Bold Content is a London-based video production and animation company. We like to tell human-interest stories to avoid making overly 'corporate' videos.
Over the last seven years, we have earned a reputation for creative originality and for being a safe pair of hands when high-quality video and animation is required.
We have created animations for world leading brands like Coca-Cola, Heineken, Astra Zeneca, Nespresso, Trafalgar & Sanofi and have received glowing testimonials for our work.
Our videos have helped brands gain millions of views and our TV commercials have been broadcast around the world.
We specialise in video storytelling, whether that's through animated explainer videos, case study films or promotional videos.
Coca-Cola, H&M, Lloyds Bank, Google, Microsoft, Heineken, Mitsubishi, Tommy Hilfiger, Pandora, Adecco, Colt Technologies, Nespresso, Leqture and Snapchat.
We created this animation explainer for London based tech company Colt, using 2D flat design principals to conceptualise a character who finds herself in a tricky situation. We aligned her predicament with those of the typical Colt buyer persona: a procurement or IT manager who is overwhelmed with the plethora of choices available. We wrote the script to include the problem, but then moved swiftly onto the solution: Colt’s cloud services.
Colt are proud of their diverse workforce and we wanted to reflect that in the animation by showing a range of different people using their services.
Sound design was applied to bring the animation to life.
Primary goals for the animation are market awareness and lead generation.
The video is informative but fun to watch and aligned with the needs of the buyer persona, making it an effective piece of marketing collateral.
A cutdown of 30 seconds long was created for social media advertising.
We pitched a winning concept of a high-tempo upbeat montage film that had a subtle story arc flowing through it. By opening with a cross sports montage of close ups of people preparing to play sport, and incorporating into this montage a shot of the booking of a pitch / court on a smartphone, we could associate the booking of a sports facility as just another simple step in preparing to play sport. The film then developed into a sequence of various individuals at differing talent levels, playing sport both competitively and jovially, always with the aim of showing people having fun. We closed on warm and positive shots of camaraderie, to make sure that was one of the final key takeaways from the film. The film has a few moments of light humour that come across very organically and unforced.
The Playfinder CEO had this to say about our services:“Has been a pleasure working with you and hope to do more video in the future, this has been a great success and we’ve pushed past 500k views on the main brand video. Im hoping we make video a part of our strategy going forward”
We planned, scripted, filmed and edited this promotional video for Snapchat and OnePlus over a three week period leading up to Diwali. It was a very tight schedule and we had to navigate various Covid related lockdown restrictions in London, Amsterdam and Mumbai.
The client was delighted that we pulled off the filming at such short notice. We added the visual effects based on a storyboard of how the Snapchat lens works. 3D and particle effects were created in Nuke and comped into the exact UI of the different models of phone.
When it was released it gained over a million views on the OnePlus Youtube channel within the first day.
When Colt asked us to create a case study testimonial interview video for them, we asked whether we could add some creative flair to liven things up a little. The results are this talking head interview, mixed with creative animation to visually represent the core concepts.
The images act as key visuals, enabling the audience to associate the illustrations with the comments. This aids in retention and recall of those messages long after the video has finished. 65% of people are visual learners so giving them something more interesting than a standard talking head interview, allows them to take onboard the information in a method that suits them best. It’s also a cost-effective way to add visual flair to an interview, without having to capture B-roll or use expensive stock footage.
We filmed this short commercial for Mavericks using a Phantom high speed camera shooting at 1600fps to capture a one shot, tracking along a group of children as they had a fun time.
We used a mixed-media technique to start the video with excitement and maintain that feeling throughout. A combination of live-action, stop-motion, and stock footage, along with stills, gave us an appealing combination of visuals. Animation was implemented in post-production to compliment the colourful visuals.
"I appreciated their attention to detail and flexibility."
A business communications company hired Bold Content for video production needs. The video must showcase their project's objectives and benefits professionally.
"I appreciated their attention to detail and flexibility."
Jul 18, 2021
Bold Content delivered a product that received positive feedback from internal stakeholders. During the process, the team was easy to communicate and work with. They were polite, detail-oriented, and easy-to-adapt.
The client submitted this review online.
Please describe your company and your position there.
I am the Adviser on Climate Change at the Commonwealth Secretariat.
For what projects/services did your company hire Bold Content, and what were your goals?
We hired Bold Content to create a video for us on our CommonSensing Project which we are delivering with partners in 3 countries in the Pacific. Our goal was to have a video that succinctly and clearly presented the objectives and benefits of this project in a light and professional manner.
How did you select this vendor and what were the deciding factors?
We had a shortlist of vendors and had a selection panel go through a review process based on given criteria.
Describe the video(s) and the process in detail, including the project steps and all stages of production.
Their was an inception meeting with the team where expectations were clearly outlines. A script was provided and after several iterations, this was used to make the video. Further feedback and edits were made including the type of graphics, pictures and colour scheme to be used.
Who did you work with and what was the feedback process like?
We worked with Adam who was very good in making the project and accommodating feedback.
Can you share any outcomes from the project that demonstrate progress or success?
We have shown the video to both internal and external stakeholders who have received this very well. Comments such as, "wow' this project is quite cutting edge and I had no idea it was achieving so much!" have been received. An extension to the project has just been received and this video played a part in demonstrating value to the donor.
Describe their project management style, including communication tools and timeliness.
Our contact person Adam, was very easy to communicate with. He was very polite and quick to respond at each point in time.
What did you find most impressive or unique about this company?
I appreciated their attention to detail and flexibility. I also appreciated how they made am extra effort in getting a native from the Pacific Islands for the voice over.
Are there any areas for improvement or something they could have done differently?
At this point in time given the pandemic situation and the need to work remotely under tight timeliness, they did a great job. Would just say they can offer subtitles as an option upfront to videos they produce.