Helping you stand out in a crowded market

Blanc & Otus is the industry's most experienced tech communications agency. For nearly 30 years we have delivered impactful campaigns for innovative start-ups and global brands, including Blu-Ray, Dolby, Facebook, HP, Oracle and Sony. More than anything, we are a tribe of creative, collaborative, competitive and well-connected professionals who love what we do and the clients we serve.

Blanc & Otus offers a complete suite of services available as part of an ongoing agency relationship or on a project basis. In addition, we are frequently asked to innovate solutions as clients face new and emerging challenges and discover the need to differentiate themselves as much by how they tell their story as much as what they can communicate. 

 

 
$10,000+
 
$100 - $149 / hr
 
50 - 249
 Founded
1985
Show all +
San Francisco, CA
headquarters
  • Blanc & Otus
    1001 Front St.
    San Francisco, CA 94111
    United States
    415.856.5100

Portfolio

Key clients: 
  • Oracle
  • Deloitte
  • Blu-Ray
  • Dolby
  • HP
  • Sony
  • Facebook
  • Hootsuite

Reviews

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PR for Management Firm

"Blanc & Otus speaks our same language and have a very similar corporate culture to us. They process information at the same speed and think the same way."

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Dec. 2013 - Ongoing
Project summary: 

Blanc & Otus acts as an extension of the client’s public relations team and helps adjust company positioning by making valuable media connections.

The Reviewer
Corporate Communications, Management Firm
 
Verified
The Review
Feedback summary: 

Blanc & Otus succeeds as the client’s partner by consistently securing social media space and valuable relationships with reporters. The client praises the agency for their excellent performance and recommends Blanc & Otus to others.

BACKGROUND

Please describe your organization.

We are a management firm.

What is your position and responsibilities?

My role is corporate communications, and I lead the company's corporate PR team. I am responsible for defining corporate strategy with all of our PR agencies in various regions. Blanc & Otus represents our North American agency of record.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Blanc & Otus?

As a seven-year old company, we've gone through heavy expansion both in terms of user growth and staff. We needed a quick PR team extension to happen overnight to support this. Blanc & Otus became that extension. They helped adjust our company positioning quickly and effectively to reflect the growth trajectory.

SOLUTION

Please describe the scope of their involvement in detail.

Blanc & Otus have been charged with placing our story in the appropriate press or event opportunities, focused on the customer. Since our company offers a variety of offerings that fill various customer needs, it's important that the agency understands the customer use cases, and how they could benefit from using our platform for their specific need. 

How did you come to work with Blanc & Otus?

We researched a number of PR agencies across North America, weighing out their expertise in areas similar to our offering. In the end, Blanc & Otus came through an internal referral. After meeting them in person, we were impressed with the efforts they put into understanding our business. We signed with them and have been with them now for more than two years as our AOR [area of responsibility].

What is the status of this engagement?

We started working with them in December 2013, and we're still working with them.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Blanc & Otus keep the relationships strong with the reporters that we work with. When those reporters are in a pinch trying to come up with a source for a story, we get many requests for comments as a result of the relationships they've build. We're seen externally as a leader in the respective social media space.

What distinguishes Blanc & Otus from other providers?

Blanc & Otus speaks our same language and have a very similar corporate culture to us. They process information at the same speed and think the same way. There have been various times when they come up with creative ways of carrying out projects that align well with topics that we've already discussed in-house, which is reassuring. While the budget allocation is often top of our mind as we've grown, they are great at weighing priorities and making recommendations on best use of resources.

Is there anything Blanc & Otus could have improved or done differently?

They've been solid. I haven't had any reason to test them out in terms of what they could do much better at this point. They're good at taking a challenge, and they always seem to impress in one way or another. 

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer