BED Productions

Please describe your company and your position there.

I am the Director of Development and Communications for the Athens Community Council on Aging (ACCA). Our mission is to promote a lifetime of wellness through engagement, advocacy, education and support.

For what projects/services did your company hire BED Productions?

Our needs were two-fold. We wanted to celebrate all we accomplished with our emergency food relief efforts throughout the pandemic. As a result of these efforts, ACCA identified 100 additional seniors in the area who needed our Meals on Wheels services due to COVID-19. This number was a substantial addition to the existing clients we already served. We were looking for a solution to not only highlight our accomplishments but to also reach out to the community for philanthropic support to help us fund these 100 additional seniors for their Meals on Wheels services.

How did you select this vendor?

BED was recommended by Kaptiv8 who manages our website.

Describe the scope of their work in detail.

We spent a lot of time on the front end discussing our desired needs and outcomes of the project - to inform/celebrate/express our continued need for philanthropic support. We were unsure the best mechanism in which to accomplish this. Through our discovery conversations via email and Zoom calls we were able to lean on their expertise and guidance.

We provided our statistics and they helped bring them to life through scripting and storyboarding for a video campaign. We filmed at several locations over two days and the end result was a world-class video helping us highlight and showcase our continued need for private funding for Meals on Wheels. We were so pleased at the result.

What was the team composition?

Our team dynamic was very collaborative. During the discovery meetings we met with the entire BED team as well as the president of Kaptiv8. From our side it was our CEO, Director of Communications and Marketing and our Outreach Coordinator. As we continued into the logistics of the actual shoot and into editing and such, it was mainly myself and their creative director who communicated and coordinated on behalf of our respective teams.

Can you share any outcomes from the project that demonstrate progress or success?

We coordinated the dropping of the video with our Meals on Wheels-specific mail campaign and saw a boost in donations to the program.

How effective was the workflow between your team and theirs?

Excellent. We were able to accomplish a lot via email and all communications were timely in manner.

What did you find most impressive about this company?

The team and BED are passionate visionaries with each bringing a set of talents and enthusiasm to the table. They listened to our needs/wants/concerns and addressed them head-on with their decades of experience. We truly appreciated their understanding of our needs and made the entire process enjoyable.

Introduce your business and what you do there.

I’m one of the owners and brand development president of a restaurant company called Amici Food Group.

What challenge were you trying to address with BED Productions?

We were growing our brand and needed a higher level of professionalism in our marketing efforts.

What was the scope of their involvement?

Bed Productions provides us with video production, static image design, and radio voiceover services. They’ve helped us leverage all avenues related to our marketing efforts.

How did you come to work with BED Productions?

Through some mutual connections, we were able to meet with BED Productions. We liked what they were doing, and decided to give them a shot. They produced a video for us on a new product we were announcing, and we liked it so much that we further explored what else they could provide for us.

How much have you invested with them?

We’ve probably invested about $150,000.

What is the status of this engagement?

We started working together in September 2017, and our partnership is still ongoing.

What evidence can you share that demonstrates the impact of the engagement?

As for the general trends, every time we launch a new production we get high impressions on social media, Google, TV, and YouTube.

How did BED Productions perform from a project management standpoint?

They’re a loaded 365-degree group. We start with brainstorming sessions, zero in on our targets, and they’ll then come back to us with a series of ideas to choose from. After that, we take it to the next level where they’ll do the actual production work, and they tend to involve us in video and photo shoots. They finish it up with an editing process and the ultimate delivery of the finished product.

What did you find most impressive about them?

We like that we have a direct connection with the owners of the company. They’re very much involved from the first point of contact, all the way to the end of production and delivery. Other companies don’t often provide a personalized experience as we've had with BED Productions.

Do you have any advice for potential customers?

My advice is to let BED Productions do all the work. They take pride in what they do, and the results are usually very good.