New York City's top digital product agency

Gold
VERIFIED

Blue Label Labs is a 64-person digital product development agency based in New York City with offices in Seattle and San Francisco.

Over at the past 10 years, we have built and transformed over 300 businesses through strategy, design and development.

Our client ranges from startup entrepreneurs to Fortune 500s. We’re in the business of building the right product, not just any product. The right product is built by bringing together the expertise of the client, our own Product knowledge, and iterative customer feedback.

 
$75,000+
 
$100 - $149 / hr
 
50 - 249
 Founded
2009
Show all +
New York, NY
headquarters
  • 175 Varick Street
    New York, NY 10014
    United States
other locations
  • 8201 164th Street, Suite 200
    Redmond, WA 98052
    United States
  • 655 Montgomery St, 7th Fl
    San Francisco, CA 94111
    United States

Portfolio

Key clients: 
Bloomberg News; Fender; PayPal; United Nations; iHeart Media; Major League Baseball Player's Association; El Dorado Airport App; Hello Sitter; Magic Money; Muncheez; HowUdish

Overview

About Us

Start-Up Work

Enterprise Work

Devices, Platforms & Technology

Capabilities

Products with a Purpose

Process

Team

Project Team Composition

Awards & Recognition

Bloomberg News Case Study

FliptRx Case Study

Magic Money Case Study

Muncheez Case Study

iHeart Media Case Study

El Dorado Airport App Case Study

YesU Case Study

Fender Case Study

HOWL Case Study

PromptSmart Case Study

HowUdish Case Study

LymphaTech Case Study

FriendHealth Case Study

Hyer Case Study

Columbia University's Love My Heart Case Study

Fourty Five Ten & Joule Hotel Case Study

Reviews

Sort by

iOS App Development for BabyMed

"They understand what is going on, and they are extremely professional."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Blue Label Labs completely updated a medical advocacy company's older website and iOS app, taking responsibility for design elements and updating features as needed.

The Reviewer
 
1-10 Employees
 
New York City Metro Area
Dr. Amos Grunebaum
Founder, BabyMed
 
Verified
The Review
Feedback summary: 

Reviews for the app were excellent, and Blue Label Labs was able to incorporate user suggestions to make it even better. The team greatly exceeded all expectations, and their fresh, independent thinking was a unique asset throughout the project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

We have a website that takes care of women who are trying to get pregnant. We use Blue Label to do the website for us.

What is your role and responsibilities?

I am the founder of the company. I am also a physician, the director of obstetrics at a hospital.

OPPORTUNITY / CHALLENGE

What was your goal for working with Blue Label Labs?

We previously had an app and showed it to Blue Label. We wanted to update and modernize it. Our schedule was to start with a basic app and add modules to it to make it grow. It is for iOS, iPhone.

SOLUTION

Please describe the scope of their work.

The scope was to meet with Blue Label to give them the outline for the app. I gave them mathematical formulas and outlines on how to develop the app. They came up with some recommendations, which we discussed and implemented. Then, they designed the app from the bottom up.

What was your process for selecting Blue Label Labs to work with?

We looked online for a small-sized company that already had developed some apps, but not a huge company where I wouldn’t know whom I was talking to. I wanted to be able to talk to somebody in real time since we’re located in New York.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

The project was performed in phases. The initial expense was in the $10,000 to $20,000 range. It was initially a small project, and when we added pieces, they charged us by the addition. It was very reasonable.

When was the latest milestone completed for that work?

The project is still ongoing. It’s a never-ending story. They completed the initial project in time. We started with putting the app in the App Store in October of 2013. They were done within the deadline, upgraded it, and we’ve continued to upgrade it with add ons.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

We received very good recommendations online, and the reviews were excellent. Blue Label were very receptive to reviews and made changes to improve it even more.

How did Blue Label Labs perform?

Blue Label performed beyond expectations. They are very smart. They understand what is going on, and they are extremely professional. They are professional beyond what I have seen in anybody else.

Is there anything unique about them that really makes them stand out, compared to other companies?

They are very smart, and they can come up with their own ideas. They think independently for people who do this kind of development. I’ve been doing this for more than 10 years. If I ask them to do something, and it won’t work, they will tell me before they do it. They are wonderful. They deserve any success that they can get and want.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

Not at all. They’re as good as I want them to be.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    They’re wonderful, and anybody who wants to do an app should be as lucky.

Design and Development for Social Networking App

"We're very happy with the work. The two teams worked very well together."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2013 - Feb. 2014
Project summary: 

Blue Label Labs designed and developed the front-end of a social network's core iOS app.

The Reviewer
 
1-10 Employees
 
New York City Metro Area
Co-Founder, Social Networking App
 
Verified
The Review
Feedback summary: 

Blue Label Labs stood out from the competition because of their understanding of what the project was meant to achieve. They were highly professional and personally involved throughout the process, taking the initiative to fix problems as they arose.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

We are a social network called Skycheckin Team. We used Blue Label Labs to do the frontend development.

What is your role and responsibilities?

I am the co-founder.

