BERK Labs, LLC

Introduce your business and what you do there.

I am the owner of a cleaning services company.

What challenge were you trying to address with BERK Labs, LLC?

When the COVID-19 lockdowns started, we started struggling, so we wanted to reinforce our marketing and advertising strategy. 

What was the scope of their involvement?

Initially, it was just a consulting project. BERK ran an analysis, evaluated the company, looked at our competitors, and conducted keyword research to improve our SEO. Afterward, we decided to have them run ad campaigns, which are still ongoing. They manage our Google Ads PPC campaigns and help us with other marketing strategies.

What is the team composition?

I’ve worked directly with two teammates.

How did you come to work with BERK Labs, LLC?

We did some research on Upwork, where they were one of the most highly-rated professionals. They had excellent reviews, so we interviewed them along with 3–4 more candidates. BERK showed great expertise, so we chose to work on this project with them. 

How much have you invested with them?

We’ve invested about $6,000.

What is the status of this engagement?

We started our collaboration in March 2021, and it’s an ongoing project.

What evidence can you share that demonstrates the impact of the engagement? 

I am pretty happy with their work. The team took the time to conduct appropriate research before starting, and that shows in the results.

How did BERK Labs, LLC perform from a project management standpoint?

I’ve been very satisfied with the delivery time. The campaigns launched later than expected — the initial process lasted about two weeks, but I understand why. They're delivering results, so I’m still happy. In terms of tools, we use Zoom to communicate and Google Docs to share documents.

What did you find most impressive about them?

Their skills are really impressive. I’m happy I found them.

Are there any areas they could improve?

The initial information gathering process was a bit long, but it was necessary. The cost is also on the higher side, but the results make it worth it. We thought we had to run several campaigns and pay more money to get these results, but BERK has never wasted our time or money.

Introduce your business and what you do there.

I’m the marketing director of an integrated medical clinic.

What challenge were you trying to address with BERK Labs, LLC?

We engaged BERK Labs, LLC to manage our PPC accounts.

What was the scope of their involvement?

BERK Labs, LLC took over our Google Ads account. They also implemented strategies to track how users interact with our site and helped us consider other PPC platforms such as Facebook, Bing, and Yahoo. 

BERK Labs, LLC was not our first PPC provider. Whenever we change providers, we allow the new team to start from scratch. Meanwhile, the ads from the previous company keep running to give us that coverage while the new team gets up to speed. Once the new vendor has their own strategies, they go through our account to see what phrases, keywords, and target areas perform better.

What is the team composition?

I only work with Josh (Product & Growth Consultant, BERK Labs, LLC).

How did you come to work with BERK Labs, LLC?

I found BERK Labs, LLC through Upwork. After interviewing a few companies, I felt like they were the best fit for us.

How much have you invested with them?

We’ve spent between $5,000–$10,000.

What is the status of this engagement?

The collaboration started in August 2019 and is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Because of how our platform is set up, it’s tricky for us to track conversions. However, we have seen the number of impressions and clicks on our website increase dramatically since we hired BERK Labs, LLC.

How did BERK Labs, LLC perform from a project management standpoint?

Josh does a great job helping us understand what BERK Labs, LLC is doing and what strategies they’re implementing. I’m the liaison from the clinic’s side. I provide information about the number of phone calls we received, what services people are looking for, what questions they’re asking, and how they find us. I give Josh that feedback, and then he provides insight based on Google Ads data and other analytics.

What did you find most impressive about them?

BERK Labs, LLC’s knowledge of marketing platforms is much deeper than that of other companies we’ve worked with. They understand the metrics that platforms provide and the strategies that work best. Josh, in particular, has given us a much more full view of how PPC and Google Ads work. I appreciate having that insight.

Are there any areas they could improve?

Pricewise, BERK Labs, LLC charges much higher prices than some of the previous agencies we’ve worked with. However, you get what you pay for, and we’ve seen immense value in their services.

Any advice for potential customers?

Spend as much time getting information out of BERK Labs, LLC. They’ll help you better understand PPC and how their changes will impact your business. Moreover, you’ll learn what you can change within your business to get even better results.

Please describe your company and your position there.

I’m the COO and co-founder of FarmersWeb, a management software for family farms and farm cooperatives.

For what projects/services did your company hire BERK Labs, LLC?

We needed a team with extensive digital marketing experience to implement and maintain a cohesive marketing plan for our company. Our website needed an SEO audit and overhaul. Additionally, we required setup, optimization, and management of Google CPC campaigns and Facebook advertising campaigns.

What were your goals for this project?

