What evidence can you share that demonstrates the impact of the engagement?
We have quarterly meetings to discuss results. We started with no social media presence and no standalone website. We have dramatically increased our social media presence and our number of followers continues to raise.
We started with 200 people that we generated from some public input meetings where we were able to capture email addresses. It has steadily increased since then. We have officials and citizens following us and engaging with us, and we’re also engaging with other like-minded organizations that are supporting park initiatives in our city.
We get lots of feedback on our blog posts about how helpful the information is. Other like-minded partners say we’re promoting the advocacy work that we all need to be promoting to get people engaged in the effort around parks in our city. We get a lot of good feedback from other nonprofits, elected officials, and interested citizens.
How did Belo + Company perform from a project management standpoint?
Once a month, Belo sends me a calendar with all the proposed postings. If something comes out of city hall that we need to address right away, we make changes to the schedule. It’s a collaborative effort with a lot of idea exchange.
I’ve been impressed with how promptly they respond and their flexibility with the schedule. We communicate through email, phone, and we use Google Calendar. We’ve also had some in-person meetings because our offices are close by.
What did you find most impressive about them?
I haven’t done a lot of work with similar firms, but I can say it’s been an outstanding experience. I’m impressed with how responsive and quick Belo is.
Are there any areas they could improve?
We started out with a team of five and have lost two of the members in the last year. They have not been replaced, but the other members have absorbed the workload. I think the turnover is based on the fact that their field has a young workforce and their tenure won’t be as long. I wasn’t expecting that the team would change so quickly.