OPPORTUNITY / CHALLENGE

What was your goal for working with Blue Label Labs?

We briefed them on what we needed, and they gave us some screen shots of what the app could be. We continued talking about it until we found something we both agreed on. Our main concerns were how fast and efficient it would be.

SOLUTION

Please describe the scope of their work.

My partner developed the whole backend that communicates with the app, and Blue Label developed the front end and the design of the app.

What was your process for selecting Blue Label Labs to work with?

It was random. I was looking for a company online and wanted someone who wasn’t too expensive or too cheap, either. Blue Label was in the middle, and I decided to contact them.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

From the time we started the project until it was available on the App Store was about six months. We adapted some features, too. When they gave us the first shot of the app, we thought there were some options we should change. In terms of money, it was about $15,000.

When was the latest milestone completed for that work?

The soft launch was this week so February of 2014.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

Not yet. It's too early. We're very happy with the work. The two teams worked very well together.

How did they perform overall?

We're very satisfied. They understood our project and the purpose of our app. We met some other people who submitted proposals for the app, but they didn’t really get the feeling of what we wanted. They were very involved and fixed the bugs by themselves without us needing to tell them all the bugs. They gave us updated versions of the app, and they worked from that. It was very professional.

Is there anything unique about them that really makes them stand out, compared to other companies?

This was my first app, so I can’t compare them to other firms. We had a good relationship. We met the whole team and had a soft launch party. If we need to do more, we will go through them.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

I would say the time frame could improve. We are happy the way it is, but perhaps it could have taken a month less overall.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

iOS App for Mobile Startup

"I can’t say enough about how happy I was with Blue Label Labs."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Blue Label Labs designed and developed a holding company's iOS app for multiple versions. They will likely build an Android app in the future.

The Reviewer
 
1-10 Employees
 
New York City Metro Area
CEO, Mobile Startup
 
Verified
The Review
Feedback summary: 

Blue Label Labs designed a functional, well-designed product that the internal team loved. They were professional and extremely helpful during the development process, offering insights on design, programming, and marketing. Their project management was also clear and organized.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

Fest is a holding company that I incorporated several months ago. We have produced one app so far. We're an app startup.

What is your role and responsibilities?

I’m the founder and CEO of the company.

OPPORTUNITY / CHALLENGE

What was your goal for working with Blue Label Labs?

We were looking for the technical proficiency that we were lacking. We're mostly humanities- and business-based, but not as technically savvy. Blue Label Labs was great about the technical side. I had seen some of their previous work, and it seemed like it was compatible. I thought there were a lot of features that translated well into what I was trying to build. That held true throughout the process; they had a good grasp on the area and they were very insightful. I had a complicated vision going into the project, and they helped me simplify a lot of things, based on their experience in the field.

Which platform did you use to develop the platform?

The app was developed on iOS. We're in the process of talking about converting it for Android. If I do that, I think I'll go back and do it with Blue Label Labs since it's much easier.

SOLUTION

Please describe the scope of their work.

In addition to app development, Blue Label Labs has been very helpful in support. I didn’t do any tech training through them. I’m taking classes right now. They were completely in charge of the design element, from creating the basic templates and logos for the business, which we're still using, to designing the app, the color scheme, and so on. We've been through several iterations, and they’ve been very helpful.

What was your process for selecting Blue Label Labs to work with?

My personal process is long and drawn out, looking for the right technical partner who can be supportive and insightful. I found them by going to a few tech startup meetings around the city. One day, I found a huge roster of people who were attending them, what their titles were, and so on. That’s how I found Blue Label Labs. I made a list and narrowed it down based on what they had done before in conversations that I had with them. They were the best, they were nearby, they were relatively well-priced, and they had good experience in the field.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

The cost was between $10,000 and $20,000.

When was the latest milestone completed for that work?

The app was launched in late 2013, but we updated it a few times based on bug fixes. That work is ongoing, and they’ve been helpful about maintaining the app and fixing any problems that we’ve had with it. It's been great so far.

RESULTS & FEEDBACK

What were the results of the project?

I’m very happy with the outcome of the project and with the product itself. It's very clean, simple, and well designed. Functionally, it's very sound. I think they were very professional and helpful along the way. They offered a lot of insights about things I wouldn’t have seen myself from different perspectives from design, programming, marketing, across the board. They performed above and beyond. I can’t say enough about how happy I was with Blue Label Labs.

Is there anything unique about them that really makes them stand out, compared to other companies?

I was especially impressed with how their people on the technical side of things are normally personality-deficient. Their group was definitely the opposite. My project manager was very outgoing, easy to talk to, very responsive in terms of email, communication, and text messaging. That sealed the deal since he was someone that I could talk to who could talk to me beyond the technical issues.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

There were some normal time issues, and there were additional costs, which always happens, so I can’t hold that against them. Most of that was my doing or hesitancy.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have in the past, and I will in the future.
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Washington
ID
602 919 346
Date of Formation
Apr 27, 2009
Last Updated
Feb 26, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jul 22, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
33
OVERALL REVIEW RATING
4.8
Source
Clutch
LAST UPDATED
August 13, 2019