Inspired. Digital.

Blue Water is a full service digital agency that works with clients as partners and users as our focus. Our client list is diverse, which enables us to leverage a broad knowledge base to solve our clients challenges with digital tranformation, audience segmentation, and personalized experiences that move the needle in a meaningful way for federal government, fortune 500 companies, and leading associations.

We work in small cross-functional teams delivering converged data, technology, ux/creative, and marketing solutions that result in memorable customer experiences. 

 
$50,000+
 
$150 - $199 / hr
 
50 - 249
 Founded
2001
Show all +
Greenbelt, MD
headquarters
  • Blue Water
    6404 Ivy Ln
    Greenbelt, MD 20770
    United States
    877.861.BLUE
other locations
  • Blue Water
    245 Park Avenue, 39th Floor
    New York, NY 10167
    United States
    877.861.BLUE
  • Blue Water
    50 California Street, Suite 1500
    San Francisco, CA 94111
    United States
    877.861.BLUE

Portfolio

Key clients: 

Audi of America

Marriott International 

US Department of Defense 

PwC

US Capitol

L3 Technologies

US Department of Homeland Security

Goodwill International 

The World Bank

The Boston Red Sox

Merck Pharmaceuticals 

Sysco

 

 

 

Reviews

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Web Development for Accounting Firm

"They have brought a lot of value to how we deliver to our clients."

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2013 - Ongoing
Project summary: 

Blue Water assists with the design and user experience aspects of product development. The agency contributes resources to support, development, and quality assurance as needed.

The Reviewer
 
10,000+ Employees
 
New York City Metro Area
Manager, Accounting Firm
 
Verified
The Review
Feedback summary: 

Blue Water produces modern, professional-looking Web apps that receive positive feedback from their earliest users. Project management is a strength of the agency’s. Blue Water’s staff is accessible, responsive, and especially skilled in design and user experience.

BACKGROUND

Please describe your organization.

My organization is a large accounting firm.

What is your position?

I am a manager.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Blue Water?

We had won a project with a federal client who needed to build a series of web applications, and we realized pretty early on that we would need help from an outside company that understood marketing and design. We specifically were seeking out someone with expertise in the design and user experience aspects of product development.

SOLUTION

Please describe the scope of their involvement in detail.

We've been working with Blue Water for three and a half years on this contract. They have three full-time employees that support us, two developers, and one quality assurance tester. They also provide us with a user experience specialist on an as-needed basis, and I interact directly with a project manager.

How did you come to work with Blue Water?

We were looking for a partner that had a strong presence, strong brand, and design capabilities. We were very impressed with the work that Blue Water had done for a mutual client, and we invited them to participate in our RFP [request for proposal]. They and two other companies bid to join the project, and they won.

Could you provide a sense of the size of this initiative in financial terms?

Their subcontract to us is $250,000 and above.

What is the status of this engagement?

We began working with Blue Water in 2013, and they continue to be an important part of our team. We have gone through several iterations of this contract with the same client, and we are currently slated to go through July 2017.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

My team has marketed what we've done for our client internally, and we've received very positive feedback from that. Many people comment on how professional our web applications look, which is a testament to Blue Water's skill level. They have brought us some good ideas and great designs that have caught the eyes of both our clients and other people within our company.

How did Blue Water perform from a project management standpoint?

They use Basecamp as their project management tool, which has worked out well. They also provided a project manager for the engagement who is ultimately responsible for the overall quality they deliver. We have a standing meeting every week where we talk about how the team is doing and feeling. From a project management standpoint, they certainly know what they're doing, and they've done all the right things.

What distinguishes Blue Water from other providers?

The talent that Blue Water has on the design side of the house is their specialty. They have some folks who understand visual appeal and how to pull out a professional website or web application. Their user experience side has some very talented people that have brought us good ideas, and they've helped us add structure to how we approach engaging our users. They have a formal process that they use, Rapid UX, which we have since adopted ourselves. They have brought a lot of value to how we deliver to our clients.

Is there anything Blue Water could have improved or done differently?

They are a smaller business, so occasionally there are challenges with staffing. If we need an additional resource from them without giving several weeks' notice, it can be problematic. If they could operate in a way that allows them to deliver resources more readily, that would be helpful. That's the only thing that comes to mind, otherwise, I've had a very positive experience with them.

