We craft brand addiction

We are a branding + digital marketing agency consumed by helping companies grow their business. Located just outside of Detroit, in Troy, Michigan, we have helped clients around the world increase their business by creating, launching, and maintaining successful branding and digital marketing campaigns.

Our branding and digital marketing strategies are crafted with a defined purpose and to achieve market success. Justifiable, measurable results are at the core of each and every effort we put forth. That is why our clients, and their brands, have been so successful.

 
$10,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2003
Show all +
Troy, MI
headquarters
  • 1050 Wilshire, Suite 345
    Troy, MI 48084
    United States

Portfolio

Key clients: 

Coca Cola Credit Union, Great Expressions, Singh, Garr Tool, Yogi Bear Jellystone Parks, University of Michigan, Michigan State University, Wayne State University, Beaumont Health, The State Bank, Georgia Heritage Federal Credit Union, Tour Connection

Reviews

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Branding and Web Design For Tour Company

"Basso Design Group delivers on their promises."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2008 - Ongoing
Project summary: 

Basso Design Group designed a website and provides branding services. The team worked on functionalities within the site. They also created a new color scheme, designed a logo, and built marketing collateral.

The Reviewer
 
1-10 Employees
 
Rochester Hills, Michigan
Allan Goetz
Owner, Tour Connection
 
Verified
The Review
Feedback summary: 

During the long-term engagement with Basso Design Group, clientele and site users increased significantly. The creative team delivers what’s expected at an affordable price. They’re readily accessible and communicative. Basso Design Group is dedicated to providing the best solution for clients.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Tour Connection located in Michigan.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Basso Design Group?

We needed a web solution that clients could use to choose hotels.

SOLUTION

What was the scope of their involvement?

Basso Design Group reimagined our brand. They came up with new colors, a brand new logo, and other branding pieces. For the website, they focused on how the site runs and how search works. They made it easier for hotels and travel agents to interact and facilitate bookings.

What is the team composition?

We’ve worked with quite a few people, but Dan (Managing Partner, Basso Design Group) has always been our lead.

How did you come to work with Basso Design Group?

It’s been 11 years, so I can’t remember exactly. Basso Design Group located about 20 minutes from our office.

What is the status of this engagement?

We started working with Basso Design Group in 2008, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since our engagement began 11 years ago, our client base has doubled. The number of agents using the site has more than doubled.

How did Basso Design Group perform from a project management standpoint?

Their project management style is amazing. In the beginning, we talked with Dan several times a week, now we communicate once or twice a week. Basso Design Group delivered everything we wanted for the exact price they promised.

What did you find most impressive about them?

Basso Design Group delivers on their promises. That isn’t always the case with other agencies.

Are there any areas they could improve?

Not really. They’ve always done what we’ve contracted them to do.

Do you have any advice for potential customers?

Compare prices. Basso Design Group gave us a monthly rate. The agency we worked with in the past charged an hourly rate, so we never knew the price until we received the bill.

5.0
Overall Score Our business has more than doubled since we contacted them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met their deadlines. All their contracted work has been done on time.
  • 5.0 Cost
    Value / within estimates
    We enjoy the flat monthly rate as opposed to an hourly rate that we were used to.
  • 5.0 Quality
    Service & deliverables
    Basso Design Group delivered everything as promised.
  • 5.0 NPS
    Willing to refer
    I believe they are great at what they do.