Design & Conquer

BatesMeron is a full-service creative agency that specializes in brilliant branding and marketing. In addition to offering the complete capabilities of a full-service marketing agency, BatesMeron’s distinct expertise is bridging the gap between strategy, creative and execution. From problem solving to collateral development, our outlook remains the same: the best ideas are the ones that give our client’s business a serious jolt.
 

What distinguishes BatesMeron from other design and marketing agencies is our competitive drive. We call ourselves “creative capitalists”—though BatesMeron is ultimately a creative boutique, our reverence for brand research and positioning ensures your aesthetics resonate with your company goals. We know the right questions to ask and we solve problems with thoughtful creativity. We have a process to approaching, producing and delivering work that keeps us (fairly) sane and (usually) smiling. And most importantly, we possess a fierce desire to succeed that helps our clients best serve their market.

 
Undisclosed
 
$150 - $199 / hr
 
10 - 49
 Founded
2005
Show all +
Chicago, IL
headquarters
  • 1006 S. Michigan Ave. Suite 601
    Chicago, IL 60605
    United States

Portfolio

Key clients: 
Takeda Pharmaceuticals Chicago Flower & Garden Show Navy Pier Chicago Kraft Nabisco RCN Kitchfix Trading Technologies Cloudbakers American Osteopathic Assn American Library Assn Investment Answers Gallant Building Solutions CT Mechanical Lundbeck Pharmaceuticals Hart Schaffner Marx Options Clearing Corp DX Learning Solutions Happy Work Spectacular Life Smith Gardens Insights in Marketing Rochaus
Gallant website Image

Gallant website

Gallant Building Solutions had gone through a rebrand with BatesMeron. We learned very early on that everything about Gallant was "Building Heroes," and that they were, in fact, the anti-contractor.

We needed to create a website that proved the point. The site is so successful, it's been going strong for five years and still remains timeless.

Learn more about the project here:

Axion RMS Image

Axion RMS

Axion was renaming, rebranding and reinventing. They came to BatesMeron with a big ask: Can you help us convince people that we want to be a true partner? Our answer, see for yourself!

http://www.batesmeron.com/portfolio-view/axion-rms-branding/

People Power Campaign Image

People Power Campaign

C+R Research came to BatesMeron asking us to help them penetrate audiences and leave a lasting impression at industry events. BatesMeron delivered: People Power was a tremendous success for C+R. From the creative theme to the engaging handouts, from booth design to in-person survey with a super rich data report for potential clients to engage with, Marketing Director Donna Thompson said our booth design was "so arresting you

could see it from the entrance to the event, it drew people to it," and that the campaign was so successful, they kept it going long past event season.

See the full story here:
http://www.batesmeron.com/portfolio-view/cr-research-people-power-campaign/
Fredman Design Group & Foundation 2 Retail Brand Development Image

Fredman Design Group & Foundation 2 Retail Brand Development

Fredman Design Group is an award-winning Architectural and Interior Design Firm. They approached BatesMeron to help evolve their brand from start to finish. We began with their service brand and followed through with their retail storefront, Foundation2.

For our creative team, this project let us SOAR creatively, the client put no shackles on us from a design standpoint, and the results were truly rewarding.

See

OIC Austin Event Campaign Image

OIC Austin Event Campaign

Each year, the Options Industry Conference (OIC) gathers top-level management and trading professionals in the options industry to exchange ideas and forge relationships at a three-day event. Celebrated for over 30 years, each conference is always hosted in a new, exciting location. Since 2011, the OIC has reached out to BatesMeron to develop a compelling destination identity, along with an integrated campaign to promote the

upcoming conference.

See the whole campaign unfold & watch the fun teaser video here:
http://www.batesmeron.com/portfolio-view/oic-austin-event-support/

Prick. Stick. Protect. Image

Prick. Stick. Protect.

This fully integrated print and digital campaign was aimed at General Practitioners. The AOA wanted to help them get all of their patients up-to-date on their immunizations. This campaign was a wild success, as they say a 50% higher engagement rate in their immunization campaign! From print ads, direct mail and magazine inserts to branded bandaids and banner ads stuck onto content like an askew bandage, this attention-getting

campaign was as fun to create as it was to engage with.

 

See the entire campaign here:

http://www.batesmeron.com/portfolio-view/aoa-protect-bandage-campaign/

Insights In Marketing Integrated Campaign Image

Insights In Marketing Integrated Campaign

We created a fully integrated print, video and digital campaign, dubbed "I'm Your Connection," to reacquaint former clients with their favorite consultants and revive relationships that have gotten too distant.

 

See the entire campaign here:

AACS Meeting Theme Design & Promotion Image

AACS Meeting Theme Design & Promotion

Our relationship with the American Academy of Costmetic Surgery goes back quite awhile. In 2016, we teamed up again to create a series of concepts to lend a powerful look and feel to the chosen theme, ‘Where Science Meets Success.’