5.0
Overall Score – They are very collaborative, and they are wonderful hosts. They pull out all the stops, and they're always willing and wanting to chat through things. 
  • 4.0 Scheduling
    ON TIME / DEADLINES
    – We use agile on our project, so we don't necessarily have very strict deadlines.
  • 4.5 Cost
    Value / within estimates
    – I am not the most well versed on what a designer should cost, but I find the rates to be reasonable for the quality and value that they deliver.
  • 4.0 Quality
    Service & deliverables
    – There's always room to be better.
  • 5.0 NPS
    Willing to refer
    – I have served as a reference for them more times than I can count on my two hands. I think very highly of them.

Web Redesign for Legal Firm

"I would highly recommend Blue Water for their overall expertise, and particularly their user experience and analysis."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
Confidential
 
Oct. 2014 - Sep. 2015
Project summary: 

Blue Water took charge of a full site redesign using the Sitefinity platform. The agency utilized an evaluation of the former website’s analytics to offer valuable feedback for the new site.

The Reviewer
 
201-500 Employees
 
Washington DC Metro Area
Tanya Hatton
Special Projects Manager, Public Defender Service
 
Verified
The Review
Feedback summary: 

Blue Water understood the project’s goals and intended outcomes and delivered a website that achieved them. Management of the technical aspects of the engagement left room for improvement, but Blue Water’s design and user experience skills produced excellent results.

BACKGROUND

Please describe your organization.

My organization provides and promotes quality legal representation and services to indigent clients in the District of Columbia.

What is your position?

I am the Special Projects Manager.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Blue Water?

We needed to redesign our website, improve its navigation and functionality, and rethink how we wanted to position content for our target audiences.

SOLUTION

Please describe the scope of their involvement in greater detail.

The Blue Water team was involved in all aspects of the site redesign. Working with our preferred software platform, Sitefinity, Blue Water developed a plan of action and guided us through the process of creating our new website. A very helpful service was that they evaluated the website analytics of our former website and provided us with feedback that aligned with what we believed about our audiences. It was great to have that validation before going forward with a new design. From there, Blue Water Media worked with us to create a modern and artistic design for the site that was in line with our vision. They then worked on the back-end in Sitefinity to create the site and its different modules.

How did you come to work with Blue Water?

I knew what the requirements were going to be for the project, so I went on the internet and searched “web design firms.” I was looking for a full-service firm that had both the design and technical experience to handle our project. I came across Blue Water Media and thoroughly reviewed their capabilities.  I was quite impressed, so we sent them, and a few other vendors, our RFP.  Our evaluation team felt Blue Water was best qualified to do the job, and the price was right. 

What is the status of this engagement?

The project officially began on October 1, 2014, and ended in September 2015. Thereafter, we had a debugging phase and a small maintenance contract in order to allow time for our IT team to get up to speed with the site. We have now taken complete ownership of the site

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Our priority was not to increase leads or sales because we are a service-oriented organization. Before this project began, we were already the first search result for anyone familiar with the work of our organization. I think it will take about a year for us to be certain of any changes that have come as a result of the site (due to traffic related to curiosity and ongoing updates and training), but as long as we continue to address the needs of our target populations, we are happy.

How did Blue Water perform from a project management standpoint?

I adored working with our project manager, and the Blue Water team was very strong on design and user experience, but I felt they could have better managed the technical aspects of the project. 

What distinguishes Blue Water from other providers?

The Blue Water team understood our vision and they delivered—we love the website! I was extremely impressed with their design and user experience teams.

Is there anything Blue Water could have improved or done differently?

The management of the technical aspects of the site was a rough road, at times. There were some realignments within their company after our project, so this may have been an isolated situation.  Blue Water is an impressive company, but the tech team was struggling during our engagement.

4.5
Overall Score While the strengths were strong and I really enjoyed the personalities, the problems on the tech side were frustrating at times—I believe the technical management issues are now resolved.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    For the most part, we were on track with plans.
  • 4.0 Cost
    Value / within estimates
    We accomplishment most of our goals within budget.
  • 4.5 Quality
    Service & deliverables
    A quality website design firm—they have great personalities and offer beautiful designs and useful user experience analysis.
  • 4.5 NPS
    Willing to refer
    I would highly recommend Blue Water for their overall expertise, and particularly their user experience and analysis, web metrics, and design skills, which I believe to be their strengths.