What was the scope of their involvement?
Blue Bear Creative helped with everything, from brainstorming campaigns to content creation. They were responsible for shooting videos, taking pictures, editing pictures, creative graphics, writing copy, launching campaigns, building websites, etc. They’re a well-rounded social media company that can do a little bit of everything. They helped us with Instagram, Facebook, Twitter, and Snapchat. We had everything outlined in our initial contract that included how many pictures they would provide each month, how many Snapchat stories, and how often they would need to review our copy.
For Snapchat, we would brainstorm together and then they would build it out. After we approve it, they would shoot and then make it live. For the other platforms, they would send me all the copy and creative elements, then and I would post content online. The videos started out with Snapchat, then they moved to 30-second videos that were used on Instagram. We also did some animated and live videos that were 1 minute long; we used those for YouTube. We gave them direction on the videos. Blue Bear would write the storyboard, we would approve it, and then they shot the video. They were great at GIF-style videos.
How did you come to work with Blue Bear Creative?
We connected with them because they were an agency out of Colorado. We talked to a lot of social media companies.
How much have you invested with Blue Bear Creative?
We spent under $60,000 per year on their services.
What is the status of this engagement?
The work is ongoing.