Athlon: Global Brand & Design Studio

BACKGROUND

Please describe your company and position.

I am the SVP Brand Strategy, Marketing & Digital Product Development of Cure.

Describe what your company does in a single sentence.

Cure is home to 16 on-campus startup and established companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Athlon: Global Brand & Design Studio to accomplish?

• For Cure to be seen as a trusted resource and innovation hub for the healthcare community.
• Create a custom-built scalable content management platform that achieves our goal of becoming the Worldwide Leader in health & life science news, education, knowledge, research, insights, data analytics and information. Our custom curated information, research and original content will be the environment of our user's ecosystem; the interactivity will drive our community engagement, and their experience will be Cure.
• Create membership subscription secure login for multiple levels of users. As well as a resident company portal to access some of the benefits our residents currently have curated programming.

SOLUTION

How did you find Athlon: Global Brand & Design Studio?

Referral

Why did you select Athlon: Global Brand & Design Studio over others?

• Company values aligned
• Qualify Team

How many teammates from Athlon: Global Brand & Design Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Cure Experience :

A Cure Experience is an experience designed to provide our discerning guests with a sense of exclusivity, elegance, and intelligence—an ecosystem custom created for collaboration that is ripe for the advancement of healthcare. A Cure event is carefully planned and executed to create an unforgettable experience for all who attend in person or online. 

The Cure venue is stylish and sophisticated, offering guests best-in-class catering with delicious, nutritious food prepared by executive chef Mike Smith in a tailor-made kitchen designed for perfection. Cure events provides a well-appointed program experience with state-of-the-art technology featuring top-tier thought leaders, positive industry disruptors and intellectual debates to advance healthcare. The guests receive impeccable 360 degree white-glove service from start to finish. 

Project Cheetah (Scope of Work - Web & Mobile Platform):

Like a cheetah, our website will need to be fast, strong, have excellent vision and always evolving. The platform will be our information hub which will be the connecting bridge between healthcare, life science and academic communities into a singular ecosystem, Cure. Making the collective ecosystem faster, smarter, and more dynamic to advance healthcare. The website will reflect Community, Content, Collaboration, Clarity, Consistency, Communication and Convening. 7 C's = Cure. 

In addition to telling the Cure story, our primary goal for the digital platform is for it to become the epicenter of healthcare information, education, knowledge, news, research, resource center, original digital content, events, and community engagement;

• We request a custom-built scalable content management platform that achieves our goal of becoming the Worldwide Leader in health & life science news, education, knowledge, research, insights, data analytics and information. Our custom curated information, research and original content will be the environment of our user's ecosystem; the interactivity will drive our community engagement, and their experience will be Cure. 
• Create membership subscription secure login for multiple levels of users. As well as a resident company portal to access some of the benefits our residents currently have curated programming. 
• Microsite for Resident Collaboration companies of Cure 345 Park Ave South assess to Cure Business Solutions, Cure creative services, Cure catering/café, Cure’s gym, conference center, Cure Studio. 
• Events – access to the latest upcoming events. 
• Programmatic display Interactive display ads, i.e., AdSense 

Digital Touch Points: 

• Delivering the latest in responsive digital design and site architecture. From design and content to user interaction, navigation, and ease of use. 
• Backend – Intuitive user-friendly admin dashboard for content publishing 
• AI Solutions, Automated Solutions 
• Websites need to be dynamic, attract, engage user’s incredible intuitive user experience. 
• ADA Compliant, Adhere to all international regulations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Platform Development Milestones
   • Completion of MVP: Launch of the minimum viable product (MVP) within the first 6 months.
   • Content Management System (CMS) Integration: Successful implementation of a CMS.
   • Mobile Optimization: Fully responsive website design across devices (mobile, tablet, desktop) by a specific milestone.
   • Scalability and Performance: Achieving page load times under 3 seconds.
2. Initial Content Offering
   • Convert and transfer exsisting content on cure345.pas.com to new website platform wewillcure.com.
   • Produce web content from 2023 and 2024 content archive into web content (e.g. video, articles and graphics).
3. User Growth and Engagement
   • User Registration: 5000 number of users registered within the first 6 months.
   • Active Users: A specific percentage of registered users become active monthly users (e.g., 40%).
   • Content Uploads: 10 amount of new content uploads per week (e.g., articles or videos).
4. SEO and Organic Growth
   • Organic Traffic: 15% increase growth in organic traffic month-over-month.
   • Search Engine Rankings: Achieve top 10 rankings for specific high-value keywords within 6 months of launch.
5. Social Media and Community Engagement
   • Social Media Followers: Grow social media followings to 10,000 on LinkedIn by end of 2024
   • Social Media Engagement: Increase engagement rate (likes, comments, shares) by X% over time.
   • Email Subscribers: Grow the email subscriber list to 50,000 by end of 2024.
6. Customer Feedback and Satisfaction
   • User Satisfaction Score: Achieve a user satisfaction rating of 90% from surveys.
   • Feature Requests and Feedback: Gather 50 suggestions from user feedback on desired features and improvements within 6 months of Launch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was exceptionally well-managed through ClickUp and Slack, which made the process smooth and highly organized. They provided daily standup meetings, weekly reviews, and monthly project assessments, keeping everything structured and on track.

