Blu Edge marketing agency

BACKGROUND

Introduce your business and what you do there.

I’m a managing partner for a building materials company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blu Edge marketing agency?

We hired Blu Edge for digital marketing; this extended from social media to our website.

SOLUTION

What was the scope of their involvement?

Blu Edge started out by taking time to understand our goals and vision for the company. They came up with a strategy from there, and we started implementing it. Blu Edge created our logo, envelopes, letterhead, and website. They provided options for everything and offered expertise to help us choose the right fit for our company. 

They handled all our social media, but primarily worked on LinkedIn. We believed that would be the most effective expansion method, so we concentrated most of our efforts there. 

What is the team composition?

We worked with around three people from Blu Edge. 

How did you come to work with Blu Edge marketing agency?

We knew other people who had worked with Blu Edge, and they recommended them to us. We sent them an email, then talked on the phone and decided to move forward with the partnership. 

How much have you invested with them?

We invested more than $18,000. 

What is the status of this engagement?

We worked with them between February–July 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

There is a big difference in how our company branding and marketing looked before and after we worked with Blu Edge, and it's easy to see how they’ve impacted our business. It’s still too soon to see any metrics, but we feel they’ve made everything more modern. We plan on working with them again in the future.

How did Blu Edge marketing agency perform from a project management standpoint?

They delivered everything on time and within budget. Any delays that occurred were from our end because Blu Edge was incredibly responsive and would get back to us very quickly. We communicated via email, phone calls, and WhatsApp. 

What did you find most impressive about them?

They took the time to understand our company and were patient throughout the process. Digital marketing is not something that anyone in our company was familiar with, and they explained everything to us so that we understood what was happening. They made us feel comfortable with the process and explained it in a way that made sense to us. They did everything we wanted, and they were excellent to work with. 

Are there any areas they could improve?

There is nothing they could have improved upon for us. 

Do you have any advice for potential customers?

Work with them because they will explain everything to you in a way that you understand. They will never make you feel bad, even if you don’t understand the digital marketing field all that well.

BACKGROUND

Introduce your business and what you do there?

I’m a project manager for Platinum Pitch. We provide franchise, business, and financial consultancy to companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blu Edge marketing agency?

We needed help with branding work for a client’s restaurant concept, so we needed a creative agency.

SOLUTION

What was the scope of their involvement?

Initially, we shared concepts, guidelines, and the client’s needs with Blu Edge. They did the branding from start to finish, including creating the restaurant name, brand identity, brand design, and so on.

Blu Edge also designed the logo, marketing posters, and menu. They made a complete manual for the clients to use as a standard for the restaurant, which will become a franchise. Finally, they created full mockup designs and social media templates to post ads.

What is the team composition?

We worked with a manager, marketing strategist, branding strategist, and two graphic designers.

How did you come to work with Blu Edge marketing agency?

The owner is our friend. They’ve done excellent work with other clients, and we trusted them, so we felt they were the right company for this project.

How much have you invested with them?

We spent between $5,000–$10,000.

What is the status of this engagement?

We worked together from February–August 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They did high-quality work. Our clients asked for one revision, and they were fully satisfied with the results of the engagement.

How did Blu Edge marketing agency perform from a project management standpoint?

We were the project managers for our client. The team showed progress for approval and made any necessary revisions. We used Asana and communicated via email.

What did you find most impressive about them?

They thought outside the box and saw things from a different perspective.

Do you have any advice for potential customers?

Know what you want and share that with them, including your long-term plans. It will save time and help the engagement run smoothly.

BACKGROUND

Please describe your company and your position there.

Holdal is a 3rd generation family business working in retail, distribution, manufacturing and supply chain in beauty, personal and household care, healthcare, lifestyle and luxury. I am the Chief Sustainability Officer taking care of HOLDAL CSR & SDG promise.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blu Edge marketing agency?

We hired Blu Edge among 15 agencies we had approached and considered to first work on a philantropic website then for HOLDAL on a business stream website and in the past few months they have helped us manage HOLDAL social media accounts.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had a full brief based on strategy, concept, design thinking process, analytics, and monitoring approach. We sent it to 15 agencies from which we selected 5 and we ended up picking Blu Edge.

Describe the project in detail and walk through the stages of the project.

On Social Media, Blu Edge is taking care of the daily posts, monitoring and follow-up with our internal team. On the 2 other websites, it was a web development from A to Z with very limited resources so the cohesion of the agency with our team, their adaptability, availability and sense of ownership made a big difference.

How many resources from the vendor's team worked with you, and what were their positions?

On each project it was a different dynamic project management and workflow. On the website, we have 1 dedicated resource and partner who was liaising with Blu Edge team. On Social Media, we have 1 dedicated resource and partner who is also liaising with our team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

These are the most brutal times Lebanon is going through with all the turmoil and collapse we are going through, a lot of talents are leaving the country. Blu Edge stood by our side and worked around our limitations (capability, financials, workflows) and adapted to the hectic dynamic but never made us feel uncomfortable. They were customer centric first and in our shoes which is a very important thing for us.

How effective was the workflow between your team and theirs?

At the beginning it was not easy for them as we lost project owners who left the country in the middle of the process but they kept on working hard and adapting to our needs as if they were part of our organisation. They adapted their offers, their proposals, their rythm, their team to facilitate our journey and the entire experience.

What did you find most impressive or unique about this company?

Their purpose and values driven approach. Their sense of ownership and belongingness. This is not a typical transactional agency. We are not a typical key account. They are a human and authentic partner who is feeling, thinking, and working with us. There is no fake promises and the transparency and genuine care makes a big difference.

Are there any areas for improvement or something they could have done differently?

On our end a lot of key learnings as we are rebuilding the team and we were focusing on crisis management vs. enabling the future only. On the agency's end, when we will have more time in the next few weeks we will involve them in capacity building, upskilling, strategic review and rethinking our Digital Marketing value proposition to align to our vision and strategic goals.

BACKGROUND

Please describe your company and your position there.

I am the President of the company. Our company provides business consulting services. We have recently added a healthy beverage division which is responsible to formulate, design, produce and distribute a healthy detox and anti hangover drink to the US market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blu Edge marketing agency?

We hired Blu Edge to help us create digital marketing content for our beverage and to build a global brand identity for our company.

What were your goals for this project?

We are looking to launch our beverage in the coming few weeks and were looking for a marketing firm to help us develop creative content and the right marketing strategies.

SOLUTION

How did you select Blu Edge marketing agency?

I know the owner of Blu Edge, so I reached out to him and had several conversations with him on what we are doing and what our goals are. I found him to be very excited about our new beverage and its benefits and willing to take on the challenges we will face together in penetrating an already crowded space.

He is also aligned with our short and long term goals which makes for smoother sailing when partnering with another company.

Describe the scope of their work in detail.

Blu Edge will be creating digital content for marketing our beverage on various social media platforms as well as building a brand identity targeting our customer base.

What was the team composition?

I personally brainstorm ideas with the CEO of Blu Edge and our marketing teams work together to develop them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are in the early stages of our agreement and we do not have any social media content that we have put out yet. However, they have provided us with great branding ideas and we are excited to see where we go from here. I have also hired them for web development for a non profit organization where I am a board member.

How effective was the workflow between your team and theirs?

We communicate quite often and there seems to be great synergies between our companies and the team.

What did you find most impressive about this company?

It is always a big plus to have direct access to the decision maker of any business you work with. It the most effective way to get things done fast and to your satisfaction.

Are there any areas for improvement?

Working with a company through digital communication when there is a 7 hour time difference can be challenging at times, but we seem to make it work. They communicated well despite the time difference.

BACKGROUND

Introduce your business and what you do there.

I'm the general manager of the Adam Motel in Gatineau, Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blu Edge marketing agency?

During COVID-19, with everyone staying at home and checking social media, we thought it would be a great opportunity to work on our online presence. We needed someone to take over our social media accounts and manage our digital marketing.

SOLUTION

What was the scope of their involvement?

Every month, Blu Edge prepares content for both our Instagram and Facebook accounts. They create the posts with codes to go with the pictures, and they use hashtags suited for the region we live in for tourism attraction. They are also in charge of our emails and responding to messages on social media.

What is the team composition?

