ATAK Interactive, Inc

Please describe your company and your position there.

I am the Founder of a retail company.

For what projects/services did your company hire ATAK Interactive, Inc?

ATAK Interactive built our e-commerce website from the ground up on a Magento platform.

What were your goals for this project?

The goal was to create a streamlined minimalistic website that would be aesthetically pleasing and easy for the customer to navigate through.

How did you select this vendor?

ATAK Interactive stood out from the other proposals because they were the most communicative and detailed. They also didn't come in with an absurdly high quote off the bat that we would have to negotiate down from which I didn't like from some of the other vendors.

Describe the project in detail.

We wanted to create an aesthetically pleasing website with a great user experience. ATAK was thorough in asking exactly what we wanted down to the color scheme, front, text, pages, etc... They are meticulous in their brainstorming process and will make sure you're happy with the end product.

What was the team composition?

We worked with the CEO/Founder David and Designer/Developer Galina.

Can you share any outcomes from the project that demonstrate progress or success?

The outcome was a beautiful and well functioning website. ATAK was patient in waiting for decisions and made any changes until we were satisfied.

How effective was the workflow between your team and theirs?

The highest praise I have for ATAK Interactive is their communication skills. They never leave you in the dark. It's quite the opposite. They're always there for you every step of the way.

What did you find most impressive about this company?

They answer all questions within a 24 hour time frame and get any work done very quickly.

Are there any areas for improvement?

None

Please describe your company and your position there.

I am the Principal of Berbay Marketing and Public Relations, a marketing and public relations firm specializing in professional services firms, including law firms, real estate companies and financial services firms.

For what projects/services did your company hire ATAK Interactive, Inc?

We have worked with ATAK on several projects including brochures, ads, and website redesigns.

What were your goals for this project?

The goal for one recent project was to create an attention-getting brochure for a law firm. 

How did you select this vendor?

We have previously worked with ATAK on several projects and have developed a relationship over time.

Describe the scope of their work in detail.

Our client wanted to redesign their firm brochures, the material they use with current/prospective clients. They wanted something creative and more modern.

What was the team composition?

We worked with Nikola Nikolic and David Ephraim.

Can you share any outcomes from the project that demonstrate progress or success?

We provided ATAK with a creative strategy, including examples of brochures our client liked, and asked for them to design initial concepts. ATAK created several concepts that we shared with our client and as a result, landed on one that we all loved.

How effective was the workflow between your team and theirs?

ATAK was patient with us as we went through multiple rounds of revisions and changes. They were very responsive and provided us with creative ideas even though at times, there wasn’t a clear vision for the project.

What did you find most impressive about this company?

They are very easy to work with, professional and good listeners.

Are there any areas for improvement?

None

Introduce your business and what you do there.

I’m the business development manager for a contract manufacturer within the health foods market.

What challenge were you trying to address with ATAK Interactive, Inc?

We brought in ATAK Interactive to manage our B2B marketing program and campaigns. They’re in charge of all our trade materials to ensure we’re catering to our customers.

What was the scope of their involvement?

In sum, they created, designed, and modified our site considering SEO best practices. We wanted to ensure that the right consumers were finding us online, so they assisted in all aspects of that endeavor, building the website from the ground up.

They ran weekly marketing campaigns through HubSpot each week. They’re HubSpot certified and actually introduced us to the CRM, helping us transition away from Salesforce. The team laid the groundwork for that platform, even integrating it with our “Contact Us” form on our website.

What is the team composition?

We first worked with Austin (CMO, ATAK Interactive), who gave us the pitch and built the team. Since, we’ve been interfacing with Julien (Managing Director, ATAK Interactive), who’s a HubSpot guru. Recently, they’ve brought on Anca (Marketing Director, ATAK Interactive), and Ryan (Inbound Marketing Coordinator, ATAK Interactive) too.

How did you come to work with ATAK Interactive, Inc?

I was not involved in the hiring process, but I believe we were referred to ATAK Interactive through HubSpot when we were investigating investing in a new CRM platform. Upon further research, our team found that they had a desire to collaborate with us, and their services fell within our budget.

What is the status of this engagement?

We’ve been working together since June 2018, and the projects are ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Since the website launched, we have about 80% more visitors to our site compared to last year. The average time spent on the website has likely doubled. That usually results in more leads for us. Several users have complicated the site’s look. It represents our image accurately, which brings us to the next level. 

How did ATAK Interactive, Inc perform from a project management standpoint?

Without our partnership with ATAK Interactive, we would’ve fallen behind on our marketing. They keep us on our toes, making sure to follow up on ads placements and even letting us know if we’re behind. It seems like they’re part of our internal team as opposed to an external partner.

In our work, we communicate using phone and email but also employ Google Drive to share ad progress. Of course, HubSpot was also a critical part of project management. I don’t think we’d be able to use HubSpot effectively without them. 

What did you find most impressive about them?

They’re ruthless when it comes to staying on schedule. That’s something that’s pretty rare in our experience. I’m personally happy that they balance their creativity well with given deadlines.

Are there any areas they could improve?

It would be great to see them think even more creatively and outside the box. Although, they provide excellent value for cost and cater their work toward us.

Do you have any advice for potential customers?

I haven’t had experience with their team outside of HubSpot, so I’m not sure how everything would be managed if another CRM was being used. If a company wants to use ATAK Interactive, switching over to HubSpot would really give them a boost.

Please describe your company and your position there.

We are a private Foundation that is aiming to close the PlayEquity gap through grantmaking, education, advocacy and convenings. My role oversees operational.

For what projects/services did your company hire ATAK Interactive, Inc?

We hired ATAK Interactive to be a design partner in creating all of our branding, collateral, web design graphics, across our different activities, events, etc.

What were your goals for this project?

To create a positive partnership so that we had a go-to design partner who understood our goals and our process and would be able to work with us to apply our vision to our end goal.

How did you select this vendor?

ATAK came recommended through our current outsourced IT provider.

Describe the project in detail.

The overall project/goal is to create compelling graphics/visuals/design to allow our work to stand out and to be positively represented through visuals.

What was the team composition?

The team was composed of the Chief Creative/Design Officer, who was always available, though our we have a primary point of contact, our project manager, who does a great job of keeping track of all of our requests, status updates on requests in-progress, and translating/applying our conversations into reality.

Can you share any outcomes from the project that demonstrate progress or success?

They have effectively created great design themes across large events that have yielded very positive feedback.

How effective was the workflow between your team and theirs?

Extremely effective, in no small part due to their responsiveness.

What did you find most impressive about this company?

Working with them is like having real-time colleagues who understand our vision and our goals. They get our purpose and are able to bring all of those pieces together.

Are there any areas for improvement?

Might be interesting if there are other methods, outside of email, for tracking email and progress on projects.

Please describe your company and your position there.

I’m the CEO of Telstraight International, a reseller of networking hardware, data capture hardware, and various other commercial and consumer-grade products.

For what projects/services did your company hire ATAK Interactive, Inc?

We hired ATAK Interactive to help our company establish a brand and create a website that included a large number of customized integrations and connections.

What were your goals for this project?

Our goal was to establish an online presence and connect directly with our customers. We had sales, marketing, web development, and brand goals. Each was segmented and focused on specific action items and development markers.

How did you select this vendor?

We interviewed several similar companies but found that we were the most comfortable with ATAK Interactive. When we sat down with their CEO and CMO, we immediately felt like they were just as much a part of our company as we are. There are no cookie-cutter solutions provided here. They will tailor their services to fit their clients’ needs.

Describe the project and the services they provided in detail.

We started with creating the name and image of our brand by first identifying our key strengths and added value, which helped create a tagline. Alongside the brand development, the webpage was built on Magento 2 and required an enormous amount of custom code. We needed our existing ERP to communicate directly with our web page in order to accommodate inventory and pricing changes, along with product detail imports, order imports, customer imports, and so on.