See the story unfold: http://www.batesmeron.com/portfolio-view/aacs-2016/

Sakata Seed Super-Cal Petunia Rebrand & POS Image

Sakata Seed Super-Cal Petunia Rebrand & POS

With the big bloom of petunia and the iridescent colors of calibrachoa, hybrid flower Super-Cal is anything but average. So when Super-Cal’s breeding company, Sakata Seed America, came to us to evolve the identity of their all-weather petunia and more effectively communicate its features, we knew the roots would grow from power and punch.

See the entire rebrand here: 

Dustless Brand Repositioning and Packaging Image

Dustless Brand Repositioning and Packaging

A US-based manufacturer specializing in dust control products, Dustless is the company you can count on for easy answers to any cleanup problem. However, when the dust removal and cleanup market was beginning to look oversaturated with similar images and messaging, Dustless knew it was time for a brand renovation.

Check out the full case study here: 

Hula Berry Identity & POS Image

Hula Berry Identity & POS

Our California-based client began producing an exciting new fruit that would wow buyers, growers and consumers alike. The product is a white strawberry. (Yes, white!) Not only is the color unlike any other traditional strawberry, the taste is tropical. (Pineapple to be exact.)

With an extraordinary product on their hands, PP&L was ready to brand, market and spread the juicy news of this white strawberry to the

horticulture world. After taste-testing the berries and vouching for their deliciousness ourselves, we began the branding process. The first step was giving this small berry a name, tagline and logo.

Read the whole story here: http://www.batesmeron.com/portfolio-view/hula-berry-brand-marketing/

Trading Technologies Values Posters 2016 Image

Trading Technologies Values Posters 2016

To continue this culture building with their team, Trading Technologies turned their attention to the brand’s core values—four pillars that are super important to how they operate as a company. They really wanted to bring these values to life and endear them to employees in a way that would make a big splash without feeling overly preachy or corporate.

What better way to do that than with a series of four

limited-edition, hand-illustrated posters?

Read the whole story and see all four posters we created here: http://www.batesmeron.com/portfolio-view/trading-technologies-values-pos...

Kitchfix Brand Positioning & Messaging — CPG Package redesign Image

Kitchfix Brand Positioning & Messaging — CPG Package redesign

When BatesMeron came to the table, Kitchfix had already successfully landed its paleo granola in all of the Whole Foods, Mariano’s and Treasure Island stores in the Chicagoland area. Next, they wanted to expand their reach nationwide. For that big step—they realized that their brand and message had to be on point.

Read the full story here: 

Porter Pipe Brand Evolution Image

Porter Pipe Brand Evolution

Porter Pipe sought fresh, consistent branding and a tailored marketing effort to help catch the eyes of new customers as they work to expand into new markets and boost revenues. We love companies like Porter Pipe who value their customers, and work every day to do what’s best for them. We abide by that same philosophy, so we were proud to be asked to help this longstanding Chicago business reinvigorate its brand.

To

Artisan Bags Brand Development & Identity System Image

Artisan Bags Brand Development & Identity System

Artisan Bags takes the concept of wearable art to a new level with hand-painted canvas tote bags, unique to every customer. Combining eco-conscious reusability and original artwork, each Artisan Bag exhibits a harmonious blend of beauty and functionality. When founder Cindy De Pecol approached us to spearhead the creation of Artisan Bags’ positioning and branding, we were all too excited for the opportunity to bring her passion

project to life with a one-of-a-kind look and inspirational messaging.

Read the full case study here: http://www.batesmeron.com/portfolio-view/artisan-bags-identity/

RCN Chicago Valentine's Day Direct Mail Campaign Image

RCN Chicago Valentine's Day Direct Mail Campaign

For their mid-Q1 efforts, entertainment and communications provider RCN decided they wanted to create a campaign that disrupted their typical messaging style. In the spirit of the season, the BatesMeron team set to work creating a concept that would encourage consumers to fall in love with RCN’s reliable high-speed internet, phone and cable services. From this, the idea of creating a fun and eye-catching valentine-themed

campaign was born.

Read the entire case study here: http://www.batesmeron.com/portfolio-view/rcn-valentine-campaign/

 

Reviews

Sort by

Branding and Web Design for Health Care Company

"BatesMeron is a very vibrant, fun group of people to work with. They're always receptive and responsive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
September 2014 - Ongoing
Project summary: 

The client was going through a rebranding process. BatesMeron was referred and hired to perform logo, media, and website design. They also worked on the client's marketing materials and business cards.

The Reviewer
 
11-50 employees
 
Downers Grove, Illinois
President, Axion RMS
 
Verified
The Review
Feedback summary: 

The client was particularly pleased with the color scheme designed by BatesMeron. BatesMeron is recommended to others based on their responsiveness and their receptiveness to suggestions.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Axion Risk Management Strategies is a healthcare employee benefits consultancy and brokerage firm that specializes in the middle market.  We partner with our clients to develop innovative 3 to 5 year strategies to support their business objectives and help mitigate the rising costs of healthcare for them and their employees.

I am the president of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BatesMeron?

We engaged BatesMeron to help facilitate the rebranding of our company.  We had selected a name that we felt better conveyed our relevance to the marketplace and we needed a logo and marketing materials that was attention-getting and portrayed us as innovative.

