression rate for the last 5 months is 366,000. In the previous 5 months, this rate was 239,000 Accordingly, our total impression rate increased by 53.13 %.
• With the campaign we made to announce our new website after the transition to a new website, we achieved 44K sessions by increasing our traffic by 434.09% in a 1-week period compared to the previous period, and our revenue increased by 3648%.

How effective was the workflow between your team and theirs?

They use Asana for project management and Slack for instant communication. They send a weekly to-do list on Monday and we have regular meetings.

What did you find most impressive or unique about this company?

We had sincere and pleasant cooperation. It was not like a corporate agency, but we maintained very good communication without breaking that line.

Are there any areas for improvement or something they could have done differently?

We could have had more workshops in the onboarding process. Our integration and adjustment could have been faster and easier.

Please describe your company and your position there.

As Edenred Turkey, the creator of the lunch service system with prepaid coupons in the world, and the pioneer and leader in Turkey, we have been increasing our contribution to both employers, employees, and the country's economy for 28 years. We provide services to employers with 3 different services.

We provide services for lunch expenses with Ticket Restaurant meal card, for fuel bills with Ticket Car, and for incentive and reward expenses with Ticket Compliments gift certificates and cards.

For what projects/services did your company hire BoostRoas , and what were your goals?

Considering that we could not achieve the result we wanted in organic search results, we wanted to increase our traffic and performance here. Hence SEO. To be at the top of the rankings in the relevant keywords, especially for the meal card, and to rise to the forefront of the competition with our competitors in the organic channel.

How did you select BoostRoas and what were the deciding factors?

A friend of mine knew the founder of BooostRoas and we had a meeting and decided to work together.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We've optimized our landing pages to rank especially high in the "meal card" search query. We aimed to stand out in search queries specific to B2B by producing much content specific to "meal card". We have optimized our website speed by making technical improvements on our website.

How many people from the BoostRoas team worked with you, and what were their positions?

We worked with Büşra and Adem from SEO team.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

While we were on the second page in the keyword "meal card", we moved up to the second place. When we were on page two for the keyword “meal card application”, we moved up to number one.

Describe their project management style, including communication tools and timeliness.

We used Asana as the project management system. We continued our internal communications over Slack. We held our meetings with Teams.

What did you find most impressive or unique about this company?

They embrace the business and project as if their own brand. They dedicate themselves to work to improve the brand. Their working style is project-oriented which is great for following the progress. We can move on to the next project after finishing one and evaluating the results.

Are there any areas for improvement or something they could have done differently?

No.

Please describe your company and your position there.

IDDEF is an Islamic and humanitarian support institution located in Istanbul, founded to spread education around the world, at the same time is in charge of carrying out humanitarian aid projects. I am Bilal Turan and I work in the department of media and public relations.

For what projects/services did your company hire BoostRoas , and what were your goals?

SEO, PPC We have worked to increase the sales of the sacrifices during the Eid-al-Adha season. We reach people in need by collecting donations.

How did you selBoosRoas and what were the deciding factors?

BoostRoas was recommended to us by a business contact.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We worked to increase donations of sacrifices with social media, search, and GDN campaigns. Target audiences were determined, and advertisements were set up. We segmented the audiences and launched ads to qualified audiences. A funnel strategy was set up on social media. Video engagement campaigns were launched, and a conversion campaign was organized after getting engagement.

How many resources from the BoostRoas team worked with you, and what were their positions?

We worked with Tugay ( Senior PPC Account Executive) and Adem (SEO team lead)

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Revenue increased by 52%. CR increased by 116% and sessions increased by 6%.

How effective was the workflow between your team and theirs?

They use Asana for project management. They use all the online tools that can be useful for communication and a better customer experience.

What did you find most impressive or unique about this company?

They take care of customers one by one and are great planners. They send on-tracks regularly to follow up with the projects so you are assured that the team puts on something new each week. Their reports are very detailed, to the point, and miscellaneous.

Are there any areas for improvement or something they could have done differently?

They could have come along with the samples by analyzing the competitors and they could have suggested creative works to implement.

Please describe your company and your position there.

As Paynet, we set out with the goal of easily performing transactions that have not yet been made or that are thought to be impossible in Turkey. In the early 2000s, when businesses were in a difficult financial situation, the idea of ​​using credit cards for B2B transactions seemed impossible to many. But we succeeded. We supported our growing structure in the B2B channel with B2B digital financial payment solutions such as Virtual POS. I am the marketing executive of Paynet.

For what projects/services did your company hire BoostRoas , and what were your goals?

PPC, SEO, and Analytics.

How did you select this vendor and what were the deciding factors?

Our marketing manager back then knew the founder of BoostRoas and then we started working.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We’ve run our Google Ad campaigns for the B2B leads, also we’ve supported those leads through social media channels such as Meta and LinkedIn, in the meantime, we’ve made optimizations for the campaigns we are currently running, such as CTR, CR, and CPC. Within the scope of SEO, both technical improvements were made on our website and a content strategy was developed. With technical improvements, our site has been made better in terms of user experience. In addition, this has affected our organic performance as it causes search engines to better understand and crawl our site. In addition, thanks to the content strategy, our blog content has been enriched, which has affected our keyword visibility. They use Asana for project management, Slack for instant communication, and Meet for online meetings.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with Bora who is a PPC executive, Nefise who is an SEO executive, and Kübra who is a senior Analytics executive.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Through this project, we’ve decreased our Avg. CPC increased our qualified lead and click & sessions, we have also decreased our bounce rate. Thanks to SEO studies;

• As of March 2022, the number of top 100 organic keywords that we are visible on Google has been 1418. In March 2021, this number was 951.
• As of March 2022, our last 6-month impression rate is 1,160,000. Our impression rate in the previous 6 months was 412,000.
• As of March 2022, our organic traffic rate for the last 6 months is 45,400. When we compare it with the previous 6 months, the organic traffic in the previous 6 months was 35,200.