Everything was built from the ground up. ATAK Interactive has even supported our marketing campaigns and social media presence as well.

What was the team composition?

We’ve worked with approximately eight to ten people who have worked on web design, API development, brand development, and marketing. Each team has a lead that takes our ideas and goals, breaks down the finer details, and then reverts it back to their own unique teams.

Can you share any information that demonstrates the impact that this project has had on your business?

We started with $0 in sales on a new platform and very quickly rose above $60,000. Beyond the sales, we became connected to a new organic customer base that we had no previous means of accessing. The boost to the customer base and additional revenue were additional stabilizers for our business.

ATAK Interactive can literally do it all including branding, web design, coding, SEO, Google Ads, Facebook Ads, Blog, etc. They’ve been involved in every component of this project.

How was project management arranged and how effective was it?

After understanding our goals, we created a checklist and roadmap to move through the details. We all knew the order in which things were going to be done, who was going to do them, and when they were going to be done. This allowed the development work to flow naturally and all parties were on the same page throughout.

What did you find most impressive about this company?

Their ability to customize services to accommodate all goals is striking. We operated on a new ERP system that ATAK Interactive had no prior knowledge of, but they were willing to take a deep dive into the system to figure out how to integrate it with our new web page. Furthermore, billing is transparent and the care they provide their accounts is second to none.

Are there any areas for improvement?

I can’t think of any area that can be improved. ATAK Interactive deserves five stars all around.

Introduce your business and what you do there.

I’m the creative director for all our companies at Anderson & Vreeland Inc, a company in the flexographic printing space. They’re the parent company of Nova Polymers, a company that manufactures equipment and materials that are used to produce ADA compliant signage. For example, we produce the signs you see in a hotel with raised type in Braille. We’re also an American Institute of Architects continuing education provider and continuing education about the ADA Act as it relates to visual impairments. Architects then specify our material and contract documents.

The third company that we own is the Provident Group. That company makes a niche product that’s also used in the flexographic printing industry.

What challenge were you trying to address with ATAK Interactive, Inc?

Anderson & Vreeland Inc. is an older company. We originally had a very old website built on HTML that was very difficult to update. We had some content, but we needed to clean a lot of it up, add to it, and reorganize it in a smart way. There were also modernization efforts needed for our marketing and CRM.

What was the scope of their involvement?

ATAK Interactive, Inc has been influential in transforming the perception of Anderson & Vreeland Inc. They completely rebuilt all three company websites with WordPress. Each of the websites looks unique and has its own domain. They moved all our organization’s websites onto a dedicated server with a guaranteed 5-9 uptime with a really fast response rate.

They help us understand our CRM by implementing HubSpot to understand our traffic on our website and the behaviors of the visitors. In the marketing space, they help to create ads that are in print publications, promotional videos, social media campaigns, and email blasts. Their team contributes press releases and blog posts. Any posts they write are posted according to SEO principles to drive more traffic. They also develop our educational content and understand customers’ data.

They have a recipe for success, and they apply it, not exactly the same for each company, but the basic model and belief system is the same that they apply and then tweak it for the individual companies.

What is the team composition?

Austin (CMO, ATAK Interactive, Inc.) was my point of contact for strategy. There are two project managers we deal with on day-to-day matters.

How did you come to work with ATAK Interactive, Inc?

A colleague of mine knew one of their previous partners. We got to know each other on a personal level first and started talking about what they did. The firm we were working with was still using antiquated technology and wasn’t progressive in the way that they were building things out. Austin and I clicked.

I’m a very relationship-driven person and I took the time to start knowing about him and what his beliefs were about how he ran the company. I met some of the people that were working there and the next thing I knew, I was giving them work to do. The next thing I knew, we were moving all our business to them.

How much have you invested with them?

We invest $250,000 per year.

What is the status of this engagement?

We started working together in 2012 and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

The amount of traffic has at least tripled for each of the sites. Anderson & Vreeland Inc. went from old and stagnant to being young, full of energy, vibrancy, and new ideas. The entire industry gave us feedback on how much we’ve changed. We have curated a portfolio of best in class solutions for our industry. Those are the type of things that engages a different type of people.

On the content side, they shifted us from talking about products to people. We started doing more testimonials and making it about people because people connect with people.

They do exceptional work and the experience is really good. They took the time to get to know the company and what we wanted to achieve. A big part of our success is we consider them a partner and we interact as though they’re a part of our team.

How did ATAK Interactive, Inc perform from a project management standpoint?

Project management is exceptional. We use Basecamp; everything is cloud-based. We have a marketing meeting every two weeks that generally lasts an hour. Julien (Managing Director, ATAK Interactive, Inc.) is amazing. He keeps everybody on task and does a really good job balancing being aggressive with being respectful. If we’re trying to put together a piece and people aren’t getting back to him with content that he needs, he’s really good at that balance of pressing when he needs to and knowing how to handle each individual person.

What did you find most impressive about them?

One of the things that we love about them is their interest in getting to know the company. This allows them to write intellectually intelligent blog posts about products within our industry. They don’t have anything to do with flexographic printing or ADA signage, but they learned about accessibility codes anyway. If someone sends them a picture for us to put in our gallery of an ADA compliant sign and that picture isn’t ADA compliant, they know if it’s not compliant. They’re able to know the individual products and what they do.

Because of that, they’re able to organize the site in a way that is intuitive. They’re able to write content that is almost at an expert level for our site without having somebody from the field come and help them with it.

Are there any areas they could improve?

No, there’s nothing they could do better. I wish every experience I had with people was modeled after ATAK Interactive, Inc. We are super happy with them. They’re 100% dedicated. For example, we have tradeshows on the weekend, and they stay up late at night editing footage that we share to put together a video release early the next morning. We’ve formed friendships with them which makes everything better.

Do you have any advice for potential customers?

You need to be open, overcommunicate, and trusting. Let them do what they do and be clear about what it is you want to achieve. They’ll ask other probing questions to fill in the gaps from what you don’t get. Once you do that, you must believe in the end vision that they’ve painted for you. If you’ve been open, they’re going to constantly be giving you feedback. Then you just have to trust the process.

Introduce your business and what you do there.

We’re All City Employee Benefits Service Association [ACEBSA]. We provide benefits for the employees of the city of Los Angeles. We provide supplemental insurance and benefits such as a place where they can pick up movie tickets, theme park tickets, merchandise, and city branded merchandise.

What challenge were you trying to address with ATAK?

The provider for the websites we had wasn’t doing enough to meet our standards. We needed our website redesigned and support on our digital marketing through social media. We wanted a bigger footprint on the digital side through our website. We wanted to bring in more business.

What was the scope of their involvement?

They asked us exactly what we wanted and put it all together. They send us ideas and collect our feedback. They built a Magento site from the ground up and put our products into a web store. Before, people could see the products and would have to come pick them up or call in and order. The most important thing they did was make it easier to manage orders through a web portal, which they also linked to our in-store POS machines. We went live in about 90 days. We refreshed the site about two months ago.

They also do SEO and social media marketing for us.

What is the team dynamic?

We’ve interacted with about four people over the years including Austin [CMO, ATAK Interactive, Inc.] and David [CEO, ATAK Interactive, Inc.]. They were the main points of contact when we were building the site. Now, the main points of contact are Austin and Sarah [Content Marketing Coordinator, ATAK Interactive, Inc.], who is the social media/digital marketing person. I’m in contact with them daily. There was a girl who was working with them and doing what Sarah does now; she’s been the only switch in three years.

How did you come to work with ATAK?

