What evidence can you share that demonstrates the impact of the engagement?
We held the number one position in our space, and sold the company for a lot of money. That tells me that they did a very good job creating the brand. I can vouch for their capabilities around startup and early stage B2B companies. I would absolutely use them again, which is the highest compliment I can bestow.
Our current logo, which has gone through several iterations, still has elements of their initial design. They did an excellent job bringing the theme and the history of rail travel into a modern logo.
How did Blackcoffee perform from a project management standpoint?
Their team was terrific. They were good at proactively managing a client who was super busy and knew nothing about branding. They used a project management tool, but I don't remember the name. We primarily communicated through email and phone.
What did you find most impressive about them?
They demonstrated a deep involvement in the outcome. At a lot of firms, the partners come in and pitch and then hand off the project to a junior team. With Blackcoffee, they were personally invested in the strategy and storyline. I could tell that much thought had gone into it. They were responsive to the nuances of our work. They were good listeners, and felt like a real partner.
Are there any areas they could improve?
I can't think of a specific recommendation off the top of my head.
Any advice for potential customers?
Be open-minded to their unique branding approach. By educating me and bringing me along on the journey, I ended up in a better spot than I would have on a more traditional approach. They had reasons for why the logo was going to look a certain way or why they picked certain colors, and it resulted in a very strong brand.