Orchestrating brand harmony for your business
Marketing a blurry brand is hard!
Bring your brand into sharp focus. Brilliantly communicate your superpower or superproduct to the right people.
I work with sales and marketing teams that need a high-touch design partner to take their marketing to the next level.
As your team's Creative Director, I'll orchestrate visual harmony across multiple platforms and care for all those little details in between: from core projects Iike logo and web design to small ones like proposals, pitch decks, microsites, sales brochures, annual reports, or email marketing campaigns.
Let's compose YOUR brand harmony together. We'll save your team time, alleviate their overwhelm, and make you stand out magnificently.
Get an expert creative director for your team:
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Portfolio
Web Design for Town of Warren, RI
Map-Driven Web Design for Visitors to Warren, RI
I heart Warren, RI! Some of the best food, fashion, and fun in Little Rhody.
I’m so privileged to work with this amazing little town on their branding, their website, their wayfinding map, and their event posters.
So walkable, and with just the right amount of rugged charm and good looks.
Web Design for LifeStarr
Joe Rando, founder and CEO of LifeStarr, realized that even though his company is doing something special, the website wasn’t telling the full story.
In his own words, “It was OK but looked like everyone else’s.”
LifeStarr provides tools, community, and education to solopreneurs and freelancers looking to take their careers and quality of life to the next level. Joe wanted a site that instantly portrayed the energy, excitement, and originality of what they’re doing.
After working with Laura on other logo and web design projects in the past, Joe hired her to create the LifeStarr logo.
Laura went to work creating various options, and after several rounds of feedback, the new LifeStarr logo was born.
In addition, Laura designed the home page and provided graphics and style coding to the web developers. They then used the design concepts to build the rest of the site. From there, Laura reviewed each page of the site and worked with the development team to implement changes that would make the website more effective and compelling. She also developed cover graphics for online guides and downloads, designed icons for the website, and provided guidance for on-brand stock photography.
The new LifeStarr website is amazing.
It completely reflects the energy, excitement, and uniqueness of what LifeStarr is doing.
---
“Laura has studied her craft extensively and has improved herself year after year.
She has original ideas that you won’t find anywhere else.
She has an eye for detail and a deep respect for the impact great design can have on a subliminal reaction to anything. Our new website is amazing.”
– JOE RANDO, FOUNDER AND CEO
Web Shop Development for Beau Tyler
Long-term design partnership with pet-themed brand with Newport storefront
Love dogs, belly laughs, and cozy t-shirts? Then head over to my client @beautylerco’s shop in Newport this summer for a healthy dose of the stuff.
This guy (also known as my fave client Phil) knows how to make people laugh, dress them and their pets in the finest gear, and is just PLAIN FUN.
I’ve had so much fun working with him on this brand that it’s almost hard for me to charge him.
If you’re good-hearted (or at least your pet is), you GOTTA get some of his threads.
Logo Design for Wisdom for Good
Branding for Personal Retreat Endeavor
“‘Virtue through wisdom’ is the goal of my work,” says my client Tony.“I need a logo that visually approaches that idea.” We finally settled on this one, reminiscent of a cocoon, a budding flower, an angel.His clients will be doing the hard but beautiful work of personal growth toward spiritual maturity, so they can live a life of deep meaning, then teach others to do the same.Apparently, we’re all in need of good teachers that can help us realize the journey to a well-formed life.
Who knew?!
Outdoor Leasing Advertisement for 95 Lofts
Branding, Marketing, and Web Design for Providence Downcity Living
I worked with the 95 Lofts team to design their logo, their website, their print marketing, and their outdoor signgage.
Such a great team, and such a lovely spot to live in downtown PVD!
Branding + Web Development for Peak Pediatrics
Spot-on Branding:
“Our Logo Gets Noticed All Around Town.”
Located in North Attleboro, MA, Peak Pediatric Care partners with families to promote lifelong wellness and raise confident, healthy children.
As a brand new business, Dr. Hansen needed to hit the ground running with a branding strategy that instantly showcased the quality of her care and her mission for the local community.
Laura allowed Dr. Hansen to see her business in a way she hadn’t seen before. It was unexpected, but it vastly improved things and provided clarity on how to promote the practice in a way people would instantly relate to.
In addition, due to the unique features (like a specialized Symptom Checker and custom Patient Intake forms), the website has been a big hit from day one and the feedback has been fantastic.
The logo and branding are easily recognizable and have become well known throughout the community.
---
“She did a great job integrating all the features into the website, and it’s been a huge hit.
The feedback has been fantastic, and the branding is just spot-on. She designed the wall in our office, and it has been popular with every family that comes in.
Also, we’ve run with the logo, and now we have it on everything. After a couple of months, it’s being noticed all around town.”
– ADAM HANSEN, OFFICE MANAGER + HUSBAND OF DR. HANSEN
Branding + Creative Direction for JScott Marketing
J.Scott Marketing helps companies that need digital marketing experts they can rely on.
For significantly less than the cost of an in-house marketing department, their partnership allows companies to focus on core operations, increase profits, and let their brand shine.
