What evidence can you share that demonstrates the impact of the engagement?
Our user adoption and engagement went up significantly as a result of their work, which we could see in our metrics. Roughly speaking, we saw 1,000 likes per month with the old version, which went up to 10,000–12,000 post-launch. The app’s usability improved greatly, and, most importantly, our crashes went down.
How did Affle Enterprise perform from a project management standpoint?
They’re well organized. I’ve worked with 3–4 development partners, and Affle is the most organized and responds to questions the fastest. IT discussions between business and IT teams can become complex and iterative, but they removed any ambiguities. The project management and interactions were great.
Also, they are extremely committed. They usually stuck to timelines, and they were proactive in telling us when it wasn’t possible to do so. We had to alter the timelines from our end a few times, and they collaborated with us to revise them.
What did you find most impressive about them?
They interact with us and present their findings and intermediate results in a professional, organized, and timely manner. They understand the business perspective, and they incorporate it into their work.
Are there any areas they could improve?
I have no major issues, but the UI design could be approached more scientifically. While they do a good job of it, they could put more research behind their reasoning for why a particular design would work and what impact the change would have on user behaviors.
Do you have any advice for future clients of theirs?
In-person meetings are conducive to more fruitful discussions. Clients should set up monthly or biweekly meetings with the development team or project leads. This helped us push the project forward faster and smoother.
The delivered application aligned with the original requirements. It’s received positive feedback from users. The Affle Enterprise team was very customer-focused, communicating responsively to assure they delivered a high-quality solution. Overall, they were a great partner.