What evidence can you share that demonstrates the impact of the engagement?
The amount of traffic has at least tripled for each of the sites. Anderson & Vreeland Inc. went from old and stagnant to being young, full of energy, vibrancy, and new ideas. The entire industry gave us feedback on how much we’ve changed. We have curated a portfolio of best in class solutions for our industry. Those are the type of things that engages a different type of people.
On the content side, they shifted us from talking about products to people. We started doing more testimonials and making it about people because people connect with people.
They do exceptional work and the experience is really good. They took the time to get to know the company and what we wanted to achieve. A big part of our success is we consider them a partner and we interact as though they’re a part of our team.
How did ATAK Interactive, Inc perform from a project management standpoint?
Project management is exceptional. We use Basecamp; everything is cloud-based. We have a marketing meeting every two weeks that generally lasts an hour. Julien (Managing Director, ATAK Interactive, Inc.) is amazing. He keeps everybody on task and does a really good job balancing being aggressive with being respectful. If we’re trying to put together a piece and people aren’t getting back to him with content that he needs, he’s really good at that balance of pressing when he needs to and knowing how to handle each individual person.
What did you find most impressive about them?
One of the things that we love about them is their interest in getting to know the company. This allows them to write intellectually intelligent blog posts about products within our industry. They don’t have anything to do with flexographic printing or ADA signage, but they learned about accessibility codes anyway. If someone sends them a picture for us to put in our gallery of an ADA compliant sign and that picture isn’t ADA compliant, they know if it’s not compliant. They’re able to know the individual products and what they do.
Because of that, they’re able to organize the site in a way that is intuitive. They’re able to write content that is almost at an expert level for our site without having somebody from the field come and help them with it.
Are there any areas they could improve?
No, there’s nothing they could do better. I wish every experience I had with people was modeled after ATAK Interactive, Inc. We are super happy with them. They’re 100% dedicated. For example, we have tradeshows on the weekend, and they stay up late at night editing footage that we share to put together a video release early the next morning. We’ve formed friendships with them which makes everything better.
Do you have any advice for potential customers?
You need to be open, overcommunicate, and trusting. Let them do what they do and be clear about what it is you want to achieve. They’ll ask other probing questions to fill in the gaps from what you don’t get. Once you do that, you must believe in the end vision that they’ve painted for you. If you’ve been open, they’re going to constantly be giving you feedback. Then you just have to trust the process.