Bonanza Growth

BACKGROUND

Introduce your business and what you do there.

I’m the senior project manager at a B2B sales enablement platform. We’re a startup based in Berlin.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bonanza Design?

We were trying to do some market research, design new functionalities for our current platform, and create a new design for the system.

SOLUTION

What was the scope of their involvement?

Bonanza Design handled our UX/UI design and did user interviews with our current client base. They looked into our competition and designed a few new features for our platform. They also developed a huge design system.

The team used Figma and conducted user tests via Zoom.

What is the team composition?

We worked with three people from Bonanza Design: the CEO, a designer, and a UX researcher. Whenever someone wasn’t available, somebody was always ready to jump in.

How did you come to work with Bonanza Design?

One of our founders personally recommended them.

How much have you invested with them?

We spent between $50,000–$100,000.

What is the status of this engagement?

The partnership began in July 2022 and ended in January 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our platform is still under development, so the new features haven’t been released to our clients. We showed the designs to internal and external stakeholders, and it was compelling. Everyone was thrilled with the new designs; they looked fantastic. In general, we received very positive feedback.

How did Bonanza Design perform from a project management standpoint?

Project management was excellent. They were reliable and on time. Bonanza Design presented a good roadmap for the upcoming steps; we were always prepared.

Communication was good. We had two weekly calls via Zoom and were integrated through a Slack channel.

Are there any areas they could improve?

No, nothing comes to mind right now.

BACKGROUND

Please describe your company and your position there.

I am Co-Founder & CFO of MERSOR, a gifting-as-a-service platform that makes gifting not only easy and fun, but drives relationships and happiness.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bonanza Design?

We've started MERSOR as gifting marketplace for individuals and recognized a huge potential in the corporate gifting market. However, as our marketplace was optimized for private customer, we've decided to launch a new website for our corporate services.

Therefore, we were looking for a new branding and website structure that's aligned with the existing branding, but optimized for corporate clients.

SOLUTION

How did you select this vendor?

The branding and execution is very important for us. Therefore, we put a lot of effort into finding the right provider. We've searched online and asked our extended network. Relevant decision criteria were:

• References
• Team (Communication/Collaboration)
• Pricing

Describe the project in detail and walk through the stages of the project.

The team firstly started to get a deep understanding of the product, the market and our expectations. They created a selection of branding examples to converge our sense of design. In several rounds they provided different CI proposals until we were fully convinced. Afterwards they started to draft the website pages.

I was honestly impressed by the speed and liability. They proved their deep understanding of the product by writing excellent product texts and providing a consistent site structure. They also presented several versions and options to choose from. After the structure was set they worked on the page details and mobile version.

How many resources from the vendor's team worked with you, and what were their positions?

My main contacts were Behrad (Founder) and Cristina (Design Expert). Cristina was mainly responsible for the elaboration while Behrad was always in the loop and supported with his feedback and profound experiences.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The final implementation will be finalized in the next months. However, the first feedback from investors, team members and agencies was highly positive. We can't wait to go live!

How effective was the workflow between your team and theirs?

The workflow was just great! The communication is very clear, reliable and cooperative. They were open for any feedback during the entire process and always took the time to discuss any ideas and thoughts.

Beside our weekly check-in meeting, we had a shared slack channel to be constantly updated. Also, we had all-time access to the figma files so that we could see the progress and leave comments/feedback anytime.

What did you find most impressive or unique about this company?

Their level of professionalism combined with their strong deliverables and easy communication was definitely outstanding. They have profound experiences and you can feel their passion for design and UX. 

Are there any areas for improvement or something they could have done differently?

No! The team is wonderful! We'll definitely come back in the future for further projects! Keep on doing so 🚀

BACKGROUND

Introduce your business and what you do there.

I’m a group product manager for an insurance startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bonanza Design?

We engaged Bonanza Design for a redesign project.

SOLUTION

What was the scope of their involvement?

We had an existing tool that wasn’t designed very well, so we tasked Bonanza with assessing the tool and sharing their ideas for the redesign. After conducting design research and reviewing similar tools, the team shared suggestions to improve our product’s UI/UX. Then, they combined their findings with our initial user research to create the final design proposal. After that, they entirely redesigned the product using Figma.