ClickUp allowed for clear visibility into task progression, with milestones and timelines meticulously outlined, and Slack made real-time communication easy and efficient. The team was always responsive to my needs, addressing any concerns or questions promptly and making sure I was fully informed.

In terms of delivery, the team generally met deadlines and provided quality work. However, there were some delays in progress related to our company's indecision on that the content pillars should be and which audience to target first, as well as inconsistencies in the CEO's attendance  at meetings and revolving position.

Despite these internal challenges, the Athlon team worked hard to minimize the impact on the overall timeline. They adjusted workflows and communicated any solutions making sure we stayed aligned and could still meet key objectives.

Overall, Althon handled the project professionally, managing tasks and timelines effectively, and delivered strong results despite our internal ternal challenges.

What was your primary form of communication with Athlon: Global Brand & Design Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Athlon's offering end-to-end services from brand strategy and identity to complex digital ecosystems. Athlon's approach to building brands, managing large projects and digital products that emphasize both creativity and innovation for the health care. Athlon excels at seamlessly integrating strategy, branding, and digital product design, making them a go-to partner for early stage and startups like ours.

Are there any areas for improvement or something Athlon: Global Brand & Design Studio could have done differently?

For on membership earlier on in the build.

BACKGROUND

Please describe your company and position.

I am the CEO of NOYACK

Describe what your company does in a single sentence.

We are a wealth, tech firm, providing financial education to NextGen, as well as the enablement of alternative investment funds for their investing goals. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Athlon: Global Brand & Design Studio to accomplish?

Create a website from a detailed sitemap in 14 weeks

SOLUTION

How did you find Athlon: Global Brand & Design Studio?

Clutch Site

Why did you select Athlon: Global Brand & Design Studio over others?

High ratings

How many teammates from Athlon: Global Brand & Design Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

 build a pretty straightforward website for a Wealthtech start-u. Athlon’s responsibilities

• Provide qualified team resources to deliver this project
• Conduct the work in an efficient and expedient fashion
• Deliver clear, concise and professional deliverables as a result of this engagement
• Regularly communicate project status
• Accurately and expediently report all charges and expenses incurred in the execution of this project
• Production and delivery of the agreed deliverablesp

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Absolutely, the worst experience I've had in 25 years of web development history period. they asked for an insanely high price that exceeded our budget I expect a tremendous work period they promised to do copywriting and branding and not only that I asked for multiple extensions on time after giving us a hard promise, they then said they were unable to do any copywriting. STAY AWAY .  after a fire them which I should've done without payment given the truly negligent work, I agreed to a more than generous final payment. They then lied and renged on providing the work product that I paid for.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ZERO. They asked for multiple extensions despite our agreement on the urgency of the delivery shedule. 

What was your primary form of communication with Athlon: Global Brand & Design Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

ZERO. I will never hire them again and urge oythers not to do so

Are there any areas for improvement or something Athlon: Global Brand & Design Studio could have done differently?

Everything. Comically, everything

Company Responses

The vendor responded on November 11, 2024.

We’re sorry to hear that Noyack was disappointed with their experience. At Athlon, we take pride in delivering high-quality, reliable work, and we are fortunate to have consistently positive reviews from clients across industries, as seen on Clutch and other platforms.

In this case, however, the project faced significant challenges, largely due to a continually evolving scope and an unclear brief. We also experienced frequent changes in the Noyack team, which impacted continuity and project alignment. Our team remained committed to working closely with Noyack to navigate these complexities, but ultimately, we had to make the difficult decision to step back from the project rather than compromise on the high standards our clients expect from us.