I have one main point of contact, and three other people are working for us: one handles our social media, another is a supervisor, and the last one helps with the content creation.

How did you come to work with Blu Edge marketing agency?

A friend of mine who works with Blu Edge referred them to me. We got some other quotes and did online research to see other firms’ work, but Blu Edge's pricing was very good.

How much have you invested in them?

We have spent $10,000.

What is the status of this engagement?

The partnership began in August 2020, and it’s still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve gotten positive feedback from some of our followers — they’ve sent us nice comments about our content. We also got an email from a journalist who said that they would post an article about our motel in their newspaper if we accommodated them, but they need us to provide pictures and text. Blu Edge offered to help us with this.

Blu Edge has been increasing our visibility on Google. We’ve had more bookings, but as we’re in the middle of a pandemic, we can’t really measure the results now.

We need to be reasonable with our expectations as well. Currently, we’re using social media to remind people that we’re here, so when things go back to normal, they can come back to us. Even if we hired the best marketing company in the whole universe, it wouldn’t change anything for our business right now.

How did Blu Edge marketing agency perform from a project management standpoint?

We communicate and have follow-ups through conference calls and emails. When I ask Blu Edge to change something, they take care of it within 24 hours. Even if it’s late at night, they respond.

They give us instructions. If we don’t reply right away, they send us a lot of reminders. Blu Edge never lets us miss an opportunity.

What did you find most impressive about them?

Blu Edge is super diligent in following up with us to approve posts. If they send me an email or posts to approve, sometimes it takes me a week to reply. I will receive a reminder email from them when they need an answer to prepare for the next month, and that is what I like.

Are there any areas they could improve?

There’s nothing they could improve. They’re doing what we expected them to do. In a year or two, when things go back to normal, we might have more feedback for them.

Do you have any advice for potential customers?

Tell Blu Edge what you expect from them. For example, I told them I didn’t want people to forget about us. People don’t like receiving emails or campaigns anymore because they either unsubscribe or send it to junk email, so the only way to keep them posted is through social media. They’re really good at creating campaigns and images for social media.

BACKGROUND

Please describe your company and your position there.

i'm the founder of shortcuts international. our agency is based in beirut with regional presence in GCC and Africa. We provide marketing services to all our clients. From premiums , promotional products, covid related products (PPEs) to chatbot conversation design .

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blu Edge marketing agency, and what were your goals?

we appointed blu edge agency to reshuffle our web design and develop a new one . in addition, the agency will be handling our social media network , from design to content creation. 

SOLUTION

How did you select Blu Edge marketing agency and what were the deciding factors?

they were pro active since day one...i personally met the owner over a dinner and i was impressed by him personally and the way he introduced his agency.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

everything started with a simple exercise when i needed to design some visuals for few specific occasions to be used on social media and we took our relation to the next level where we had to change our web site . the team was well prepared , did a proper exercise and revert back with road map and clear direction of how to take our company to the next level (design and content creation ).

How many people from the vendor's team worked with you, and what were their positions?

around 6 creative content creators customer service web designers designers strategic planners

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

they were simply great in every step of the way and they were all there for us when needed.

Describe their project management style, including communication tools and timelines.

what caught my eyes was one simple feature...they always ask for a brief and everything starts here .

What did you find most impressive or unique about this company?

i simply consider them as part of our marketing team .

Are there any areas for improvement or something they could have done differently?

they understood the DNA of our company and worked accordingly...they're well organized and respect the timelines when it comes to deliverables

BACKGROUND

Please describe your company and your position there.

Waves is a recyclable, biodegradable, eco-friendly brand for flip flops and beach products. I'm the owner in Qatar, Lebanon, and Canada.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blu Edge marketing agency?

For setting up the e-commerce website, social media marketing & launching the brand in Qatar.

What were your goals for this project?

Introducing the brand in Qatar

SOLUTION

How did you select Blu Edge marketing agency?

Based on the submitted creative proposal

Describe the scope of their work in detail.

