Bespoke marketing for premium B2Bs
You want your B2B company to be the leader in your space.
For that to happen, you need marketing that generates leads, establishes trust, and results in sales.
The problem? “Random acts of marketing” can’t deliver any of that. You need a smart, comprehensive marketing strategy that is executed with excellence.
No wonder you feel stressed! You can’t afford a marketing fail–not when time and money are tight and so much is on the line.
At Aspire, we know the pressure of needing to attract a steady stream of new leads and customers. And we believe you shouldn’t be paying for marketing that doesn’t deliver. You deserve great ROI.
That’s why we took our decades of experience leading successful marketing campaigns for SMBs–and several Fortune 500 companies–and created Aspire Marketing Group. Our process for better ROI is simple:
1. Request a free marketing assessment. You’ll get some valuable tips, and we’ll tell you if we think we can help you. If so, and if you want to proceed…
2. Order a customized marketing plan. We’ll do a 6-8 week deep dive, resulting in a detailed roadmap for marketing success that comes with a money-back guarantee.
3. Invite us to execute your plan. Once we've won your trust, hire us. You’ll get a “fractional marketing department” with all the marketing & RevOps skills your business needs.
You don’t have to settle for desperate marketing efforts that are generic and random. And you sure don’t have to stress over expensive marketing that doesn’t bring in revenue.
Aspire can you give you a smart, customized marketing strategy. And our team can deliver better ROI – more website visitors, more quality leads, and more revenue. We’ll work for you with the same dedication, passion, and quality you’d expect from an employee. You’ll get digital marketing that makes you stand out–and makes customers want to do business with you.
Request your free marketing assessment today.
Inbound Content Marketing Services for FinTech Software Firm
the project
"Their willingness to go above and beyond to get the job done is impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I served as the fractional CMO of a software and services company in the FinTech space
For what projects/services did your company hire Aspire Marketing Group?
The company recently raised funds so they could scale an attractive business. We hired Aspire to lead the charge in standing up a content marketing-based inbound marketing program. From strategy to initial implementation to ongoing optimization.
How did you select this vendor?
We compared 6 different agencies and felt Aspire would give us access to their more senior "strategic" partners than others who were going to pass us off to an employee with low-experience. We also felt like Aspire was willing to be "part of the team" and dig in to our specific needs, not an agency who was going to lift and shift work from other clients.
Describe the scope of their work in detail.
Develop content marketing strategy, stand up HubSpot, create content (lead gen magnets and ongoing newsletter communications), design assets, place ads on Google and LinkedIn, work with BDRs to ensure seamless handoff, continuously measure and optimize based on results
What was the team composition?
Worked closely with Aaron, the Founder. He mainly managed his team of content creators and designers "behind the scenes"
Can you share any outcomes from the project that demonstrate progress or success?
4X+ increase in Marketing Qualified Leads
How effective was the workflow between your team and theirs?
Seamless - as if Aspire was part of the team
What did you find most impressive about this company?
Their willingness to go above and beyond to get the job done is impressive, even when market feedback dictated changes to the plan.
Is there any area for improvement or anything that could have been done differently?
We should have hired them sooner!
Focus
Portfolio
eBook and Marketing Plan for B2B Animation Studio
As part of our larger marketing strategy with Courtroom Animation, we created an eBook as a core lead magnet focusing on educating their target buyer persona about all things forensic animation.
This eBook has played a crucial role in our demand generation efforts. The eBook itself has generated over 100 net-new leads for the business. But more importantly, it's played a role in our overall marketing plan that has driven a:
- 2.5x increase in website conversion rate
- 20% increase in monthly web traffic
- 150% increase in monthly leads generated
Marketing Plan for B2B Professional Services Firm
The culmination of our onboarding process with new clients is developing an omni-channel marketing strategy, which our team then executes on an ongoing basis.
The flowchart on top explains the framework we use in building a marketing strategy. The table below is an excerpt from 1 of the 6 pages of a final marketing plan that we deliver and continue to execute for a B2B client providing Professional Services.
The marketing plan has helped this client meet - and achieve - their goals that we mutually set together, including more than doubling monthly lead generation, and driving nearly $400,000 in marketing-influenced revenue in the first 12 months of working together.
Inbound Marketing Campaign for B2B SaaS Company
Aspire partnered with a leading B2B professional email lookup SaaS platform to provide a complete range of inbound marketing services. We helped the client launch their first blog complete with dozens of new blog posts, marketing automation, and more.
One of our major campaigns focused on the launch of an eBook focused on Cold Email best practices, which was highly targeted toward one of our core buyer personas, B2B Sales Managers. The campaign itself drove 600 new qualified leads into the funnel over a 4 month time period, and was part of our broader marketing plan that helped deliver:
- SEO strategy and execution that drove a number of highly targeted keywords to Page 1 on Google, including our biggest focus keyword to #1
- Building and managing supporting Google Ad campaigns that delivered a >400% ROAS
- A 50% increase in monthly new platform subscriptions
eBook and Marketing Plan for Venture Capital Firm
Content marketing was a core component of our overall strategy for driving demand for this venture capital firm.
We helped create and promote this eBook as part of our broader marketing plan. Even more importantly, it was a key component of our complete marketing plan that resulted in:
- 363% increase in website conversions
- 519% increase in monthly leads generated
- Approximately 50 net-new Marketing Qualified Leads (MQLs) per month
Buyer Personas for Enterprise SaaS Software
As part of our onboarding process, we partner with our clients to identify and map out their buyer personas - the key actual buyers they want to target with their marketing efforts. These personas are the bedrock of everything else we do from a marketing perspective, enabling us to create a marketing strategy that targets their focus buyers.
Aspire's team worked with a rapidly growing SaaS startup to define buyer personas, which were the foundation for all of our work in developing a strategy that drove double-digit percentage growth in traffic and leads.
Reviews
the project
Digital Marketing for Digital Asset Management Platform
"They were quick to scale up and deliver thoughtful and engaging campaigns to drive leads."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
5th Kind is a cloud-based collaborative digital asset management platform. I'm the COO.
For what projects/services did your company hire Aspire Marketing Group, and what were your goals?
We wanted to build more awareness, thought leadership and drive more qualified leads into our sales pipeline.
How did you select this vendor and what were the deciding factors?
We came across Aspire and Aaron through an ex-colleague who had worked with them in the past and had excellent experiences as well.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
They provided us with several services:
- Developed and executed of monthly marketing campaigns
- Wrote, published multiple SEO-optimized blog posts per month to support campaign objectives
- Created, designed, published, and promoted multiple lead magnet assets (i.e., checklist, assessment, eBook, whitepaper, case study)
- Wrote, implement, and send support email campaigns and nurtures
- Wrote, implemented, manage, and optimize paid ads on appropriate channels
- Curated articles for posting on social media
- Provided regular social publishing on major platforms 3 times a week
- Developed and sent monthly newsletter to prospects
- Provided fractional Marketing Director strategy consulting and support and fractional Marketing Department support including graphic design, HubSpot Operations, and other marketing needs
How many resources from the vendor's team worked with you, and what were their positions?
We worked with Aaron (the owner, manager, strategy), Laura (content marketing), and Ashley (Social). But there was also an extended team that we did not interface with as frequently.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Increased marketing leads by 2.6X and website visits by 3.1X over a ~4-5 month period.
How effective was the workflow between your team and theirs?
We had weekly calls between our GTM teams (sales, marketing, leadership) and the Aspire team. We also had weekly meetings between our Marketing Director and the Aspire team for additional execution and planning. They would also proactively reach out and interview Subject Matter Experts to develop content. We also utilized Slack. Communications was always great and they are super responsive.
What did you find most impressive or unique about this company?
They're a one stop shop for all our digital marketing needs. They were able to quickly learn about our business, industry and customers. They were quick to scale up and deliver thoughtful and engaging campaigns to drive leads.
Additionally, Aaron was always sensitive of our marketing budget and optimized our campaigns around how much we could spend. Lastly, the team was just so easy to work with and really understand how to work with clients.
Are there any areas for improvement or something they could have done differently?
No. They are an ideal digital marketing services firm to work with!
the project
Inbound Content Marketing Services for FinTech Software Firm
"Their willingness to go above and beyond to get the job done is impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I served as the fractional CMO of a software and services company in the FinTech space
For what projects/services did your company hire Aspire Marketing Group?
The company recently raised funds so they could scale an attractive business. We hired Aspire to lead the charge in standing up a content marketing-based inbound marketing program. From strategy to initial implementation to ongoing optimization.
How did you select this vendor?
We compared 6 different agencies and felt Aspire would give us access to their more senior "strategic" partners than others who were going to pass us off to an employee with low-experience. We also felt like Aspire was willing to be "part of the team" and dig in to our specific needs, not an agency who was going to lift and shift work from other clients.
Describe the scope of their work in detail.
Develop content marketing strategy, stand up HubSpot, create content (lead gen magnets and ongoing newsletter communications), design assets, place ads on Google and LinkedIn, work with BDRs to ensure seamless handoff, continuously measure and optimize based on results
What was the team composition?
Worked closely with Aaron, the Founder. He mainly managed his team of content creators and designers "behind the scenes"
Can you share any outcomes from the project that demonstrate progress or success?
