What evidence can you share that demonstrates the impact of the engagement?
Awkward's efforts have increased traffic to our websites and, more importantly, overall sales. We're seeing a lot more engagement on social media as well.
How did Awkward Media perform from a project management standpoint?
Thus far, they've delivered on all of their promises and are transparent about their work and managing our expectations. Initially, their team worked closely with us to ensure they understood our goals and we understood their strategies. At this point, I trust them to run campaigns with little oversight.
Every couple of weeks, their team sends a performance report to me and are always available should I have any questions. For more specific campaigns, I may call them on the phone to go over my objectives in more detail.
What did you find most impressive about them?
They're personable and break down the technical components of their work into layman's terms. I appreciate that they communicate what I need to know and don't try to impress me with technical jargon that I don't have time to understand.
They also genuinely take the time to understand the needs of our business and where we want to be in the short and long term. They proactively seek areas that could help us reach our goals.
Are there any areas they could improve?
No. While everyone has room for improvement, I'm happy with their work overall.
Do you have any advice for potential customers?
Understand what you want and lay out a roadmap in collaboration with their team. They'll help you achieve your goals, but it's unrealistic to expect them to tell you what you what those goals should be.