How effective was the workflow between your team and theirs?

The workflow was beyond effective.

What did you find most impressive or unique about this company?

before. We can handle all the work through Slack and Asana. They know their responsibilities and work accordingly. They are dedicated to the project and see Paynet like their own brand. Even though they spare a certain amount of time for our project, they spend this time very efficiently.

The team always nourishes us with feedback and suggestions. Each team member is an expert in his field and I believe this is crucial. The communication is perfect. Not just with us but also with our other partners. Hitch isn’t the case. They follow up even with our tasks and push us to do them. They quickly respond to us in case of an emergency.

When we request something, they immediately assign a task to themselves on Asana and stick to the deadline. Their reporting method is fantastic. Most importantly, I follow them on social media and they create so much useful content. Besides giving services to the brands, they also educate them and their own employees. They are one of a kind.

Are there any areas for improvement or something they could have done differently?

No.

Please describe your company and your position there.

Yenasoft, which has Europe's Highest Customer Satisfaction Award and the World's Highest Performance Award, has been established to produce complete solutions and services based on advanced technologies in 1996.

Yenasoft Yazılım is the Turkey Distributor of Solidworks CAD and EspritCAM, as well as Sindoh printer, and Yenasoft products SMC. , BOM, and BOX's sales, after-sales technical support, training, maintenance, and consultancy services. Yenasoft, together with its expert engineer staff of 50 people, is on the road to solution partnership successfully. I work here as

For what projects/services did your company hire BoostRoas , and what were your goals?

Have a growth team (SEO, PPC, and Analytics). Increasing digital visibility and the number of leads to be collected.

How did you select this vendor and what were the deciding factors?

One of my colleagues was friends with the founder and he introduced him to us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We talk about performance and the progress of the projects to reach our goals at the bi-weekly meetings. As a result, projects are determined through Asana and we carry out the projects by cooperating with the BoostRoas team. We can also closely monitor campaign performances in weekly on tracks.

How many resources from the vendor's team worked with you, and what were their positions?

I’ve been working with Pınar who is the PPC account executive, Büşra who is the SEO Manager and Sümeyye who is the Analytics Executive.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As a result of restructuring our Google campaign structure and using our budget more effectively, we increased our Leads by 140% in our Google Campaigns.

How effective was the workflow between your team and theirs?

They use Asana and Slack for communication. We can follow up with the projects through Asana. We have online meetings on Zoom.

What did you find most impressive or unique about this company?

BoostRoas’ strength is communication. It is hard to find a partner who has smooth and transparent communication with you and BoostRoas is always there to support me and solve my problems.

Are there any areas for improvement or something they could have done differently?

It could have been better if they assigned the tasks all in one instead of sending them one by one. Few tasks may take longer than expected. In this case, we would have a chance to pick the least time-consuming task and then move on to the others.

Please describe your company and your position there.

The Viesmann Group is one of the leading manufacturers of air conditioning, heating, and industrial and cooling systems. I work here as the digital marketing executive.

For what projects/services did your company hire BoostRoas , and what were your goals?

PPC and analytics

How did you select this vendor and what were the deciding factors?

The founder of BoostRoas has been my friend for a long time. When he first launched the company, I wanted to work with him because I know and admire his working style.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

When they deliver the first brief, all platforms that can be used in the campaign and the personas of the campaign are revealed. What should our target audience be, how should we call them out? Which platforms do we get better performance from, etc.? After the questions, they create a strategy.

After determining our target KPIs, we complete the campaign preparations. We are constantly working in contact with weekly performance reports. At the end of the campaign, he prepares the performance report that summarizes the whole process. We identify our strengths and weaknesses.

How many people from the vendor's team worked with you, and what were their positions?

I’ve been working with one person who is the senior PPC account executive and one person who is the Analytics Executive.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Projects are data driven. Since the data drive is executed, we can follow all processes with transparency. When I have a question or wonder where a lead has come from, I can follow it from the reports provided. When I'm setting up the next campaign, I feel comfortable in planning because it corresponds to the data I have. I can track all metrics from how many people I reach in the reports sent from cpc costs, to the number of leads and from source/medium breakdown to cpl costs.

Describe their project management style, including communication tools and timeliness.

They use Asana for project management. They get in touch with me all the time via email. They organize catch up calls when necessary. The whole process is carried out online.

What did you find most impressive or unique about this company?

Their working style fits Europe. They work online and benefit from all the online tools. I believe it is great to handle everything without physically gathering. When we need anything, they take action immediately. They go after problems so you are assured that nothing is left hanging. They are also open to feedback and criticism. They do not defend themselves. They do research objectively and decide accordingly.

Everyone in the team is quite experienced and expert in their fields. Once I had a problem with Ads and Google was not that helpful and the team instantly arranged a call with me. They listened to the problem, explained the details, and solved the problem right after.

Are there any areas for improvement or something they could have done differently?

As far as I am concerned, all problems cannot be solved via email. Sometimes I want to get a call from the team. Email may not be enough in some cases. Communication can be improved.