We sincerely wish Noyack the best in their future endeavors. We remain dedicated to transparent, ethical partnerships and encourage prospective clients to review our many positive testimonials from successful collaborations.

BACKGROUND

Please describe your company and position.

I am the Program Manager of Jacobs Foundation, Digital Museum of Learning

Describe what your company does in a single sentence.

The Jacobs Foundation is dedicated to giving every child a quality education, supported by evidence of what works best for children. It's initiative, the Digital Museum of Learning, digitizes museum artefacts from around the world and brings them to life on screen in interactive and engaging stories for children and educators.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Athlon: Global Brand & Design Studio to accomplish?

• Brand design for the Digital Museum of Learning
• Development of the platform www.museumoflearning.org
• Digital asset production
• Launch communication asset production

SOLUTION

How did you find Athlon: Global Brand & Design Studio?

• Referral
• Request for Proposal (RFP)

Why did you select Athlon: Global Brand & Design Studio over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Seemed highly interested to buld the product with us

How many teammates from Athlon: Global Brand & Design Studio were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Branding: Brand planning, naming validation, visual identity, brand applications, and development 
• Platform development: Strategy and planning, SEO consultancy, UX Design, UI Design, Technical development, content population, accessibility optimization and certification 
• Digital asset development: Develop a suite of reusable modules based on H5P.org and additional custom build modules (gallery and certificate builder), integrating 3D modelviewer, design and development of 10 digital assets. 
• Lauch and communication support: Desing and develop digital assets for launch communication and a set of social media templates for Canva.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Logo and brand guidelines, SEO guidelines, image guidelines, digital museum platform powered by Contentful, interactive and animated digital assets, user test analysis, platform analysis

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Athlon stands out with impeccable project management. Their Project Director coordinated our ambitious project very efficiently and professionally. We had very tight deadlines, and they managed to deliver on time. Our meetings and workshops with the Athlon team were consistently characterized by meticulous preparation, a high degree of organization, and remarkable efficiency. 

Moreover, they skilfully moderated the meetings and infused a touch of personality and enjoyment into the proceedings, ensuring that meetings were not only productive but also enjoyable.

What was your primary form of communication with Athlon: Global Brand & Design Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

Our collaboration with Athlon has truly been an enriching experience. Despite the geographical distance, with them being in London and us in Zurich, their commitment to understanding and sharing our vision was evident, making them feel like an extension of our own team. The coordination within the Athlon team was seamless. Each member demonstrated an extraordinary level of dedication towards building our brand and platform. 

It’s not often that you come across a team that invests so deeply in their client’s product. It truly felt like we were not "just another client". Their proficiency in remote work is also worth mentioning. Despite only meeting online for almost a year, when I finally met them in person, the bond we had developed felt as if we had known each other for much longer. Their skill set, dedication, and alignment with our vision truly set them apart.

Are there any areas for improvement or something Athlon: Global Brand & Design Studio could have done differently?

Not really, it might be worth reconsidering the timing of deployments.

BACKGROUND

Please describe your company and position.

I am the Business Development Director of Arishi

Describe what your company does in a single sentence.

We are a technology company expert in back-end architecture, systems integrations, AR/VR development and platforms customisations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Athlon: Global Brand & Design Studio to accomplish?

• Making sure that the assets of their great ideas were in a workable format.
• Sharing a clear understanding of the brief and the achievable final tech results.
• Having regular stand ups where milestones were commonly agreed and necessary documentation received in a timely manner.

SOLUTION

How did you find Athlon: Global Brand & Design Studio?

Referral

Why did you select Athlon: Global Brand & Design Studio over others?

Company values aligned

How many teammates from Athlon: Global Brand & Design Studio were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Design of the intranet A redesign of the homepage, by our partners Athlon, to create a news-rich external website giving the whole team easy access to the latest Nomura stories and information. 
• Advanced filters to help staff customise information that could feed throughout the site. 
• Innovative custom search technology onto the SharePoint intranet, delivering a richer, multi-faceted search function to replace the previous SharePoint search facility which did not serve client requirements for easy access to information..

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The previous design and searchability in SharePoint were limited. Athlon and Arishi gave Nomura's intranet a fresh and functional new look. A new design with excellent UX used minimal functionality within SharePoint and weighted development towards a rich front-end experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Athlon always delivered items on time, communicated effectively and responded to all our tech requests.