We wanted these additions to improve customer acquisition rate through the digital advertising channels. 

How did you select this vendor?

After searching through a variety of digital marketing companies online, we conducted interviews with the companies inside our budget and level of experience. We chose BERK Labs because of their price, expertise, speed, and communication.

Describe the scope of their work in detail.

Initially, we had a call to discuss the various channels that needed assistance and to lay out our goals within the budget. Next, they performed an audit on our existing and previous marketing efforts and gave us feedback for improvement. From there, we highlighted the primary areas for assistance, and BERK Labs began to work on those. They performed an SEO overhaul and implemented Google and Facebook advertising campaigns.  Their team now provides ongoing support for these efforts. 

What was the team composition?

We work directly with the founder of BERK Labs, and he communicates with the other people on his team.

Can you share any outcomes from the project that demonstrate progress or success?

Since BERK Labs began their work on the advertising campaigns, we’ve seen a steady increase in customer acquisition through these channels.

How effective was the workflow between your team and theirs?

Their team is easy to communicate with, and the founder is generous with his time. There is never an issue with scheduling calls for updates, and they are easy to reach via email. They give us frequent updates on progress and achievements. They are open to feedback and incorporate it into their current work. 

What did you find most impressive about this company?

They have a comprehensive knowledge of everything related to digital marketing, particularly involving Google. The BERK Labs’ team handles the project with organization, speed, and clarity.

Introduce your business and what you do there.

I'm the founder and CEO of nucamp, a coding business both online and in person through coding bootcamps.

What challenge were you trying to address with BERK Labs, LLC?

We wanted to improve our customer acquisition. Like many startups, we didn't have the expertise in-house to create the right digital marketing and advertising campaigns.

What was the scope of their involvement?

We have a milestone in August 2018 when several cohorts of coding bootcamps are set to begin. They’re preparing our digital advertising campaigns in order to hit our August targets. BERK Labs created several campaigns to bring net new visitors to our website. They’re using remarketing campaigns to nurture visitors to the website, and drive conversion rates of visitors to registered students. They ensure that we’ve aligned our advertisements to our key messages, and helped us think through what message will be most successful at engaging our audience. They took over our Google AdWords account, and created the advertisements themselves. While working on the website itself isn't part of the scope of work, they offer feedback on the quality of the site and how we can improve the experience.

What is the team composition?

I work with Joshua (owner, BERK Labs, LLC).

How did you come to work with BERK Labs, LLC?

I found them on Upwork. I got several responses and BERK Labs stood out due to the level of analysis in their initial email. It was very specific to my business and well thought out. I was also impressed with Joshua's proven expertise. He has several certifications from Google and is a former Google employee.

How much have you invested with them?

I’ve spent less than $10,000.

What is the status of this engagement?

We started working together last month (April 2018).

What evidence can you share that demonstrates the impact of the engagement?

Before they took over, we had one campaign and three ads. After only two weeks, they’ve created five campaigns and are running 150 ads. They’re targeting search and display for Google, and we're just starting to see an uptake on the display campaigns. Also, the cost per click is quite lower than it was before. We don't expect a huge number of registrants, but our intermediate metrics look promising.

How did BERK Labs, LLC perform from a project management standpoint?

I gave them a short time frame to set everything up, and it only took them 10 days to meet that deadline. We communicate as needed. It was almost every day in the beginning, and now it's every other day or every three days.

What did you find most impressive about them?

Joshua is an expert and really knows what he's doing. He goes above and beyond in offering constructive feedback on our website. Most vendors adhere strictly to the scope of the contract. Joshua took an interest in our business, and offers excellent guidance and feedback.

Are there any areas they could improve?

No, not as yet.

Introduce your business and what you do there.

I'm the director of brands for a vitamins, supplements, and wellness company in Orange County, Calif.

What challenge were you trying to address with BERK Labs?

We had just launched our e-commerce website and listed our products on Amazon, so we were trying to figure out how to improve our marketing efforts, particularly email marketing.

Although we originally wanted help managing our Amazon sponsored product spend, we decided to expand the scope to include digital marketing, improvements to our website, and SEO once we discovered that BERK had more capabilities.

What was the scope of their involvement?

BERK helped us improve SEO for our website, as well as our digital marketing efforts on paid platforms, including Google AdWords.

They installed capabilities on our website that allowed us to track user engagement, so we could initiate design improvements. They also helped improve our email campaigns, recommending we switch providers and sign up with a product review service to engage our customers through surveys and reviews.

What is the team composition?

We mostly work directly with Joshua (Founder, BERK Labs).

How did you come to work with BERK Labs?

