What evidence can you share that demonstrates the impact of the engagement?
Blue Water is knowledgeable about nonprofits and advocacy. We made very few changes to their design and storytelling deliverables. We won first place in healthcare for the Acquia Engage Award. Within the first month following the launch, our visitors were spending three times as long on our site. Our traffic between January through October increased 170% compared to the previous year.
Blue Water made substantial and impactful architecture changes to our site. The traffic attribution breakdown satisfies our content marketing objectives. The old platform’s “Events” page attracted 26% of traffic, with “Media” and “About” soliciting 16% each. Conversely, the new site’s resource area attracts 30% of traffic. Just 3% visit the "About" page. That drop indicates that visitors no longer have to read our description. The home page and overall experience provide that information.
How did Blue Water perform from a project management standpoint?
Rebecca (Director of Account Management, Blue Water) was organized, highly communicative, and easy to work with. Since we lacked automatic notifications for timeline changes, she had a challenging role. We used an agile rather than waterfall method for development sprints. The workflow was fluid through our final MVP launch deadline. Using BaseCamp was quick and efficient. We could easily reference that document and use the calendar to share materials, changes, and new priorities.
What did you find most impressive about them?
I've worked with numerous development firms during my 20 years in the field. Their best strength was conducting the discovery phase. We were taking a new direction and targeting additional audiences. They quickly developed personas based on data from our old site. Blue Water posted a questionnaire on our old site and interviewed our stakeholders to better understand the ideal UX and content. They combined data from industry experts and conversions and aggregated that insight into a viable proposed architectural structure.
Do you have any advice for potential customers?
Their agency specializes in Drupal websites. That's something to consider, whether you’re fixed on platform choice or want to transition. They genuinely tried to educate us. Instead of just building each page, they gave our team layout templates. You could hire Blue Water to set up the framework and messaging strategy, and then have your internal team build the site.