What was your primary form of communication with Athlon: Global Brand & Design Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• They always have Great and Brave Ideas 
• They are unique, professional and approachable 
• They brough in our technologists to enrich their internal IT capabilities 
• They are extremely collaborative

Are there any areas for improvement or something Athlon: Global Brand & Design Studio could have done differently?

They worked brilliantly with us as they were.

BACKGROUND

Please describe your company and position.

I am the Head of Growth of a financial services company

Describe what your company does in a single sentence.

We are a mission-led neobanking startup, with a focus on creating a sustainable future.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Athlon: Global Brand & Design Studio to accomplish?

• Brand visual identity and messaging
• Website design

SOLUTION

How did you find Athlon: Global Brand & Design Studio?

Previously known to us

Why did you select Athlon: Global Brand & Design Studio over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Athlon: Global Brand & Design Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Evolve the brand identity from its current state, and develop a tone of voice and messaging hierarchy.
2. Copywriting, UX and UI for an updated website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Coherent messaging able to be applied in-house across formats and channels
2. A brand identity able to be progressively applied without creating conflict with existing in-market assets 
3. A website able to be cost-effectively built using existing platforms and resources, and with an improved conversion rate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was carried out in a series of rapid, iterative sprints. This meant that work could be kept to a precise time budget, and that there was an opportunity to change the prioritization of work from sprint to sprint. Our initial uncertainty about the status of the output at the end of each sprint was quickly resolved, and Athlon made sure that communication between all the project's stakeholders was clear, and that the path to final delivery of the project artefacts was well understood.

What was your primary form of communication with Athlon: Global Brand & Design Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Athlon worked with a lot of flexibility to make sure that we came away from the time-limited exercise with the artefacts that were most important to us. With the brand messaging in particular, they took us in a direction that we weren't initially anticipating, but that turned out to be absolutely authentic for us and appropriate for our audience.

Are there any areas for improvement or something Athlon: Global Brand & Design Studio could have done differently?

Although the rapid sprints brought a lot of flexibility to the process, they also necessitated rapid reviews of deliverables. The process was the right one to balance budget with required output, but for something as subjective as a branding exercise it did mean that there was an uncomfortably small amount of time available to fully absorb and review a sprint's deliverables.

BACKGROUND

Introduce your business and what you do there.

I’m the head of business development and marketing for a financial services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Athlon: Global Brand & Design Studio?

We wanted to create a new website.

SOLUTION

What was the scope of their involvement?

We gave them our branding and a briefing document, and they designed and developed the website. The website is a microsite of our company’s main website. Athlon is also offering maintenance and hosting services. 

What is the team composition?

We worked with four people, which included an account manager. 

How did you come to work with Athlon: Global Brand & Design Studio?

They were recommended to us by our brand consultants. 

What is the status of this engagement?

We worked with them between March 2021–April 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website is now live. 

How did Athlon: Global Brand & Design Studio perform from a project management standpoint?

They had great project management, were very responsive, and stayed within budget. We communicated through Zoom.

What did you find most impressive about them?

They communicated very effectively with us. 

Are there any areas they could improve?

We wish they would have been less pushy regarding sales, and some of the additional functionalities were more expensive than we felt they should have been.

BACKGROUND

Please describe your company and your position there.

I am the managing director for a pharmaceutical event company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Athlon: digital brand and product, and what were your goals?

We had 4 separate websites for each product which we wanted to bring into one brand. Athlon designed and built our website from scratch to help us achieve our goal of becoming a year round brand.

SOLUTION

How did you select this vendor and what were the deciding factors?

We used Athlon for our re-brand the year before and liked working with the team there. Ranzie and his team are great.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I wasn't the lead on the project so can't remember all of the steps. I know we had to scope out the technology (deciding on Word Press), design and build the I frames and go through the technical set up.

How many people from the vendor's team worked with you, and what were their positions?

• Daniel- Account director
• Gavin- designed the I frames
• The technical person

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

10 months after the launch of the website we have seen our website traffic increase by 300%, this was in line with our goal of increasing brand reach. We have also seen time on page increase by 150% and average page views increase by 200%.

Describe their project management style, including communication tools and timeliness.

We had weekly check-ins with the project team as well as additional meetings where need be (specifically when we were designing the Iframes).

What did you find most impressive or unique about this company?

I like that you are small and bespoke. You can clearly see that there is a great culture, showing through their team.

Are there any areas for improvement or something they could have done differently?

