Aufait UX

Please describe your company and your position there.

I am Director and Co-Founder of Tech Ideaz Pty Ltd which is a technology start-up company based in Australia. Tech Ideaz develops both B2B and B2C technology products for customers.

For what projects/services did your company hire Aufait UX?

We used Aufait to design the wireframes, user flows and a clickable prototype for our mobile application (Minimum Viable Product) based on our initial concept and presentation.

We knew what we wanted to build but we did not have the design experience or internal capabilities to create a full design specification. We needed a group that could take our concept to design and then create a detailed prototype that can be referenced by our development team for the build.

What were your goals for this project?

Key criteria of our design included ease of use, simplicity, visual appeal and automated workflows. The application included integration with multiple third party services. A key business criteria was making the product "essential" to customers in managing their day to day life.

How did you select Aufait UX?

We selected Aufait from personal references and after an initial discussion where they convinced us of their merit, experience and innovation in design. They provided us with value- added design services and suggestions.

Describe the project in detail.

Aufait worked for 2 months on a design for a mobile application. We provided initial design ideas which then embellished and detailed to provide a suite of over 75 wireframes with accompanying user flows.

They understood our customers, our design and architecture /technical requirements. They broke the design into multiple stages or views. We discussed each phase over zoom and then they showcased their design through sigma. We made any agreed changes (iterations) and then went to the next stage.

In the final two weeks they ensured all the components fitted together in a prototype that we could use to show both our developers and potential investors.

What was the team composition?

Our point of contact remained two people, the lead designer and head of UX. The team consisted of UI designers for visual aesthetics and UX researcher for usability aspects. Both understood our objectives and really provided us with options, insights and best practices to continually improve our design.

Can you share any outcomes from the project that demonstrate progress or success?

The design is now being used to assist with quotes from the development teams. The design has proven to be very useful in detailing the visual aspect of the business specifications for greater accuracy of quotes and expectations. It should reduce the time the Tech Ideaz team spends with developers.

How effective was the workflow between your team and theirs?

The team was responsive. They took the time to understand the project, business requirements, and outcomes. They worked on the key wireframes first and then developed all the user flows and designs from the key wireframes.

By employing a "build out" design strategy the need for rework was greatly reduced. We only had a one hour catchup each week but they used the time effectively to draw out all the details they needed to create the user flows.

The wireframes were quickly expanded from 6, to 30, 50 and then 75 in the final design. Figma application was used to show real-time updates to the design for our team to check and provide feedback within the day. The teams worked well together and Tech Ideaz is very happy with the outcome.

What did you find most impressive about this company?

They exceeded our expectations in:

• Mobile design knowledge (latest best practice)
• Their understanding of both our customer and our product
• Their suggestions for improvements that we hadn't considered
• Their ability to take an idea and transform it into a pragmatic user flow
• Create a visually appealing design
• Letting us know when something wouldn't work (openness) They had a combination team of experience and innovation which led to great design.

Are there any areas for improvement?

We worked on a process that suited both teams and in an agile fashion. Areas for improvement:

• Formal status report on project prior to each weekly meeting (proactive) to track progress and final delivery date.
• More defined scope agreement to improve estimation ie any cost changes should then be via agreed change control

Please describe your company and your position there.

Oman Air is the National Airline of the Sultanate of Oman. We fly to over 50 destinations worldwide. Iam the Senior Manager for Loyalty and Social Media. I manage Sindbad, the frequent flier programme of Oman Air.

Sindbad is the frequent flyer programme of Oman Air. We had to enhance our systems to support the growth of the company. As the Senior Manager, Loyalty and Social Media of Oman Air, I had the responsibility of developing Sindbad to give Oman Air a winning edge in acquiring and retaining the right customers.

This involved developing various aspects of the loyalty programme including defining a robust data acquisition framework across channels & touchpoints, a website and mobile app.

For what projects/services did your company hire Aufait UX?

Aufait was hired to design and develop applications for online and mobile platforms that integrated with our existing frequent flier system.

What were your goals for this project?

To enable our members to manage their Sindbad accounts and associated services themselves. This includes checking/updating their profile details, member account balances, claiming missing miles, digital card and so on. The system also had to reflect our brand style guides to give the user a consistent look and feel.

How did you select this vendor?

Aufait was our existing vendor managing www.omanair.com and our existing mobile app.

Describe the project in detail.

Enhance the user experience of Sindbad by improving the web and mobile customer applications with the features like Digital membership card, Enrollment, Miles Summary, Notifications, integration with Sabre reservation system and payment gateway for Miles redemption and booking tickets.

