A Force For Growth
Ayni Brigade is a strategic marketing consultancy with award winning creative capabilities. Our first of its kind mission is to help brands spark movement in the marketplace by leveraging deep industry experience and business acumen of advertising agency heavy hitters married with the discipline, talent and integrity of military veterans.
We combine a marketing consultancy approach to understanding market and human intel, with the tactical firepower of a creative studio. When your brand is our mission, we find strategic opportunities that others don’t see and create new ways to connect with your customers. We are your force for growth!
An approach to care that addresses a women’s health needs at her particular phase of life enabled us to micro-target online and offline media buys.
This wasn’t just a simple upgrade of a smart lighting system, it was a product that took the category to a whole new level. We wanted to get the market to understand that and feel compelled to check it out. So we launched the product with a manifesto video entitled “I Am Light”, which gave the system a voice and had it introduce itself to the market. We utilized digital ads, paid social, SEO/SEM, native advertising, retargeting, collateral and email to drive traffic to the new website we had built. The new website gave the visitor a tailored UX depending on their market: Pro/College/High School or Municipal.
Our client, POKER CENTRAL, enlisted AB to help them launch the world’s first ever network completely devoted to poker. ESPN, is the leader in sports broadcasting and they owned the poker space previously as they broadcast the World Series of Poker every year.
We developed the entire brand around the allure of the poker lifestyle and encouraged viewers to “Get in the Game.” AB developed the corporate identity, the website, as well as the on-air look and all the interstitials.
SAP wanted to differentiate themselves from the smaller analytics solutions in the market by showing that they had a number of solutions that work in concert. We launched an Augmented Reality app that the SAP team took from conference to conference, “Digital Space” which engaged the potential clients in a universe filled with solutions. The app user could click on the various planets or rings to get information about the solution, and if they liked it, they could add it to their own “custom universe” that they could digitally take with them and share with colleagues back at the office. This created a real barrier for smaller, narrowly focused solutions providers. Digital Space was a hit and we ended up adding even more functionality to the app for subsequent shows.