What is the team composition?

We primarily worked with the CEO and one designer, but when they went on vacation, we worked with someone else. 

How did you come to work with Bonanza Design? 

We found Bonanza through a referral from our CTO, who used to work with the CEO of Bonanza. 

How much have you invested with them?

We invested €14,000 (approximately $15,000 USD) per month and €84,000 (approximately $89,000 USD) in total. 

What is the status of this engagement?

We worked with Bonanza from May–October 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We haven’t implemented the product yet, so we don’t have any tangible outcomes. However, Bonanza has delivered great design outputs. We’ve received great feedback from our internal team, who has commented on how amazing the product looks and how they can’t wait to start using it. Overall, I think their work will have a significant impact on our business and our future. 

During our engagement, we were working with two other design agencies for different projects. Our head of design compared them and found that Bonanza was the best, so we switched all of our contracts to them.

How did Bonanza Design perform from a project management standpoint?

They were excellent project managers. They were very organized and took full ownership of the redesign work. We had some internal challenges that made it difficult for us to articulate a clear project plan, but they supported us quite a lot. I got the feeling that they weren’t just interested in collecting a paycheck. Instead, they pushed us towards a clearer vision and genuinely cared about delivering high-quality work. 

We communicated via Slack, and we met twice weekly. The designed created agendas for each meeting and shared them in the Slack channel, which was helpful.

What did you find most impressive about them?

I was most impressed by Bonanza’s ability to quickly understand our product and our needs. Our product has a lot of technical insurance terminology, making it complicated and challenging to understand. I tried my best to explain the terminology to the designer, who captured it immediately without needing any hand-holding. 

Are there any areas they could improve?

We faced a challenging transition when our primary designer went on vacation because our new point of contact didn’t quite understand our project. Otherwise, we had no issues working together. 

BACKGROUND

Please describe your company and your position there.

I am the CMO of SimFin Analytics GmbH

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bonanza Design?

We plan a complete relaunch of our companies website this year. We had to refresh the colours of the CI and restructure the page from the scratch because we will launch new products. At all we needed design of 15 different page for desktop and responsive for mobile that should be done with Figma.

SOLUTION

How did you select this vendor?

I searched on sortlist platform for Design agencies. We delivered all specs about the project and asked for quotations.

Describe the project in detail and walk through the stages of the project.

For the reason that we delivered already info about our target group and personas and our market there was no additional research required. The Bonanza team designed some mood boards as starting point for the design. The whole design was presented in Figma, which was an excellent solution to collaborate, comment and share.

Twice a week we had meetings with the team to discuss the results and view the work that was done. We iterated with them the illustrations needed for the website. They came up with great ideas, which they put into action. Step by step one page after the other got finished. In the middle of the process, the CMS development partner jumped in to give their input in order to have a smooth transition from design to web development. The web site will be programmed with NUXT.js and storyblok, a headless CMS.

How many resources from the vendor's team worked with you, and what were their positions?

Bonanza had a team of 3:

• The project manager
• a UIX designer
• a graphic designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are very happy with the work that Bonanza has done. The handover to the development team worked smoothly but the implementation is not yet finished. As a next step our inhouse-devs will take over to implement dynamic data connection for specific pages and the user administration that will be done in a separate back-end app.

How effective was the workflow between your team and theirs?

The workflow with Bonanza was very efficient. Their way to use Figma as the central resource platform for meetings and presentations and as playground for iterations is fantastic.

What did you find most impressive or unique about this company?

Behrad the CEO and project manager of Bonanza is very engaged into the project and kept his promises to never be tired to go one step more until the best solution is found. He also keeps pushing his team to deliver their best work and inspirations.

Are there any areas for improvement or something they could have done differently?

all great!

BACKGROUND

Introduce your business and what you do there?

I’m a strategy consultant for an insurance company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bonanza Design?

We were looking to speed up our product innovation process.

SOLUTION

What was the scope of their involvement?

Bonanza Design guided us through a dummy lean innovation sprint for a new product about cybersecurity for families and children. We had workshops, did design thinking, and created some landing pages with various value propositions. We also tested the landing pages and compared their different value propositions. The team helped us create a manual, which would be used to teach the process across the company, too.

