Axented

BACKGROUND

Please describe your company and position.

I am the Business Development of White Lion Technology

Describe what your company does in a single sentence.

White Lion Technology is the leading company with over 28 years of experience empowering organizations to achieve operational excellence and compliance. We develop innovative technology products focused on people that allow businesses across different sectors to optimize their operations while ensuring compliance with industry regulations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Axented to accomplish?

• UX/UI Design

SOLUTION

How did you find Axented?

Clutch Site

Why did you select Axented over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Axented were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UX/UI Design & Front-end Development aligned with the new brand identity for 2Personnel, a Fully-Integrated Safety, Security, and Services Workforce Management Solution. The scope of the project was for the entire accreditation module of the solution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new UX/UI design enhanced user navigation and reduced learning curves. Paired with this, our Design System, aligned with brand guidelines, ensured interface consistency and clarity. This combination not only boosted aesthetics but also improved functionality and user satisfaction across the platform.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exemplary. They were always ready to assist, showcasing unwavering commitment and proactivity. Our weekly meetings to review progress and address concerns were instrumental in keeping everything on track. They consistently met delivery timelines and responded to our needs efficiently and effectively, ensuring all our concerns were addressed

What was your primary form of communication with Axented?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about this company was their exceptional ability to truly understand our specific needs. While many other firms we evaluated fell short in this regard, this company stood out by offering a tailored proposal that aligned perfectly with our requirements. Their keen insight and adaptability were truly unique and invaluable to our project.

Are there any areas for improvement or something Axented could have done differently?

The only area for improvement I observed was that occasionally, the team could benefit from a higher level of seniority to guide them through certain aspects of the project. Having a seasoned perspective at times might streamline decision-making and enhance the project's overall direction.

BACKGROUND

Please describe your company and position.

I am the Ceo of Escapadita

Describe what your company does in a single sentence.

Escapadita is a travel meta search platform that allow users to find the best destinations, accommodations, restaurants and things to do in México. We help travelers find everything they need to plan their next trip and allow them to book directly commission free.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Axented to accomplish?

• Develop a listing browser to help travelers easily find what they are looking for
• Develop a host portal to give hosts insights about listing performance

SOLUTION

How did you find Axented?

Referral

Why did you select Axented over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Axented were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Axented helped us relaunch our travel marketplace and helped us build;

• the new host portal with personal analytics regarding their listing performance
• the registration flow for new listing submission with 3 new categories.
• the new search and product pages with custom filters for each category
• the new home pages to help users navigate to a popular location or category
• integration with stripe for the new susbcriptions tables

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Datelines to go live
• User retention and average time on site
• Site loading capability
• User NPS
• Domain authority

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We maintained an excellent communication throughout the project, a few minor setbacks on time but mostly due to new fixes we decided to implement last minute. They've delivered a great project, and we hope to continue working with them in the future.

What was your primary form of communication with Axented?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to decompress an idea into an actionable solution was something impressive from a non-tech standpoint. We managed to explain a complex idea and they managed to make it better than what we expected.

Are there any areas for improvement or something Axented could have done differently?

At first we thought the pricing was a little high but once we saw the end result it was definitely worth it.

BACKGROUND

Please describe your company and position.

I am the CHIEF OF STAFF of a financial services company

Describe what your company does in a single sentence.

farmaceutical/ financial services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Axented to accomplish?

• Financial Services
• Wallet

SOLUTION

How did you find Axented?

Referral

Why did you select Axented over others?

• Good value for cost
• Referred to me
• Company values aligned
• Experience in Digital Business

How many teammates from Axented were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

"The agency conducted a task of identifying similar offers in the market, held workshops with the team to define values and brand preferences. With this preliminary analysis, they shared about 20 naming proposals, and upon selecting the finalist, they created the logo and brand identity. The agency delivered the logo and a brand book to us."

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The stablishment of a timeline since the project started

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency provided us with proper follow-up throughout the project and met the expected deadlines. Additionally, they kept us informed about the progress and delivered proposals based on market analysis they conducted during the project. The initial workshops helped us align the team and set expectations.

What was your primary form of communication with Axented?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's an agency with experience in digital businesses, which was very appealing to us as they could provide excellent marketing services tailored for a 100% digital company. We appreciated having three dedicated agency representatives who kept in touch with us throughout the process, as it facilitated communication and understanding with our company.

Are there any areas for improvement or something Axented could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m an executive VP at a fintech company based in Mexico. Our clients are mainly Hispanics in the US.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Axented?

We wanted to build a product that could allow our clients to access a bank account without having to go to a bank in person so they could send money to their countries of origin.

SOLUTION

What was the scope of their involvement?

