Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We were dealing with another company before, and what we found was that they assumed we were a square peg. Their approach was very standardized. They had a questionnaire, we filled it out, we had a few meetings with their directors, and then we were put on the back burner. We felt as if we were subsidizing other great creative work that was done, but not much was done for us. In contrast, Bedouin's approach was based on an empathetic design thinking and methodology, which I could closely associate with. They spent a larger than average amount of time learning about the company and its inner workings. Bedouin was very empathetic in their initial steps, and they focused on a company's needs. One of the founders of Bedouin traveled to Jordan from Canada to meet our team and see what the company's about.
How did Bedouin perform from a project management standpoint?
Bedouin assigned a project manager for us. In terms of best practices, we found that design agencies and branding agencies in general work best if left alone. We had to have a mutual trust that they are doing their best. We loaded the information quite heavily at the beginning of the project, and then let Bedouin do their thing. Then, they came back to us, so we had one iteration after they did that. We had a mutual trust there that fueled the relationship. We trusted their design sensibilities, their knowledge of the Arab region, and their skills. It was a risk, but it paid off so much that we now have another RFQ process with Bedouin. We also communicated regularly with Bedouin's founder. It is quite rare for an agency that the founder had such a high level of contact with a client. We found that to be both comforting and a reassurance of the kind of quality that we were getting.
What did you find most impressive about Bedouin?
Our company is a hybrid of the Western and the Arab world. I feel there are very few agencies out there that would have a deep knowledge of what our brand ought to look like. It had to fit well in the Middle East and North Africa while maintaining the best aesthetics that are coming from the West, from San Francisco, from New York, from the United States. I feel like Bedouin bridges this gap. Most design agencies are very regional, and they communicate in a very predictable way. We had a hard time finding an agency that has the best of both worlds, so to speak. Bedouin has done that for us. This has been my experience.
Are there any areas Bedouin could improve?
Our main pain point is the time difference since our Copenhagen office is in Europe. I think it's seven or eight hours.