SOLUTION

What was the scope of their involvement?

BatesMeron was responsible for our logo, media, color palette, and website design. BatesMeron reworked our website starting with a clean slate. They reworked our marketing materials, business cards, and anything else forward-facing.

How did you come to work with BatesMeron?

BatesMeron was referred to us from someone who had used them. I was not involved in the selection process.

How much have you invested with BatesMeron?

The cost of our rebranding project with BatesMeron was around $90,000.

What is the status of this engagement?

We started working with BatesMeron in September 2014. The relationship has been ongoing, and we continue to rely on BatesMeron for advice on keeping our website current and providing other marketing ideas.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We were very satisfied. I don't have any anecdotal stories, but one of the things that BatesMeron did for us was to come up with a 6-color scheme. Our business cards come in a variety of colors and our clients have noticed that.

We moved into a new office space in April 2016, and used the color palette developed by BatesMeron as the scheme for our office.

We also engaged BatesMeron to design opaque privacy films for some of our glass walls in the space.  The films they designed carried our logo over into the space, which has been positively commented on by visitors to our office.

What did you find most impressive about BatesMeron?

BatesMeron is a very vibrant, fun group of people to work with. They're always receptive and responsive.

Are there any areas BatesMeron could improve?

No. We have a great relationship with BatesMeron.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They delivered on time.
  • 5.0 Cost
    Value / within estimates
    They're not the cheapest but the results are worth it.
  • 5.0 Quality
    Service & deliverables
    BatesMeron has always been responsive and prompt.
  • 5.0 NPS
    Willing to refer

Rebranding for Investment Firm

"BatesMeron is a very organized and straightforward group. They're creative and able to produce art with some depth."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2011 - Ongoing
Project summary: 

The client wanted to rebrand their company after separating from their old partners. BatesMeron was hired to develop a new brand, as well as designing and implementing a business strategy.

The Reviewer
 
2-10 employees
 
Louisville, Kentucky
Kelly Terlau
Co-Owner, Investment Answers
 
Verified
The Review
Feedback summary: 

The client was satisfied with the deliverables produced by BatesMeron, citing their creativity and excellent artistic ability. BatesMeron also provided good reporting and exhibited good organizational skills. The client highly recommends them to others.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Investment Answers provides basic income and retirement planning for people who are in or nearing retirement. We are an independently-owned investment and insurance firm.

I am a co-owner along with my husband, who founded the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BatesMeron?

We separated from our partners at the time, landed a great federal trademark for our company, and bought investmentanswers.com and investmentanswers.net, as well as other domains. We wanted to rebrand the company and go out on our own.

SOLUTION

What was the scope of their involvement?

BatesMeron interviewed us, learning who we were, who our prospective clients were, and what our professional network is. Following this, BatesMeron developed a brand, collateral, as well as a business strategy and implementation.

We helped develop the look of the brand by coming up with basic collateral pieces around our logo, tagline, and so on. BatesMeron developed multiple potential logos for us, helping us define the message for our target audience. We chose the options which we liked, and started developing our visual brand in terms of tone, language, and compliance standards. Once this understanding was reached, we moved forward with a website and a large variety of print collateral, most of which is reordered on a regular basis.

How did you come to work with BatesMeron?

I had seen the quality of their work and the essence of what they were doing, so I contacted BatesMeron. Once I started talking to their owner and asked questions about their structure and billing, as well as what the turnaround time would be for each project, I found her answers to be straightforward and true. We've pretty much stayed on deadline and budget, and took some of the more complex projects further than we anticipated. I didn't need to shop around very much because I was already impressed with the look-and-feel of BatesMeron's work.

How much have you invested with BatesMeron?

The total cost of BatesMeron's services has been above $100,000. There is a cycle to marketing. We spent money in the beginning and maintained our collateral on an ongoing basis.

They're a boutique firm, which comes with a personalized experience, so I wouldn't try to undercut costs, and expect to get the same kind of work from my nephew. I always had to fight for our budget for BatesMeron, given that they've met so many of our needs across the board. The budget always gets approved.

What is the status of this engagement?

We started working with BatesMeron in 2011, and we're still going strong. BatesMeron is one of my favorite vendors, even though I've worked with many companies.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We tried to do the work ourselves at one point, also giving the work to friends or cousins. As a result, BatesMeron is still undoing the mistakes done by non-professionals. Everyone thinks that they're an expert in marketing, especially if they have a degree, but we've learned a lot from trying to do the work ourselves. 

We love using our printed material, and it makes working with it more fun by how beautiful it is. I went through a mailer and lined out our letterheads, which went together with our trifold brochure aimed at directing people to our website. I found the process that much more pleasant, given how the material looks.

At one point, we ordered some branded mugs which had sharp edges. BatesMeron was there with us, and they took care of the problem. This was the only deliverable with which we ever had a problem, and I was relieved of the responsibility around it.

How did BatesMeron perform from a project management standpoint?

BatesMeron has provided good reporting, making it easy for me to review numbers from even a few years ago. They're an organized company, which is very useful for us as a finance company. We need to take our budget to the team for it to be approved.