We posted our project on Upwork and they responded with more information than we expected. After discussing the other services they could offer, we decided to work with them and expand the scope of work based on their recommendations.

How much have you invested with them?

We spend about $1,000 each month, but since they've helped us achieve so much already we'll likely be scaling back their scope of work to maintenance and consultation.

What is the status of this engagement?

We've been working with them since August 2017.

What evidence can you share that demonstrates the impact of the engagement?

Thanks to BERK's efforts, we've been able to maintain the same AdWord conversion rates for a third of the cost. They streamlined our campaigns and educated us on what we should be paying attention to.

We've seen around a 25% increase in the growth of our email lists through their email marketing initiatives. The majority of the work that's gone into the site has yet to be measured, but we expect that our conversion rates have significantly improved.

How did BERK Labs perform from a project management standpoint?

Our relationship with them overall continues to be very structured. They're accessible and let us know in advance should they be out of the office for an event. They answer our questions thoughtfully and in great detail, making communicating with them through phone and email very comfortable. 

What did you find most impressive about them?

They're very knowledgeable about e-commerce, digital marketing, and paid advertising. They've helped us strategically approach many areas of our business, and their impact has exceeded our expectations.

Their feedback and advice have also been invaluable. As a small team, we appreciate that they've kept their scope of work fairly broad so we can focus on what's best for the business overall.

Are there any areas they could improve?

Although it would be nice to be more hands off when it comes to managing AdWords, you can only expect another party to know so much about the specifics of your products and industry.

While we appreciated that they started providing services to us at an introductory rate, it would've been nice to have more of a discussion about when and how their rates were expected to change over time.

Introduce your business and what you do there.

I work at Your Agora, a platform for English-as-a-second-language (ESL) teachers. The company offer enterprise analytics and subscriptions for schools as well.

What challenge were you trying to address with BERK Labs?

We were looking for someone with strong marketing skills that could function as a C-level marketing executive for us. Our goals for the position has involved establishing a solid marketing infrastructure and coordinating various strategies across the company.

What was the scope of their involvement?

Joshua worked with us closely to conduct an audit of our company’s current marketing efforts. The audit led him to make several suggestions and recommendations based on best practices. The scope included conversion rate optimization (CRO), SEO, social media strategy, consumer outreach, and customer nurturing/marketing. He looked at our customer onboarding process and thought of ways to provide early value for our customers. He’s been instrumental in the process of turning initial contacts into marketing qualified leads, and he’s emphasized the value we offer wherever possible.

What is the team composition?

Joshua came onboard as a marketing executive, and we’ve worked solely with him.

How did you come to work with BERK Labs?

I found them on a marketplace talent site for HR services. Joshua was a great match for one of our posts, so I reached out to him and we discussed his previous experience at length. He gave us substantive initial insight as to how he could help us, which led to a very smooth transition from potential team member to valued executive.

How much have you invested with them?

We spend about $3,000 per month on the engagement.

What is the status of this engagement?

We started working with them in February 2018, and the partnership is ongoing. I’m looking to keep Joshua on our team. This was a transformative hire that’s streamlined our processes and made us more efficient as a company.

What evidence can you share that demonstrates the impact of the engagement?

Looking at our CRM context before and after Joshua came on is like night and day. Our marketing dashboard shows the value of his work and his recommendations. Since the start of the partnership, our contacts and generated leads have skyrocketed.

How did OSSystems perform from a project management standpoint?

Joshua is unparalleled in his responsiveness. I’ve never worked with someone so readily available, even when he’s busy or travelling. He reliably addresses our concerns quickly and comprehensively, which has been key in his collaboration with our marketing team.

What did you find most impressive about them?

Joshua has been crucial in changing our company culture and making our processes more efficient. He’s already succeeded in tightening up our marketing efforts, and his positive influence has spread throughout the company.

Are there any areas they could improve?

We’ve been working together for two months and he’s exceeded every expectation. He brings value to our team every day. We’re looking forward to expanding our partnership as we move forward.

Please describe your company and your position there.

I am the owner of an online Ecommerce store that sells power washer and power generators

For what projects/services did your company hire BERK Labs, LLC, and what were your goals?

We were having trouble understanding our ad campaigns on google and microsoft and we needed help to better formulate a marketing plan to generate more sales

How did you select this vendor and what were the deciding factors?

We normally use the online platform upwork to search for vendors and we placed a job opening for someone who can teach or guide us with google ads and berk labs was shortlisted in the top 5. Upon reading the review and having an initial conversation we were comfortable in setting up our consultation call.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Call was direct and informative with simple explanations that made me understand my concerns clearly. I was worried about the cost per hour compared to other options but i don't regret it at all, only wished the time slowed down so we could have chat more lol. Looking forward to more learning experiences, i would highly recommend Thanks again!

