A concierge product company.

We tell brand stories and create conversations in culture, whatever the channel...

Bedouin is a concierge product company that transforms research & insights into memorable applications and campaigns.

 

We understand that the only way to bring out the vision you have in your mind, is to work closely with you. We identiy your brand values and product objectives to collaborate in building your product. 

 

For this reason, we strategically ship products through an agile discipline. With this system of iterative cycles, products come to life in phases. This minimizes the chances of error, and most importants, it allows ut to make the right decisions - and build products based on real user feedback. A mediocre product simply isn't acceptable; we're sure you agree. 

 

Launch the Bedouin Project Planner.

 
Undisclosed
 
$100 - $149 / hr
 
10 - 49
 Founded
2013
Show all +
Waterloo, Canada
headquarters

Portfolio

Key clients: 

We partner with brands we believe in.

These brands include IKEA, IBM, Sony, Ubisoft, Allstate, and many more.

Bandy Image

Bandy

This is a bartering app that allows merchants to exchange items with other merchants. We were responsible for developing the UX and interface of the app, along with development.

IBM  Image

IBM

We collaborated with IBM to work on their project, 'Smart money', an ed-tech platform that enables youth and millenials to learn about finance and economics.

Foodplus Image

Foodplus

This is a project we worked on where we created the entire identity of a chain-deli based in Dubai, UAE. We further worked on their identity by producing designs for their letterheads, grocery bags, and store

sign.
Layloh Image

Layloh

This is a community music iOS application, built on APIs that pulled music from Spotify and Soundcloud, that we were tasked with designing and developing.

Assassin's Creed Image

Assassin's Creed

Assassin's Creed Syndicate is an action-adventure video game developed by Ubisoft Quebec&nbsp

;and published by Ubisoft. It was released on October 23, 2015, for the PlayStation 4 and Xbox One, and on November 19, 2015, for Microsoft Windows. It is the ninth major installment in the Assassin's Creed series, and the successor to 2014's Assassin's Creed Unity.

Reviews

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Rebranding For Arab Media Company

"We trusted their design sensibilities, their knowledge of the Arab region, and their skills."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. - May 2016
Project summary: 

Bedouin worked with a media company's designers and content creators to craft several versions of its brand book. The project was a complete rebranding of style, naming, and topography guidelines.

The Reviewer
 
11-50 Employees
 
Jordan
Gregoris Kalai
Marketing Manager, NA3M
 
Verified
The Review
Feedback summary: 

Bedouin rejected a standardized approach, spending time on-site and familiarizing themselves with the company's needs. This flexibility allowed them to work efficiently with minimal oversight, deliver a sophisticated product, and elegantly unify Western designs with Middle Eastern culture. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for New Era Media, NA3M for short. The 3 also stands for an Arabic letter that means "yes." NA3M is a trans-media company specializing in making content for the Arabic market. I am half-Syrian and half-Greek, and I grew up in the Middle East and in Europe. For the most part, our demographic in the Arab world consumes Western or Western translated media. NA3M was started to fulfill that need; it is a company that's created by Arabs for Arabs. We're headquartered in Amman, Jordan. We also have offices in New York City and Copenhagen, Denmark, for our technical team. Currently, I'm the marketing director for NA3M. I lead a team of four people across two countries: Amman and Copenhagen. We rely on our internal team as well as external partners to meet our goals in terms of branding, product design, product functionality, wireframes, and so on.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bedouin?

Our company started as a hobby project for the founder. Now, we're transitioning from being a gaming company to being a media company. With that, change comes a major rebranding. This needs to be done in two languages: Arabic and English, which we knew was going to be another challenge from the get-go.

SOLUTION

What was the scope of their involvement?

Bedouin set up the foundation for our corporate rebranding. As a first step, Bedouin developed a very in-depth brand book for us, a set of guidelines ranging from nomenclature to topography. There were a few iterations. The Bedouin team was very open to working with our design team and with our creative team to make sure that the work they did fit into where we were going.

How did you come to work with Bedouin?

For this project, we had a request for proposal process. Keep in mind we work with many agencies. We started with a short list of companies that were both fluent in Arabic and English. They also had a certain design aesthetic that we felt comfortable with. We narrowed this down to around 12 companies spread across the Middle East and North America, including Canada. We sent them requests for quotes, we got quotes back from them, and we had phone calls with four. Finally, we selected Bedouin for the project. I've actually been aware of Bedouin and its founder for a while now. We've known each other for quite a few years. He's a renowned entrepreneur in the industry, and we met at a conference a while ago.

What is the status of this engagement?