Whenever I needed additional resources like an illustrator, BatesMeron was able to hire someone who had worked with them in the past. They're flexible in this regard.

What did you find most impressive about BatesMeron?

BatesMeron is a very organized and straightforward group. They're creative and able to produce art with some depth. When looking at and interacting with it, people will be more compelled by our material.

BatesMeron was a significant part of our budget, but the things that they've accomplished for us are wide-ranging. We feel more confident during face-to-face sales meetings, because of the collateral and branding built by BatesMeron. Even doing a mailer, which is a monotonous process, will be more enjoyable for the sales team. Clients have told us that they enjoy getting faxes from us, which we find awesome.

Are there any areas BatesMeron could improve?

I don't know what their business structure is, but BatesMeron has met all of my needs.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We usually meet deadlines. When ordering a website update, we come up with additional ideas along the way. BatesMeron did a good job of letting us know if we'd go over-budget, and articulated how many hours we'd already spent.
  • 5.0 Cost
    Value / within estimates
    BatesMeron isn't the cheapest option available, but we've gotten value for our money.
  • 5.0 Quality
    Service & deliverables
    We haven't had any problems with our end-results.
  • 5.0 NPS
    Willing to refer
    We recommend BatesMeron all the time, and people in our business circles have asked about our branding on a regular basis.

Web Redesign for Marketing Firm

"Not only were [BatesMeron] awesome on the creative side, they also had a very good process for keeping everyone on track."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. 2015 - Oct. 2015
Project summary: 

Insights in Marketing hired BatesMeron to redesign their dated website. BatesMeron was able to come up with a fresh look to match the client's brand while keeping it connected to their existing CRM [Customer Relationship Management] system.

The Reviewer
 
11-50 employees
 
Northbrook, Illinois
Tracy Paukstys
Senior Marketing and Sales Director, Insights in Marketing
 
Verified
The Review
Feedback summary: 

The client praised BatesMeron for their design work and their project leadership. BatesMeron's work led to a 20% increase in web traffic and an 18% decrease in bounce rate. BatesMeron is recommended highly for their creativity and efficiency.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Insights in Marketing is a marketing research firm providing custom qualitative and quantitative solutions to a variety of different industries, bringing them actionable insights aimed at growing businesses. By working with us, clients end up having the confidence that they need in order to make the right decisions for driving their businesses forward. I am the Senior Director of Marketing and Sales.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BatesMeron?

Our website was fairly dated and had suffered many Band-Aid fixes which created issues. The more patches we made, the less we were able to do, from a functionality standpoint. The design of the website also didn't fit with our brand personality. It was flat and basic, which is the antithesis of our personality: a fun, quirky, collaborative, and smart company.

SOLUTION

What was the scope of their involvement?

The work fell into a couple of areas, one of which would constitute as overall project management. One of the issues of our websites was that it had been designed with a very specific backend programming language, which couldn't be handled by many web developers. Even though it was outdated, it connected to our CRM, so we needed to keep it.

The design work was done by BatesMeron, as well as the overall project leadership and management of the backend developers contracted from another partner. Those resources were hired by our company; we had worked with them historically for all of our backend programming, but they weren't designers.

How did you come to work with BatesMeron?

BatesMeron worked closely with another team member from our company prior to me joining the company. They had performed a lot of branding work, as well as developing our company personality. BatesMeron did a fabulous job on those efforts, so it was a natural decision to contract them when we decided that we needed to get our website aligned with our brand positioning and personality. There was no reason for me to bid the project out to multiple people. BatesMeron's team was simply that strong, and I felt confident that we'd get what we needed. BatesMeron was also more than willing to collaborate with another party for the backend development.

How much have you invested with BatesMeron?

I do not have this information.

What is the status of this engagement?

Our project timeline was 6 months, and the work was completed in October 2015.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We have seen a 20% increase in traffic. Our bounce rate declined by around 18%.

What did you find most impressive about BatesMeron?

Other creative agencies I've worked with in the past didn't always have an overall creative process. What I found unique about BatesMeron was that, not only were they awesome on the creative side, they also had a very good process for keeping everyone on track. We knew what to expect, when to expect it, and what was needed from us along the way. That was shocking and amazing at the same time.

Are there any areas BatesMeron could improve?

The work could always have been done quicker and cheaper, but I don't know how possible this really was. The timeline depended more on our company delivering material.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I don't think that BatesMeron missed one deadline.
  • 4.0 Cost
    Value / within estimates
    BatesMeron provided competitive pricing, but I hesitate to say that anyone gave me the best deal possible.
  • 5.0 Quality
    Service & deliverables
    We were very pleased with how our website turned out, and the results speak for themselves.
  • 5.0 NPS
    Willing to refer

Print Marketing for Nail Salon

"BatesMeron was able to think for me on creative issues, and was easy to work with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2008 - Ongoing
Project summary: 

The client launched a new boutique nail and waxing salon and needed to create a website for it. BatesMeron was hired to design and update the website, and also created card designs for the client.