What was the team composition?

The team had a project manager, design lead, development lead and 4-5 team members.

Can you share any outcomes from the project that demonstrate progress or success?

We were able to launch https://sindbad.omanair.com/ and related mobile app successfully with them within the set timelines and the new system played a key role in increased acquisition and activation rates.

It also reduced the mails that came to our customer service teams as members had more control over their accounts and could do many of the interactions themselves.

How effective was the workflow between your team and theirs?

Though we had formal agreed processes, the Aufait team was very flexible and approachable. I could call them at any time.

What did you find most impressive about this company?

They are a small and flexible team with a blend of creative and technical skills. They were able to deliver based on what we needed on time. They are very proactive and often gave us ideas and suggestions to improve upon our ideas. They worked as an extension to our team at Oman Air.

Are there any areas for improvement?

They could improve upon the domain knowledge related to our specific area to support better.

Introduce your business and what you do there.

I’m a program manager at Mannai InfoTech, an IT services company.

What challenge were you trying to address with Aufait UX?

We needed help providing quality UX/UI for enterprise applications.

What was the scope of their involvement?

They provided good UX/UI for a document management platform. At the time, we were developing a small solution for a client and contacted them with the concept. Our teams discussed the use cases, functionalities, and desired features before jumping into the development. After examining the need, they developed the UI/UX, deciding how to add value to the system and reduce navigation clicks. 

What is the team composition? 

I interact primarily with the CEO. But, my team interacts with the UX designer, UI developer, and the application developer. There were also JavaScript, HTML5, and Angular.js experts involved.

How did you come to work with Aufait UX?

We’ve been associated with them for some time. Prior to this project, we used them for other software development endeavors.

How much have you invested with them?

We’ve spent between $10,000-$25,000.

What is the status of this engagement?

We started working together in December 2018, and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Their work was a big value add. The internal reviews have been good, and we’ve generally received positive feedback.

How did Aufait UX perform from a project management standpoint?

They’re practical, realistic and never overcommit. We typically communicate via email and Excel. From beginning to end, they were able to understand what we wanted. 

What did you find most impressive about them?

They came with fresh ideas, always bringing their perspective and expertise rather than simply following our orders. It was a good collaboration.

Are there any areas they could improve?

They’re a growing organization that might need more resources for efficiency.

Do you have any advice for potential customers?

I recommend using them. Learn how they work, and things will fall into place.

Introduce your business and what you do there.

I’m the founder and CEO of Flyingloop Technologies, a plugin product portal.

What challenge were you trying to address with Aufait UX?

I needed a company to redesign my website to increase visitor traffic and reduce our bounce rate.   

What was the scope of their involvement?

Aufait UX redesigned our plugin product portal. They used PHP and WordPress as the platform. I’ll be engaging with them for another project soon.

What is the team composition?

There were 6–7 people on the team.

How did you come to work with Aufait UX?

We’re in the same location. At the time I was looking for someone who could redesign our website, I saw a UX design that Aufait UX posted on LinkedIn. As a result, I contacted them.

How much have you invested with them?

We spent $30,000.

What is the status of this engagement?

We worked together from August—October 2018.

What evidence can you share that demonstrates the impact of the engagement?

People spend much more time on our website than before we engaged Aufait UX. The bounce rate fell from 85–90% to 60–63%. The site has an excellent design, and we got the expected result from Aufait UX. 

How did Aufait UX perform from a project management standpoint?

Aufait UX led a productive engagement. They gave us reliable support as well as a lot of ideas and solutions when we needed it. We used phone, email, or visited their office to communicate. 

What did you find most impressive about them?

From start to finish, the team communicated clearly and documented everything. We couldn’t be happier with how smooth the project was.

Are there any areas they could improve?

No, there were no issues with the project.

Please describe your company and your position there.

Communityfarm.in is an initiative to create an online marketplace for everything you’d want in your kitchen – from fresh kale to pickles and at prices so reasonable because everything is sources locally from business run by people who understand what is means to eat healthy. We have partner farmers from different parts of the country, all who adopt sustainable agricultural practices.

At Communityfarm we are trying to inculcate a “know your food-grower” attitude, so as to encourage a tightly knit relationship between the farmers/food suppliers and the consumers. Role : Co-Founder & CEO

For what projects/services did your company hire Aufait UX?

The idea of revamping our e-commerce platform crossed our minds. We were looking for a good partner to come up with new design ideas and themes.