Axented has provided a hybrid service and developed our platform from scratch. We already had a small development team, so they initially understood our needs through the discovery phase and helped us figure out how we had to grow our team. Afterward, they provided a multidisciplinary team that included developers, project managers, software architects, and more.

The product is a mobile application. They’ve built it for Android, iOS, and the web.

What was the team composition?

We’ve worked with 6–8 teammates. Between 4–6 are developers; the rest are project managers, architects, and UI/UX designers. Additionally, we work directly with the operations lead.

How did you come to work with Axented?

Someone from the team referred them. We realized Axented had developed similar projects to what we wanted to achieve. Also, they had a great attitude when we explained what we needed, when was the project deadline, and the requirements. Although the project was ambitious, they were positive and showed great flexibility.

How much have you invested in them?

We’ve spent about $400,000.

What is the status of this engagement? 

We started working with them in August 2021, and it’s an ongoing collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We needed clearance from the sponsoring bank, so we worked in two parallel tracks. In the end, the technology was ready before the bank’s approval, so we haven’t been able to officially launch and escalate it. However, Axented’s technology work has been key for the product.

How did Axented perform from a project management standpoint?

They’ve done an excellent job. We manage the project ourselves but ask for Axented’s support when we need extra work. The technical team uses monday.com to manage tasks, and we communicate using Slack. Additionally, project managers have daily meetings with the technical team through Zoom.

What did you find most impressive about them?

The quality of the development is great. The technical team is remarkable; they’re definitely more talented than other software companies we’ve worked with. Overall, they’re technically outstanding, but their biggest strength is their flexibility.

Are there any areas they could improve?

They weren’t that flexible in terms of working overtime on tight deadlines. Although it’s part of their work culture not to work on holidays or weekends, sometimes we’d like to reach agreements in those situations.

Do you have any advice for potential customers?

Be clear on what you want to achieve and try not to pick complicated dates to work.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of a Fintech company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Axented?

They have helped me with product development, and everything related to product development such as UX and UI design. They are essentially my technology team. I have outsourced app development, website development, and software infrastructure to them.

SOLUTION

What was the scope of their involvement?

I have been working with them for around seven months now. We started with essentially a pre-project where we defined the infrastructure of the technology, the different features, and everything we wanted to complete. We designed a hybrid app, so it is compatible with iOS and Android. I had a provisional website which they have helped me redesign. I think we are working with AWS in terms of where we are hosting our servers and using our cloud services.

We just launched three weeks ago. It has taken a couple of months to build the platform. They built our payment structure so that it is automated as well.

What is the team composition?

I work with three partners frequently. One of them is the head developer. He is in charge of supervising the rest of the development team but he is also involved in key decisions when it comes to figuring out how to build the infrastructure, how to build all the interfaces of other products, and laying all the groundwork with AWS and the payment integration. He does a lot of the infrastructure, development, planning, and connectivity with all the other platforms. There is another partner that is involved more as a project manager, and the other partner is more on the financial and commercial side. We also have three developers – frontend, backend, and full-stack. We also have a project manager and there are five or six people on the digital marketing campaign side.

How did you come to work with Axented?

I had a few acquaintances that had worked with them before. I had looked around the market and saw a couple of different companies whose branding, image, and product quality I liked.  I asked around, and it turns out that Axented had worked with them and I knew a couple of them, and they gave me very good feedback about Axented. 

I spoke to them and some of the other competitors. They were able to offer project managers and marketing. It was an all in one solution which is very attractive because you only have to deal with one company as opposed to having marketing in one place and development in another. Having to deal with different agencies was something that we wanted to avoid. They offered everything and they had good experience with start-ups that were also very early in the development like us. 

They also really wanted to understand the industry and the process, and so to me, I saw it as a competitive advantage because they were able not only to do the product development, but they could also add a point of view and they could also bring experiences from other projects. Some of the other agencies I spoke to were really just going to take orders and do the coding which wasn’t as attractive to me. 

How much have you invested in them?

We have spent around $400,000.

What is the status of this engagement?

We began working with them in March 2020. We are still working together. It is in a more limited capacity because the original project already ended. We are working with a smaller team on different enhancements and rollouts of new versions and new features.

I think we are going to work with them for the foreseeable future. The idea is to bring some of the services they cover in-house, and they actually have some good features where they help with transition. They’ll help recruit and train the in-house team, and we plan on doing that with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We launched three weeks ago, and we very quickly signed 12 companies. Those are more milestones of our company than specifically with Axented. 

To measure their success, we look at the speed of execution, the usability of the platform against the level of errors, and the functionality of the platform. Progress, follow up, understanding of what we wanted, how quickly we were able to develop it, and the overall functionality and user experience, and the feedback that I have heard from clients is also important. 

