Bigtrunk Communications Pvt Ltd

Introduce your business and what you do there.

I’m the digital marketing manager at ACG World.

What challenge were you trying to address with Bigtrunk Communications Pvt Ltd?

We needed help with digital marketing campaigns.

What was the scope of their involvement?

They help with all digital marketing efforts like running Google Ad campaigns and third-party campaigns for lead generation. They also do creatives globally. They’ve run LinkedIn Ads, Google Ads, Facebook Ads, remarketing campaigns, and SEO campaigns.

In terms of design, they’ve helped with campaign banners, Google Ads campaign banners, and display marketing ads.

When we want to launch a new campaign, we give them a brief about the campaign, budget, requirement, and our target audience. They come up with a campaign plan of which platforms we need to use. Accordingly, they design a landing page, and we give them creatives and ad copies. After that, they launch the campaign for us.

What is the team composition?

There’s one account manager and 4–5 other people.

How did you come to work with Bigtrunk Communications Pvt Ltd?

They were referred to me in the past and had helped with Google Ads and social media management for an e-commerce platform where I was head of digital marketing.

How much have you invested with them?

We’ve invested between $10,000–$49,999.

What is the status of this engagement?

We started working together in June 2017, and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Over time, they’ve done more than 60 campaigns. We do lead gen campaigns every year. They always exceed those numbers they promise. There’s a conversion of around 23%. The lead conversion around unqualified leads to prequalified leads is about 20%.

Prequalified leads to opportunities is set around 5–7%. I found them to be very supportive, flexible, and approachable. They make suggestions on what will work and won’t work.

How did Bigtrunk Communications Pvt Ltd perform from a project management standpoint?

Their team is always helpful. If my team is immensely loaded with work and we don’t have time to do creative stuff, they’ve helped us with that as well.

They meet their deadlines most of the time. They even work on weekends if it’s required. We primarily communicate through email and phone calls.

What did you find most impressive about them?

They’re quick to respond. Their team is very accommodating, willing to work on things out of scope as well. They go above and beyond to provide what we want and to meet the deadlines.

Are there any areas they could improve?

There’s nothing I’d have them improve. They were good the majority of the time.

Do you have any advice for potential customers?

Be clear with what you’re expecting.

Please describe your company and your position there.

Lodha Xperia Mall is one of the most prominent shopping malls in the history of Mumbai. It has a distinctive concept, which enables visitors to seamlessly walk around the mall, enjoying its amazing offerings that encompass a wide range of products and services - apparel, accessories, shoes, perfumes, toys, electronics, watches, household items, gold and jewelry, luggage and sportswear, restaurants and more.

Its unique combination of lifestyle and everyday needs lives up to its ‘true value’ promise in over 100 leading brands. Key categories: Shop - Over 75 brands to shop from, ranging from apparels, accessories, electronics, furnishings, etc. Eat - Over 35 cuisines to satiate the taste buds in the region's most luxurious food court and world class brands Enjoy - Leading cinema chain, spa, salons and entertainment centre to have a ball of a time I am the SPOC for all offline & online marketing activities for the mall.

For what projects/services did your company hire Bigtrunk Communications Pvt Ltd?

We onboarded BigTrunk to enhance our digital prsence across leading social media pages.

How did you select this vendor and what were the deciding factors?

We reached out to them after seeing their work across a mall from the same industry. Their team, clients, work and competitive cost were the deciding factors.

Describe the project in detail and walk through the stages of the project.

Being a part of the retail industry, having a strong digital presence is imperative. BigTrunk helped us enhance our presence, through their skilled team. After an initial meet, they got back to us with a thorough SWOT analysis. Due to their expertise, the transition from our previous agency to BigTrunk, was a cakewalk. It's been close to 3 years, they maintain the same level of professionalism & zeal while dealing with the brand.

How many resources from the vendor's team worked with you, and what were their positions?

1 Account manager & 1 Social media marketing specialist

Can you share any outcomes from the project that demonstrate progress or success?

In just 6 months, they doubled our followers on Facebook. They helped us launch our Twitter & YouTube pages too.

How effective was the workflow between your team and theirs?

A monthly plan followed by a weekly post calendar is shared. All of these align with the mall's campaign communication.

What did you find most impressive or unique about this company?

Their overall expertise has impressed us massively. They've been able to get Xperia Mall to the TOM of our audience.

Are there any areas for improvement or something they could have done differently?

None comes to mind.