The Reviewer
 
2-10 employees
 
Chicago, Illinois
Okcha Mcdonald
Owner, Juko
 
Verified
The Review
Feedback summary: 

The client praised the cards and stated that they helped the business retain its clientele over the years. The client also appreciates that around half of their customers come through the website built by BatesMeron.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a standard boutique nail and waxing salon. I am the owner and Operating Manager of the business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BatesMeron?

I had a brand-new business and went through a soft launch. I needed to create a website for it.

SOLUTION

What was the scope of their involvement?

BatesMeron developed my website and designed some promotional material and business cards as well.

How did you come to work with BatesMeron?

BatesMeron's owner walked in as a client in our first week of business and mentioned that we didn't have a website yet. I looked at a couple of smaller agencies, but we hit it off with BatesMeron, found them easy to talk to, and they had a game plan for my business.

How much have you invested with BatesMeron?

The total cost of my project with BatesMeron was between $20,000 and $30,000.

What is the status of this engagement?

I started working with BatesMeron in September 2008 and have continuously used them for additional card designs and website updates. The initial website development took a couple of months to complete.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The cards designed by BatesMeron allowed customers to set appointments and had a larger format than average. They served as a relationship-building tool, featuring discounts for the scheduled appointments. I have maintained the same clientele over the years.

I've received a few reviews on Yelp, but over 50% of my customers have visited my website.

What did you find most impressive about BatesMeron?

BatesMeron is great at relationship building and have come to know me as a client, measuring what my particular needs are. BatesMeron was able to think for me on creative issues, and was easy to work with. I had just opened a business and was more focused on day-to-day activities, so I appreciated BatesMeron's ability to lay out a plan. BatesMeron conceptualized my website based on the logo design that I provided.

Are there any areas BatesMeron could improve?

No. I have a short attention span, but BatesMeron was great at focusing my options and getting answers from me. Other businesses I've collaborated with let me take my time, which could mean up to 3 months.

What tips or recommendations could you share that might increase the likelihood of success with BatesMeron?

BatesMeron has been wonderful to work with, so I haven't had to think about that.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    It's hard for me to keep deadlines, but BatesMeron pushed the process along.
  • 5.0 Cost
    Value / within estimates
    BatesMeron was definitely worth it.
  • 5.0 Quality
    Service & deliverables
    BatesMeron was always accessible, whether through email or phone.
  • 5.0 NPS
    Willing to refer

Advertising for Horticultural Company

"[BatesMeron's] piece captured clients' needs and we've received praise in terms of creativity and artwork."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2014 - July 2016
Project summary: 

The German-owned client wanted to build advertising and marketing campaigns for their US operations. BatesMeron assisted them with reaching out to customers, primarily through designing product magazines.

The Reviewer
 
11-50 employees
 
Chicago, Illinois
Jen Calhoun
Marketing Specialist, Ernst Benary of America
 
Verified
The Review
Feedback summary: 

BatesMeron redesigned innovative, fresh ads for the client. The customers responded positively to the work, and BatesMeron is recommended to buyers based on their creativity and their ability to appeal to millennials.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Ernst Benary of America breeds and produces flower seeds for the horticulture market. Our headquarters are in Hann. Münden, Germany, but we have a breeding facility in the US, in California.

I am the marketing specialist for North America.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BatesMeron?

Being an international company with a marketing team in Germany, some of the designs were not always in-tune with the North American colloquialisms and differences. We wanted to build a piece which would be adequate for the local market and needs, so we reached outside of our company for some fresh eyes.

SOLUTION

What was the scope of their involvement?

BatesMeron assisted us in reaching out to consumers, which was something that we'd never done. We determined what was important to our clients, and what made things fun and fresh for them. We had always had a B2B [business-to-business] approach, and never tackled consumers because that can be expensive.

We've worked with BatesMeron on 2 magazines about our product, which could help appeal to consumers. Our B2B customers could print the material, or use bits and pieces of it in order to sell more of our product. It was a cross-breed between a rebrand and a marketing campaign.

How did you come to work with BatesMeron?

We met BatesMeron through a business colleague who had done some projects with them in the past. We asked BatesMeron to redesign an ad for our company but ultimately decided that it wasn't the right approach. We decided to stay with our current ads, but when it came time for the new projects, we contacted them. The ads designed by BatesMeron for us initially were very innovative and had a clean aesthetic which matched our corporate look while still being fresh.

How much have you invested with BatesMeron?

The total cost of our project with BatesMeron was between $10,000 and $50,000.

What is the status of this engagement?

Our initial project with BatesMeron started in November 2014 and finalized in April 2015. We've worked on a second project with BatesMeron from May to July 2016. We're working on something for 2017, which BatesMeron will probably help us on.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We don't have metrics on our project with BatesMeron, but there have been many positive comments from customers. They've told us that ours was the best piece they'd seen for the horticulture industry, and it helped them sell the product. The piece captured clients' needs and we've received praise in terms of creativity and artwork. The material is fresh, fun, and appealing to millennials.

What did you find most impressive about BatesMeron?

