Ballistic Arts

Please describe your company and your position there.

I'm the Chief Financial Officer at Chris Hadfield Inc and oversee the financial operations of the company.

For what projects/services did your company hire Ballistic Arts, and what were your goals?

We were preparing for the release of Chris Hadfield's book The Apollo Murders and wanted to specifically target consumers in the USA with digital ads. Ballistics Arts designed and implemented the ongoing campaign. Our goal was to ensure a successful release of the book which Ballistic Arts helped us achieve.

How did you select Ballistic Arts and what were the deciding factors?

We considered several vendors from whom we solicited proposals, Ballistic Arts provided the best value and most well-rounded campaign that would include fast and efficient revisions on an ongoing basis based on the most successful marketing channels.

A major deciding factor was also the brand profiles Ballistic Arts builds that helps you better conceptualize your target audience.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through an initial phase of briefing Ballistic Arts on Chris Hadfield's brand and providing them with background information on our previous book release campaigns. We discussed initial target cities we felt would be good places to focus and provided a broad overview of our ideas and goals for the campaign.

Ballistic Arts then produced a comprehensive proposal that included specific pricing on their services and recommended advertising spend allocations at various levels. This allowed us to determine the best cost vs anticipated value.

Once we agreed on the proposal we were provided a timeline on key deliverables and an accompanying schedule of items required from our team. Once implemented BA has provided on going insights and formal reporting that's allowed us to see the impact the campaign is making and to support informed decisions on mid-campaign changes (i.e increasing budget on Facebook vs Twitter ads).

How many resources from thBallistic Arts team worked with you, and what were their positions?

We worked with a number of people from BA. We have a dedicated account manager who's our lead contact, we've worked with their owner and CEO throughout the process, a website architect/developer, social media advertisers, and a couple of different administrative coordinators.

The single point of contact made our interactions easy and allowed us to develop a close professional relationship with BA while still always being able to recognize that they were being supported by a team of people dedicated to making our campaign successful.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaign has been extremely successful. We've been very happy with our first-week and subsequent sales in the US and are anticipating great results through the holiday shopping season.

How effective was the workflow between your team and theirs?

This has been an area BA has really exceeded our expectations. As previously mentioned, despite being supported on their side by a team of people all our communication and interactions have been via our account manager.

Regardless of our inquiry or idea, she's been able to quickly and efficiently work internally with her team and come back to us with an answer/action in short order.

What did you find most impressive or unique about this company?

I think it's their ability to provide comprehensive solutions and added value. We would have not recognized the impact the changes to our website could make in augmenting the campaign's success and overlooked it.

From the outset, BA was able to propose - and later execute - informed choices that helped drive sales. They provide excellent quality work that is both creative and professional.

Are there any areas for improvement or something they could have done differently?

I think the only area for improvement actually comes from our end. In retrospect we should have started our campaign planning earlier which would have allowed more time to prep ads and make changes to the website but despite this, BA delivered on their proposal and timeline.

Please describe your company and your position there.

I held the position of Director of Communications at a nonprofit from February 2020 - August 2020. The nonprofit aims to unlock the potential of innovative Canadian enterprises by bringing together leading organizations to develop solutions for some of our biggest global problems. Based in Vancouver, British Columbia, we are one of five Superclusters across Canada, funded by the Government of Canada’s Innovation Supercluster Initiative via the Ministry of Innovation, Science and Economic Development (ISED).

Bringing together small medium enterprises, multi-national organizations, large companies, research organizations and post-secondary institutions, we provide co-investment to selected, collaborative digital technology projects that will transform our local industries, fuel economic opportunities and position Canada as a leader in digital innovation.

For what projects/services did your company hire Ballistic Arts?

I was first introduced to Ted, through his leadership role at the BC Business Council. I hired Ballistic Arts to support the delivery of the organization's first Digital Annual Report. Ted was instrumental in developing the vision for this digital asset to serve not only the organization's regulatory requirements but also as a marketing piece to support the progress and vision of the organizations.

What were your goals for this project?

The goals for this project included:

• Meet regulatory compliance.
• Support the momentum gained in the organization's first year of operations.
• Highlight how the organization's ability to pivot quickly, marshaling the drive, expertise, and collaborative innovation to support Team Canada address issues and opportunities related to COVID-19.
• Visually demonstrate the innovative solutions developed to clearly articulate the impact and value of the organization.

How did you select Ballistic Arts?

The decision to move forward with Ballistic Arts was a no brainer. Ted's professionalism and passionate dedication through his work at BC Business Council and Ballistic Arts to grow early-stage Canadian companies aligned well with the organization's goal to work to position Canada as a global hub for digital innovation.