How did you select Aufait UX?

We have evaluated multiple options and finally selected Aufait based on their solid track record.

Describe the project in detail and walk through the stages of the project.

Our goal was to provide an e-commerce platform for our products which would be delivered by farmers directly after harvest and we would ship them to consumers according to their needs. A further requirement was that the application be able to allow the consumers to choose the farmers of their choice.

AufaitUX started with user personas, followed them with wireframes, designs, and then created a fully functional user interface. I was extremely pleased with their process.

How many resources from the Aufait UX team worked with you, and what were their positions?

A team lead, a project coordinator, and researchers and designers were helping to support the project.

Can you share any outcomes from the project that demonstrate progress or success?

They excelled in everything they did: their design ideas, the process they followed, their project management, and communication with our team.

How effective was the workflow between your team and theirs?

We appreciated their excellent communication skills. They were able to integrate themselves directly into our development process. We appreciated how they were constantly keeping us in the loop and taking our feedback into consideration for future developments.

What did you find most impressive or unique about this company?

I was impressed with their commitment to delivering the results we desired. They came up with great ideas and presented the subject with a great amount of clarity. They have demonstrated great attention to the detail and the overall project management was outstanding.

Are there any areas for improvement or something they could have done differently?

I can't think of anything. There is always room for improvement, but overall we are pleased with the results. The expectation setting was well defined, and we never felt that anything was missing. Through the engagement, we became smarter.

Please describe your company and your position there.

I am the Co-founder and CEO. We are building IQnext, a cloud-based platform for centralized building management using a connected, data-driven, and integrated approach to improve sustainability and efficiency.

For what projects/services did your company hire Aufait UX?

Services - We were considering the redesign of our existing software application. We hired Aufait UX to design our new application.

Goals - To create an simple, intuitive application that aids the management of building operations. Any basic web user who uses apps such as Gmail, Google Maps should be able to use our application with very small learning curve

How did you select this vendor?

I was referred by a business associate who had engaged with Aufait UX earlier. Following up on their works and experience, the engagement seemed apt.

Describe the project in detail and walk through the stages of the project.

There are varying needs within the buildings and workspace ecosystem, which is highly dynamic with diverse requirements. The IQnext is a cloud application that uses IoT's data-driven solutions to optimize usage and ensure safety and security.

How many resources from the vendor's team worked with you, and what were their positions?

Teamwork was strong and Aufait UX did work as a part of our team. The process was smooth and I have had a great experience working with them.

Can you share any outcomes from the project that demonstrate progress or success?

We were able to acquire new customers with lesser friction due to the impressive interface and usability of the application

How effective was the workflow between your team and theirs?

Its is quite effective, also considering that the project has started 3 weeks before the entire world went into the Covid lockdown. Even during this period the majority of the execution was done with minimum frictions.

What did you find most impressive or unique about this company?

They had a very positive approach, especially during the stages where they had to learn and understand our product, user persona and the pain points that was being experienced at that point in time.

Are there any areas for improvement or something they could have done differently?

They could involve more diverse team members in terms of experience and backgrounds to bring in the diversity in creativity for solving problems.

Please describe your company and your position there.

I am the operations analyst at BaseTwo. BaseTwo is an algorithmically traded, institutional grade investment vehicle for digital assets.

For what projects/services did your company hire Aufait UX, and what were your goals?

Services - Aufait UX’s services were hired to design our new website. We wanted to achieve a fully well designed layout for the website which gave the best representation of our company in the industry we operate in - Cryptocurrency and Blockchain.

How did you select this vendor and what were the deciding factors?

We have selected Aufait UX based on references and their existing reviews from customers.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick off meeting to discuss all the requirements and specifications needed for the website. After a few iterations, the team was able to clearly display our company strategies and returns in the most informative and attractive way and delivered a very easy word press website to manage.

How many people from the vendor's team worked with you, and what were their positions?

Our point of contact remained two people, the lead designer and head of UX. The team consisted of UI designers for visual aesthetics and UX researcher for usability aspects.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Clients and existing partners love the website and all provided positive feedback. With this new website, the company looks stronger than before.

Describe their project management style, including communication tools and timeliness.

When needed or if there was ever the sense of miss communication amongst the parties, the team never hesitated to set up a call for us for clarification.

What did you find most impressive or unique about this company?

The team was always ready to incorporate various changes that came along. Designs were iterated and adapted according to the business needs. The workflow was very smooth.

