Bob Gold & Associates

Introduce your business and what you do there.

Founded in 2005, Commit is a growing international tech R&D firm with offices in New York, Israel and the Ukraine. Its 500+ multidisciplinary innovation experts specialize in a range of advanced technologies and applications for multiple business sectors, including Fintech, Medtech, Martech, consumer goods and more. To date, the company has designed over 1,200 projects for more than 1,000 companies, ranging from small startups to global brands like IBM, Salesforce, Citi, Taboola, SanDisk and many others. 

Commit offers innovative, end-to-end technology solutions by developing custom software and IoT platforms for clients looking to build their next gen product. Commit’s complete and comprehensive engineering powerhouse of resources and proprietary Flexible R&D methodology helps transform its clients’ technology visions into high-quality products while reducing costs and improving time-to-market.

What challenge were you trying to address with Bob Gold & Associates?

As we were launching into the North American market, we wanted to make sure that people knew about our services. We wanted to build awareness about the company and confidence in our capabilities. It was imperative that people knew about our clients' successes, the variety of projects we've completed and to showcase the great work we’ve already done.

While we are extremely well-known in Israel, we’re not necessarily known in the US. One of the ways we wanted to address that was to hire a PR firm that would be able to professionally put together a proper roadmap for how we wanted to communicate in the US market.

What was the scope of their involvement?

There were a number of key deliverables that made up the original scope of work. Our plan was to ramp up traditional PR activities as we built awareness in the US taking us from the start of our contract in February to December of this year. As we got to know one another better and the Bob Gold & Associates team got a better handle on our needs and approach, we fine-tuned the SOW. Some of the agreed-upon deliverables include news announcements, story placements, media briefings, and executive bylines.

One of the key factors for us was to focus on Clutch, because Clutch is a well-known entity in the US market. While the original SOW included writing and prepping Clutch case studies and customer reviews, there were items like the Clutch rankings and leaders matrix that weren’t part of the original scope, but became part of the deliverables. In addition, they help us with our LinkedIn posts, case study media placements, and while it hasn’t happened yet, they’ll be helping us with speaking engagements and award submissions later on.

What is the team composition?

The key players I’ve had interactions with Bob (Founder, President & CEO), Beth (VP of Client Services), Chris (VP of Communications), and Robert (Associate Account Executive). I’ve also worked with two different people on the social media side namely Roxanne (Former Director of Marketing & Communications), and now Anabella (Associate Account Executive).

How did you come to work with Bob Gold & Associates?

I was given a referral by somebody who I trust and who has worked with them in the past. I was very happy because they were professional and had measurable results — there were ways to track their deliverables and progress based on KPIs. They've also been very flexible and understood what I was looking to accomplish and created a ramp-up approach that grew with our needs.

How much have you invested with them?

By the end of the year, our total investment will be around $80,000–$90,000.

What is the status of this engagement?

The ongoing partnership started in February 2021. We’re contracted through December.

What evidence can you share that demonstrates the impact of the engagement? 

Bob Gold & Associates definitely delivers. We’re ranked as the number two IoT firm in New York on Clutch that’s based on the leaders’ matrix, and we’re also ranked in the top 15 for data. As for earned story placements, they’ve surpassed the target for the year in just the first five months.

Apart from that, they’ve also delivered on things that were not asked of them, which is nice. I’ve not only had positive feedback from my own team, but from other folks as well. Bob Gold & Associates are doing a good job of positioning us in a professional manner, in the way that we agreed to do.

How did Bob Gold & Associates perform from a project management standpoint?

I think they’re phenomenal from a project management standpoint. They have a regular report card and project timeline which we view regularly, but they also follow up and push to make sure I do my part. There a lot of things that can fall through the cracks especially when you’re waiting for somebody else to give you some information that you need, so I would say they’re very responsive and communicative.

They’ve gone out of their way to get to know our company and what we do. They’re just understanding more and more and they constantly bring in new ideas — and that’s something that only happens if they actually care about the company.

We typically communicate through email and we’d have regular calls, but I feel comfortable knowing I’m able to text and call them if I need to.

