B3 Media Solutions Inc.

Introduce your business and what you do there.

I work on the brand marketing team for Ticketmaster. We work with social media and brand marketing.

What challenge were you trying to address with B3 Media Solutions Inc.?

B3 Media Solutions provides us with social listening and audience reports.

What was the scope of their involvement?

Right now, B3 Media Solutions monitors Twitter, Facebook, Instagram, and YouTube for us. They monitor our competitors too. The team currently uses Brandwatch as its social listening platform.

They provide us reports either ad hoc or at a monthly reporting level. We have weekly check-ins with them to go over insights. The team helps with trending topics and making recommendations for our business.

B3 Media Solutions looks at the overall conversation – what people are talking about and what the trends are. The team advises us from those trends, letting us know if we should invest more in a trend or social media platform. They help us stay relevant in the conversation and see potential problem areas or areas to win as well.

What is the team composition?

We deal directly with Myra (Co-Founder), Barika (Co-Founder & CMO), and Thomas (Co-Founder). Under them, they have three junior analysts.

How did you come to work with B3 Media Solutions Inc.?

They were already picked out by my previous manager. When my manager left, I was pretty adamant about keeping them on board. We found that people coming in from leading organizations found their work impressive.

How much have you invested with them?

I want to say it’s between $80,000–$130,000 per year.

What is the status of this engagement?

I started working with them in October 2017. We recently re-signed a one-year contract.

What evidence can you share that demonstrates the impact of the engagement?

At first, we kept the reports internally to help with our strategy. The reports provide us with helpful audience insights and analysis. After a while, I started printing them out as sharing them with people outside of my direct team. Everyone wants the reports. Even the president is aware of them.

They’re a small company, but we never feel constrained by them. They’re always supportive and on top of it. The reports are easy to digest, and our company can use their insights to drive its marketing approach.

How did B3 Media Solutions Inc. perform from a project management standpoint?

Each week, we have a check-in. They’re always on point. In the last three years, they’ve never been late.

While we do use email, we mostly work with them out of Google Docs. They’ll make sure to give us access to the reports before the meetings. We had a shared folder that stores everything we collaborate on.

Their team walks us through them to make sure that they can answer any questions. Our weekly check-ins are where we touch base. It’s a very collaborative effort. I’ll share if we’re aware of an organization’s plans, and they’ll keep an eye on that topic and see if there’s any trend.

What did you find most impressive about them?

B3 Media Solutions values the relationship more than receiving the top buck.

It was apparent while we were going through budget cuts and furloughs within our industry that they were still willing to work with us on our contract. They found areas of efficiency to continue our working relationship with them. Their team cut certain hours so that we weren’t getting charged as much. They also kept the rate pretty consistent.

Are there any areas they could improve?

Nothing really jumps out.

Do you have any advice for potential customers?

Be open and talk with them. Thomas handles the business side, and he’s an open and honest person. They will tailor whatever you need, even if it’s not on the menu. If you’re thinking of working with them, let them know what you need exactly. Communication is key with them.

Please describe your company and your position there.

UNINTERRUPTED is an athlete empowerment brand founded by LeBron James and Maverick Carter. The company is built upon the radical idea that all athletes should have a platform to express themselves without intermediaries. I was the social media analytics manager, I gathered insights from social media intelligence platforms and native social platforms to analyze performance metrics, consumer sentiment, and general social conversation around organic and paid media across owned channels.

For what projects/services did your company hire B3 Media Solutions Inc., and what were your goals?

Hashtag tracking through social listening. Our goal was to get a clear understanding of brand presence outside of our owned channels.

How did you select this vendor and what were the deciding factors?

I chose B3 Media because known for providing great insights in a timely manner. When vetted they gave us confidence that they could get the job done.

How many resources from the vendor's team worked with you, and what were their positions?

Analyst and Co-founders

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to understand who was using our hashtag organically and when it gained the most traction. This helped influence strategy efforts going forward.

How effective was the workflow between your team and theirs?

Great, they we available by email and phone when needed

What did you find most impressive or unique about this company?

They are cultural diverse and have background that extends beyond just digital media

Are there any areas for improvement or something they could have done differently?

None

Please describe your company and your position there.

We are strategy consulting firm specializing in the application of data in consumer markets

For what projects/services did your company hire B3 Media Solutions Inc.?

We use B3 Media as our social media analytics resources.

What were your goals for this project?

Thorough understanding of social media tools and marketplace.

How did you select this vendor?

B3 was referred to us by a mutual contact.

Describe the project in detail.

Client confidentiality prohibits this.

Can you share any outcomes from the project that demonstrate progress or success?

B3 is an excellent service provider that we highly recommend.

How effective was the workflow between your team and theirs?

It was very effective.

What did you find most impressive about this company?

B3 are an excellent service provider and work extremely hard to deliver results.

Are there any areas for improvement?

None