Julia Scott, the agency founder, was in search of a designer to help up-level her brand and her website. She wanted a succinct and compelling message along with the visual strategy to support it.
While designing the logo, website, proposals, video graphics, presentations, and other marketing collateral, Laura has worked closely with Julia and her team to ensure the messaging and vision is exactly what she wants.
She now serves as a Fractional Creative Director for the agency, continually crafting designs that showcase the brand and working with the team to harmonize elements of the J.Scott brand messaging.
The designs Laura creates incorporate the perfect blend of visuals and the clear, captivating messaging Julia is always looking for.
Julia regularly receives compliments about her branding visuals and knows she stands out from other marketing agencies. She’s so pleased that visitors relate easily to the message, want to engage her team, and are excited to work with her.
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“I love that her brand identity work is consistent, lights up my marketing, and that she’s easy to work with.
Today alone on two networking calls, I got such nice compliments on my website.
I know that when contacts land on my website, they are impressed with the succinct and compelling messaging and visuals. The site gives them the info they need to start entrusting my team with their marketing. Thank you, Laura!”
– JULIA SCOTT, FOUNDER
Branding + Logo design for Beau Tyler
Long-term design partnership with pet-themed brand with Newport storefront
Love dogs, belly laughs, and cozy t-shirts? Then head over to my client @beautylerco’s shop in Newport this summer for a healthy dose of the stuff.
This guy (also known as my fave client Phil) knows how to make people laugh, dress them and their pets in the finest gear, and is just PLAIN FUN.
I’ve had so much fun working with him on this brand that it’s almost hard for me to charge him.
If you’re good-hearted (or at least your pet is), you GOTTA get some of his threads.
SkinPros billboard
Branding, Marketing, and Web Design for Top-Notch Dermatology Clinic
The awesome team @skinprosinc has been a joy to work with for almost 10 years. They know that providing their top-of-the-line dermatology, cosmetic surgery, and Mohs surgery truly sets them apart. So they also know the story their brand tells needs to be as clear, powerful, and lovable as possible.
They’ve opened 3 new locations since I began working with them in 2012! Their newest location opens soon in Swansea, MA, which is what my digital billboard design for them promotes. Swansea, get ready to look and feel awesome.
Promotional Fleece Blanket for DSCC
“Sharpened Our Communication Across All Platforms.”
The Challenge.
The mission of the Diverse Charter Schools Coalition is to catalyze the creation of high-quality diverse public charter schools through strategic research, advocacy, membership activities, and outreach.
With the number of charter schools on the rise, the organization recognized the need to update and standardize their ‘look and feel’ across all platforms and improve their website communications.
The Solution.
As their Fractional Creative Director, Laura developed a strategy to unify the company’s appearance and functionality across all platforms.
In addition, Laura created a plan to improve the communication aspects of the website and enhance its user capabilities. Furthermore, she helped resolve website technical issues, increase brand recognition, and streamline online engagement.
The Results.
The organization now has a more professional and unified presence in the marketplace.
The implementation of robust communications with prospective clients makes it easier for them to relate their core values and mission, no matter where the online interaction takes place.
“Laura is not only a great designer but a great thought partner.
Our organization partners with Laura on a number of projects annually and she helps shepherd us through all aspects of strategic design to implementation. We wouldn’t have the look and feel across all platforms of our organization without her. Plus, she’s a joy to work with and keeps things fun.”
– DAVE BRYSON, DEPUTY DIRECTOR
Branding for Diverse Charter Schools Coalition
“Sharpened Our Communication Across All Platforms.”
The Challenge.
The mission of the Diverse Charter Schools Coalition is to catalyze the creation of high-quality diverse public charter schools through strategic research, advocacy, membership activities, and outreach.
With the number of charter schools on the rise, the organization recognized the need to update and standardize their ‘look and feel’ across all platforms and improve their website communications.
The Solution.
As their Fractional Creative Director, Laura developed a strategy to unify the company’s appearance and functionality across all platforms.
In addition, Laura created a plan to improve the communication aspects of the website and enhance its user capabilities. Furthermore, she helped resolve website technical issues, increase brand recognition, and streamline online engagement.
The Results.
The organization now has a more professional and unified presence in the marketplace.
The implementation of robust communications with prospective clients makes it easier for them to relate their core values and mission, no matter where the online interaction takes place.
“Working with Laura has really helped to sharpen and clarify our organization’s communications.
From the beginning of any project, Laura acts as a real thought partner in listening to what it is that we want and then sharing useful ideas, suggestions, and lessons learned in order to bring about that vision.
Her expertise has also been helpful when it comes to website updates, user capabilities, and tech issues. As a client, I feel respected, heard, and a sense of joy when working with Laura.”
– SEON BRITTON, DIVERSITY PROGRAM DEVELOPER
Instagram Grid for Chestnut Commons
Design for Downtown Living Space.
The lofts at Chestnut Commons are in an up-and-coming neighborhood in Providence.
I had such fun working on this brand, and on each marketing piece that followed. From window signage to fence wraps, from Insta-grids to magazine tear-sheets, every piece is important and sings in harmony with the whole.
Visitor Map Brochure for Discover Warren
My small-town heart belongs to Warren, Rhode Island.