What did you find most impressive about them?

We’re impressed by the quality of their work, communication, and delivery. They make it very clear what’s going to happen and when the time comes, they will deliver what they said they would.

Are there any areas they could improve?

The only unfortunate thing from my perspective is that they’re west coast based, I’m east coast based, and a lot of the talent and leadership of my company is Israel-based. We have time zone issues, but they go above and beyond to address them.

Do you have any advice for potential customers?

I would say you need to know what you want, and you have to be ready to play your role in creating things — because you can’t just outsource accountability. Be clear with what you want and what you need, then when they start delivering exactly what you asked for, you’re going to have to be ready to put in the work yourself.

Please describe your company and your position there.

Viamedia’s mission is to deliver effective cross-media strategies for our advertisers while increasing value for partners, employees and shareholders.

For what projects/services did your company hire Bob Gold & Associates?

Transition of current CEO to new CEO

What were your goals for this project?

Proactively message to the industry the transition from our current CEO to a new CEO. In addition, communicate seamless business during the transition.

How did you select Bob Gold & Associates?

Bob and team, have been an incredible asset to our organization for nearly a decade. This team has exceeded all expectations regarding public relations during that term. We have been pleased with their communication and attention to detail.

Describe the scope of their work in detail.

Bob and team have been active in our public relations and industry communication efforts for nearly a decade.

What was the team composition?

Bob and Chris worked on this project

Can you share any outcomes from the project that demonstrate progress or success?

We could not have been more pleased with Bob and Chris's focus, time and results. We can always count on this team to exceed expectations.

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

Transparent communication, press management and attention to detail.

Are there any areas for improvement?

None

This review was published on March, 29 2018.

Becky Jones

Chief Marketing & People Officer, Viamedia

Marketing & Advertising

201-500 Employees

Lexington, Kentucky

Confidential

Aug. 2005 - Ongoing

Project summary: 
Bob Gold & Associates continually provides various PR functions to increase brand awareness and name recognition. Their services include press releases, event planning, and brand story consultation.

Feedback summary: 
Their efforts improved brand awareness and facilitated company growth. Bob Gold & Associates exceed project expectations and engage a forward-thinking approach. They proactively pursue new initiatives to work ahead of industry standards. Frequent communication circumvents time zone limitations.

BACKGROUND

Introduce your business and what you do there.

I’m the chief marketing and people officer for Viamedia. We represent television providers and sell advertising opportunities on television and digital platforms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bob Gold & Associates?

Most of our marketing and brand awareness leveraged the cable operators we’ve represented in the past. As a result, there wasn't as much name recognition associated with Viamedia because we primarily promoted the partners we represented in the marketplace. We needed a marketing and communications agency to get our name out and increase brand awareness.

SOLUTION

What was the scope of their involvement?

They implemented a methodical process when approaching our company’s needs. Bob Gold & Associates listened to an overview of our goals and challenges to establish how they could best get our brand the recognition we were seeking. We’ve since worked with them for many years and they’ve provided countless deliverables like press releases and op-ed articles. They offer other PR services as well like event planning. If an event includes a TV appearance, they coordinate the details and prepare our CEO’s talking points. After filming, they ensure the footage gets to the right people and can be further leveraged.

What is the team composition?

We work directly with Bob (Founder, Bob Gold & Associates) and three other members of his team.

How did you come to work with Bob Gold & Associates?

Bob’s been a pillar of the cable advertising industry for many years. We asked around for references whenever we needed a PR firm and Bob Gold & Associates came up every time. We would’ve worked with them sooner, but they always had a conflict of interest. Before the engagement, we were both at a trade show around the time a major industry consolidation deal fell through. This circumstance created an opening that allowed Bob to work with us, so we took advantage of the opportunity.

What is the status of this engagement?

We started working together in August 2005 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their efforts to raise brand awareness helped us sign new partners and grow as a company. Bob Gold & Associates ensure we exceed our annual goals of CEO TV appearances and headline placements in core media publications. They’re the best firm we've ever worked with. I'm proud to call Bob and everyone at the firm a friend after all these years. They have the best interest of their clients at heart. There's no question, they’ve done a fantastic job for us.

