What was the scope of their involvement?
After discussing our business objectives and B2C product, they proposed a design flavor and framework that would suit our users. Aubergine created a pencil sketch with rough ideas for our design flows. Once we approved the concept, they started work on InVision wireframes. We were given accounts on that tool, which we could use to easily check their progress. We had a few rounds of discussions and iterations based on the changes we suggested.
Instead of working toward final designs from the onset of our collaboration, Aubergine provided multiple sketches from which we could choose. We always had a plan B and C, in case we rejected an approach. Our company’s owner was involved in this process.
We launched a beta version of our application to a closed group of users, shared different design versions with them, and conducted surveys to identify their preferred design. We got feedback from different user types, from company owners to normal staff to everyday people. We shared that feedback with Aubergine’s UI/UX team, and they used it to enhance the color theme, logo, icons, and other elements. They continually focused on creating simple, attractive designs for the regular user.
We've also contracted Aubergine for the design of our B2B platform. It’s a completely web-based application, so it has a slightly different target audience.
What is the team composition?
We have worked with their chief design officer and her team.
How did you come to work with Aubergine?
After receiving some references from collaborators, we shortlisted Aubergine. We looked at their past projects and saw that they focused on the latest design principles. Responsiveness was also a consideration. We got in touch with their two co-founders, had an initial discussion, and shared our thought process.
How much have you invested with them?
The cost of their work has been around $7,000 so far.
What is the status of this engagement?
We started working with Aubergine in December 2017 and the collaboration is ongoing.