A Natural Extention of Your Marketing Family
Black Belt Productions provides meaningful video production services for non-profit organizations and corporations, while supporting youth in the community through the power of video.
Focus
Portfolio
Go Magazine, Ernst & Young, Centre for Addiction and Mental Health (CAMH), Teddy Bear Fund
Black Belt Productions Demo Reel
Here's a highlight of some of our work!
Go Magazine: George Stroumboulopoulos
Recorded from George’s home and backdrop for “The Strombo Show” in Toronto, Black Belt Productions was happy to provide multi-camera video production and video editing services. Go Magazine is a monthly digital publication from Gore Mutual that features fresh insights and outside-the-box perspectives from remarkable people.
EY Connect Days
Filmed in our Toronto office, this whiteboard explainer video was created for Ernst & Young to showcase their unique partnership with United Way. To better communicate how a donation is maximized, we visualized the process to show how high-impact programs are benefiting communities they serve.
CAMH: Charlie's Story
The Centre for Addiction and Mental Health does incredible work for people across Canada. This video features Charlie Cummings, who came to CAMH in the midst of a depression so severe that it came with psychosis. Here he talks about mental illness and the power of recovery. We are incredibly proud to be able to provide full service video production and editing services.
Teddy Ber Fund
Every child deserves a safe, nurturing home and the support they need to realize their dreams. But kids in the child welfare system lack many of the things other kids take for granted. Your gift to the Teddy Bear Fund will provide our most vulnerable children and youth with the chance to thrive.
Campaign Video: Youth Leaving Care
Vulnerable young people transitioning out of foster care have a difficult time finding secure, safe, and affordable housing. The Children's Aid Foundation wants to give them the coaching support they desperately need in order to achieve stability and success in life. This video was filmed in partnership with the UforChange film/video mentorship program.
Reviews
the project
Video Prod for Fundraising Gala
"From a project management standpoint, the team was great at quick edits and managing expectations with filming."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Events Officer at Pathways to Education Canada, and I am responsible for all of Pathways' fundraising and stewardship events, including Grad Ball and Golf Classic.
For what projects/services did your company hire Black Belt Productions?
We host a fundraising gala called Grad Ball, every year for the last 16 years. Due to COVID-19, we shifted the in-person gala into a virtual cross-country broadcast event.
Challenge: We have had experience in producing video segments, but the volume we'd need for Grad Ball would be more than our own staff can take on. Opportunity: Due to Blackbelt's breadth of experience in working on Pathways projects, they helped us to produce 6 pre-recorded segments for the broadcast, involving in person shoots and virtually over Zoom.
What were your goals for this project?
- Be true to the Pathways brand and voice - High quality videos and storylines - Work with Pathways to problem solve and navigate shifting deadlines and changing health restrictions for filming - Final product to inspire viewers to watch and donate to our cause
How did you select Black Belt Productions?
Our marketing team has worked with Blackbelt for multiple projects in the past and trust them to convey the Pathways tone and messaging.
Describe the video(s) and the process in detail.
Blackbelt worked with us to shoot, storyboard, produce and edit 6 pre-recorded segments involving Pathways staff, alumni, and students across several provinces and time zones. Our team provided a general script, feedback, guidelines, and French translation subtitles for each video.
What was your vendors' project management or feedback process?
The Blackbelt team worked with us (both the Fundraising and Marketing teams) for 2-5 rounds of feedback, depending on the video, and was very fluid in terms of helping us meet our deadlines in time with the best products possible.
Can you share any outcomes from the project that demonstrate progress or success?
Overall, the event was a great success, raised over $62,000 for Pathways, and grew our donor base. The event itself exceeded our expectations, as it was the first time we were hosting a virtual event. We were able to use the videos as stewardship opportunities to send to donors who could not attend.
How effective was the workflow between your team and theirs?
From a project management standpoint, the team was great at quick edits and managing expectations with filming. We used mainly email and Vidyard to facilitate the edits.
What did you find most impressive about this company?
The most impressive thing about the Blackbelt is their ability to convey a clear message and feeling through video, and their commitment to their clients and final products.
Are there any areas for improvement?
Perhaps a checklist for all participants of a video shoot - physical or on Zoom - on what they can prepare - tech wise and expectations.
Black Belt Productions did a great job on the project. The client featured the masterful videos at their massive event. The video conveyed the stakeholders' message and resonated with end-users.