What is the team composition?

We worked with Bonanza Design’s head of strategy and an online marketing specialist.

How did you come to work with Bonanza Design?

They did a workshop on Meetup. I liked their process and decided to work with them.

How much have you invested with them?

We spent $30,000–$35,000.

What is the status of this engagement?

We worked together from September–December 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project was quickly and competently finished with Bonanza Design’s assistance. They brought market-oriented practices to the table, and they offered a good cost-to-quality ratio. We were satisfied with the results of the engagement and would most likely work with them again.

How did Bonanza Design perform from a project management perspective?

They coped well with our custom requirements and mostly stuck to the scheduled timeline. We used MURAL for digital workshops and communicated via Teams.

What did you find most impressive about them?

They helped clients make decisions by sharing all the pros and cons to ensure they'd have an informed decision. They were also excellent at doing lean innovation sprints, and they were also fast at implementing testing strategies.

Are there any areas they could improve?

Administration processes take time, and they could be more understanding on that part.

Do you have any advice for potential customers?

Be extremely transparent, and red flag things early enough to act on them.

BACKGROUND

Please describe your company and your position there.

Veda Naturals is a health & wellness brand with a specialised focus in Ayurveda. We focus on natural plant-based food supplements, oils and Ayurvedic products. I am the managing director and CFO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bonanza Design?

We hired Bonanza for a complete revamp of our web shop especially our Homepage and category pages. We were looking to bring our customer journey and experience to the next level and after numerous recommendations we decided to give Bonanza a shot.

SOLUTION

How did you select this vendor?

This was a word of mouth recommendation within the Berlin community. Which, for us is always more authentic and trust worthy.

Describe the project in detail and walk through the stages of the project.

We first had a workshop for the two companies to begin to create a bit of a synergy around what we were looking to achieve. We started off with a 4 hour workshop to understand the needs and expectations that we were really looking for by the end of the process.

Following the workshop bonanza did a competitor analysis and begun giving us examples of the design layouts and once that was finalized we moved on to bringing the design to life with colors and graphics. Overall this was all done within a week. The bonanza team works extremely fast, but with a high quality of deliverables.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with Behrad the project manager and lead designer as well and Anda the lead graphic designer for our project. She did a fantastic job creating an entirely new layout and flow for us to show case to our customers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project is currently still under construction from the web developers, but the internal feedback from our company is that things are now really at a next level for the brand and companies image.

How effective was the workflow between your team and theirs?

Excellent, we worked entirely on Figma, which is a fantastic platform and was a great experience.

What did you find most impressive or unique about this company?

They were highly skilled and highly qualified individuals who delivered the work we expected. Complete professionals.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of Phiture, a mobile growth company that provides growth services to companies with apps all over the world. We help them grow their user base through marketing methods, tools, and techniques.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bonanza Design?

We were looking for input from a consulting team.

SOLUTION

What was the scope of their involvement?

Bonanza Design did a workshop for our whole company to gather innovative ideas that could help drive the company forward and make the company an exciting place to work. The idea was that it’d be a bottom-up workshop that would tie in the company vision and strategy.

The team worked a lot on the team vision, and they knew about the company vision. The idea was for them to feed into what was important to us to make our company an exciting company to work for. They come up with ideas, sharing their understanding of our mission and how they could contribute. Each team was going to pick top ideas, and we’d filter from those ideas.

What they did was a culture workshop on how we could design the future. We figured out trends from that. Coaches ran the whole workshop, developed an agenda, did icebreakers for team bonding, and got the team to think about the company vision.

It was a motivational and creative workshop where we gathered ideas on how to become a more innovative and exciting workplace. They gathered information from the team. They weren’t consulting us, but they managed the workshop, filtered the information, and did the analysis afterward.

The analysis was of all the input that the team delivered. They presented the main themes, trends, and what people are looking for in us.  

What is the team composition?

There were two people, including a project manager.

How did you come to work with Bonanza Design?

A colleague recommended them.

How much have you invested with them?

We spent $5,300.

What is the status of this engagement?