I love re-designing this handy map brochure for them every year (and every year, all the pins get harder and harder to fit, because people are flocking to this lovely town).
My personal faves: @bywaterwarren (Bywater Restaurant) and @dishri (DISH Boutique). NOT TO BE MISSED!
Web Design for Boys & Girls Club of Pawtucket
Website and Donation Development for local non-profit organization
The team at the Boys & Girls Club of Pawtucket rocks!
It was super fun designing and developing this colorful, community-focused website for them. I enjoyed learning best practices in structuring online donations and about just how much impact they have on our little community of Rhode Island. These projects are the best, where I know I’m directly helping the difference-makers. @bgcpawt
DCSC Annual Report
“Sharpened Our Communication Across All Platforms.”
The Challenge.
The mission of the Diverse Charter Schools Coalition is to catalyze the creation of high-quality diverse public charter schools through strategic research, advocacy, membership activities, and outreach.
With the number of charter schools on the rise, the organization recognized the need to update and standardize their ‘look and feel’ across all platforms and improve their website communications.
The Solution.
As their Fractional Creative Director, Laura developed a strategy to unify the company’s appearance and functionality across all platforms.
In addition, Laura created a plan to improve the communication aspects of the website and enhance its user capabilities. Furthermore, she helped resolve website technical issues, increase brand recognition, and streamline online engagement.
The Results.
The organization now has a more professional and unified presence in the marketplace.
The implementation of robust communications with prospective clients makes it easier for them to relate their core values and mission, no matter where the online interaction takes place.
“Laura is not only a great designer but a great thought partner.
Our organization partners with Laura on a number of projects annually and she helps shepherd us through all aspects of strategic design to implementation. We wouldn’t have the look and feel across all platforms of our organization without her. Plus, she’s a joy to work with and keeps things fun.”
– DAVE BRYSON, DEPUTY DIRECTOR
Ellie's waitstaff aprons
High-touch design partnership with one of my favorite Providence eateries.
I continue to work with this client on branding, logo design, web design, signage, packaging, menu design, waitstaff aprons, social media graphics, and more.
Chestnut Commons window signage
Design for Downtown Living Space.
The lofts at Chestnut Commons are in an up-and-coming neighborhood in Providence.
I had such fun working on this brand, and on each marketing piece that followed. From window signage to fence wraps, from Insta-grids to magazine tear-sheets, every piece is important and sings in harmony with the whole.
Logo for Groundworks Landscape Construction
Logo for Groundworks Landscape Construction
Ellie's Cinnamon Buns packaging design
High-touch design partnership with one of my favorite Providence eateries.
I continue to work with this client on branding, logo design, web design, signage, packaging, menu design, waitstaff aprons, social media graphics, and more.
Web ad design for Elder Law Answers
Long-term design partnership with attorney membership and legal marketing firm.
I’m privileged to have worked on just about everything with them: web design, logo design, process visualization, video production, conference visuals, powerpoint templates, folded brochures, downloadable ebooks, save-the-date flyers and more.
We’ve gotten into the perfect groove I aim to reach with all my clients:
I’ve come to understand them so well that I’m able to design for them efficiently and expertly.
Brochure for Chestnut Commons
Design for Downtown Living Space.
The lofts at Chestnut Commons are in an up-and-coming neighborhood in Providence.
I had such fun working on this brand, and on each marketing piece that followed. From window signage to fence wraps, from Insta-grids to magazine tear-sheets, every piece is important and sings in harmony with the whole.
Logo Design for LDL Studio
The team LDL Studio is a powerhouse of hospitality architecture and design.
Their talent is truly a gift to this little state, and wherever they work (which is everywhere, including Iceland!).
We’ve worked on many marketing projects together, but this is the first crack they’ve given me at their logo.
I’m so pleased to create a mark for them that’s clear, well-constructed, and built to last, not unlike their own work.
Infographic design for DCSC
“Sharpened Our Communication Across All Platforms.”
The Challenge.
The mission of the Diverse Charter Schools Coalition is to catalyze the creation of high-quality diverse public charter schools through strategic research, advocacy, membership activities, and outreach.
With the number of charter schools on the rise, the organization recognized the need to update and standardize their ‘look and feel’ across all platforms and improve their website communications.
The Solution.
As their Fractional Creative Director, Laura developed a strategy to unify the company’s appearance and functionality across all platforms.
In addition, Laura created a plan to improve the communication aspects of the website and enhance its user capabilities. Furthermore, she helped resolve website technical issues, increase brand recognition, and streamline online engagement.
The Results.
The organization now has a more professional and unified presence in the marketplace.
The implementation of robust communications with prospective clients makes it easier for them to relate their core values and mission, no matter where the online interaction takes place.
“Working with Laura has really helped to sharpen and clarify our organization’s communications.
From the beginning of any project, Laura acts as a real thought partner in listening to what it is that we want and then sharing useful ideas, suggestions, and lessons learned in order to bring about that vision.
Her expertise has also been helpful when it comes to website updates, user capabilities, and tech issues. As a client, I feel respected, heard, and a sense of joy when working with Laura.”
