Bonfire Marketing

Before starting any B2B marketing campaigns, you need to do some foundational work. In almost all cases, that involves developing an ideal customer profile (ICP) that pinpoints what types of companies you’re targeting. Without that knowledge, it’s all too easy to waste time and money going after customers who won’t yield the highest lifetime value (LTV) for your business.

Discover what you need to know to make the case for creating an ICP at your company, as well as how to develop one in our blog post: https://thinkbonfire.com/blog/ideal-customer-profile-framework/

An ideal customer profile (ICP) is an important starting place for your account-based marketing because it describes the characteristics of your best customers. But once you have an ICP, what should you do with it? You need to apply the data you’ve compiled in your research to the real world and develop a target account list (TAL).

Learn more about how to turn your ICP into a list of target accounts in our blog post: https://thinkbonfire.com/blog/ideal-customer-profile-target-account-list/

The leader in predictive hiring needed to activate prospects for its software solution. Using a one-question quiz and an email series, they engaged key contacts and garnered a 36.8% quiz completion rate.

https://thinkbonfire.com/work/koru/

Aligning Marketing and Sales is a popular topic, but few organizations actually achieve alignment. Account-based marketing (ABM) can help your teams collaborate by focusing on the accounts most likely to convert and offer a high lifetime value. This integrated effort can result in more closed deals and higher ROI.

Learn more about getting started with account-based marketing in our e-book: https://thinkbonfire.com/tools/abm-ebook/

Creating content for account-based marketing (ABM) is a complex process that requires you really get to know your audience first. But once you do, you can move forward knowing you’re creating the right assets for the right people on the right channels at the right time. By combining strategic content with aligned marketing and sales efforts, you can truly connect with people at your target accounts and move them toward a purchase.

Read our blog post, “How to Personalize Content for ABM Campaigns” to learn why personalization + relevancy = more effective content: http://bit.ly/2J1zd4R

The leader in collaborative work management (CWM) software needed to launch two new solutions for their enterprise audience. Using hyper-targeted, story-driven animations, they saw an 84% increase in referral traffic via paid social.

https://thinkbonfire.com/work/smartsheet/

To spend your marketing and sales dollars wisely, you need to prioritize your target account list (TAL). By dividing your list into three categories—A, B, and C—you can decide which accounts are worth the most attention. Then you can create content and use tactics to reach these accounts with the right level of personalization.

Get started with account-based marketing in our e-book: https://thinkbonfire.com/tools/abm-ebook/

Before you can reach out to companies on your target account list, you need to map out B2B personas and buyers’ journeys. B2B sales are complex, and these tools help you pinpoint who you’re speaking to and their level of awareness of solutions like yours. Once you’ve done this essential legwork for account-based marketing (ABM), you can confidently make plans for connecting with your target accounts.

Learn more about understanding your customers and mapping the buyer’s journey in our blog post: https://thinkbonfire.com/blog/mapping-b2b-buyers-journey/