BatesMeron's team had open minds and was made up of young people. Our company is a bit older, so BatesMeron has been able to better speak the language of millennials, and we've really leaned on them in this area. BatesMeron is knowledgeable in their field but they're also young and fun enough for the work.

Are there any areas BatesMeron could improve?

We've had some good brainstorming sessions with them, but BatesMeron should ask more questions upfront about what the customer's needs are, and what the final outcome should look like. We hashed this out along the way, but the process might have been smoother if it had been determined in the beginning.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    BatesMeron stayed on schedule and met our deadline, which was a challenging one.
  • 5.0 Cost
    Value / within estimates
    We looked at other possible groups which could do the work, but BatesMeron's pricing was quite competitive.
  • 5.0 Quality
    Service & deliverables
    BatesMeron provided an online service allowing us to see the progress of the work, which allowed us to see what was going on, and when it would be delivered. BatesMeron stayed on target for budget and timing.
  • 5.0 NPS
    Willing to refer
    BatesMeron did a good job.

Branding for Advisory Firm

"BatesMeron is good at finding the essence of what's unique about a business and expressing it in the design work."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2011
Project summary: 

The client owned a website and logo but needed to refresh them and grow into a more professional image. BatesMeron was hired to perform this branding task.

The Reviewer
 
2-10 employees
 
Chicago, Illinois
Brad Farris
Principal, Anchor Advisors
 
Verified
The Review
Feedback summary: 

The client praised BatesMeron for their sophisticated branding and their long-lasting designs. The client received great feedback on the business cards and other elements of the work.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We're small business advisors, helping owners grow their businesses. I am the principal of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BatesMeron?

I had a business identity, including a website and logo which were designed in the beginning, but now that the company had matured, I no longer felt that that identity was a reflection of how I was perceived by clients. I needed to gain a more professional image.

SOLUTION

What was the scope of their involvement?

BatesMeron provided branding for 2 different entities.

How did you come to work with BatesMeron?

BatesMeron was working with a business coach whom I'd partnered with on a different occasion. I looked at several other design firms, but found BatesMeron to excel in expressing a sophisticated, premium image, without it being off-putting or snobby.

How much have you invested with BatesMeron?

The total cost of BatesMeron's services was between $10,000 and $50,000.

What is the status of this engagement?

I started working with BatesMeron 5 years ago. The project was completed within 2 months.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I received great feedback about the branding once it went out. When looking at my business cards, people have said that they heard about my company, even though there was no chance of that. This indicates a favorable impression, connected to a higher-end experience. I encountered less price pushback after the rebrand, and the effect has been durable. Even though the work was done 5 years ago, I still feel that it looks fresh, and I don't need to do a lot in order to keep it up-to-date.

What did you find most impressive about BatesMeron?

BatesMeron is good at finding the essence of what's unique about a business and expressing it in the design work. The point of difference can often be hard to find.

Are there any areas BatesMeron could improve?

Because BatesMeron looks for essential pieces from a creative standpoint, there is uncertainty in terms of how long the process will take, from the outset to the finish.

What tips or recommendations could you share that might increase the likelihood of success with BatesMeron?

It's important to let BatesMeron's team do their thing, instead of trying to take over the process. BatesMeron needs to receive feedback and have access to all the information, but oftentimes clients tend to cut off good ideas too soon, instead of letting them run.

5.0
Overall Score BatesMeron is excellent.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    The creative process sometimes made it a challenge knowing what the schedule would be.
  • 4.0 Cost
    Value / within estimates
    BatesMeron isn't inexpensive, but they're worth what they charge.
  • 5.0 Quality
    Service & deliverables
    The work had excellent results for me.
  • 5.0 NPS
    Willing to refer
    I do it regularly.

Design for American Osteopathic Association

"They were always coming up with cool ideas and getting excited about it, and getting us excited."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2006 - 2014
Project summary: 

BatesMeron Sweet Design provided multiple design solutions around member retention, member engagement, and print deliverables. Their services included consultation on using design to its greatest potential.

The Reviewer
 
51-200 employees
Charlie Baase
Director of Marketing & Communications, American Osteopathic Association
 
Verified
The Review
Feedback summary: 

BatesMeron delivered exceptional work on every project; in some cases, their work won awards. Invigorated by challenging projects, the team always had out-of-the-box ideas to keep pushing boundaries. They provided personal attention regardless of the project’s budget.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

I've worked with BatesMeron on several projects for different companies, but the majority of my experience with them was when I worked at medical associations.

What is your position?

I was the director of marketing and communications at both the American Osteopathic Association and the American Academy of Cosmetic Surgery.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with BatesMeron Sweet Design?

We engaged them to help us create some membership retention pieces. We also had them working on campaigns where we approached our members. We worked with them on other print deliverables as well. Usually for anything where we had a design challenge or a piece that needed to be produced, we would use BatesMeron.

They were great at coming in and not just talking about the design, but the overall purpose and approach to the piece, making sure that we understood what the objectives were beyond what a traditional design agency might bring. More of a deliverable that is just the right tool for the right audience, with the right message.

SOLUTION

Please describe the scope of their involvement in detail.