How did Bob Gold & Associates perform from a project management standpoint?

Communication varies depending on our PR needs that quarter, but we often stay in constant contact with them. There’ve been times when I spoke to Bob and his team at least once a day. They send weekly reports that outline what they’ve completed and the progress being made on outstanding deliverables. They keep us in the loop even when we scale down our efforts for a period. They also send quarterly reports that keep everyone on the same page.

What did you find most impressive about them?

They always pitch creative ideas for us to engage with our industry and become thought leaders in emerging areas. They don’t wait for us to bring projects to them.

Are there any areas they could improve?

The only potential challenge we faced was the time zone difference. However, Bob starts his day early and is often available whenever needed. Also, one of his team members works out of our time zone and that further mitigates potential communication issues.

Star Ratings:

Overall Rating: 5

Quality: 5

Schedule: 4.5

Cost: 5

Willing to refer: 5 

Introduce your business and what you do there.

I’m SVP and chief program officer of a 501c3 educational nonprofit that was established by the early pioneers of the cable industry.

What challenge were you trying to address with Bob Gold & Associates?

We made a pivot more towards the future of the industry and we created an academy that teaches the process of entrepreneurship. It’s an 8-week course and we needed help raising our brand awareness.

What was the scope of their involvement?

They helped us raise awareness of our new pivot and our president and CEO. The team secured speaking opportunities at conferences and trade shows and helped create an international comprehensive industry calendar for a members-only website. They also created ambassador programs for us in Los Angeles, with recruitment and planning. Additionally, the team provides ongoing counsel and creative ideas.

What is the team composition?

We work with Bob (Owner).

How did you come to work with Bob Gold & Associates?

Bob was representing a company that he brought to our table as a potential partner. It was a very successful collaboration. When we made the pivot, we knew Bob would be the right person to help us.

What is the status of this engagement?

We started working together in January 2019, and we wrapped up in June 2020.

What evidence can you share that demonstrates the impact of the engagement? 

They were top-notch. I always felt that Bob was focused on us and was easy to get a hold of. He was always available when we needed him.

How did Bob Gold & Associates perform from a project management standpoint?

We used text, email, phone call, and had 2–3 in-person meetings in person. They were excellent with scheduling, and we had weekly meetings. Our conversations increased as they needed to around deadlines. The team was flexible throughout our engagement, too.

What did you find most impressive about them?

Bob is a hoot. He’s a great, out-of-the-box thinker and always brings big ideas to the table. He’s very practical and had a good idea of where we wanted to head as a company. Bob took the time to develop a strong relationship with our team.

Are there any areas they could improve?

This isn’t a criticism but there’s just not enough time in the day to implement all of the great ideas we came up with.

Do you have any advice for potential customers?

Bob is not a typical consultant.  When you're on board, you have his full attention and that of his team. He’s always thinking about us and is fully engaged.

Bob is a big picture person. If you bring him on for one thing, he’s always looking at how things will work together. Even if a piece of it is out of his scope of work, he’s always looking at the big picture.

Please describe your company and your position there.

VP of Marketing at Agion. An ingredient brand, the company offers silver antimicrobial products to diverse industries including healthcare, consumer, water, HVAC, apparel and footwear.

With leading brands as customers including Adidas, Scotsman, Karl Storz and Motorola, the company was also a leader in environmental materials including certifications for Cradle to Cradle, LEEDs and bluesign.

For what projects/services did your company hire Bob Gold & Associates?

Bob Gold was hired as our PR agency of record to further establish the Agion brand and company as thought leaders in this emerging market across all industry verticals.

What were your goals for this project?

Visibility is paramount to ingredient branding strategies and PR played a pivotal role in elevating the brand. Clarity of communication and messaging was also critical given the challenge to translate very complex technology into understandable concepts and language and elevate the true impact and value of utilizing the product.

How did you select this vendor?