Our client’s experience has improved dramatically. Before I worked with them, I had a pilot version that was put together with pieces from different platforms. What we have now is a huge improvement in the sense that the platform now is highly automated, and it is a very seamless experience. The feedback has been great. Obviously, there are bugs but I don’t think that is anything out of the ordinary and part of building a platform from scratch.

How did Axented perform from a project management standpoint?

We had weekly calls and we have a Slack channel where we constantly communicate. We use a bunch of different tools together. We use InVision for anything related to design and we use Jira for anything related to development tasks. We have multiple platforms where we interact and keep track of the project and bounce back progress and feedback.  Overall, it has been good. I think there were some unforeseen hiccups where some things took a little longer than expected and times where we depended on external providers who were slow to get back to us. I wouldn’t say anything that reflected badly or was a result of a lack of engagement from them. 

What did you find most impressive about them?

The client service is really impressive. They are on top of things and quick to respond. They have a very well-trained team as well and use top technology. They are always bringing in new platforms and they are very efficient.

Are there any areas they could improve?

I think they are at a point where they have a big team, and it would be helpful if they had more resources. They are very good in my eyes, but if they were bigger, they might be able to have more resources assigned to a team and maybe move a little faster but, I think that is just part of where they are as a company. So, from an external perspective, I think if they had more resources, they would be even better.

Do you have any advice for potential customers?

I think definitely having someone with a background in technology would help from the client's perspective. They do a good job, but it is hard for them to deal with non-technical founders. In any technology project, there are going to be bugs and all that, but if you don’t have a technical background and haven’t been involved in a platform creation, it is not that intuitive and something that you take for granted.  

I would recommend that anyone that is starting a project, not just with Axented but with anyone, have someone, such as an advisor, and set the timing as well as expectations for the project. I think for people that are not developers, it takes some getting used to the pace of work. It is natural that there are going to be bugs. You have a team assigned to you and most of the time, they will spend their time coding and not necessarily all their time testing. If there were more resources on the team, there could be someone more involved in the testing and you can maybe minimize the amount of bug fixing that happens after you have launched the features.

BACKGROUND

Introduce your business and what you do there.

I'm a project manager at an entertainment services company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Axented?

We hired them to develop an e-commerce website. We created experience products that could be bought online and needed a website that allowed customers to learn about the experiences and make purchases.

SOLUTION

What was the scope of their involvement?

They used Shopify to develop the final e-commerce website for us.

What is the team composition?

I worked directly with four people.

How did you come to work with Axented?

We were referred by a friend who completed a similar project with them. We really liked their pitch as well as their interest and enthusiasm. Their professionalism helped us make the choice of hiring them.

How much have you invested in them?

We spent about 100,000 Mexican pesos (approximately $4,700 USD).

What is the status of this engagement?

We started working with them in August 2020, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results were great. They were able to find a solution that was perfect for our budget and provided just what we needed. They met all deadlines and delivered solutions that were best for our needs.

How did Axented perform from a project management standpoint?

We used Slack to communicate, and they were available all the time. We used InVision for real-time changes, where they taught us to make adjustments ourselves. In general, they're very professional in their project management.

What did you find most impressive about them?

Their communications were outstanding.

Are there any areas they could improve?

I couldn’t say anything, I am very satisfied with their work.

BACKGROUND

Introduce your business and what you do there

I am a business development manager at Linkx, a software development company the specializes in logistic processes.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Axented?

They’ve done different projects with us, including developing our website and implementing different digital marketing campaigns.

SOLUTION

What is the team composition?

It’s changed depending on the project but we work with an average of five people.

How did you come to work with Axented?

We were referred to them by a company we collaborate with and it has been a very good experience. They have performed better than other companies that we have worked with.

How much have you invested in them?

We’ve spent between 200,000–300,000 Mexican pesos ($8,900–$13,300 USD).

What is the status of this engagement?

We started working with them last summer and are continuing our collaboration. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had very good results. The website is very good; it’s optimized, loads very fast, and has a great design. As for digital marketing, the campaigns they manage for us are doing very well in terms of content and the number of prospects they attract. In general, they are very professional and their work is very good. 

How did Axented perform from a project management standpoint?

They’ve been very clear and serious with deadlines since the beginning. Whenever there are any possible delays they let us know in advance but we’ve never had a significant one. They are very well organized.

Are there any areas they could improve?

At the beginning of the website creation project, we asked them for a platform that we could continue adding information to and the one they chose wasn’t the easiest to use. I have already talked about this with them personally, however, and my feedback on that was that they could provide us with a sort of manual to make it easier to edit the site for better positioning on search engines. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO at Joffroy Group, a venture capital firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Axented?