– SEON BRITTON, DIVERSITY PROGRAM DEVELOPER
Category Icon Design for Discover Warren Map
I heart Warren, RI! Some of the best food, fashion, and fun in Little Rhody.
I’m so privileged to work with this amazing little town on their branding, their website, their wayfinding map, and their event posters.
So walkable, and with just the right amount of rugged charm and good looks.
Ellie's jam label design
High-touch design partnership with one of my favorite Providence eateries.
I continue to work with this client on branding, logo design, web design, signage, packaging, menu design, waitstaff aprons, social media graphics, and more.
Logo for Peak Pediatrics
Spot-on Branding:
“Our Logo Gets Noticed All Around Town.”
Located in North Attleboro, MA, Peak Pediatric Care partners with families to promote lifelong wellness and raise confident, healthy children.
As a brand new business, Dr. Hansen needed to hit the ground running with a branding strategy that instantly showcased the quality of her care and her mission for the local community.
Laura allowed Dr. Hansen to see her business in a way she hadn’t seen before. It was unexpected, but it vastly improved things and provided clarity on how to promote the practice in a way people would instantly relate to.
In addition, due to the unique features (like a specialized Symptom Checker and custom Patient Intake forms), the website has been a big hit from day one and the feedback has been fantastic.
The logo and branding are easily recognizable and have become well known throughout the community.
---
“She did a great job integrating all the features into the website, and it’s been a huge hit.
The feedback has been fantastic, and the branding is just spot-on. She designed the wall in our office, and it has been popular with every family that comes in.
Also, we’ve run with the logo, and now we have it on everything. After a couple of months, it’s being noticed all around town.”
– ADAM HANSEN, OFFICE MANAGER + HUSBAND OF DR. HANSEN
SkinPros Building Signage
Branding, Marketing, and Web Design for Top-Notch Dermatology Clinic
The awesome team @skinprosinc has been a joy to work with for almost 10 years. They know that providing their top-of-the-line dermatology, cosmetic surgery, and Mohs surgery truly sets them apart. So they also know the story their brand tells needs to be as clear, powerful, and lovable as possible.
They’ve opened 3 new locations since I began working with them in 2012! Their newest location opens soon in Swansea, MA, which is what my digital billboard design for them promotes. Swansea, get ready to look and feel awesome.
Branding + Creative Direction for ElderLawNet
“Helped Us Tell Our Story and Meet Our Sales Pipeline Goals.”
Since 2000, ElderLawNet’s ElderLawAnswers has been the leading online destination for reader-friendly news and explanations for Medicaid coverage for long-term care, Medicare benefits, estate planning, guardianship, and other legal issues affecting seniors and special needs citizens.
They were seeking a complete strategy for their national B2B marketing campaigns targeting niche fields in the legal market.
Based on her extensive cross-platform design experience, Laura was brought in as the Fractional Creative Director to clarify and orchestrate all the marketing elements for the campaign.
The digital aspects of the project included creating new logos, website design, development of online sales pages, creation of targeted marketing and promotional packages, downloadable PDF guides, PowerPoint presentations, and the design of monthly email campaigns.
In addition, Laura developed postcards, brochures, snail-mail promotional letters, tradeshow booth displays, and videos.
---
“Laura’s expertise, attention to detail, and ability to accurately articulate our messaging, have given us the power to promote our brand and tell our story on a national level.
In addition, the design strategy she developed fully met our expectations and helped us to reach our sales pipeline goals.”
---
“Our company, ElderLawNet, Inc. has been working with Atelier LKS for over a decade.
Laura Sorensen, the lead designer, has worked primarily on our national B2B campaigns targeting niche fields in the legal market.
Laura is incredibly adept in keying into our messaging with high-quality design strategy that helps us tell our story and meet our sales pipeline goals. She not only delivers exceptional design, but delivers quickly and efficiently for a very reasonable price.”
– MARK MILLER, DIRECTOR OF PRODUCT AND BUSINESS DEVELOPMENT
Construction Fence Wraps Chestnut Commons
Design for Downtown Living Space.
The lofts at Chestnut Commons are in an up-and-coming neighborhood in Providence, RI.
I had such fun working on this brand, and on each marketing piece that followed. From window signage to fence wraps, from Insta-grids to magazine tear-sheets, every piece is important and sings in harmony with the whole.
Logo for Starck Architects
Starck Architects provides expertise in building design & construction for project developers, companies, and builders.
The team at SA creates spaces and buildings by turning your great ideas into brilliant designs.
I worked with the folks at Starck Architects to update their brand and bring a high level of professionalism to their public image.
I've also designed proposal layouts, construction documents, presentation borders, and business cards for them.
Icon Design for Discover Posters
I heart Warren, RI! Some of the best food, fashion, and fun in Little Rhody.
I’m so privileged to work with this amazing little town on their branding, their website, their wayfinding map, and their event posters.
So walkable, and with just the right amount of rugged charm and good looks.
Wall Design for SFENTA Offices
SFENTA is a Florida-based group of medical ENT physicians that was in need of a major re-brand.
I designed a color palette and logo for them, as well as a new website, magazine layout, business card template, office documents, and more.