We had already been through several PR agencies prior to engaging Bob Gold. Through a combination of searching and referrals, we found Bob and his firm. Bob in particular immediately 'got' the message and goals we were focused on and what really sold us was the company's level of enthusiasm and out-of-the-box strategic thinking.

Describe the scope of their work in detail.

Monthly retainer, yearly contract. During month one, discovery, strategy, research and prep work. By month 2 we were in full execution mode - from content creation to media pitching.

What was the team composition?

Unlike many other agencies, there was no 'bait and switch'. Rare, but nice, given that we were likely a small account. Bob remained involved directly with several relatively senior PR people on the account managing the day to day.

Can you share any outcomes from the project that demonstrate progress or success?

With a stated goal of increased brand awareness, Bob's PR efforts contributed to a doubling of consumer awareness as measured in brand studies, and was instrumental in building credibility to drive new business opportunities across key verticals.

How effective was the workflow between your team and theirs?

As with any healthy vendor relationship, it was like their team was sitting right next to us - consistent and constant communication flow, shared monthly goals, plans and tactics. Most importantly, pivoted to new opportunities with ease.

What did you find most impressive about this company?

Hands down is the leadership. One of the things any firm values the most for a PR relationship is trust. Trust that the agency will always be thinking of new plans of attack, trust that they 'know best' and will advise/push back accordingly, trust that the relationships they have will pay off and trust that the people you are working with are savvy, smart and (of course) super fun to work with.

Are there any areas for improvement?

None.

Please describe your company and your position there.

I am the Marketing Manager at a trade promotional office. My organization is headquarter in Hong Kong with branches offices across multiple continents.

For what projects/services did your company hire Bob Gold & Associates?

We were looking for a PR agency to assist us with the promotion of a local marketing campaign in Los Angeles.

What were your goals for this project?

We wanted to increase overall brand awareness, design an overall campaign that included targeting general and relevant trade media, executive interviews, disseminating news and drafting social media strategies.

How did you select this vendor?

We searched for local firms with the expertise in the areas mentioned and then invited about 7 agencies to submit a proposal. Appointment was based on strategy proposed, appropriation and match to our needs and cost.

Describe the scope of their work in detail.

After we selected the agency, we had a series of kick off meetings, conferences with our head office communications teams to review requirements and flush out our an. Ultimately, we arranged a weekly a conference call and had scheduled face to face meetings.

The agency was prompt in setting up the team from the very beginning and was accessible throughout the project. When not meeting in person or talking via teleconference , the team was quick to respond to phone calls and emails.

Never missing a deadline, the team was accommodating to impromptu requests or remained flexible when our plans changed.

What was the team composition?

The team comprised of the principle, Bob, Chris the team leader and two support. Others such as Tom in NYC stepped in as needed.

Can you share any outcomes from the project that demonstrate progress or success?

We had KPIs set and the agency met and exceeded all expectations. From number of media clippings to executive interviews and press releases, they helped us reach all our numbers despite the many setbacks we had in our campaign.

How effective was the workflow between your team and theirs?

The workflow was very effective. As mentioned, the agency was very quick and effective in setting up the various communications lines between our various offices across multiple time zones.

What did you find most impressive about this company?

Aside from their professionalism and knowledge, I think what I admired the most about Bob Gold and his team is how nimble, flexible and responsive they are.

Are there any areas for improvement?

We were satisfied with their work every step of the way.

Introduce your business and what you do there.

I’m the founder and CEO of a startup called Zenimal, and we create screen-free mindfulness devices focused on teaching children about mindfulness and meditation.

What challenge were you trying to address with Bob Gold & Associates?

We are a very small company and hadn’t launched yet when I approached their team. They were really instrumental in helping me build up the website appropriately and establish a clearer and more cohesive brand in order to break into this new area of the market.

What was the scope of their involvement?

They helped me to create content for the website and would check in on a weekly basis to provide feedback and establish new goals going forward. The goal of the engagement was for them to walk me through launching the website. We’ve actually put the project on hold due to the Coronavirus in China, but they have been incredibly supportive even through that.