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with Joshua which was very comforting

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very hopeful that the outcomes will be positive in the days to come after implementation.

How effective was the workflow between your team and theirs?

The workflow was seamless.

What did you find most impressive or unique about this company?

The fact that we get a one on one with the owner of company is a plus.It makes it more rewarding

Are there any areas for improvement or something they could have done differently?

No

Please describe your company and your position there.

I'm the owner of a women's activewear brand, Astoria Activewear

For what projects/services did your company hire BERK Labs, LLC, and what were your goals?

Google advertising including google analytics set up and shopping campaigns

How did you select this vendor and what were the deciding factors?

Great reviews and very knowledgeable.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had an initial meeting to go over goals and see if it was a good fit, we then contracted on Upwork and deliverables were completed in steps beginning with Analytics and finishing with Shopping ads.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with Joshua and one of his co-workers who assisted in ensuring the Merchant Center was set up correctly.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns were profitable upon completion and continue to be. Our search results are also increasing.

How effective was the workflow between your team and theirs?

We worked great together and plan to continue ongoing work for the brand.

What did you find most impressive or unique about this company?

The knowledge level of Joshua and how quickly he was able to get everything done as we were on a tight timeline. They gave the project full attention and it was very evident. He has a great work ethic.

Are there any areas for improvement or something they could have done differently?

I can't think of anything!

Please describe your company and your position there.

I am the head of marketing at a B2B software development agency working primarily in the healthcare and fintech fields.

For what projects/services did your company hire BERK Labs, LLC?

We brought on BERK Labs to help us scale up our digital marketing footprint by developing, implementing, and managing a variety of new PPC and display campaigns.

What were your goals for this project?

Our goal was to have a more broadly represented digital marketing footprint that would help us bring in more leads from different areas of our target markets.

How did you select BERK Labs, LLC?

BERK Labs was referred to us and recommended highly by another agency.

Describe the scope of their work in detail.

BERK Labs first spent time researching our industry and the competition, as well as familiarizing themselves with our products, portfolio, and branding. They then conducted multiple rounds of research and revision to identify valuable search terms and audience targeting parameters, then developed a wide variety of ad copy and assets to target those markets. They also built the campaigns for us in Google Ads and configured an Adwords dashboard for us to review and manage the campaign performance. They have also continued to monitor and manage the campaigns in an ongoing basis.

What was the team composition?

Not sure.

Can you share any outcomes from the project that demonstrate progress or success?

BERK Labs was also to fix a variety of tags and conversions on our website, as well as better organize our Google Ads account. Our campaigns are ongoing and it's too early to have generated results yet.

How effective was the workflow between your team and theirs?

Very, BERK Labs was highly communicative and clear in their communication. Joshua is always easy to reach, willing to explain, and quick to respond to inquiries.

What did you find most impressive about this company?

They did a terrific job of internalizing our brand and voice, and the ad copy they created for us needed very little in the way of revisions. It sounded as if we had written it ourselves.

Are there any areas for improvement?

Not really.

Please describe your company and your position there.

I am the VP for Adria Marble, a countertop fabricator in New York City.

For what projects/services did your company hire BERK Labs, LLC?

I hired Josh to create all of our Google Ads campaigns from the ground up.

What were your goals for this project?

To have an effective and converting Google Ads campaign that performed well.

How did you select this vendor?

Through the freelance website Upwork.com

Describe the project in detail.

I set up a description of work on my job posting at Upwork and Josh was able to meet all of my rigorous demands. He created hundreds of advertisements and setup a testing campaign to see how the ads compared to one another in order to serve the highest performing ads more often.

What was the team composition?

Myself only. Josh has his own crew that worked very hard on this project and it was a pleasure to see the job in action.

Can you share any outcomes from the project that demonstrate progress or success?

Our ROI is up significantly from Google Ads (up 50%) and our cost per click went from an average of $15 per click to less than $5 per click which had to do with Josh's excellent optimization abilities.

How effective was the workflow between your team and theirs?

Very effective through upwork messages and email conversations.

What did you find most impressive about this company?

Josh is a smart and effective leader in addition to his skills in ad optimization. It's hard to manage a team and he has done a good job with his team. Other people I dealt with were only individual freelancers who promised the world but couldn't help me with the same efficacy that Josh did.

Are there any areas for improvement?

I am not sure. Everything seems to be really great.