Our work with Bedouin happened earlier this year and the rebranding has been completed. The entire project, from start to finish, took around 4 1/2 to 5 months. Currently, we are in the middle of another RFQ [request for quotation] process with Bedouin for a website redesign.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We were dealing with another company before, and what we found was that they assumed we were a square peg. Their approach was very standardized. They had a questionnaire, we filled it out, we had a few meetings with their directors, and then we were put on the back burner. We felt as if we were subsidizing other great creative work that was done, but not much was done for us. In contrast, Bedouin's approach was based on an empathetic design thinking and methodology, which I could closely associate with. They spent a larger than average amount of time learning about the company and its inner workings. Bedouin was very empathetic in their initial steps, and they focused on a company's needs. One of the founders of Bedouin traveled to Jordan from Canada to meet our team and see what the company's about.

How did Bedouin perform from a project management standpoint?

Bedouin assigned a project manager for us. In terms of best practices, we found that design agencies and branding agencies in general work best if left alone. We had to have a mutual trust that they are doing their best. We loaded the information quite heavily at the beginning of the project, and then let Bedouin do their thing. Then, they came back to us, so we had one iteration after they did that. We had a mutual trust there that fueled the relationship. We trusted their design sensibilities, their knowledge of the Arab region, and their skills. It was a risk, but it paid off so much that we now have another RFQ process with Bedouin. We also communicated regularly with Bedouin's founder. It is quite rare for an agency that the founder had such a high level of contact with a client. We found that to be both comforting and a reassurance of the kind of quality that we were getting.

What did you find most impressive about Bedouin?

Our company is a hybrid of the Western and the Arab world. I feel there are very few agencies out there that would have a deep knowledge of what our brand ought to look like. It had to fit well in the Middle East and North Africa while maintaining the best aesthetics that are coming from the West, from San Francisco, from New York, from the United States. I feel like Bedouin bridges this gap. Most design agencies are very regional, and they communicate in a very predictable way. We had a hard time finding an agency that has the best of both worlds, so to speak. Bedouin has done that for us. This has been my experience.

Are there any areas Bedouin could improve?

Our main pain point is the time difference since our Copenhagen office is in Europe. I think it's seven or eight hours.

5.0
Overall Score They delivered on time and exactly on budget.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    They were not cheap.
  • 5.0 Quality
    Service & deliverables
    Compared with other agencies we’ve worked with, we found that Bedouin exceeded in under-promising and over-delivering.
  • 5.0 NPS
    Willing to refer
    I've already done so three times.

PR and Branding for Large Journalism Firm

"They prove to be very subtle in their approach, and they can switch methods in a day's notice."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Sept. 2015 - Ongoing
Project summary: 

Bedouin provided branding, marketing, and PR expertise to a major publishing house. They helped editors develop interview questions, brainstorm cover stories, and connect with artists and publicists.

The Reviewer
 
51-200 Employees
 
United States
Freelance Writer & Editor
 
Verified
The Review
Feedback summary: 

Bedouin's in-depth knowledge of PR and media practices allowed them to develop sophisticated plans and make intricate adjustments based on current editorial trends. Their cohesive, communicative team exercised skillful creative control over the project, producing a very powerful strategy. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

My organization is a large publishing house.

What is your position?

I am a freelance writer and editor.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Bedouin?

Bedouin worked on a marketing campaign headed by one of my editors. Unfortunately, I cannot disclose the materials of the marketing campaign because it is still pending. They did an amazing job for us.

SOLUTION

Please describe the scope of their involvement in detail.

I cannot divulge much information because it's very sensitive right now, but Bedouin's work was mostly PR and branding. Bedouin really places an emphasis on their ability to tell stories. They guided us in the right direction on how to direct our own interviews and our own cover stories. They also helped us in dealing with our own clients on the other side of the spectrum like artists, managers and publicists.

How did you come to work with Bedouin?

My mutual friend had introduced me to someone at Bedouin and spoke very highly of them. He recommended them as an up and coming company.

Could you provide a sense of the size of this initiative in financial terms?

We have spent $150,000.

What is the status of this engagement?

I began working with them about ten months ago [September 2015]. Our relationship is pretty solid, but we're not presently working on anything new since our current project is pending. I've known about Bedouin since its inception and it's very likely that we'll continue to work with them in the future.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

No – not that I can reveal at this time.

How did Bedouin perform from a project management standpoint?

They performed excellently. The entire team worked so well together. Usually when I'm dealing with companies like this one, you have many people in one room, and it's hard to have a universal conversation, but these guys were able to communicate very effectively. They managed to get a handle on the project very early. They weren't micromanaging, but they were able to have control of everything for the most part.

What distinguishes Bedouin from other providers?

Bedouin is so in tune with the social media aspect of PR and the "trends" that come and go. They prove to be very subtle in their approach, and they can switch methods in a day's notice, if needed, which is very crucial because you can't control what other people decide they want regarding editorial content. They are able to maneuver very easily, which I totally appreciate.

Is there anything Bedouin could have improved or done differently?

I wish they would work on making their plans more relatable to everyone in the workplace, regardless of demographic, age, gender, or whatever the case may be. Since they are such a versatile company and they're so forward-thinking, sometimes they get lost in their vision, if that makes sense.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer