What was the scope of their involvement?
They asked us exactly what we wanted and put it all together. They send us ideas and collect our feedback. They built a Magento site from the ground up and put our products into a web store. Before, people could see the products and would have to come pick them up or call in and order. The most important thing they did was make it easier to manage orders through a web portal, which they also linked to our in-store POS machines. We went live in about 90 days. We refreshed the site about two months ago.
They also do SEO and social media marketing for us.
What is the team dynamic?
We’ve interacted with about four people over the years including Austin [CMO, ATAK Interactive, Inc.] and David [CEO, ATAK Interactive, Inc.]. They were the main points of contact when we were building the site. Now, the main points of contact are Austin and Sarah [Content Marketing Coordinator, ATAK Interactive, Inc.], who is the social media/digital marketing person. I’m in contact with them daily. There was a girl who was working with them and doing what Sarah does now; she’s been the only switch in three years.
How did you come to work with ATAK?
Our marketing assistant researched companies. We had a couple of companies lined up for meetings, but after the first meeting with ATAK, we canceled the other ones. I felt comfortable with their understanding of what we were trying to do, and I didn’t feel like it was too much work for them to build a site from the ground up within the timeline. I felt comfortable that they were going to be able to accommodate us with what we needed. They were very detailed and they did their research. They had good ideas. They were a great fit from the beginning.
How much have you invested with them?
We have invested $150,000 with monthly maintenance and the site build.
What is the status of this engagement?
We started working together in July 2014 and the work is ongoing.