We did a month of prep before the launch, started presale at launch, and then started putting out actual units in December. The products only sell on our website, so it was very important that it was a high-quality presentation that served all of the functions that we needed.

As part of that, they helped with pretty much everything that goes into launching an e-commerce site. They helped put together a more traditional PR campaign when I wanted to avoid social media but were flexible in switching to accommodate that plan when I realized it was more necessary than I had anticipated.

What is the team composition?

I work directly with three members of their team named Chris (VP, Communications, Bob Gold & Associates), Roxanne (Director, Marketing & Communications, Bob Gold & Associates), and Kaitlyn (Account Coordinator, Bob Gold & Associates).

All of them are incredible people, highly effective at what they do, and incredibly committed to the long-term success of their client beyond its impact on their own bottom line.

How did you come to work with Bob Gold & Associates?

I interviewed with three companies that were all local so that I would be able to just go to their office directly. Ultimately, I went with them out of mostly a gut feeling, and I’m really glad I did.

How much have you invested with them?

Because we are a startup, they were kind enough to make our investment fairly nominal. We ended up spending a little under $15,000.

What is the status of this engagement?

The process from when we first started working together to launching the site lasted from October–December 2019.

What evidence can you share that demonstrates the impact of the engagement?

Even though driving traffic to the site wasn’t my initial goal, it became part of our goals toward the end. The biggest metric for me was just getting the website up and running on schedule, which we succeeded in doing thanks to the work that they provided.

How did Bob Gold & Associates perform from a project management standpoint?

They’re very good at tracking and documenting the elements of the process, which really helped us to stay on track. We had weekly calls to make sure that everyone was on the same page, and they were always incredibly responsive through both text and email

What did you find most impressive about them?

Making my company feel special was very important to me and something that they really did well there. Everybody was really excited about the project, and it really made me feel like they genuinely wanted me to succeed. It was a fantastic experience.

Are there any areas they could improve?

No, the only hiccups we had throughout the project were because of me. I didn’t have the best expectations going into the project and ended up turning 180 degrees on things like social media, and even then, they handled that very well and were always flexible, which I really appreciated.

Do you have any advice for potential customers?

Be really clear about your goals. If you come to the table with as specific a goal as possible, they are going to be able to help you attain it, but you can definitely make it easier for them to focus by giving them specifics to work on.

Please describe your company and your position there.

I am the Communications Manager at a software company that serves channel partners and end-customers from around the globe. I am in charge of global communications, including media relations.

For what projects/services did your company hire Bob Gold & Associates?

We were looking to enhance our company’s brand awareness in the US market. We have limited internal resources and turned to an international PR network of agencies that connected us with Bob Gold & Associates to support us in the US market.

What were your goals for this project?

The main goals of our cooperation with the agency were to improve customer awareness about our company/its products in the US, position our company as a clear market leader, enhance our thought leadership profile, and to generate an ongoing flow of media mentions.

How did you select this vendor?

We searched for an international PR agency with a strong footprint in the US. We have contacted several agencies featured in various lists or reviews, studied their proposals and selected the one that was strong in our sector and had several partner agencies across the globe, including Bob Gold & Associates.

Describe the scope of their work in detail.

After having selected the umbrella agency, we had a few workshops so they got familiar with our company, our value propositions and core messages, and agreed on the optimal scope of work. Bob Gold & Associates works tightly together with the umbrella agency as well as our team – we have regular conference calls in order to update each other on new opportunities and align on priorities. We have dedicated daily contact people on each side and maintain an online work-in-progress list.

What was the team composition?

We work closely with Account Coordinator, Vice President as well as the Founder and CEO when there are some major things to discuss. We have a matrix project organization with the agency network.

Can you share any outcomes from the project that demonstrate progress or success?

Since we started our cooperation with Bob Gold & Associates, our media coverage in the US has increased significantly, reflecting also in improved web traffic and SEO statistics. The agency has also arranged some outstanding speaking opportunities at US industry events.

How effective was the workflow between your team and theirs?

