In just 18 months, Belkins was able to book over 100 appointments for AMI Global, a hyper-niche pump manufacturing company based in Las Vegas. Out of these appointments, 29 were with enterprise-sized businesses. This achievement was particularly significant for AMI Global, which had been struggling to acquire new clients, especially those with big accounts, due to the long sales cycle and the limited ways of obtaining new leads.

Belkins' team started by studying the pump manufacturing and distribution market and defining the titles they needed to target. They built separate campaigns for each title, with specific messages to reach the right people. Belkins sent waves of emails to different titles, and the campaign's statistical data helped adjust the email copy while the client's feedback shaped the workflow.

To target enterprise-sized prospects, Belkins had to cut through the layers and reach the core decision-maker. Finally, they started the nurturing process by contacting prospects who were forwarded. This approach helped Belkins book calls with companies that had over 10,000 employees and other large manufacturers.

Throughout the 18-month partnership, Belkins ran over 14 campaigns and reached out to 6,700 contacts. The highest open rate for the campaigns was 81%, and the highest email reply rate reached 17%. Belkins booked 101 appointments, with a conversion rate of 1.5%.