Brand marketing kit & support

• Social media set-up

1. Facebook & Instagram set up
2. Pinterest set-up
3. Google optimization
4. Social media posts

• Concept & design
• Static, animated & video

1. Promotional & display tools

Website development, e-commerce

1. Research - other franchises & competitors
2. Site map and wireframe
3. Design
4. SEO optimization
5. E-commerce set up
6. Pre-launch campaign

Business Development & Strategy

1. Brand development and positioning
2. Market deployment and distribution
3. Strategic partnerships or collaborations
4. Negotiation and contracts
5. Go to market strategy and expansion plan

What was the team composition?

Account Director Creative Director Digital Marketing specialist Website Developer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Website and social media channels up and running.

How effective was the workflow between your team and theirs?

They are a very supportive team and are easy to reach out to

What did you find most impressive about this company?

The positive approach and attitude despite the faced challenges. Acting as a solution provider and taking the extra mile to make things work.

Are there any areas for improvement?

Enhancing the process in a more systematic way however this didn't affect the project deliverables and end results.

BACKGROUND

Please describe your company and your position there.

I am the marketing officer of MMA shipping .We are specialized in Ocean , Air and land transportation

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blu Edge marketing agency?

Blue Edge uplifted our company's brand identity, created a marketing strategy and are currently managing our online and offline marketing.

SOLUTION

How did you select this vendor?

We were searching for a marketing agency to handle our business. So after several evaluations with other companies we chose Blu Edge because of their skills and expertise.

Describe the scope of their work in detail.

At the beginning they uplifted our brand identity , set a marketing strategy and they manage our online and offline marketing ( monthly marketing plan, ads management ...)

What was the team composition?

The team is composed of the CEO, Marketing Manager , Marketing Executive and graphic designers . We work closely with the Marketing Manager and Marketing Executive .

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen 75% progress since the beginning of the project . Increased reach in Facebook and Instagram ,significant increase in our number of followers and likes , advanced audience segmentation , and significant target reach to clients that helped us increase in our sales.

How effective was the workflow between your team and theirs?

We have regular meetings with their marketing manager to go over the progress. We also always communicate over email when they send us the marketing plan , monthly reports ,regular updates .In each step of their work they ask for our feedback and we discuss accordingly. They don't implement without our approve.

What did you find most impressive about this company?

Their commitment to our business' success is impressive. They always come up with new ideas to improve our business and help us reach our goals .Highly significant research and dedication in work is present.

Is there any area for improvement or anything that could have been done differently?

Honestly their work is very professional and everything is on point since we have started working together.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of Beit Al Safa

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blu Edge marketing agency, and what were your goals?

We hired Blu Edge for website development and design and online/offline marketing services.

SOLUTION

How did you select this vendor and what were the deciding factors?

personal connection and referral

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Website development and design and online/offline marketing services. (Social media, billboards, google, LinkedIn...)

How many resources from the vendor's team worked with you, and what were their positions?

The team consists of:

• Designers (3)
• Developers (2)
• Managerial (3)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The social media campaigns were very successful we had an increase of 80% in follower count in the first month. And a higher awareness of the brand by 50%

How effective was the workflow between your team and theirs?

Their workflow is perfect.

What did you find most impressive or unique about this company?

The friendliness, speed and quality of service.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

Healthcare professionals

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blu Edge marketing agency?

Brand identity, website development, creating, implementing and sustaining marketing strategies for 2 companies.

What were your goals for this project?

Promote our brands and consolidate our marketing communication. Maintain our patients loyalty and increase our profit.

SOLUTION

How did you select Blu Edge marketing agency?

Promote our brands and take our companies to the next level.

Describe the project in detail.

Uplift our brands identities, communication and eventually utilize all possible techniques, strategies and resources to give, both Companies, an ultimate edge on direct and indirect competitors

What was the team composition?

SEO specialist and data researcher Senior graphic designer Junior graphic designer (2) Digital Marketing planner Head strategic & creative

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So far we heard lots of compliments on our website and social media posts. They claimed our online business listings on all major reviews website and made sure information is up to date. This has helped tremendously to begin with our marketing campaign.

How effective was the workflow between your team and theirs?

Very professional, effective and transparent. Ziad is amazing. I’m thrilled with the turnaround and support he offers.

What did you find most impressive about this company?

They understand our needs and take our feedback into consideration. Prompt and respectful. Outstanding customer service.

Are there any areas for improvement?

So far I’m Satisfied with the project outcome.