What was the scope of their involvement?
We look at TBG not just as a web developer, but also a thinking partner. They’re a full-blown digital agency. They work with us on template design and integration with our CMS and Sitecore, and also help us on UX and in creating our current branding.
After eight years of partnership with them, we’re expanding our brand and opening up to new ideas, communication strategies, and visual identities. Currently, they’re doing a full redesign of our website. This will be the second time they’ve helped us with that.
For this design, they're building over three dozen mobile-responsive templates for us. They’re taking an exhaustive look at each user function and the way that web pages live and breathe to ultimately deliver a very high quality, interactive, and exciting web experience.
When we first started working with TBG on our current project, we began by expressing the challenges of the various stakeholder groups. We also talked about our interest in opening our brand up and taking it in new directions to become more accessible.
TBG did a couple of strategic analysis of our various stakeholders. They conducted many stakeholder interviews and engaged us in a lot of conversations about the voice, messaging of the company, and value we provide to our members. Over the course of 4–5 months, we created a strategy brief to inform what our new website would look like, what its functions would be, what message it would be attempting to convey, and how we would deliver that message.
From there, we crafted a site map and a content management plan, then began to develop wireframes and new web template designs simultaneously. This has been an ongoing design study that involves UX, graphic design, site architecture, and content strategy. Now, we're beginning to scope out work on the Sitecore development of our site (i.e., the actual building of the product in our CMS).
How did you come to work with The Berndt Group?
They were chosen from a dozen web developers because of the level of care that they took in listening to what our company wanted. They’ve shown that they are very willing to go beyond just web development.
We did scope out the current website redesign with other Sitecore vendors because it was important to us that we stay with that CMS. TBG is one of the strongest vendors for Sitecore integration, and mid- to small-level nonprofits can certainly afford them. We have such a strong working relationship that we felt like we didn't want to lose that with our web partners.
How much have you invested with them?
We're planning to spend between $200,000–$350,000 for the multi-site launch. This includes hosting, ongoing maintenance via retainer hours, and the website redesign.
What is the status of this engagement?
We've been working with them since September 2009 and plan to launch our new site in January 2019. We're going to have a multi-site approach with a microsite for our company's conference, which is a large global Montessori event. We’ll launch that in September 2018.