The workflow was ideal for us – there was no “prescribed” way of communication, but we heard from each other when needed, via email or conference calls. The team is ambitious, proactive, and really wants to help our company reach our goals. They are as punctual as a Swiss watch and always highly responsive. We never feel like a mere client, but perceive the agency as a trustworthy partner that is always open to any questions or concerns we may have.

What did you find most impressive about this company?

We were impressed by the agency’s quick understanding of our rather complex industry and business. They always try to see a larger picture and don’t limit themselves to the scope of work. For example, we can always ask them for their opinion or advice, even though it's not directly related to current projects. They have some great writers, so the content they create hardly needs any edits, which allows us to move forward fast. They also have a strong network of media contacts, making it easy for them to secure great publishing opportunities.

Are there any areas for improvement?

Right now everything seems to be “best practice."

Introduce your business and what you do there.

I’m the CEO and founder of Global Net Solutions. We manufacture smart security and business intelligence solutions. Our primary solution is the S-Badge, which is a secure, smart, and safe access control badge.

What challenge were you trying to address with Bob Gold & Associates?

We needed help to start marketing the product, and spreading the word about our company as a whole.

What was the scope of their involvement?

Bob Gold & Associates started by meeting with us to understand the business and what differentiates us from the competition. They advise on key messaging and help us highlight the key factors of our product. They also identified the markets we need to target. We decided to target CES 2018 in Las Vegas as part of a strategy to achieve maximum exposure.

In terms of content, they refined the information about the company and our leadership bios. They also created bylined articles. Using their contacts, they led the engagement and outreach to various media outlets.

What is the team composition?

I work with several members of their team, including the director of marketing and the director of PR. I also work directly with Bob (principal, Bob Gold & Associates) on the high-level design and strategy.

How did you come to work with Bob Gold & Associates?

I happened to drive by their office in Redondo Beach during the time I was looking to hire a PR firm. I stopped in and met Bob. We clicked right away and set up a formal meeting. He sounded very interested in the product, and he had excellent media contacts. I felt he was interested on a personal level and not just as a business relationship.

How much have you invested with them?

We spent $15,000 plus out-of-pocket expenses.

What is the status of this engagement?

The main project took place between October 2017–January 2018. We’re still working on and off on various projects for Global Net Solutions, and I’m talking to them about doing work for another company that I own.

What evidence can you share that demonstrates the impact of the engagement?

They did a great job introducing our company to the world. The amount of exposure they were able to get us in three months’ time was excellent. The exposure at CES alone was more than 150,000 people in just one day. They also set up a lot of interviews at the event, which introduced us to a variety of news agencies and reporters. We were featured in a number of articles, including the CES magazine. They did a wonderful job crafting a successful PR campaign and launch. In particular, Bob's experience and guidance were very valuable.

How did Bob Gold & Associates perform from a project management standpoint?

Their team is on top of everything. We had a weekly meeting leading up to CES. They focused on what needed to be done and streamlining the approval process. Given the short time frame, they quickly got the project going in the right direction. They were very professional and focused on success.

What did you find most impressive about them?

I really appreciate their dedication. They have a very good relationship with their clients. The way they got to know us on a personal level definitely made a huge difference. Unlike with a larger firm, I never felt like we got lost amongst their clients. Their focused attention has a huge impact not only on the value they offer but also in the message that is sent to the end customer. Their caring is reflected in their work.

Are there any areas they could improve?

We haven't done any digital marketing yet, which is where I think we need to focus next. I’m not sure why we didn't discuss digital marketing in our initial meeting. I don't know if it’s something they offer. It would make them really stand out if they did offer digital marketing alongside the traditional PR.

Introduce your business and what you do there.

I'm the executive director and founder of the Media Entertainment Services Alliance (MESA). We're a trade group that communicates with content creators and represents the vendor point of view in software evolutions.

What challenge were you trying to address with Bob Gold & Associates?

We wanted to expand our reach across the industry and make sure that we  communicated our products and our offerings effectively.

What was the scope of their involvement?

Bob Gold & Associates distribute our press releases to a broader audience. From a practical perspective, they get people engaged and involved in what we're doing. Since they’re a good representative of my brand outside of my sphere, we rely on them to drive people to our events. They broaden our reach, and engage people in what we do.