In addition to the design work and the print materials, sometimes we would give BatesMeron a challenge and ask them to solve it, and we'd get a proposal back from them. This would involve helping with project scope, project management, everything from copywriting to designing concepts to working with the print house and whoever was producing the piece and working on the logistics involved. They have the capability to be all-encompassing and oversee a project from start to finish.

How did you come to work with BatesMeron Sweet Design?

They have done awesome work for me and I had a great relationship with them, so whenever I had the chance, I would go directly to them. There were times where I had to ask multiple agencies to bid, so I would usually reach out to three agencies, get three quotes, and take it from there. We had to compare and contrast costs when the project was a little bit larger.

Could you provide a sense of the size of this initiative in financial terms?

Our projects each ranged from about $10,000 to $50,000.

What is the status of this engagement?

I first started working with them nine or 10 years ago. I haven't had projects for them recently. Our most recent project together was last year.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I've always had a great customer relationship with BatesMeron Sweet Design. We have created pieces together that have won them some design awards. They were always interested in doing things that were not just quick and easy projects. They encouraged us to push the envelope sometimes on the design work, and they love to come up with unique individual solutions.

Whether that's a promo video for a piece before it goes to members, or a unique piece where we make a mailer look like a Band-Aid instead of an envelope, they were always coming up with cool ideas and getting excited about it, and getting us excited. They were great from that perspective, and they have a lot of creative power for a small agency.

What distinguishes BatesMeron Sweet Design from other providers?

Because they were small, they were a good fit for the size of the group that I was at in terms of budget. Knowing that I was getting the attention I needed, being a small medical association without a huge budget, was great.

Is there anything BatesMeron Sweet Design could have improved or done differently?

It's hard to say, because I had good working relationships with them. The only think I can think of is that there were a few instances in which we got too comfortable with each other, and we'd have to remind some of the staff that we needed to keep things moving along. When you have that great working relationship, sometimes it's hard to not steer off track, and get into nonwork related conversations.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They were good with estimates; the price you got is what you paid.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding and Design for Plant Production Company

"BatesMeron goes through a lot of detail to ensure that what they are producing is accurate."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May 2012 - Ongoing
Project summary: 

BatesMeron provided digital and print marketing design for a young-plant company. From business cards to the website, BatesMeron integrated disparate components into a cohesive, professional look and feel.

The Reviewer
 
11-50 employees
New Product Development and Marketing Manager, Plant Production Company
 
Verified
The Review
Feedback summary: 

BatesMeron provided detail-focused care in everything from proofreading materials to double-checking addresses, a service that made a real difference in the professionalism of their deliverables. Greater professionalism in the marketing materials has led to increased buy-in from consumers.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

We are a young-plant company. We sell wholesale, small, baby plants to other growers who pot them into bigger pots, which then go to retail. Part of what we do is work with breeders around the world to get new products onto the market. That is where BatesMeron helps us to distinguish ourselves from other young-plant companies, by having these new products on the market.

What is your position and responsibilities?

I am the new product development and marketing manager.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with BatesMeron Sweet Design?

When I first started working here back in January 2012, we had a marketing design firm working with our company. Part of the problem was their lack of professionalism. My goal was to try to find something that was more professional. That company was local, and what they delivered was quick, but it was not always thought out very well. When I got on board, I wanted to take it to a higher level, and that is when we hired BatesMeron. We wanted BatesMeron to help us out, not only with our look but also with the new products that we represent. They also helped with the branding of our company as well as the products that we carry.

SOLUTION

Please describe the scope of their involvement in detail.

Their first assignment was to work on a new look for our company, which started mainly with our catalog. That look flowed into the rest of the material that we presented to the market. That was a big step for us. When I first started here, our company's image was not that great because of what had happened in the past. That was not the fault of anyone who works here now because it is all different staff. Now, we are trying to get the message out that we are changing, that we have new staff, and that clients should order from us because of our great growing climate.

We are trying to highlight the good and flush out the bad a little bit. The logo remained the same, but we just went with a different overall look and feel, incorporating the current logo that we have. We are looking at doing something with the logo in the future, but right now we are not quite at that point internally to do that.

How did you come to work with BatesMeron Sweet Design?

They came recommended to me by somebody that I work with in the industry. My contact works with them very closely. After working with them for a short while, I knew that we wanted to use them and stay with them long term. They were so professional. They helped keep me on time with my projects. Even though I am completely swamped with things, I tell them to keep bothering me and not to worry about making me mad or anything. They always produce a great product in such a small amount of time that it is hard to imagine not wanting to work with them.

Could you provide a sense of the size of this initiative in financial terms?

The size of the initiative is between $50,000 and $200,000.

What is the status of this engagement?

We partnered with BatesMeron in May 2012, and the work is ongoing.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

One project that we have recently done was a spruce up of our image. This project started in June. It was quite a big project for them to complete and have all the production done by the show, in early July. We had four different brochures with envelopes, a theme for the whole program, business cards, a new booth, and website updates. They completed it all with no problems.