4X+ increase in Marketing Qualified Leads
How effective was the workflow between your team and theirs?
Seamless - as if Aspire was part of the team
What did you find most impressive about this company?
Their willingness to go above and beyond to get the job done is impressive, even when market feedback dictated changes to the plan.
Is there any area for improvement or anything that could have been done differently?
We should have hired them sooner!
the project
Digital Marketing Services for SaaS Company
"Their team was knowledgeable about the topics at hand, and they suggested relevant marketing actions."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Head of Sales at a SaaS company.
For what projects/services did your company hire Aspire Marketing Group, and what were your goals?
Aspire Marketing Group helped up shape our digital marketing strategy and execute it swiftly. This included researching SEO, setting up the blog and creating its content, sync contacts on CMS platform, create Google Ads campaigns and assist in other paid opportunities, email campaigns (newsletter, sales campaigns), social media posts, in addition to providing feedback and insights on separate internal projects.
How did you select this vendor and what were the deciding factors?
Expertise, proven track record in digital marketing, and knowledge about SaaS services and industry.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Work started with SEO strategy and setting up the blog, in addition to CMS management and emailing services (set content tone, create content, send campaigns, ...). Collaboration then moved to broader topics. Main tools used include: HubSpot, SEMrush.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with the CEO and founder, inbound marketing manager, project coordinator, and graphic designer.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
- All blog articles have been delivered on time. E-book created as well.
- Monthly newsletter delivered on time.
- Google Ads are yielding a positive ROI.
- HubSpot setup and management offer synced data for better CMS management.
- Contact-based actions using workflows delivered.
- SEO improving due to organic keywords targeted.
How effective was the workflow between your team and theirs?
Extremely responsive team, one of the aspects we like the most about our collaboration. We have weekly online meetings to discuss topics at hand, in addition to a shared Slack channel where we communicate daily. All deadlines are met.
What did you find most impressive or unique about this company?
Their team was knowledgeable about the topics at hand, and they suggested relevant marketing actions. They went the extra mile by taking the initiative to open up new discussion topics and recommending different areas of improvement. They provided swift and concise communication with all team members.
Are there any areas for improvement or something they could have done differently?
All good.
the project
Advertising & Marketing for E-Learning Company
"We commend their commitment to customer service, knowledge of marketing, and professionalism."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am one of the Co-Founders of The E-Reading Teacher. We provide virtual tutoring for elementary aged students. Our lessons are one-on-one facilitated by certified teachers.
For what projects/services did your company hire Aspire Marketing Group?
We are a startup company co-founded by educators. We needed someone to assist with developing a marketing plan and provide guidance as to how to best utilize funds and time to build a customer base. Aaron with the Aspire Marketing Group has been the person to provide the service and support we needed.
How did you select this vendor?
We interviewed several consultants to assist with launching the company's marketing plan. We selected Aspire because of the personalized approach with supporting our company and expertise we believed was necessary.
Describe the scope of their work in detail.
We initially focused on learning about the science of marketing. Aaron facilitated a process with us to identify our buyer's persona which led to a strategic marketing plan. The plan has provided not only a structure for us with marketing but specific strategies to implement. Aaron also has provided a high level of assistance with designing our website and troubleshooting.
What was the team composition?
Our team has worked closely with Aaron. He is always timely with responding and extremely professional.
Can you share any outcomes from the project that demonstrate progress or success?
The company is growing predominantly through customer referrals and face-to-face meetings with parents and school staff. Aaron's recommendations have proven effective.
How effective was the workflow between your team and theirs?
Meetings are scheduled with Aaron based on needs. He is accommodating to the multiple schedules among the E-Reading Teacher team members.
What did you find most impressive about this company?
We commend their commitment to customer service, knowledge of marketing, and professionalism.
Is there any area for improvement or anything that could have been done differently?
I would change anything about our experience with Aspire and value the partnership that has been established.
the project
Marketing Strategy, Setup & Training for Visual Studio
"The quality of work and customized insights about our business and our ideal clients were excellent."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the CEO of a visual studio specializing in custom visual content for healthcare, pharma and medtech marketing and PR.
For what projects/services did your company hire Aspire Marketing Group?
We were wanting to get some marketing basics set up for our company (and the basic training) to run some essential marketing.
How did you select this vendor?
I found several potential candidates on Upwork and decided based on their posted profiles that Aspire was my first choice. Fortunately, Aspire was available for the work.
Describe the scope of their work in detail.
