What was the scope of their involvement?
We started completely from scratch, and they provided every aspect of our brand. That included a name and brand guidelines at the beginning of our engagement. Absolutely everything you can think of, they've done for us.
Their work in marketing has included email marketing campaigns. As part of their monthly retainer, they now make sure that we have a really good SEO presence, and they were exceptional at getting us onto the first page is Google really, really quickly. They also manage our social media profiles, including Facebook, Twitter, and LinkedIn. Over the last two years, we've tried various social media campaigns, predominantly advertising on Twitter and Facebook. They have also done re-marketing. When people visit our site and then other sites, such as Yahoo, Google, or YouTube, people see are re-marketing campaigns there as well.
Bareface also built our website. We provided the content for the website, and we worked very closely with them. One of Bareface's strengths is that they make you feel that you can get your point of view and preference across. Their team tells you technically what is required, but you are actually giving a voice around the table. I think it is really important that you're proud of your website and that it reflects your brand. Bareface takes that brief and turns it into something that achieves all of the objectives.
The website was a bespoke-designed platform, but parts of it use WordPress.
I have also used Bareface for print work at times, but our focus is mainly on digital marketing. However, they have produced some banners and leaflets for exhibitions
How did you come to work with Bareface?
I knew Bareface through a previous employment when they were clients of mine. I worked closely with them, and they became friends. When I when I wanted to form Lease Loop, they were the first people I contacted. I didn't consider any other companies at the time.
How much have you invested with them?
We've spent around £50,000.
What is the status of this engagement?
I started working with them when I started Lease Loop in November 2014. The work is ongoing, and we pay a monthly retainer. We've also just commissioned a new website in order to move with the times.
In fact, we get really complacent in checking what they're doing, because it works. For a small business, it's great to have confidence in a company that you can trust to have your back. It's like having our own in-house marketing team.