People have mentioned how nice the brochures are and other people compliment our website. I think it definitely helps our business to have that level of professionalism, rather than some printed PowerPoint, which I have seen some of our competitors have. It does bring a professional-looking image to the business that helps us to be noticed and increase our incoming business.

What distinguishes BatesMeron Sweet Design from other providers?

BatesMeron goes through a lot of detail to ensure that what they are producing is accurate. They have several people proof the material, and they will come back to me with things I would never have thought to check out. For example, they were checking addresses on our contact list that we have on our broker page in the catalog, just to make sure they match. I know that with the vendor we had before, there were a lot of misspellings in the catalog, which looked very unprofessional.

Is there anything BatesMeron Sweet Design could have improved or done differently?

I can't think of anything off the top of my head.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Design for Association Management Company

"They're willing to do whatever it takes to make our clients and us happy while staying within budgets."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2008 - Ongoing
Project summary: 

BatesMeron Sweet Designs provided digital and print promotional pieces for a management firm’s clients. Deliverables included programs, posters, online banner ads, event signage, and PowerPoints.

The Reviewer
 
11-50 employees
 
Chicago, Illinois
Jean O'Brien
Director of Marketing, Sentergroup, Inc.
 
Verified
The Review
Feedback summary: 

BatesMeron’s work was consistently higher than their competitors both in professionalism and in aesthetic sensibility. Approving their designs is always easy because everyone likes them right away. With strong service and great communication, BatesMeron feels more like a partner than a provider.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

I am with Sentergroup, Inc., which is an association management firm. We have a number of different association clients – currently about 13 or 14.

What is your position?

I am the director of marketing, and I work directly with a majority of our clients.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with BatesMeron Sweet Design?

Sentergroup had been working with BatesMeron for a very long time before I joined Sentergroup last year. As far as I understand, the initial reasoning was that with this many clients, we needed a lot of design and marketing support, so we looked to BatesMeron to provide that across all of our clients. We looked to them because they have high-quality design and high-quality service.

SOLUTION

Please describe the scope of their involvement in detail.

They handle a few different things for us, but their biggest responsibility revolves around our annual meetings for each one of our clients that require a variety of different promotional pieces. That includes mailed pieces, advanced programs, final programs, banner ads on websites and on social media, and different other aspects, even PowerPoints, posters, and signs at the actual event. They really cover the whole breadth of promotion, the look and the feel for these meetings. I also work with them just to promote different products that the clients might have, like their educational offering. For some of our clients, we have brochures for that and other types of one-off design projects that we need.

How did you come to work with BatesMeron Sweet Design?

I know that BatesMeron had been working with one of our clients, the American Academy of Cosmetic Surgery, several years ago. That association was in the same office space as Sentergroup. They shared a lot of resources and vendors, and I believe that's how the relationship first started.

I personally also worked with Bates at my last position, at the American Osteopathic Association, and they had done a number of projects for us there as well. I've known Bates for a long time, even though I've only been working with them on this current position for about a year.

Could you provide a sense of the size of this initiative in financial terms?

It's very hard to say because we do work with them on all different clients, but they work within our budget, and many of our clients have very small budgets. Even when we have very limited budgets, they are able to give us something that we need, and it is always at such a high level of quality. Other clients have bigger budgets, and we can be more creative and do more things with them. They're very flexible in that way. I don't think there is a standard pricing because I think they change their prices depending on our budgets. Across all of our clients, we have a large agreement with them, but it's all separate.

What is the status of this engagement?

Sentergroup has been working with BatesMeron for at least seven years. The relationship is ongoing.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I know that with the American Academy of Cosmetic Surgery there were some years in the past when they were off on their own: we weren't managing them and they were not with BatesMeron. After returning to that design aesthetic, the president said, "We look like a professional organization again. The years that we didn't have them, the quality of everything dropped – the look, the website, everything." Now, he thinks BatesMeron really elevated the organization again. I think that has to do with the look that we're putting out there with our promotional materials.

We're constantly showing concepts and designs to our client leaders, and they are always very excited about them and really like the quality. Many times, when you're working with big committees, it can be really challenging to move artwork through, but it typically has not been challenging because everyone really enjoys and likes the designs.

What distinguishes BatesMeron Sweet Design from other providers?

I don't know if it's because of their long relationship with Sentergroup or my relationship with them from my last job, but BatesMeron Sweet Design really feels like they're part of the team. We're communicating daily, and they're always available. It's good customer service, and they're willing to do whatever it takes to make us and our clients happy while staying within budgets. If we ever lost them, it would be a big loss. It would feel as though a big part of our team was gone.

Is there anything BatesMeron Sweet Design could have improved or done differently?

No, I think they do a great job. They can be expensive at times, but it's definitely worth it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They're very good at scheduling things and reminding me when I need to get things to them or asking for things and keeping projects on track. I really appreciate that aspect of it.
  • 4.0 Cost
    Value / within estimates
    They can be a bit expensive...and I know the value of it. That's why we've stayed with them...There are some projects that they can't do because they're priced out too high...it would be good if their services were a little lower for those instances.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I'd definitely be willing to recommend them.