Logo for ClearView Retina
ClearView Retina offers management and treatment of medical and surgical vitreoretinal conditions.
The head vitreoretinal surgeon, Rodney Coe, MD, was just beginning his new practice and wanted a brand that stood out, conveyed a high level of professionalism and care, and would be flexible for his needs.
I created a color palette and logo design that he loves!
Branding Design for Mashpee Commons
Multimedia Brand Design for Cape Cod Lifestyle Shopping + Living Space
There are some clients whose relationship with me has grown for over a decade.
That's some serious commitment.
It fosters a terrific wealth of brand comprehension on my part.
My work for this type of client can be done so efficiently and expertly because I know them so well.
The team at Mashpee Commons - and their parent developer, Cornish Associates - is one such client.
I created their logo back in the spring of 2012, then went on to design and develop their website that same year.
Years later, and it's high time for a website upgrade. They again came to me for the design and development, for which I'm so grateful.
It doesn't hurt, either, that each person on the team is dedicated to making their community in Mashpee the best shopping, dining, and living experience on the Cape.
Totally worth a visit!! Day trip, anyone?
Brand Design for LifeStarr
Joe Rando, founder and CEO of LifeStarr, realized that even though his company is doing something special, the website wasn’t telling the full story.
In his own words, “It was OK but looked like everyone else’s.”
LifeStarr provides tools, community, and education to solopreneurs and freelancers looking to take their careers and quality of life to the next level. Joe wanted a site that instantly portrayed the energy, excitement, and originality of what they’re doing.
After working with Laura on other logo and web design projects in the past, Joe hired her to create the LifeStarr logo.
Laura went to work creating various options, and after several rounds of feedback, the new LifeStarr logo was born.
In addition, Laura designed the home page and provided graphics and style coding to the web developers. They then used the design concepts to build the rest of the site. From there, Laura reviewed each page of the site and worked with the development team to implement changes that would make the website more effective and compelling. She also developed cover graphics for online guides and downloads, designed icons for the website, and provided guidance for on-brand stock photography.
The new LifeStarr website is amazing.
It completely reflects the energy, excitement, and uniqueness of what LifeStarr is doing.
---
“Laura has studied her craft extensively and has improved herself year after year.
She has original ideas that you won’t find anywhere else.
She has an eye for detail and a deep respect for the impact great design can have on a subliminal reaction to anything. Our new website is amazing.”
– JOE RANDO, FOUNDER AND CEO
Web Design for Mashpee Commons
Web Design for Cape Cod Lifestyle Shopping + Living Space
There are some clients whose relationship with me has grown for over a decade.
That's some serious commitment.
It fosters a terrific wealth of brand comprehension on my part.
My work for this type of client can be done so efficiently and expertly because I know them so well.
The team at Mashpee Commons - and their parent developer, Cornish Associates - is one such client.
I created their logo back in the spring of 2012, then went on to design and develop their website that same year.
Years later, and it's high time for a website upgrade. They again came to me for the design and development, for which I'm so grateful.
It doesn't hurt, either, that each person on the team is dedicated to making their community in Mashpee the best shopping, dining, and living experience on the Cape.
Totally worth a visit!! Day trip, anyone?
Truck Wrap Design for GroundWorks LC
Truck wrap design using the new logo for GroundWorks Landscape Construction
Office Signage for 95 Lofts
Branding, Marketing, and Web Design for Providence Downcity Living
I worked with the 95 Lofts team to design their logo, their website, their print marketing, and their outdoor signgage.
Such a great team, and such a lovely spot to live in downtown PVD!
Shelter Signage for RIFAC
Fencing is a sport of passion and precision, and for two decades, Rhode Island Fencing Academy owners Alex and Jill Ripa have shared their love and knowledge with thousands of students, some of whom have risen to the highest levels of this perennial Olympic sport.
I've loved working with Jill and Alex on every aspect of their website and marketing! This design is for a shelter ad we created together that you can still see at bus stops throughout Rhode Island.
Web Design for 95 Lofts
Sprucing up a piece of Prov-history!
The Irons & Russell building, once a bling factory back in the day, is one of the hottest loft joints in downtown PVD.
My clients at Waldorf Capital Management LLC wanted to keep the old-school charm but add a touch of modern minimalism.
Guess who they called to get the job done? Yours truly!
After they decided on the name of 95 Lofts, I served up a fresh logo, a killer website, drool-worthy outdoor signs, and even some fancy schmancy leasing sheets.
Web Design for Special Needs Planners conference
“Helped Us Tell Our Story and Meet Our Sales Pipeline Goals.”
Since 2000, ElderLawNet’s ElderLawAnswers has been the leading online destination for reader-friendly news and explanations for Medicaid coverage for long-term care, Medicare benefits, estate planning, guardianship, and other legal issues affecting seniors and special needs citizens.
They were seeking a complete strategy for their national B2B marketing campaigns targeting niche fields in the legal market.
Based on her extensive cross-platform design experience, Laura was brought in as the Fractional Creative Director to clarify and orchestrate all the marketing elements for the campaign.
