AW Media is a boutique video production company and agency.

We help our clients tell their story through solid research, creative copy writing, beautiful cinematography, impactful editing, moving audio, and thought provoking graphics.

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Key clients: 

Google Canada, The Running Room, Freeman Audio Visual Canada, Interaxon


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Video Production for Speciality Retail Store

“Their passion for the project gave us the quality of work we needed.”

Willing to refer: 
The Project
$10,000 to $49,999
June 2016 - Sept. 2017
Project summary: 

A.W. Media provided video production services, working on three videos and a short film over a number of years. They filmed, edited, and produced the deliverables in both French and English.

The Reviewer
51-200 Employees
Vancouver, Canada
John Reeves
Director of Marketing, Running Room Canada
The Review
Feedback summary: 

The videos they produced were excellent, offering the perfect insight into the events they covered and helping the company to market future events. The team was passionate, dedicated, and hard-working throughout, accommodating time differences and tricky filming conditions.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

At the time of hiring A.W. Media, I was the director of marketing and customer service for Running Room Canada. We’re a specialty retail store focusing on running and walking products, while also offering accessories clinics and events.


What challenge were you trying to address with A.W. Media?

The goal was to produce a video of a specific event, called Break Free 5K. It’s a celebration run for participants who’ve gone through a 10-week training program. After two years, the scope expanded to include a larger, short documentary film.


What was the scope of their involvement?

They’ve produced four videos for us in total. Initially, we wanted a video of people celebrating at the end of the training program during the Break Free 5K events. For two years, we did this with Joel (Creative Director and Owner, A.W. Media) in the Toronto area and in Ottawa.

After two years, we decided to also document people’s journeys as they went through the program. We expanded A.W.’s role to include following participants at a particular store. We’d capture their journeys and reactions each week, and produced a short documentary film in both English and French, as well as the celebration video.

What is the team composition?

We primarily worked with Joel.

How did you come to work with A.W. Media?

We hired a Toronto-based marketing agency to put on the events, and they had done some work with A.W. Media in the past. That made them the only choice for us.

How much have you invested with them?

We’ve worked on various things, with the documentary video being the most expensive, due to the 10-week filming period. All in all, the three events and the documentary film cost just over $20,000.

What is the status of this engagement?

We started working with them in June 2016–fall 2017.


What evidence can you share that demonstrates the impact of the engagement?

We’ve used not only the full-length documentary, but also smaller clips from it, to market our program in 2018. Our numbers are absolutely fantastic in terms of signups and we’ve put close to 1,000 people through the program over the last two years. We attribute some of that success to their videos.

We had the company actually participate in the events, so they could use the participants to tell the story and to help film. They used a GoPro on one of the participants running the course, and edited that film. I appreciated how they got out on the course and gave us unbelievable footage of people experiencing the event.

How did A.W. Media perform from a project management standpoint?

They met all our deadlines. They took hours and hours of documentary film and our company, along with our partner at the Canadian Cancer Society, made demands of them. This was over and above what was contracted originally, but they were quite accommodating.

There was certainly a distance (we’re in western Canada, while they’re in the east), and these events took place early in the morning, with multiple locations. However, they were flexible with their time, and always ready to go. They accommodated our schedule and were flexible with communication, considering the time difference between us.

What did you find most impressive about them?

This was a special project with a targeted audience that we needed to reach. The thing that helped us, and gave us the confidence that we’d hired the right people, was that they were passionate about capturing the journeys of the participants. We have some unbelievable moments, which they captured, and we now use for marketing purposes.

Their passion for the project gave us the quality of work we needed to use on the marketing side. The films are something we’ll continue to use for the duration of the program.

Are there any areas they could improve?

There was nothing we could’ve done better. We wanted to strike a balance in style, and not come across as over-produced in order to maintain grassroots appeal. It was a challenging project, given the audience and the emotions of the participants on their cessation journey. We didn’t know how it would end up looking on film and we were quite surprised at the outcome itself. I believe we exceeded everything we wanted to do with this particular project. Everything we got was new, raw, and usable.

Do you have any advice for future clients of theirs?

Someone looking to work with them should be passionate about the project at hand, and tell them why they’re being hired. A project may not necessarily be money-driven; it can be emotion-driven, and they get that.

Overall Score We got more than we expected out of this.
  • 5.0 Scheduling
    They met all of our deadlines, some of which were very tight
  • 5.0 Cost
    Value / within estimates
    It was a very competitive rate and it was good value, in terms of what we paid for the overall event.
  • 5.0 Quality
    Service & deliverables
    They were exceptional to work with.
  • 5.0 NPS
    Willing to refer