Describe the project in detail.

The scope of this project was to digitize the nonprofit's 2019-2020 Annual Report inclusive of key regulatory compliance elements, financials, and impact stories from our Members.

What was the team composition?

The Ballistic Arts team was led by a seasoned Project Manager who helped guide the end results despite several timeline delays due to COVID-19.

Can you share any outcomes from the project that demonstrate progress or success?

A key success factor in delivering this project was the trust, perseverance, and ability to pivot. Ted and the team at Ballistic were a driver in achieving our digital vision.

How effective was the workflow between your team and theirs?

The workflow changed weekly, and there were inescapable road blocks due to conflicting priorities due to the current environment. But, as mentioned before the distinguishing factor and solution-oriented guidance was what fuelled our collaboration and final product.

What did you find most impressive about this company?

They sat co-pilot in our nonprofit's communication strategy and efforts to drive Canada forward. See: http://annualreport.digitalsupercluster.ca/

Most notably:

1. Ted's ability to see the bigger picture.
2. Their passion for doing things differently and challenging the client to push boundaries and walk the digital walk.

Are there any areas for improvement?

No one's perfect, but if there was one thing I personally strive to improve on is the ability to say no. I know historically "the client is always right" but if the vendor is the SME - BE the SME - and continue to lead and to champion your creative thinking and digital marketing expertise. It's a fine balance and I believe Ballistic Arts has a very successful future ahead.

Please describe your company and your position there.

I am the VP at Habitat Systems Inc. About Habitat Systems -- we provide a wide range of park, playground & landscape solutions; essentially anything that you would find in a large city park.

Our goal is to always offer our clients products which are kind to the environment, backed by solid warranties, are of high quality, and most of all… that all kids love to play on! A play structure is a long-term community asset, and we feel passionately that these three key areas must be met with all our product offerings.

We have specifically selected manufacturers in North America that are as passionate as we are on quality, inclusivity, the environment, and how long your investment will last.

For what projects/services did your company hire Ballistic Arts?

SEO, Website Design/Alterations, Google AdWords

How did you select this vendor and what were the deciding factors?

We interviewed 3 companies. We were looking for a full range of services and outstanding client service.

Describe the project in detail and walk through the stages of the project.

*multiple projects over the period that we have been working with Ballistic.

How many resources from the vendor's team worked with you, and what were their positions?

3 main contacts:

• Owner
• Marketing Manager
• Digital Specialist

Can you share any outcomes from the project that demonstrate progress or success?

Increase in leads, website traffic & ad effectiveness.

How effective was the workflow between your team and theirs?

We met with our contact monthly. These brainstorming and status update meetings were, and are, key.

What did you find most impressive or unique about this company?

Wide range of knowledge in multiple areas. They provided excellent client service. Their responsiveness and keenness to details were impressive.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.

Please describe your company and your position there.

I am the Director of Communications and Marketing for a regulatory body for all commercial egg farms in British Columbia. We have a small team of 13 employees and look after 144 family owned farms.

For what projects/services did your company hire Ballistic Arts?

The public and farmer-facing websites had been created many years before I started and had only been periodically updated since. They no longer met our needs as a transparent farming organization and were very difficult to navigate.

What were your goals for this project?

We wanted to make more content available for the public and make that content easier to find (the old website didn't even have a search function). For the farmer website, we needed to create categories of information that made sense and allowed farmers to easily find the info they needed.

How did you select Ballistic Arts?

I had worked with Ballistic Arts in the past on other projects (photography, video production) and at a past job had them redesign a website. I knew the team was skilled and easy to work with so, while I did ask other companies for a quote, it was an easy decision to go with Ballistic Arts.

Describe the project in detail.

We had a number of meetings with the Ballistic Arts team to discuss our needs, our brand, various platforms, etc. Ballistic Arts set our milestones and check in points in the contract that they adhered to and we were able to chat with the team at anytime.

What was the team composition?

We had an account manager who was our main point of contact; however, we also spoke with the people responsible graphics and programing as the need arose.

Can you share any outcomes from the project that demonstrate progress or success?

When our websites launched, we had immediate positive response to both the design and the improved navigation.

On the public site, we saw an immediate increase on our recipe pages (a key hook to bring the public to our site) as they could now actually find a recipe they were looking for.

How effective was the workflow between your team and theirs?

Ballistic Arts was easy to communicate with. Any questions were answered promptly and meetings were efficient.

What did you find most impressive about this company?

Everyone assigned to work on our redesign was extremely knowledgeable. They offered solutions to our problems and were able to explain things in plain English.

Are there any areas for improvement?

There were some changes in personnel but I understand that people leave and it's not always possible for a company to predict these things.