The digital aspects of the project included creating new logos, website design, development of online sales pages, creation of targeted marketing and promotional packages, downloadable PDF guides, PowerPoint presentations, and the design of monthly email campaigns.
In addition, Laura developed postcards, brochures, snail-mail promotional letters, tradeshow booth displays, and videos.
---
“Laura’s expertise, attention to detail, and ability to accurately articulate our messaging, have given us the power to promote our brand and tell our story on a national level.
In addition, the design strategy she developed fully met our expectations and helped us to reach our sales pipeline goals.”
---
“Our company, ElderLawNet, Inc. has been working with Atelier LKS for over a decade.
Laura Sorensen, the lead designer, has worked primarily on our national B2B campaigns targeting niche fields in the legal market.
Laura is incredibly adept in keying into our messaging with high-quality design strategy that helps us tell our story and meet our sales pipeline goals. She not only delivers exceptional design, but delivers quickly and efficiently for a very reasonable price.”
– MARK MILLER, DIRECTOR OF PRODUCT AND BUSINESS DEVELOPMENT
Reviews
the project
Branding & Web Dev for Pediatric Care Center
"They allowed us to see our business in a way that we hadn’t seen before."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the office manager for Peak Pediatric Care. Our office is located out of Massachusetts.
What challenge were you trying to address with Atelier LKS?
We were a brand new office. We hired them to do our website and branding.
What was the scope of their involvement?
Atelier LKS did our logo, business cards, website, and more. They came up with the whole branding of our business. We initially described in detail the colors, tones, and logos that we liked and why. We had a great conversation, and they quickly understood everything. They had some great feedback and suggestions for us to work with.
Also, they built the website on WordPress. The site's purpose was to explain the practice to patients, especially new patients who looked us on the site. We had a lot of features that weren’t usually on a pediatric website. We had a symptom checker where parents could put in what’s wrong with their child to get information. Also, all of our intake forms were done online so parents wouldn’t have to do it in the office. We explained that we wanted to be a bit different, and they ran with it.
What is the team composition?
Laura (Executive Creative Director) was the owner and lead designer. She had an assistant, but Laura was our primary contact.
How did you come to work with Atelier LKS?
I searched on Google and came across their Instagram page. I was immediately attracted to their previous work, and we had a great initial conversation. At that point, I didn’t even look at anyone else; we went with Atelier LKS immediately.
How much have you invested with them?
We spent between $10,000–$15,000.
What is the status of this engagement?
We started working together in June 2021 and wrapped up the project in February 2022. At this point, we’re doing maintenance and are still in contact. We'll definitely work with them again if we have other things to work on.
What evidence can you share that demonstrates the impact of the engagement?
They did a great job integrating all the features into the website, and it’s been a huge hit. The feedback has been fantastic, and the branding is just spot-on. They designed the wall in our office, and it has been popular with every family that comes in. Also, we’ve run with the logo, and now we have it on everything. After a couple of months, it’s being noticed all around town.
How did Atelier LKS perform from a project management standpoint?
Project management was excellent. We used email, Zoom, phone calls, and Loom. They also had a scheduling app to schedule time to talk to them, and we met in person multiple times. Overall, we communicated back and forth during the whole process.
What did you find most impressive about them?
They listened and understood what we were saying. We had a vision in our head, but then they bounced back additional thoughts. We thought that we had a clear idea of what our business would be, but we worked with Atelier LKS for two months to nail down that vision. They allowed us to see our business in a way that we hadn’t seen before. We never expected it, but it changed things for the better and gave us a clearer picture.
Are there any areas they could improve?
No, I had no complaints.
Do you have any advice for potential customers?
Be willing to take the time to do the work yourself. It’s not just hiring them and walking away until they’re done with it. We had a lot of back and forth, and we had to sit down and think about our business in a way we hadn’t thought of. If you put that time and effort in, it’ll pay for itself.
the project
Web Design for Solopreneur Platform
"The team has original ideas that you won't find anywhere else."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
LifeStarr (https://www.lifestarr.com)provides apps, community and education to solopreneurs. I am the founder and CEO.
For what projects/services did your company hire Atelier LKS, and what were your goals?
Our website was fine. But it looked like everyone else's. We are doing something special but you wouldn't know it from our website. The goal was to have a website that reflected the energy, excitement and uniqueness of what we are doing.
How did you select this vendor?
I had worked with Laura in the mid-2000s on a website at a company I had started and since sold. It was a good experience. I then hired her to create the logo for LifeStarr. She listened to what I wanted and gave a bunch of drafts but also included one that she thought would work for us. We picked hers.
Describe the scope of their work in detail, including any steps and the final deliverables.
Laura designed the home page and provided graphics that were implemented by someone else, though I believe she would have done it all if we were using WordPress (we use HubSpot for web hosting). We then used the design concepts to build the rest of the site, and then Laura reviewed each page and recommended changes as needed.
How many people from the vendor's team worked with you, and what were their positions?
One. Laura is a solopreneur.
Can you share any outcomes from the project that demonstrate progress or success?
The site is amazing.
Describe their project management style, including communication tools and timeliness.