We worked together from June–July 2021. The engagement was three weeks, including the prep, workshop, and then presenting the analysis of the results after the workshop.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their team helped us get a better understanding. We can’t tie it back to revenue yet, and it’s still early to say. They gathered insights and summarized those. They provided learning for our company as to where we want to go. They were also very helpful on the day of the workshop.

Their team generated a lot of excitement in the team. They did icebreakers with the team, and they did some brainstorming. During the day, it was a really good exercise to get the team together that hasn’t been together for over a year because of COVID-19.

The whole project was done very professionally. They sent us an agenda for the day. They assessed with different teams what they’d also need in terms of materials on the day.

They managed the workshop very independently. The feedback from the team was that it was very insightful, good, and enjoyable. We’re happy with the analysis that was presented to us.

How did Bonanza Design perform from a project management standpoint?

Their project management style was very good. We used emails and video calls. We also had the in-person workshop.

What did you find most impressive about them?

The whole project was managed very well. Their creative team was very adaptive to changes that had to be made. They were a very good partner to work with. The communication flow was also excellent.

Are there any areas they could improve?

I can’t think of anything that I’d have them improve. Expectations were met.

Do you have any advice for potential customers?

Go for it. Define what you want and discuss what your objectives are. You can get a lot out of working with them.

BACKGROUND

Introduce your business and what you do there.

I’m the product and marketing director for the international business development area of a global home repair and maintenance business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bonanza Design?

We were looking to enter the market and wanted to understand in real-time, with real-life market data, what consumers might think of our product propositions. We also wanted to understand what the consumer needs were based on pain points in the country, so we hired Bonanza Design.

SOLUTION

What was the scope of their involvement?

Bonanza Design worked agilely with us to understand what propositions might work. We tested them in my own market to see real results of what would be interesting for consumers. Our goal was to capture that data based on the click-through rates on the different digital advertisements and conversion rates on the website. 

The team built a website and landing pages for the propositions as well as campaigns, the results of which they analyzed as part of the market and competitive research. They also conducted consumer interviews. We used WordPress for the website and worked collaboratively on a set template. We had daily sprints with the team and optimized the site as we went. 

What is the team composition?

There were three people from the Bonanza Design team working with us. The person who runs the company was our main point of contact.

How did you come to work with Bonanza Design?

We looked around for an agency that could handle agile proposition testing, which is quite a unique skill set, and really work on our timescales. We found that Bonanza Design runs an agile product testing examination, which was a perfect fit for our needs, so we decided to go with them. 

How much have you invested with them?

We spent around €40,000 (approximately $47,000 USD). 

What is the status of this engagement?

We ran two full-week sprints from April–May 2021. I think as we get to launch in the market, we’ll need their expertise more. I’d love to use them again.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They built a very cost-effective agile product proposition testing process that shows real-time results quickly. The team delivered the first center results within four weeks. In traditional marketing, this would’ve taken 12 weeks. 

How did Bonanza Design perform from a project management standpoint?

They were excellent. Everything was done on time. To be honest, they kept me on my toes, and I was very happy with their project management skills. 

We had daily sessions to understand what was required from both parties and what we were setting out to achieve. We also had a weekly program that we needed to deliver. 

Our communication was conducted over Google Meet, Teams, email, and phone calls — whichever was best for what we needed to achieve. We also shared a Google Drive for collaboration.

What did you find most impressive about them?

I was very impressed with the speed at which they worked. They really focused on developing the test website for us. 

Are there any areas they could improve?

I can't fault Bonanza Design for anything. They set out and did exactly what they needed to do. They were great.

Do you have any advice for potential customers?

Be prepared because Bonanza Design is going to work you hard. Give as much time and effort as they do to get the most out of the process. They’re relentless when it comes to delivery and you’ll need to step up and work along with them to do that.

BACKGROUND

Please describe your company and your position there.

I am the CPO/CTO and co-founder of a company in Berlin, Germany, seeking to help people to better love themselves and others.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bonanza Design?

We wanted to create a MVP for our first product, an app that helps people to learn, grow and talk to expert coaches all with the aim of better fostering and maintaining romantic relationships

SOLUTION

How did you select this vendor?

