Please describe the scope of their involvement in detail.
Atmosphere advises us on mobile strategy and helps steer us in the right direction. They have built several apps that are quite customized for us as well as apps that are more traditional media apps. We've been able build very tight integrations via APIs [application programming interfaces] between our content management system and the systems at Atmosphere Apps. When one of our editors publishes a piece of content with a click they can indicate if it's for the web only, for mobile only or for both. Once they click publish, the content is published within minutes to all platforms including the apps on Android and iOS.
How did you come to work with Atmosphere Apps?
We started with Atmosphere six years ago. When we started working with them, we had another vendor that was hosting a database that supported one of our key products. It was fairly customized and that vendor went out of business, so we needed to scramble to find another solution provider. Atmosphere stepped in and got us out of a tight spot. From there, we worked with them to start building apps.
Could you provide a sense of the size of this initiative in financial terms?
We have done projects that are in the $50,000 to $100,000 range, but they're typically in the $10,000 to $25,000 range. We've spent a lot of time and money on both sides building these integrations. We're able to build a new app. We launch new websites all the time, and we're able to launch an app on both iOS and Android – tablet and phone within a week start to finish – by leveraging the platform and the integration that have already been built. At this point, our costs are small dollars because of all the work that was done upfront to make that possible.