Laura communicates very well live (Zoom) but even better when she reflects and produces Loom videos with feedback. She listens well but will always gently let you know when she thinks you are off track. She's usually right.
What did you find most impressive or unique about this company?
Laura has studied her craft extensively and has improved herself year-after-year. She has original ideas that you won't find anywhere else. She has an eye for detail and a respect for the impact that great design can have on the subliminal reaction to any given thing.
Are there any areas for improvement or something they could have done differently?
She is busy and sometimes scheduling a meeting can take more time than us "I want to talk right now" types prefer :-)
the project
Branding & Design for Technology Marketing Agency
"Atelier LKS exceeded my expectations, and they gave 100% on their performance."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
My company is Axalane; we do technology marketing for cyber security companies. It’s a small, single-person shop. I started the business about three and a half years ago, and I do pretty much everything from engaging with clients to the hands-on creation of various technical marketing content and deliverables.
What challenge were you trying to address with Atelier LKS?
In the beginning, I bootstrapped the company; now that it’s more mature, I wanted to give it a professional look and formalize the brand system in terms of color palette, fonts, and so on.
What was the scope of their involvement?
We started by taking a look at my brand story. We discussed how I described the company and what we do from the perspective of potential buyers, which was very helpful. From there, Atelier LKS went into the visual brand identity. They helped me ease out what I was looking for and came up with compelling design options. It was quite difficult to pick one because they were all so good.
The project’s main purpose was the visual design of the brand identity, but they also developed some related items. We kept the same name, but they did the logo. Once we figured out the core brand identity, we started to put it into use with other assets, such as business cards.
Their creative process was well thought out, and we appreciated that they provided helpful information and had a very structured approach. They sent me an online tool to take my time to put my thoughts into the process. Then, they took that input and incorporated it into their work.
What is the team composition?
I primarily worked with Laura (Executive Creative Director).
How did you come to work with Atelier LKS?
I became familiar with them a while ago because we were located in the same area — I’m always interested in local people who can potentially collaborate with me. I searched for designers and came across their website at some point, but I didn’t have an immediate need. When the time came some months later, I remembered them and went back to my bookmarks.
How much have you invested with them?
The initial project was $2,350.
What is the status of this engagement?
We worked together from September–November 2021.
What evidence can you share that demonstrates the impact of the engagement?
We’re still rolling out the brand, so it’s still early to measure the impact. Nonetheless, the feedback has been great. The people I’ve shared it with have given positive feedback about the level of quality and professionalism that it gives to my business.
Overall, it was a unique process, and it was a lot better than other design engagements I’ve had in the past. Atelier LKS exceeded my expectations, and they gave 100% on their performance.
How did Atelier LKS perform from a project management standpoint?
Everything was well organized. They had a mature system to make the project go smoothly and efficiently. The timing for delivery was excellent; if there were any delays, they were on my part. In general, Atelier LKS was timely and stuck to the budget.
We mostly communicated over email. At a pivotal point in the project, we also had an in-person meeting to review the design concepts and discuss them.
What did you find most impressive about them?
Often, you can find people that are good designers, but they don’t understand your business, or conversely, they can help you with strategy and messaging, but they don’t have design skills. One unique thing about working with Atelier LKS was that Laura had an excellent blend of those skills.
She took the time to understand my business and how I wanted it to come across in the marketplace, but she combined that with great design skills and sensibility. She was able to execute what I was looking for from a visual standpoint. In summary, Atelier LKS had people with expertise that extended beyond design. They looked at the entire picture and tied it with the visual branding, which is rare among similar companies.
Are there any areas they could improve?
Nothing jumped out at me; everything went smoothly.
Do you have any advice for potential customers?
One of the things that worked well for me was their approach. They took the time to sit me down and make me think about my goals and how my business should be communicated. Therefore, if you’ll engage with Atelier LKS, make sure you have the time and willingness to sit down and think about what you’re trying to accomplish instead of expecting them to parachute in and have all the answers.
the project
Branding, Web Dev & Design for Retreat Program
“Atelier LKS’ combination of excellent listening skills and impressive creativity makes them stand out from the rest.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder and president of Wisdom for Good, a retreat program for adults that helps them with their personal formation and allows them to explore moral goodness and human flourishing to build meaningful lives.
What challenge were you trying to address with Atelier LKS?
As we were a new organization, we needed a range of services. Firstly, we needed someone to do our branding in a way that effectively represented what we were trying to do. Additionally, we needed to build out our web presence and overcome the challenges of getting people to understand what we did.
What was the scope of their involvement?
Atelier LKS did the entire branding around our retreat program, including the website development and logo design. They’ve also created all the visual elements needed to communicate with prospective stakeholders, clients, and partners.
What is the team composition?
I’m mainly in contact with Laura (Executive Creative Director). She is the project lead and a creative genius.
How did you come to work with Atelier LKS?
I looked at a couple of different companies that could help us create our logo and, hopefully, build a web presence. A colleague of mine who had worked with Atelier LKS recommended them, and I selected them after a discussion with Laura.
I evaluated some of her work and thinking, and it all resonated with me. She quickly understood what I was trying to do, and she was tremendously creative. Atelier LKS is local to us, which has been beneficial even though we’ve conducted everything remotely.