When we launched there were a lot of bugs and it caused a lot of headaches. The team did work as hard as they could however it took a long time to fix these. As we didn't put a retainer in place with you it felt like this went against us and we were left to it. We ended up hiring a developer to help fix these issues.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing for a family member’s club.
 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Athlon: Global Brand & Design Studio?

We needed help with our brand strategy as well as the design and development of our mobile application and website.

SOLUTION

What was the scope of their involvement?

We first spoke to Athlon: Global Brand & Design Studio about our brand strategy and identity. We worked together on the design of our brand assets, including our logos and color schemes. After that, we moved on to the research design of our product — we have a member’s club and shop, and we run classes for children. They helped us understand how our product will come to life across all facets.

Additionally, Athlon: Global Brand & Design Studio helped with the creation of our website and member’s only application. They worked on the front- and backend of both platforms. This involved handling the UI/UX design, integrating third-party platforms, and developing an iOS and Android version of our app. They used Figma to create wireframes and designs.

What is the team composition?

We worked closely with their project manager and developers.

How did you come to work with Athlon: Global Brand & Design Studio?

It was through a recommendation.

What is the status of this engagement?

We worked together on this project from August 2020–March 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website and mobile app were functioning smoothly, and we were very happy with the metrics we got based on our Google Analytics results.

How did Athlon: Global Brand & Design Studio perform from a project management standpoint?

They had a very good project manager — she was always available for chats, very confident when speaking from a developer and designer’s point of view, and highly knowledgeable. Overall, their team was responsive and timely. For tracking tasks, we used monday.com. We regularly interacted through Slack.

What did you find most impressive about them?

They were able to give us many options instead of just following our brief. Because of that, we got a bit more creative with what we were offering. They also worked really well with our third-party providers.

Are there any areas they could improve?

No, they really understood us and gave us exactly what we were looking for.

Do you have any advice for potential customers?

Give them a little breathing space to come up with ideas that haven’t been thought of.

BACKGROUND

Please describe your company and position.

I am the Head of Digital Innovation of PTSB

Describe what your company does in a single sentence.

We are one of 3 leading Retail and SME Banks in Ireland offering Personal and Business Banking services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Athlon: Global Brand & Design Studio to accomplish?

• Help me define, develop and launch the Innovation Strategy across the organisation
• Design, develop and launch a new brand & strategy for the Innovation Competition to be launched internally and externally
• To create and develop a new website and brand for a female led platform

SOLUTION

How did you find Athlon: Global Brand & Design Studio?

Referral

Why did you select Athlon: Global Brand & Design Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Athlon: Global Brand & Design Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Innovation Strategy Development: 
   1. Conduct an in-depth analysis of the organization's current state, identifying areas for innovation. 
   2. Collaborate with key stakeholders to define clear objectives and goals for the innovation strategy. 
   3. Develop a comprehensive plan outlining the steps for launching and implementing the innovation strategy. across the organisation including adoption 
   4. Provide ongoing support and consultation to ensure seamless execution.
2. Innovation Brand Development: 
   1. Conduct brand discovery sessions to understand the essence and values of the innovation initiative. 
   2. Develop a unique and compelling brand identity that aligns with the organization's mission and resonates with the target audience. 
   3. Design brand assets, including logos, color schemes, and visual elements, ensuring a cohesive and memorable brand presence.
3. Colleague Coaching and Upskilling: 
   1. Design and deliver tailored training sessions on research methodologies, design thinking principles, and effective pitch presentation techniques. 
   2. Provide one-on-one coaching sessions to support individual skill development and address specific needs. 
   3. Implement feedback mechanisms to continuously refine and enhance the learning experience. 
4. Competitor Audit and External Website Recommendations: 
   1. Conduct a thorough audit of competitors' online presence, analyzing strengths, weaknesses, opportunities, and threats. 
   2. Generate insights and recommendations for optimizing the organization's external-facing website based on the competitive landscape. 
   3. Provide actionable strategies to improve user experience, content effectiveness, and overall website performance. 
5. Merchandise Design and Production: 
   1. Collaborate with the Innovation Head around the PITCH Innovation competition to understand the branding guidelines and theme for the event. 
   2. Design and produce custom merchandise for all team finalists, including hoodies, laptop bags, umbrellas, coffee mugs, and water bottles, ensuring a cohesive and memorable branding experience. 
   3. Coordinate production and delivery logistics to ensure timely distribution to all competition participants. 
6. Pitch Innovation Competition Idea Iteration Support: 
   1. Engage with each participating team to understand their innovation concepts and objectives. 
   2. Provide hands-on support in refining and iterating the pitch ideas, offering strategic guidance and creative input. 
   3. Conduct feedback sessions to address concerns, enhance clarity, and optimize the overall presentation for the final pitch. 
7. Pitch Presentation Assistance: 
   1. Collaborate closely with teams to create visually compelling and impactful pitch presentations. 
   2. Offer guidance on storytelling, visual aesthetics, and key messaging to effectively communicate the innovation concepts. 
   3. Conduct rehearsal sessions to prepare teams for presenting their ideas confidently to Senior Executives, the CEO, and Board members. 
8. Female-Led Platform Development: 
   1. Collaborate with key stakeholders to understand the vision and goals of the female-led platform. 
   2. Develop a customized website, brand identity, and strategic plan that aligns with the platform's mission and target audience. 
   3. Ensure inclusivity and diversity in design elements and content, showcasing a commitment to supporting and promoting female talent.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Athlon's contributions yielded measurable outcomes across various deliverables of our collaboration. Following their input in the Innovation Strategy Development, we witnessed a notable increase in requests for innovation team support in the organisation to help drive a growth culture, requests for Innovation team support in delivering high profile projects. 