What is the team composition?

Being the founder, I tend to work more with Bob (Founder and CEO, Bob Gold & Associates), but his team works directly with my team. Bob and I will conceptualize something that he will then pass along to his team, and my team will facilitate.

How did you come to work with Bob Gold & Associates?

We knew each other through our events, and also through him turning clients on to what we do.

What is the status of this engagement?

We have worked with them for almost five years, and are still currently working with them.

What evidence can you share that demonstrates the impact of the engagement?

Whether it's social media, e-mail, or driving traffic to our site, Bob's been very effective in achieving results. We’ve seen increases in subscribers, clicks, and likes, because of his social media work.

How did Bob Gold & Associates perform from a project management standpoint?

Part of his team interacting with my team is making sure deliverables are on track. They’re very project management-oriented. Bob’s done a wonderful job in terms of keeping me on schedule and keeping the pieces in place even when things are incredibly hectic.

What did you find most impressive about them?

Bob’s an incredibly personable talent in the industry. I only rely on a few people to represent my brand on stage. I call them my champions, and Bob is a champion. When moderating a session, he allows people the opportunity to speak their mind and is engaged without being overbearing. At the same time he pushes people to stay invested, keep connected, and keep things moving forward.

Are there any areas they could improve?

I don't have much advice in terms of how he should run it any differently, and I certainly don't have any issues. He provides a good product, a good profit, and good process management.

Do you have any advice for potential customers?

Vendors will sometimes use a trade association as their PR company. It is nice to have Bob as a professional and trusted partner to offload some work if my team ever gets in over their heads in terms of PR need.

Introduce your business and what you do there.

Penthera is a technology company specializing in the mobile video viewing experience. Our software improves video streaming and download processes and resolves buffering and network overload issues. As chief revenue officer, I’m in charge of all sales and marketing.

What challenge were you trying to address with Bob Gold & Associates?

We want to be seen in the marketplace as the go-to experts in our field, fueled by strong PR and marketing campaigns. They provide those outsourced services.

What was the scope of their involvement?

We have meaningful weekly calls where we discuss our marketing and PR initiatives. They keep a very detailed spreadsheet of the different topics we discuss and the initiatives that come from those discussions. They ask what we hope to accomplish and help with research studies. Once we complete the research, they help us turn those findings into good stories for press releases. They constantly follow up and bring new ideas and suggestions to us on a regular basis. I recently hired a new head of marketing who will take the lead on our side of the relationship with them.

They’re also involved in our outward-facing communication and our conference and event scheduling. They help create sales collateral materials, including PowerPoint decks, sell sheets, and video content.

What is the team composition?

I work with Bob (Principal, Bob Gold & Associates), Roxanne (Account Director, Bob Gold & Associates), and Linda (Senior Account Executive, Bob Gold & Associates). There is another gentleman in the background who runs numbers and analytics.

How did you come to work with Bob Gold & Associates?

Our CEO has a long-term working relationship with Bob. When I joined the company in October, I inherited the partnership. I met with members of the team and really like them. I decided to move forward with them.

What is the status of this engagement?

The relationship began before I joined the company and is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

The process works really well, but we’re not measuring statistics yet. I’ve been with the company for a few months and am building out our upper sales funnel analytics. Anecdotally, Bob and his team fielded a research study that we published. Partly thanks to their contributions, I’m in the contract stage of a huge deal that will pay for the past couple years of their involvement. That’s just one deal and we expect more. They’re absolutely beneficial.

How did Bob Gold & Associates perform from a project management standpoint?

I give them delivery dates and they push me to meet deadlines. They make sure I stay on task and on schedule. They do a wonderful job.

What did you find most impressive about them?

They’re all about the relationship, they don’t feel like a vendor. They act as an extension of our marketing department and are genuine partners. I really appreciate that.

Are there any areas they could improve?

I’m still trying to feel out their strengths. Their heritage is in the cable media space, while I have a digital media marketing background. I’d love to see them grow their expertise in that field.