What was the scope of their involvement?
We were running PPC [pay-per-click] campaigns for AdWords, Facebook, Taboola, and LinkedIn. I asked Bold Digital to recreate the campaigns from scratch because I felt what we had was not good enough. Initially, they were managing the old campaigns and so they recreated them one by one. We created new marketing campaigns on Facebook and AdWords. They wrote copy for the campaigns, created landing pages, and optimized the keywords for the campaign. They also did the budgeting and targeting.
In some cases, they provided the copywriting and design for the landing pages and were also building it. In other cases, I was working with a designer and Bold Digital was managing the project. They helped me with influencer outreach by interviewing influencers based on a list that Bold Digital helped me to prepare.
How did you come to work with Bold Digital Architects?
I found them on Google. It was easy for me to decide that I want to work with them.
How much have you invested with Bold Digital Architects?
We spend over $100,000 per year on their services.
What is the status of this engagement?
We began working with them in March 2015, and the work is ongoing.