We were looking for a Berlin-based design agency to help with a design sprint to prototype and test a consumer app that will launch our business.

Describe the project in detail and walk through the stages of the project.

The team carried out an entire intense design sprint, starting with understanding our business and mission, a competitor analysis and the existing prototypes. Then we went through a process of wireframing different pages and user flows, taking inspiration from previous steps.

There were many iterations and feedback loops during this process. After one week, they presented their progress and started a design phase, creating beautiful illustrations, designs, layouts, etc.

Finally, we entered a test and iteration phase, Bonanza conducted 7 user interviews with our users, a built yet another iteration of their designs on top of that feedback.

The three week project wrapped up with a presentation of that iteration, some explanation of the thoughts that went into the changes and some ideas and suggestions for further work.

How many resources from the vendor's team worked with you, and what were their positions?

A project manager, 2-3 UX-UI designers and an illustrator

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The whole team is delighted with the outcome and the learnings through having done this process. It has set the basis for almost all our work going forward and accelerated us through several sticky, difficult product decisions to the point where we are now scrambling to catch up. Excitement is through the roof and we're months closer to a product we will love than we would otherwise have been

How effective was the workflow between your team and theirs?

Great. We had regular meetings, emails, workshops and the team was incredibly available for questions and requests.

What did you find most impressive or unique about this company?

They have a phenomenally focussed process that really brought the whole of our team along with it, to the extent where there is now a stronger culture of rapid iteration and delivery within our team for simply having worked with them.

Are there any areas for improvement or something they could have done differently?

We were moving so quickly sometimes that I worried that we might miss important details or not quite capture what we could do best for our users, but we're really happy with the outcomes

BACKGROUND

Introduce your business and what you do there.

I’m the director of products and operations at Care with Care GmbH, a Germany-based staffing company that provides work and training opportunities for nurses from overseas countries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bonanza Design?

We needed their team’s UX and graphic design services.

SOLUTION

What was the scope of their involvement?

Bonanza Design is currently helping us complete two projects: they’re handling the UX design efforts for the MVP we’re building for our nurses and employers, and they’re also helping us redesign our website in pursuit of our rebranding efforts.

We initially conducted a conceptualization and research process to go through user problems, user journeys, and the features needed to build the project. After that, we proceeded with the prototyping phase and gathered initial feedback to help us refine the product and capture what we truly wanted. The last phase of building the MVP was implementing design solutions and generating the content we needed to be featured on the website.

Bonanza Design has then written content and created illustrations that we’ve migrated into our new website. Apart from that, they’ve helped us conduct a photo and video shoot to update our client and company information pages on the website. As for the website’s design, we specifically want Bonanza Design to reimagine our brand through our online platform. They’ve also structured our overall site map and improved our navigation panel.

What is the team composition?

We work with five resources from Bonanza Design in total, including designers and illustrators.

How did you come to work with Bonanza Design?

Bonanza Design was recommended to us by a company we once worked with.

How much have you invested with them?

We've spent over  €25,000 (approximately $30,000 USD).

What is the status of this engagement?

We started in May 2021, and we’re now two weeks away from completing our project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Bonanza Design is a detail-oriented team. They take the time to understand our company and the needs of our customers to deliver tailored solutions that match both our vision and expectations. They create high-quality deliverables that truly encapsulate the essence of our company.

How did Bonanza Design perform from a project management standpoint?

We communicated via email, phone calls, and video conferences and used Jira and Zoho to manage the flow of our project. Bonanza Design has a communicative and organized approach, which allows them to meet both our timelines and expectations. Additionally, they take our feedback seriously and quickly implement changes when needed.

What did you find most impressive about them?

Bonanza Design is a collaborative team that welcomes our feedback and prioritizes our needs. 

Are there any areas they could improve?

We’re happy with everything they’ve delivered so far, so I don’t think there are areas that need improvement. I only have high praises for Bonanza Design’s work.

Do you have any advice for potential customers?

Prepare the necessary documents and other research materials needed to make their team understand your needs and the project’s core. It’s easier and quicker for Bonanza Design to deliver on-point solutions if they have a quick outline to follow from the get-go.