ARSENL

Introduce your business and what you do there.

I’m the marketing manager for a natural and organic skincare brand.

What challenge were you trying to address with ARSENL?

We needed someone to provide us with PPC and social media marketing.

What was the scope of their involvement?

ARSENL provides us with a full-service digital marketing approach, including media strategy and planning. They execute our digital campaigns, digital, and performance analytics. Moreover, they’re helping us with our Google Shopping, PPC, Bing ads, Facebook ads, and Instagram display and native ads.

Their team also provides us with creative services for our campaigns and video advertising, website management and optimization, and promo development.

What is the team composition?

We mainly work with the digital campaign lead, a project manager, and a full creative team.

How did you come to work with ARSENL?

ARSENL was recommended by a company they’ve successfully worked with.

How much have you invested with them?

So far, we’ve invested over $100,000.

What is the status of this engagement?

Our ongoing partnership started in March 2021.

What evidence can you share that demonstrates the impact of the engagement?

We’re averaging a high value of return and engagement since partnering with ARSENL, and they’ve helped us increase our revenue and customers thanks to their ads. We also established our KPIs, and they’ve consistently met them.

How did ARSENL perform from a project management standpoint?

They’re excellent from a project management perspective, and we typically communicate through phone, email, and Zoom.

What did you find most impressive about them?

We’re impressed with their digital media management and campaign optimization services.

Are there any areas they could improve?

I can’t think of anything they could improve on because they’ve been excellent so far.

Do you have any advice for potential customers?

The more information you can provide them during the onboarding process, the better the project will run.

Introduce your business and what you do there.

I’m a marketing specialist at a cannabis brand.

What challenge were you trying to address with ARSENL?

We wanted to rebrand our social media aesthetic.

What was the scope of their involvement?

ARSENL has done social media marketing, including branding deck recreation to approach our multiple social media channels. We started the process by having a couple of meetings to decide how to move forward and explain the different services we are interested in, including photo content, collateral, monthly graphics for social media, and Instagram influencer management. After back and forth discussions, we came up with a solid contract that we had to approve, and consequently, we started with the process.

What is the team composition?

I’ve been working with three members of their team, including Carl (President), Stephanie (Project Manager), and Ricardo (Influencer Manager).

How did you come to work with ARSENL?

I found them on Google and reached out to them immediately. We chose them because we liked their approach to design and their previous work with cannabis companies. Carl was also very receptive — he and his team presented a professional deck from their first glance at our business of what they could offer. We were impressed with how they seemed to understand our company and our goals and how they could immediately pitch something aligned to our vision.

How much have you invested in them?

We’ve spent around $40,000 with them so far.

What is the status of this engagement?

We started working together in August 2021, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Thanks to their work, we’ve increased our engagement and followers in our Instagram profile. Their efforts have also been exactly on brand and what they said it would be — they’ve taken our vision and brought it to life. Overall, they’re a consistent, top-notch agency — they’re everything I hoped they would’ve been.

How did ARSENL perform from a project management standpoint?

Communication has been great, and they’ve been flexible with our vision and how we want things done. They’re also amenable and ensure to have calls with use before starting a big project to guarantee that everything’s understood. In addition, they always stay on budget and meet deadlines. For communication, we use email and Zoom and share assets via Google Drive.

What did you find most impressive about them?

Their work quality is outstanding; they’re great communicators and produce phenomenal work.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

Do you have any advice for potential customers?

Be detailed about your requirements and what you’re looking for so they can understand our needs with clear briefs, shortlists, or descriptions of what I want for the graphics, copy, or color schemes.

Please describe your company and your position there.

I am the Marketing Manager for a luxury movie theater that multiple locations across the country

For what projects/services did your company hire ARSENL?

We hired ARSENL to spearhead our paid digital ads across multiple channels for a new location we were opening.

How did you select this vendor and what were the deciding factors?

They came highly recommend and were within our budget requirements.

Describe the project in detail and walk through the stages of the project.

After an initial call with the team and explaining to them the brand and concept they got to work on best practices on how to spend our paid digital ad budget across multiple channels to insure high engagement and visibility

How many resources from the vendor's team worked with you, and what were their positions?

We had constant contact with the team including the Account Coordinator, Account Manager, Account Director and the Managing Director

Can you share any outcomes from the project that demonstrate progress or success?

They were successfully able to drive traffic to multiple channels of our website including showtimes, events, loyalty and events pages as well as purchase tickets

How effective was the workflow between your team and theirs?

We would have a biweekly call with the team to discuss metrics of the campaign for the specific time period as well as make any changes to the ad or creative as we saw fit.

What did you find most impressive or unique about this company?

The amount of communication typically we would only receive monthly progress reports from other agency's. They were communicative and open to any new ideas we might have wanted to incorporate mid-campaign.

Are there any areas for improvement or something they could have done differently?

Our small team is not the best with designing creative they did help but we thought it could have been a bit better

Please describe your company and your position there.

I am the founding shareholder of a personal injury law firm.

For what projects/services did your company hire ARSENL , and what were your goals?

We hired Arsenl to develop a pay per click advertising campaign, out of home advertising with billboards, and to update our website. The goal with to get more traffic to the website and then to our firm in the way of new potential clients.

How did you select this vendor and what were the deciding factors?

Arsenl was recommended to us by another advertising agency that was not as well versed in internet advertising and google.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We have had multiple in person and zoom conferences to develop a plan and then review the results monthly.

How many people from the vendor's team worked with you, and what were their positions?

We have worked with two people primarily and another three or four intermittently.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have definitely seen an increase in traffic to our website leading to more calls from prospective clients.

Describe their project management style, including communication tools and timeliness.

Monthly zoom conferences.

What did you find most impressive or unique about this company?

They are very competent and always project realistic expectations. No over-selling or over-promising. They are constantly trying to improve the results.

Are there any areas for improvement or something they could have done differently?

Any time there is an issue they are extremely responsive to correcting it.