Please describe your company and your position there.

I am the CEO of Brightside Community Homes Foundation in Vancouver, Canada. We build resilient communities, throughout Vancouver, with safe and secure homes for those struggling to meet the demands of market housing.

For what projects/services did your company hire Ballistic Arts?

Our website was out of date, hard to update, and not accessible to users with different abilities. We needed a complete rebuild of the website and a redesign to show off who we are.

What were your goals for this project?

Greater accessibility to accommodate site users with colour blindness or other vision impairment, with learning disabilities, users that may require assistive technology, etc.

Easier navigation, more efficient site design Improved online forms UI More agile backend design for improved future functionality Easier to update and maintain

How did you select Ballistic Arts?

I've worked with Ballistic Arts for 15 years and now them to be effective, efficient, easy to work with and smart designers and problem solvers. We brought them in to discuss the project and hired them right away.

Describe the project in detail.

We held sessions scoping out the project. Ballistic Arts interviewed staff to understand the organizations needs. We iterated through different design layouts and styles. We decided on the site architecture and navigation.

We narrowed in on what Accessibility features we would focus on. They developed the site functionality. The content was moved over to the new site. We launched. It was efficient and painless.

What was the team composition?

We were assigned a Senior Project Manager who was the go-between for us to work with their User Experience Designers and Developers.

Can you share any outcomes from the project that demonstrate progress or success?

The site very recently launched, but staff are proud of it. And it represents the organization far better.

How effective was the workflow between your team and theirs?

Communications was excellent. Milestones were clear. Scope was also clear.

What did you find most impressive about this company?

I like the balance of creative and pragmatic. We didn't go down any rabbit holes that lost time, nor did we rush through creative to just get it done. The balance was very effective.

Are there any areas for improvement?

None I can think of.

Please describe your company and your position there.

I'm the owner of a design and renovation company working in the Vancouver market area.

For what projects/services did your company hire Ballistic Arts, and what were your goals?

We were looking to establish our company in the Social Media world and create a presence in the market for our services.

How did you select this vendor and what were the deciding factors?

We had worked with Ballistic Arts in the past for one-off projects but at the time we decided to work with an on-going approach to our social media materials.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The work and approach has been varied since we work on a number of areas - from website development and ongoing updates; video work; social media ads and promotions to increase traffic and followers.

How many resources from the vendor's team worked with you, and what were their positions?

We ahve worked with the web design and review team; video production; and social media account advisors

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen great success in increasing followers and traffic; new leads; and

How effective was the workflow between your team and theirs?

Monthly online meetings have kept us all up-to-date and on the same page moving forward.

What did you find most impressive or unique about this company?

I've enjoyed having access to the resources and staff needed for each project.

Are there any areas for improvement or something they could have done differently?

I like in-person meetings but am getting more comfortable meeting online.

Please describe your company and your position there.

I'm the vice president of an asset-based logistics company based in British Columbia.

For what projects/services did your company hire Ballistic Arts, and what were your goals?

We were launching a new terminal and a new suite of associated services and wanted to showcase our new capabilities to our customer base.

How did you select Ballistic Arts and what were the deciding factors?

We had worked with BA on a previous project through a 3rd party and they came highly recommended from some industry partners of ours.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had a planning phase, followed by multiple shoot days, and then an editing/review period. They exceeded agreed upon deliverables and delivered a polished product.

How many resources from the Ballistic Arts team worked with you, and what were their positions?

We had a main account manager, as well as post production point of contact, as well as 2 videographers.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The raw footage and B roll clips that we created captured the intended highlights perfectly.

How effective was the workflow between your team and theirs?

Though it was a relatively simple project, the communication was very good and easy to coordinate.

What did you find most impressive or unique about this company?

They had a dynamic and versatile team that can easily adapt to the unique industry we are capturing.

Are there any areas for improvement or something they could have done differently?

None.

Please describe your company and your position there.

I'm an associate lawyer in a law firm.

For what projects/services did your company hire Ballistic Arts?

Digital Marketing, Branding.

What were your goals for this project?

Brand recognition, bringing in clients.

How did you select Ballistic Arts?

I was referred by several people who said they give top notch service.

Describe the scope of their work in detail.

They ran ad campaigns on our facebook, instagram, and youtube pages. The results were incredible.

What was the team composition?

We used several members of the team.

Can you share any outcomes from the project that demonstrate progress or success?

We received a ton of new clients and traffic to our website. Followers increased.

How effective was the workflow between your team and theirs?

10/10.

What did you find most impressive about this company?

Their attention to detail, professionalism, hard work were impressive.

Are there any areas for improvement?

no.