Our marketing assistant researched companies. We had a couple of companies lined up for meetings, but after the first meeting with ATAK, we canceled the other ones. I felt comfortable with their understanding of what we were trying to do, and I didn’t feel like it was too much work for them to build a site from the ground up within the timeline. I felt comfortable that they were going to be able to accommodate us with what we needed. They were very detailed and they did their research. They had good ideas. They were a great fit from the beginning.

How much have you invested with them?

We have invested $150,000 with monthly maintenance and the site build.

What is the status of this engagement?

We started working together in July 2014 and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

The previous site generated about $3,000 per year; last year, we brought in about $65,000. They did marketing promotions like online coupons that have really helped our bottom line. Before ATAK, our site was outdated and wasn’t functional; now it functions well and looks better. We’ve made a complete transformation from where we were before ATAK.

How did ATAK perform from a project management standpoint?

Their project management rates at a 10 out of 10, the highest level. Everything was delivered on time and within our budget. Sarah and I have a weekly, in-person meeting. We also interact by email several times per day.

What did you find most impressive about them?

It’s easy to work with them. I can send Sarah and Austin an email and, within an hour, they fix the issue or whatever I ask them to do. They’re always responsive and take care of things. I don’t have to chase them down.

Working with them is seamless with no issues whatsoever. They are open and available to take care of our needs. They bring their clients’ visions to life quickly and efficiently.

Are there any areas they could improve?

No.

Please describe your company and your position there.

I am the marketing manager of a compounding pharmacy that serves doctors and patients.

For what projects/services did your company hire ATAK Interactive, Inc?

We hired ATAK Interactive, Inc. to build a new, SEO-focused website for us.

What were your goals for this project?

Our goal was to produce a high-quality website to represent our company as we updated our brand.

Describe the project in detail.

ATAK Interactive, Inc. designed and developed a completely new website based on an older, outdated version. It was also designed as a tool for managing certain tasks for the pharmacy like collecting information on patient refills.

We continue to use their services for ongoing maintenance.

What was the team composition?

We have worked with their president and several others on the team.

Can you share any outcomes from the project that demonstrate progress or success?

They delivered a fully optimized and highly functional website with no bugs. It helped us move into the next stage in our growth.

How effective was the workflow between your team and theirs?

They were quick to respond to all requests during the initial build. Since then, they’ve addressed any questions or issues promptly.

What did you find most impressive about this company?

We’re impressed with their dedication, which has been demonstrated by their ongoing support for the website.

Please describe your company and your position there.

I am a co-founder of JUNK, a video production company based out of West Hollywood, CA.

For what projects/services did your company hire ATAK Interactive, Inc?

Our company collaborates with ATAK to produce video and photo content for their clients.

What were your goals for this project?

To generate a library of video and photo content that ATAK could use in their digital marketing efforts for their clients.

How did you select this vendor?

After meeting with several companies, we chose ATAK to partner with because of their ability to talk about their video needs in a clear way. We knew exactly what the messaging needs were going into our collaborative projects with them because of their great knowledge of B2B companies and the needs they have in this field.

Describe the video(s) and the process in detail.

We met with ATAK and their client to discuss exactly what they wanted to get out of a video and photo project. Then, we reverse-engineered a strategy to get them exactly what they were looking for and more.

What was your vendors' project management or feedback process?

ATAK has always given us very clear milestones to hit as well as concise feedback to help us tailor our video projects for their needs.

Can you share any outcomes from the project that demonstrate progress or success?

Our partnership with ATAK has only grown since we first started working with them, mostly due to their strong client relationships and continued need for innovative content creation. The work that we've done for them has received great feedback.

How effective was the workflow between your team and theirs?

Our communication is always crystal clear and that helps us produce the work they're looking to get out of us.

What did you find most impressive about this company?

Austin at ATAK has a great understanding of B2B companies and what their needs are in the digital space. I'm impressed by their ability to go above and beyond for their clients, creating a holistic digital upgrade for them.

Are there any areas for improvement?

No