Are there any areas for improvement or something they could have done differently?

They were some instances where some features could have been implemented better but once the team was informed, they made the corrections immediately.

Please describe your company and your position there.

I am an entrepreneur and the founder of a startup.

For what projects/services did your company hire Aufait UX?

Aufait UX was hired to deliver UI/UX services for our new startup

What were your goals for this project?

The goal is to derive an engaging and user-friendly social platform for content discovery across various streaming platforms.

How did you select Aufait UX?

We had contacted multiple design agencies and ended up finalizing Aufait based on their past projects and reasonable pricing.

Describe the project in detail.

We're creating a social content discovery platform where users can get personalized and friend content recommendations and also get streaming info for content across various streaming services.

What was the team composition?

Our point of contact remained two people, the team lead and a project coordinator. The team has a few designers as well as UI developers aiding their projects.

Can you share any outcomes from the project that demonstrate progress or success?

Aufait UX collaborated as a team to come up with ideas that aided in implementation of the product as a social app. The end result is satisfactory and the designs are really good.

How effective was the workflow between your team and theirs?

- During the initial phases of execution, things were not smooth. I believe they had some resource constraints. - Later after escalating with Bijith things got better. - Once, we had build certain momentum, then things were pretty smooth. - They were very accomodating in the change requests and were receptive to various feedbacks shared during iterations.

What did you find most impressive about this company?

They have been rooting for the design to be good as well as wanted to consider every point that would help the product’s development as well as business goals.

Are there any areas for improvement?

• More resources would help the company to drive more projects.
• Transparency from them in case they are not able to move on a project due to resource constraints will help in setting the right expectations and avoid any confusion later on.

Please describe your company and your position there.

I am the co-founder of the company. We are a brand of organic, plant based nutritional supplements offering holistic lifestyle support to our customers.

For what projects/services did your company hire Aufait UX?

We hired Aufait UX to design the prototype for our mobile app.

What were your goals for this project?

We wanted to create an app that customers will use daily to form healthy habits. The app has elements of gamification, social networking and e-commerce. The goals were to make users do an initial assessment of their lifestyle and use the app as a tool to connect with like-minded health-conscious people to achieve health goals.

How did you select Aufait UX?

We have selected Aufait UX after an open selection process with other competing companies. Things worked out when expectations were met in terms of design experience and budget.

Describe the project in detail.

Jollywell is a mobile platform that recommends nutritional supplements, daily habits, and health improvement programs to help people better their health. Nutrition supplements are plant-based, chemical-free, and organic. Habit reset includes adjusting food choices, optimising activity levels, and improving mental health. Health improvement programs address specific issues and are offered by our panel of experts.

What was the team composition?

Our point of contact remained two people, the team lead and a project coordinator. The team has a few designers as well as UI developers aiding their projects.

Can you share any outcomes from the project that demonstrate progress or success?

Aufait UX collaborated as a team to come up with ideas that aided in implementation of the product as a social app. The end result is satisfactory and the designs are really good.

How effective was the workflow between your team and theirs?

Their understanding of the brief was rapid and comprehensive. Communication was smooth from the beginning. They were accepting of all the inputs and were very flexible for changes within design limitations.

What did you find most impressive about this company?

The entire team was clued in to the business goals of the design. Their design and UX knowledge is on par with the best. They have been rooting for the design to be good as well as wanted to consider every point that would help the product’s development.

Are there any areas for improvement?

More resources would help the company to drive more projects.

Please describe your company and your position there.

This project was for our customer who wishes to build his own speciality food ordering app to compliment his existing business

For what projects/services did your company hire Aufait UX?

They had to design a very professional food ordering mobile app based on the brand guidelines provided to them.

What were your goals for this project?

To working with our development team to develop a speciality food ordering app with related services

How did you select this vendor?

Based on references from the tech community of the region.

Describe the project in detail.

The platform will be an extension of an existing online business. Apart from speciality food, the app should also support the related business of value-added gifts and cooking classes.

What was the team composition?

The team had a UX Lead & design lead

Can you share any outcomes from the project that demonstrate progress or success?

They delivered a professional design based on our customers business need and brand guideline

How effective was the workflow between your team and theirs?

The workflow was very easy and flexible, We were able to access any team members or lead easily and were available for discussions with short intimations.

What did you find most impressive about this company?

They were able to quickly understand customer expectations and brand constraints to come up with the right design.

Are there any areas for improvement?

Should take our feedback only after a minimal proactive criticisms