The Innovation Brand Development initiative resulted in improved brand recognition and engagement both internally and externally, heightened social media engagement, and positive feedback post-brand launch. Colleague Coaching and Upskilling sessions showcased tangible results through pre- and post-training assessments, demonstrating quantifiable improvements in research, design thinking, and pitch presentation skills among team members. 

The Competitor Audit and Website Recommendations led to key discussions amongst the Executive team with the need to invest and update the website to being more digital, engaging and easier to navigate. The Female-Led Platform Development achieved success, as evidenced by social media and positive feedback. 

The Pitch Innovation Competition Support resulted in successful pitch presentations and positive stakeholder feedback, measured through surveys, audience engagement, and senior executive and board member interest. 

The competition trippled its engagement from the 1st competiton positively impacting the culture.Lastly, the Merchandise Design and Production initiative left participants highly satisfied, with increased brand visibility measured through social media mentions and post-competition photos featuring the designed merchandise. This comprehensive approach to measurable outcomes underscores the Athlon's significant and positive impact on our organization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Athlon's project management was characterized by a high level of professionalism and efficiency. Their project managers consistently demonstrated a commitment to deadlines, ensuring that all milestones were met in a timely manner. Beyond their punctuality, the team's project managers were exceptionally supportive, offering guidance and assistance whenever needed. 

Their friendly and engaging approach fostered a collaborative atmosphere, making the project journey not only streamlined but also enjoyable. This blend of on-time delivery, unwavering support, and approachable demeanor showcases Athlon's dedication to effective project management, contributing significantly to the overall success of our project deliverables.

What was your primary form of communication with Athlon: Global Brand & Design Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly sets this Athlon apart and makes them exceptional is their holistic approach to every aspect of our collaboration. From the meticulous definition and execution of our innovation strategy to the development of a captivating brand and the creation of a female-led platform, every project was marked by creativity, precision, and a commitment to global excellence and best practice. 

The project managers played a pivotal role, ensuring not only on-time delivery but also providing unwavering support and guidance. What impressed me most was their ability to seamlessly blend professionalism with a friendly and engaging demeanor. Furthermore, their dedication to supporting female colleagues, both evident in the development of a platform specifically tailored for women and the active promotion of diversity within their workforce, reflects a commendable commitment to inclusivity. 

This unique combination of a comprehensive scope, top-notch project management, and a genuinely supportive team, especially in promoting female talent, makes this agency stand out prominently in a competitive landscape.

Are there any areas for improvement or something Athlon: Global Brand & Design Studio could have done differently?

Athlon's performance throughout our collaboration was nothing short of exceptional. Their willingness to actively seek and incorporate feedback, coupled with their professional approach in challenging and refining ideas, created a dynamic and productive working relationship. Their adaptability and commitment to continuous improvement were evident in their response to suggestions, showcasing a genuine desire to deliver the best possible outcomes. 

In retrospect, it's challenging to pinpoint any aspect where they could have done things differently because their approach was not only effective but also tailored to our specific needs. Athlon's proactive stance towards feedback and their ability to navigate professional challenges with a solution-oriented mindset make them stand out as a truly fantastic partner.