We mainly hired Axented for web development services.

SOLUTION

What was the scope of their involvement?

Outside of web development, their team has helped with branding-related work.

What is the team composition?

I’ve worked directly with one person, but I know there were others involved in the project.

How did you come to work with Axented?

I found them through a web search. What I found interesting about them was the bridge between the brand and digital sides. I had worked with other branding agencies that promised a technical aspect but ended up leading me in the wrong direction.

Axented was clear about their expertise in technology, coding, and design.

How much have you invested with them?

We’ve invested around $10,000.

What is the status of this engagement?

We’ve been working with Axented for a year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Axented has exceeded our expectations. Whenever we’re unhappy with something, they’re always available to make the necessary adjustments.

How did Axented perform from a project management standpoint?

They’re great at managing projects. Everything was clear, from costs to schedules, from the beginning. Their team uses Microsoft 365 and SharePoint. They’ve always been on time and met deadlines, as long as we provide them with our feedback and resources.

What did you find most impressive about them?

I was impressed with their understanding. I also appreciated their digital and design skills. Axented has a great way of connecting everything in an organized way that provides a sense of security for their clients.

Are there any areas they could improve?

They’ve done a great job.

BACKGROUND

Introduce your business and what you do there.

I’m the head of corporate branding for Cemex. We’re one of the major building materials companies in the world, providing cement, aggregate and ready-to-mix cement in nearly 50 countries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Axented?

We needed to complete a few branding projects, mainly related to positioning the company in front of different audiences.

SOLUTION

What was the scope of their involvement?

The first challenge we tasked them with was to develop the brand. That entailed the creative part of naming, logo design, and brand guidelines. They identified that brand for our customers.

The team at Axented developed creative materials for internal offices, and the production of different elements in our global newsletters. They also provide original content for that magazine.

They also help in global marketing in different languages. They develop creative communication, helping maintain consistency across brand guidelines.

What is the team composition?

Bernardo (Co-Founder & Experience Director) is our main point of contact. He’s the creative head that assigns tasks to his team. During projects, our team also communicates with them directly.

How did you come to work with Axented?

In the past, we had worked with Bernado at a different company.

How much have you invested with them?

We’ve invested between $250,000–$300,000. This includes the retainer, one-time projects, and support with creative elements for events.

What is the status of this engagement?

Our ongoing engagement with Axented started in May 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Axented goes above and beyond, without charging extra. We appreciate the high-quality creatives they produce. Their turnaround time is excellent. After working with us over the years, they also have a clear understanding of how to make it easier to communicate our desires on projects.

How did Axented perform from a project management standpoint?

They always comply with our time requirements. If we request something urgently, they can deliver in 1–2 weeks. The team is transparent and easy to work with; there’s never been an issue with their management or resources.

We communicate using email or WhatsApp. We ask them to visit once or twice a year to discuss changes or any other updates.

What did you find most impressive about them?

In contrast with other companies, they produce quality content in a very short turnaround time. That’s impressive to me.

Are there any areas they could improve?

They could increase their creativity and think more out-of-the-box.

Do you have any advice for potential customers?

Provide a very clear brief that details your vision, expectations, and challenges.

BACKGROUND

Introduce your business and what you do there.

I’m a communications and engagement analyst at Hagamoslo bien — a legal NGO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Axented?

We wanted to upgrade our website to fit our current organizational objectives.

SOLUTION

What was the scope of their involvement?

Axented designed and developed a new website for us from scratch. Their team also hosts and manages our platforms because we have several websites for our programs. They manage our domains. Their team continues to provide customer service and renovates our domains as needed.

What is the team composition?

I work with 4–5 people including the CEO and the project manager.

How did you come to work with Axented?

At the time, I wasn’t in my current position. However, I believe that a colleague recommended Axented.

How much have you invested with them?

We’ve spent about $3,000 on their services.

What is the status of this engagement?

Our partnership began in January 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Axented inputted all of the information on our website and presented that information to our audience clearly. The quality of their work and customer service is excellent.

How did Axented perform from a project management standpoint?

We communicate via email and phone calls. Their team makes deadlines clear. We’re privy to that information. They’re efficient, so there isn’t wasted time. When we don’t understand an aspect of a project, their team explains it well. They’re transparent.

What did you find most impressive about them?

Their communication is impressive. They answer our calls and emails quickly. When a feature doesn’t work, Axented fixes it quickly. Their team’s always on time.

Are there any areas they could improve?

No, everything has been excellent.

Do you have any advice for potential customers?

Be clear about what you want.