How much have you invested with them?
We’ve spent around $5,000.
What is the status of this engagement?
We started working together in January 2021, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Since our business is relatively new, we don’t have a lot of statistics to share. However, I’m now in a position to communicate what we do to prospective clients and partners. The feedback on our logo and our website’s setup, flow, and information has been great. Now, everyone has it clear what we do, and they think that we have a gorgeous website that tells them exactly what they need to know. We hit the nail on the head.
How did Atelier LKS perform from a project management standpoint?
Atelier LKS is very timely and communicative. Creative work like this requires a lot of responsibility from the client’s side. For example, I’ve had to review their drafts. However, they’ve helped me stay on top of the game.
I’m very impressed with Laura’s methods; she’s very systematic in her work. She has put a fair amount of work on my hands, which is a good thing because, that way, we’re using my voice and vision.
Our back and forth has been very efficient, but not at the expense of creativity. Whenever we’ve had an iteration, and something could be done in two different ways, Atelier LKS has presented both.
We communicate mostly via email, and we share files. Additionally, Laura initially took me through a structured process that required me to do work in a timely way. Having that structure has made it so much easier for me to accomplish what I’m responsible for.
What did you find most impressive about them?
I’ve hired a lot of agencies and creative organizations over the years. Atelier LKS’ combination of excellent listening skills and impressive creativity makes them stand out from the rest.
Are there any areas they could improve?
I wouldn’t change what Atelier LKS has done. I’m very pleased with their process, price, and timeliness. They’ve delivered creative outputs and great work quality, and if I had to do everything again, I would do it the same way.
I’ve given Laura some technical feedback on the structured process, but I wouldn’t change anything other than that. It’s a great process.
Do you have any advice for potential customers?
Many clients think they can outsource work and completely ignore it until the final product comes around. However, you get a lesser quality outcome doing that. Follow Laura’s lead, do your work, and keep up the pace.
the project
Logo Design, Branding & Web Dev for Pet-Themed Retail Store
"I'm very satisfied with our communication."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the owner of a pet-themed lifestyle brand.
For what projects/services did your company hire Atelier LKS, and what were your goals?
To establish a visual brand identity and logo, and a cohesive online presence and website.
How did you select this vendor?
It's been a few years now, but I conducted an online search, as well as word of mouth, and narrowed it to 3 or 4 candidates. I met with them and saw quotes. The sample work by Atelier LKS stood out as being much more creative and unique than any of the others, which ultimately made my decision easy.
Describe the scope of their work in detail, including any steps and the final deliverables.
Laura and I met a couple of times to discuss my goals for the brand and for her to get a feel for my style and what I was looking for. She then provided me with multiple options to choose from and adjust if necessary (which is great, because I usually need options!), and we ultimately settled on a logo and brand identity. She then extended that and created an engaging and easy to use website.
How many people from the vendor's team worked with you, and what were their positions?
It was just Laura.
Can you share any outcomes from the project that demonstrate progress or success?
I initially hired Atelier LKS to help brand my greeting card company. Part of the logo Laura created was so well-received that I started putting it on apparel and pet products. Every day in my retail store I get numerous compliments on it and people who come into the shop because they see and like the logo. I'd say that definitively demonstrates success.
Describe their project management style, including communication tools and timeliness.
I'm very satisfied with our communication. Laura now often uses computer screen videos to help explain and demonstrate certain things, and I find them very helpful.
What did you find most impressive or unique about this company?
Laura's interest in getting to know me initially to really understand my personality and what I was trying to convey with the brand. She clearly felt that was important to creating the right brand image, and it definitely showed in the result. She's done that with all other steps we've taken together. That and her overall creativity are the things I've been most impressed with all along.
Are there any areas for improvement or something they could have done differently?
None that come to mind.
the project
Web Design & Marketing for Cosmetic Dermatology Clinic
"It has been an unbelievable translation of my dream project concept into an online format."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
President and CEO of SkinPros.
For what projects/services did your company hire Atelier LKS?
Website design and implementation of whole array of amazing branding by Atelier LKS
How did you select this vendor and what were the deciding factors?
We looked around for local companies and larger corporations, the accessibility, care, and prompt attention to our needs made us immediately compatible. The quality of her projects was outstanding!
Describe the project in detail and walk through the stages of the project.
Logo design, branding guidelines, website design, content creation, latest phase e-commerce.
How many resources from the vendor's team worked with you, and what were their positions?
The Atelier team led the project seamlessly!
Can you share any outcomes from the project that demonstrate progress or success?
It was as if she could read our minds, excellent beginning to end.
How effective was the workflow between your team and theirs?
Seamless!
What did you find most impressive or unique about this company?
We met and she could read my goals and put ideas into art. It has been an unbelievable translation of my dream project concept into an online format.
Are there any areas for improvement or something they could have done differently?
Excellent team!
Internal and external stakeholders praised the new image, and the website was a huge hit. Atelier LKS managed the project well and communicated effectively through email, Zoom, phone calls, Loom, and in-person meetings. Overall, they listened, understood, and improved the client’s vision.