Marketing that Moves People
Atigro is an SEO performance-driven digital marketing and development company. Through our applied art of SEO, we ensure your website is Google-friendly. Our team builds high-performing SEO and digital strategy to continually improve your ROI. Atrigro helps buyers connect and positions your content to deliver the answers that strengthen brand loyalty. We then deliver clean, modern websites that facilitate deeper brand equity with targeted messaging and content that converts customers.
The Atigro SEO team is led by Clark Taylor, our Chief Digital Officer. Clark is one of the nation’s premier SEO experts having worked with colleague Eric Enge, the author of the seminal industry book “The Art of SEO.” He has 20 years of experience in organic search growth with extensive experience in eCommerce, healthcare, automotive, financial, hospitality, and media. Clark has led both in-house and agency teams with technical SEO, international SEO, local SEO, M&A analysis, content syndication, site migrations, and app store optimization.
As a trusted SEO advisor to executives, CMOs, and corporate SEO teams, Clark transformed the work of top brands with his knowledge including Home Depot, Mayo Clinic, Facebook, Instagram, Hilton, Progressive, Capital Group, Cars.com, and Tractor Supply.
Clark and his team welcome you to read our case studies to see how they can transform your business with SEO advisory. Below are four.
- Messaging that connects and motivates people
- Websites and services that engage and convert
- SEO and campaigns that get traction and results
- Custom development tailored to your needs
Payroll Network, CyberRX, Sky Data Vault, Special Needs Alliance, NASI (The Academy)
Problem: CyberRx has a suite of tools for risk tracking and prioritizing, risk mitigation, and regulatory compliance. It was hard to explain, and prospects frequently confused it with cybersecurity technology.
Solution: Our Content team clarified the messaging as a tool for compliance officers and business leaders. Prospects could now see the value, how it is unique, and a process for evaluating when to call CyberRx.
Impact: “Our sales cycle is now shorter and simpler. Previously, we spent the first 30 minutes of every prospect call explaining our work. Now, prospects call us ready to explain how it helps them and are ready to move forward.”
– Ola Sage, CEO, CyberRx
Problem: This software-as-a-service (SaaS) had an innovative solution to a common business challenge. Sky Data Vault needed to communicate this value more clearly and succinctly to differentiate how it was significantly better than competitors in a crowded marketplace. They wanted to stand out.
Solution: Our Content team interviewed clients and subject-matter experts. These insights pointed to their unique key differences that enabled us to distinctively position them using language and terms their clients valued. Our SEO and Content teams also continued to support their ongoing SEO, content strategy, and sales collateral initiatives.
Impact: “Now, we have better conversations with our clients. Prospects recognize when it’s time to talk to us and partners know when to initiate discussions. This investment has taken the friction out of our sales process for us to own a distinct market position.”
– Michael Thompson, VP Sales & Strategy, Sky Data Vault
Problem: Payroll Network’s present website was not an SEO performer. And, messaging regarding their customer service success with long-standing clients was not prominent for prospective clients.
Solution: Our Content team distilled their core values into powerful, effective messaging: Choose Payroll Network for your success. The redesigned website and content strategy told an engaging story that showcased their competitive edge and motivated people to contact them. Our SEO team provided a strong technical foundation to facilitate excellent SEO performance.
Impact: “Atigro helped us to crystalize our thinking, recognize our strengths, and then put them together into a modern, refined website. The results authentically reflect who we are in a way that feels powerful and elevated. The brand new website is already the core of our online strategy and ready to build long-term growth for us.”
– Lizz Durante, Chief Sales and Marketing Officer
"I admired their willingness to take the trip, not just to take a brief and issue a document."
Atigro helped create brand messaging for a leadership training organization. They worked closely with the client to create a narrative that best explained the organization's mission and selling points.
"I admired their willingness to take the trip, not just to take a brief and issue a document."
Sep 16, 2019
The team produced a short narrative with background details and a plan to deploy the message. Atigro delivered high-quality branding work, asking in-depth questions and remaining patient throughout the process. Their flexibility, experience, and promptness stood out.
The client submitted this review online.
Please describe your company and your position there.
Team Results USA runs leadership and team training and development programs. We use an incident management model that gives people hands-on practice managing situations that resemble many real-life organizational challenges. Our graduates include leaders and teams from government, law enforcement, business, manufacturing and medical fields. They emerge better prepared to lead, to collaborate, to solve problems, deliver outstanding results. We deliver preparation through practice.
For what projects/services did your company hire Atigro?
We had put years of work and thought into what we do and how we do it. But when we tried to explain it we struggled to get the perspective we needed. Atigro helped us think deeply about what our product really is and is not, why others would want it, and how to describe it - and in the end, together we've come up with language that is simple, punchy, factually correct, and to the point.
What were your goals for this project?
We wanted a simple narrative that excited people about our original methods and global reputation using straightforward language and absolutely no jargon.
How did you select this vendor?
I met CEO Ken Fischer at a group for CEOs, and he convinced me to let his branding specialist have a try at improving our brand message.
Describe the scope of their work in detail.
It's the old joke about lending a consultant your watch so that they can tell you the time. What the joke doesn't allow for is that sometimes you do a poor job at reading your own watch, especially when your detailed knowledge of every cog and sprocket in that watch gets in the way of a clear message to an outsider.
Team Results is a group of performers and creatives, so getting someone else to do our phrasing and writing for us was a new experience. What we wanted was a way to explain our services, which are all to do with teamwork and leadership. But there is no field more cliched, more overpopulated with people who have never led anything, less well-regarded or more full of BS. The challenge was to cut through that terrible reputation with a message of real difference, against a background of everybody claiming to be special while in fact being depressingly similar.
Much of the initial benefit with Atigro came from a deeper understanding of why the problem is hard. In essence we needed to verbalize something that can't be put into words, whilst claiming difference in an overwhelming environment of sameness and positioning ourselves as honest brokers in a field synonymous with bullshit. It's quite a circus act, easy enough with people who already know us - and therefore don't need Atigro to explain why Team Results is special - and close to impossible with people who don't. Basically what we needed was the Gettysburg Address. Easy, right?
What was the team composition?
Atigro's Deb Lavoy took this on, talking not only to our whole small team but also to two client focus groups, all with their own views on why they repeatedly hire Team Results. Fusing these often diverse views into a common narrative that would make outsiders interested enough to get in touch was the goal.
Can you share any outcomes from the project that demonstrate progress or success?
What we have at the time of writing is the so-far untested short narrative that you see at the beginning of this review, along with a lot of background detail and a broad plan of how to roll the message out. We should know how it's going in about six months, but I already have confidence that the "practice makes perfect" message will resonate with anyone who might reasonably hire us.
How effective was the workflow between your team and theirs?
Deb has the right experience and background for this type of work, so we felt in good hands even when she didn't agree with us or (very politely) told us that we were being nerds. This is two small companies working together and hence is all about personal relationships. Responsiveness was good and nobody got visibly impatient with us during the many twists and turns on the way to a final narrative.
What did you find most impressive about this company?
I admired their willingness to take the trip, not just to take a brief and issue a document. If we could have briefed Atigro perfectly from the beginning, we are all accomplished writers and wouldn't have needed their help!
Are there any areas for improvement?
Perhaps a little more segmentation of their services, so that writing and branding for example is not part of any wider agenda to build a website - we wanted one but not the other, and the writing is both more unique (and harder to find) and a value in its own right.