After several discovery sessions where Aspire learned about our business and goals, they did some market research, and they delivered to us the following deliverables over a series of a few weeks:
- Business Intro & Buyer Persona Buildout
- SEO and Topic Research Based on Personas (including key pillar topics, supporting keywords, and content recommendations for each persona, and guidance, as needed, to update Google Ads campaigns to take advantage of this keyword research)
- Marketing Support and Audit (including setup and basic training in Google Analytics, Google Ads, and some additional consulting)
What was the team composition?
I worked with the president/principal.
Can you share any outcomes from the project that demonstrate progress or success?
Based on the recommendations and advice from Aaron at Aspire, we have designed our quarterly newsletter, set up the blog on our site ready for publishing, and gathered a great list of future blog post titles/ideas.
We made the changes to our website that Aspire was recommending and we feel it speaks much more effectively to our ideal client and appears much more professional. In just the last month since making these basic SEO changes we've seen an increase of 50% in new users on the site. We expect this to increase substantially when we launch our blog and Google Ads (both of which will incorporate Aspire's direction).
How effective was the workflow between your team and theirs?
The workflow was very effective. We had several discovery calls to provide Aspire with the information they needed about our business, then we started receiving deliverables promptly. Aaron responded promptly to our questions via email.
What did you find most impressive about this company?
The quality of work and customized insights about our business and our ideal clients were excellent.
Is there any area for improvement or anything that could have been done differently?
We were very satisfied with Aspire's service.
the project
Digital Marketing & CRM Dev for 3D Animation Studio
"They have been playing a crucial part in the growth of our company this year."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the SVP of Sales and Development for Courtroom Animation
For what projects/services did your company hire Aspire Marketing Group, and what were your goals?
We were looking to partner with Aspire for multiple reasons. We really had not figured out a marketing strategy, and needed to hone in on how we were going to gain market share of our specific demographics, along with streamlining our entire CRM while creating automation in processes to help create more efficient use of our time.
How did you select this vendor and what were the deciding factors?
We found Aaron on UpWork and we really liked his HubSpot (CRM) abilities. Our entire team was very green to CRM and how to use it and access its fulll potential. From the initial calls he had great rapport with us and was very easy to talk to and understood the entirety of our needs. He made sure to have us understand this is a partnership, not just a business transaction - and he has held that promise!
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
First Aaron and team went through a discovery of our types of clients, and created the buyers journeys. After assessing the specific types of clients and their journeys, Aspire then created a gameplan of how to increase our organic and paid SEO searches through multiple marketing tools that we had not used. Aaron and team also helped us with HubSpot and how to create the most automated client interractions possible along with creating MQLs to then turn into SQLs.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with Aaron Marks, President of Aspire, as well as Laura Rodgers, Inbound Marketing Manager.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
So far everything that Aaron and team has touched has been nothing short of amazing. From creating organic search material to automating Lead funnels in HubSpot - Aaron and his team have really shown their skills and we are starting to see results.
How effective was the workflow between your team and theirs?
It has been very effective. We created a ClickUp site for our team and Aspire and that has been crucial in hitting timelines as well as edits, etc. to marketing material and assets. We also have a Slack channel that we reach out to Aaron on whenever we need something and he always responds in a prompt amount of time.
What did you find most impressive or unique about this company?
Aspire has really shown us the strength and usefulness of how marketing and sales can come together to create new sales opportunities while growing our market share and educating our clients. Aspire for us is a one-stop shop for everything from SEO, Marketing, and Graphic Design. They have been playing a crucial part in the growth of our company this year.
Are there any areas for improvement or something they could have done differently?
No - Aaron and Aspire run a tight ship. Very very professional and accommodating to anyone regardless of Marketing/SEO knowledge. The only thing I would have done differently is wish we found Aspire earlier!!
the project
Digital Marketing Services for Playbook Platform
"They are a very solid and super responsive team."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
CEO and founder.
For what projects/services did your company hire Aspire Marketing Group, and what were your goals?
Build core marketing function, rebrand.
How did you select this vendor and what were the deciding factors?
reference.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
The Aspire team jumped in with both feet -- very committed to our success -- and become instrumental in the building of our core marketing pillars: the marketing intelligence (via Hubspot) and our core value messaging for our ICPs (persona) via our website, corporate message, branding, etc.
We look forward to our continuing partnership with Aaron and the team!
How many resources from the vendor's team worked with you, and what were their positions?
2-3 teammates.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The quality of our website and the establishing of a core marketing capability.
How effective was the workflow between your team and theirs?
They are a very solid and super responsive team.
What did you find most impressive or unique about this company?
Commitment to our success.
Are there any areas for improvement or something they could have done differently?
No
The company has achieved a 4X increase in marketing qualified leads, thanks to Aspire Marketing Group's services. The team's workflow has been seamless as they work as a true part of the client's staff. Their members are willing to go above and beyond; they're also flexible in terms of plan changes.