Accelerating growth by driving actions through ads
We are a Boston based growth marketing agency that focuses on optimizing paid media channels to drive growth metrics. We partner closely with all of our clients to become a data-driven extension of their marketing department.
We specialize in conversion rate optimization and strategize closely with your team to define conversions that drive your bottom line. We extensively test and optimize all of your paid channels to maximize our outputs. Our specialization allows us to achieve best in class results, and we treat every client like they’re our only client.
Focus
Recommended Providers
Portfolio
Tone House TV
Tone House is a boutique high-end fitness studio in the heart of New York City. At the time of writing this, COVID-19 is still crippling fitness studios and gyms across the United States. Tone House created a stunning app and online workout program to engage current members and attract a new nationwide audience. Tone House used effective messaging to grow their audience during a time of contraction in the fitness industry.
We run all of Tone House's online ads, directing users to download their iOS app or sign up for subscription-based classes (like peleton) online.
Tapster
Tapster is an alcohol delivery app based in Boston.
We love working with apps and have helped Tapster with App Install and remarketing campaigns across Facebook, Instagram, Google, and Apple Search.
Working with Tapster's team, we were able to increase the user base tremendously while lowering the cost per install.
At Black Box, we are experts in App Marketing and will ensure everything is working well.
- 77% decrease in CPI
- 30% increase in revenue per purchase
- 873% increase in RoAS
Pressable
Pressable is a B2B company which offers Managed WordPress Hosting. They are owned by Automattic, the company behind WordPress.
We are responsible for all online marketing for Pressable. We run paid Social Media, Paid Search, and LinkedIn ads.
We work closely with Pressable's team to ensure we are getting qualified leads at an acceptable Cost Per Lead, with a great LTV for each lead.
Potter's Printing E-Commerce Case Study
Overview & Challenges
Potter’s Printing operates in Massachusetts and has an online Shopify Store. Black Box was brought in to help Potter’s clean up their former advertising efforts and to sell their online products in time for the Holiday Season 2019. Potter’s sells personalized clothing, blankets, wrapping paper and more. We began our campaigns on November 1st. This sample of data is from November 1st through December 13th. We are anticipating increasing the RoAs even more.
Needs
•Holiday Sales: Return on Ad Spend (how many dollars you will receive for every dollar you spend on advertising).
Approach
We ran highly targeted ads through Facebook and Instagram to remarketing audiences, prospecting audiences, and lookalike audiences. We focused on cart abandonment rate, return on ad spend and total number of purchases.
Outcome
On our total budget of $21,820, we achieved 2,111 purchases for a conversion value of $111,530. Our 5.11 return on ad spend means that for every $1 Potter’s spent on advertising, we returned them $5.11.
The Jane Hotel
Overview & Challenges
The Jane Hotel operates in New York City and is home to one of the most unique nightclubs in the city. With it’s grand and eclectic décor, and old school interior Black Box was brought in to help The Jane sell out their venue (The Jane Hotel Ballroom) for New Year's Eve. We were tasked with selling VIP tables and tickets to their New Years Eve 2020 event. While The Jane Hotel Ballroom is certainly a very popular and unique destination, selling out for New Year's Eve in one of the most competitive nightlife scenes in the country is still no easy task.
Needs
•VIP table & Ticket Sales: Return on Ad Spend (how many dollars you will receive for every dollar you spend on advertising).
Approach
We ran highly targeted ads through Facebook and Instagram to remarketing audiences, prospecting audiences, and lookalike audiences. We focused on cart abandonment rate, return on ad spend and total number of purchases.
Outcome
On our total budget of $2,330, we achieved 66 purchases for a conversion value of $17,753. Our 7.62 return on ad spend means that for every $1 The Jane spent on advertising, we returned them $7.62 and successfully sold out their inventory.
Paid Social Media Marketing
Overview & Challenges
North Country Hardwoods is a leading New Hampshire hardwood flooring company serving the New England region. North Country Hardwoods was looking to boost their current inbound efforts by increasing their qualified lead volume and lowering their customer acquisition cost.
Needs
Increase Qualified Lead Volume
Lowering Cost Per Lead (CPL)
Lowering Customer Acquisition Cost (CAC)
Approach
Black Box determined the best strategy would be to advertise through paid social media and search engine channels. Black Box focused on metrics such as lead volume, cost per lead (CpL), and customer acquisition cost (CAC).
Outcome
Black Box has worked with North Country to increase lead volume by 280% while reducing cost per lead by 74% as well as reducing customer acquisition cost by 43%.
Paid Social Media Marketing
Overview & Challenges
AIM hospitality group is a growing hospitality and special event company. AIM’s biggest challenge was generating ticket and table purchases.
Needs
Increase Sales (RoAS)
Increase Average Conversion Value
Approach
Black Box ran targeted ads through Facebook and Instagram to remarketing audiences, prospecting audiences and lookalike audiences. Black Box focused on return on ad spend, conversion value, and number of purchases.
Outcome
Black Box increased AIM’s RoAS from 4.42 to 24.85 by generating $185,821 in conversion value through 873 total purchases. Black Box also helped to increase the average purchase value by 6%.
Paid Social Media Marketing
Overview & Challenges
TablelistPro offers a SaaS solution for driving sales, managing operations, and tracking data for nightclub venues. TablelistPro’s biggest challenge was generating quality leads and demos for their product at a reasonable cost.
Needs
Lowering Cost Per Lead (CPL)
Lowering Customer Acquisition Cost (CAC)
Approach
Black Box determined the best strategy would be to advertise through paid LinkedIn, and search engine channels. Black Box focused on metrics such as lead volume, cost per lead (CpL), conversion rate, and customer acquisition cost (CAC).
Outcome
Black Box has increased lead volume through paid channels by 287%, decreased CpL 36%, and reduced CAC by 15%.
Paid Social Media Marketing
Overview & Challenges
TablelistPro offers a SaaS solution for driving sales, managing operations, and tracking data for nightclub venues. TablelistPro’s biggest challenge was generating quality leads and demos for their product at a reasonable cost.
Needs
Lowering Cost Per Lead (CPL)
Lowering Customer Acquisition Cost (CAC)
Approach
Black Box determined the best strategy would be to advertise through paid LinkedIn, and search engine channels. Black Box focused on metrics such as lead volume, cost per lead (CpL), conversion rate, and customer acquisition cost (CAC).
Outcome
Black Box has increased lead volume through paid channels by 287%, decreased CpL 36%, and reduced CAC by 15%.