Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We tried to do the work ourselves at one point, also giving the work to friends or cousins. As a result, BatesMeron is still undoing the mistakes done by non-professionals. Everyone thinks that they're an expert in marketing, especially if they have a degree, but we've learned a lot from trying to do the work ourselves.
We love using our printed material, and it makes working with it more fun by how beautiful it is. I went through a mailer and lined out our letterheads, which went together with our trifold brochure aimed at directing people to our website. I found the process that much more pleasant, given how the material looks.
At one point, we ordered some branded mugs which had sharp edges. BatesMeron was there with us, and they took care of the problem. This was the only deliverable with which we ever had a problem, and I was relieved of the responsibility around it.
How did BatesMeron perform from a project management standpoint?
BatesMeron has provided good reporting, making it easy for me to review numbers from even a few years ago. They're an organized company, which is very useful for us as a finance company. We need to take our budget to the team for it to be approved.
Whenever I needed additional resources like an illustrator, BatesMeron was able to hire someone who had worked with them in the past. They're flexible in this regard.
What did you find most impressive about BatesMeron?
BatesMeron is a very organized and straightforward group. They're creative and able to produce art with some depth. When looking at and interacting with it, people will be more compelled by our material.
BatesMeron was a significant part of our budget, but the things that they've accomplished for us are wide-ranging. We feel more confident during face-to-face sales meetings, because of the collateral and branding built by BatesMeron. Even doing a mailer, which is a monotonous process, will be more enjoyable for the sales team. Clients have told us that they enjoy getting faxes from us, which we find awesome.
Are there any areas BatesMeron could improve?
I don't know what their business structure is, but BatesMeron has met all of my needs.