A Mobile, Digital Product and Web Agency
Apposing started out as a a mobile app agency to help brands, organisations and disruptive startups embrace the possibilities of mobile, deliver amazing customer experiences and innovate for the future. Today Apposing is one of the leading app, digital product and web agencies in the UK, full of creativity, energy, expertise and experience. We have retained our core which has always been about creating digital products that are useful, delightful and rewarding. But now we deliver those ideas as platforms that extend well beyond mobile.
We foster a collaborative environment and partner with you to create the best experience and products through our collective extensive knowledge of customers, UX and the latest technology. We’re not about vanity projects but about working together to design and develop credible, beautiful digital platforms that deliver results. And we can do the same for you. Please get in touch.
headquarters
Focus
Recommended Providers
Portfolio
Foot Asylum, Caroo, Tickr, Toot, Graham & Brown, Use, Vita
Footasylum
Next level transactional and loyalty app developed for one of the most disruptive retailers in the UK.
The Task
Tasked with reimagining the transactional and loyalty app for one of the leading retailers of fashion streetwear and sportswear, Footasylum approached Apposing with specific challenges. They wanted the ability to have complete control over the look and feel of their app.
The new app needed to drive sales revenue whilst also building brand loyalty and customer engagement. We were challenged with creating a new user experience that would increase the time spent in app.
Discovery Workshop
We spent a number of days looking at the full concept for Footasylum. Working closely with their team, we discussed their challenges and objectives, taking time to understand what they wanted to achieve. Ensuring an immersive customer experience our team delivered a full competitor analysis, problem solving and ideas sessions.
Design
A wire frame prototype was created so that Footasylum could test user experience and customer journey. Ensuring the design concepts were on brand, we worked closely with them to bring the ideas to fruition and deliver on their vision.
Development
We worked on the native iOS and android app natively using Swift and Kotlin languages through various iterations constantly testing and gaining feedback from beta users. We tested various technologies such as QR code scanning for redeeming loyalty points and integrating various payment gateways for transactions.
“Apposing understood our challenges from the outset. Bringing together their creativity, knowledge and skills they worked closely with us to deliver on our vision, whilst all the time guiding us with their expertise. Their understanding of mobile and digital products is unparalleled, and they deliver it with a passion and energy that makes them a pleasure to work with. We’re already looking forward to working with them on our next projects.”
- Mike Wallwork, Head of Ecommerce
Caroo
Job Matching With Artificial Intelligence
The Task
Caroo approached Apposing to create an app that matches applicants directly to jobs in the tech, digital and creative sectors using artificial intelligence. Profiling the candidates to understand who they are, and matching them to the latest suitable vacancies was the top priority.
Workshop Session
We hosted workshop sessions with Caroo, discussing design and branding brief and sharing ideas to gain a greater understanding of their objectives. With their sights set on disrupting the recruitment sector, our team worked closely with the Caroo to develop new functionality that would engage the user and enhance their in app experience.
Design
We designed and developed the full Caroo brand and design assets. Working together with Caroo we brought the brand to life creating an app that appealed to users from a visual as well as a usability perspective.
Development
Developing new functionality, we developed the app with the ability for employers to reach both passive and active job seekers. Using advanced algorithms the platform matches candidates with only the most relevant roles.
“The quality of work Apposing deliver is exceptional and the level of services the same. Constantly happy with everything” - Gareth, MD
TopTekkers Soccer Coaching App
TopTekkers is the app guaranteed to improve young soccer players.
For players aged 7-13, and for coaches and parents who want to help their young players reach their potential, TopTekkers is trusted by teams in the English Premier League and Major League Soccer.
With TopTekkers, players take control of their own development, and are given structure to the vital hours they need to spend practising away from the training field. With a huge library of high-quality technical videos and simple written tips, players can master the fundamentals of soccer like never before. Players test their skills by completing technique-specific challenges in order to win trophies. The in-app progression charts allow players to track their own progress and compare themselves with other players around the globe.
Coaches can set Individual Learning Plans as well as Team Learning Plans, monitor the progress of their players, and identify areas for improvement. Different difficulty levels can be set for different players, ensuring a personal experience for each child using TopTekkers.
TopTekkers is fun and educational for all levels of players, from complete beginners wanting to learn the fundamentals for the first time, to soccer-mad experts who want to put their skills to the test
Includes annual and monthly payment options on a per child basis. Cancel at any time and only pay for the current period.
Tickr
Investing Made Simple
The Task
Tickr tasked Apposing with developing an app that would help to make investing simpler.
Tickr are an impact investment app, with a global vision to show how you can make money and have a positive impact at the same time. Tickr allows users to invest from just £5 in themes investors care about such as climate change, social impact and disruptive technology.
Innovation Lab
Hosting innovation labs and ideas sessions.
We hosted an innovation lab and ideas sessions to understand more about the requirements of Tickr and the disruptive nature of the technology they wanted to launch. We discussed branding and design along with the more specific requirements of the app.
The Design
From initial design concepts.
We worked with the Tickr team to deliver the new brand and design assets. From this stage we developed a wire flow, following which the original brand colours and designs were implemented across their website and social channels.
Development
Safe and secure was the order of the day here. Integrated with banking systems with bank level encryption and FSCS protected.
Testimonial
‘Apposing took time to understand our sector, the challenges we face and our objectives. Working with us from branding and design to the technical functionality of our unique app made the process a seamless one. ‘
Tom and Matt, Founders of Tickr
Graham & Brown
Innovating Interiors
The Task
Working with Graham & Brown’s existing app.
Apposing were asked to assist with improving user experience, by adding new elements and functionality, as well as being asked to help the brand drive downloads.
Innovation Lab
Hosting an ideas and innovation lab, we understood more about the requirements of the Graham & Brown app. We discussed ideas and presented new concepts and design changes that would help to drive increased downloads of the app and prolong time spent in app.
The Design
We worked with Graham & Brown to deliver a range of user experience improvements including layout examples and improved iconography throughout in order to enhance the users in app experience.
Development
In addition to design enhancements and new functionality, we also developed app store optimisation as well as introducing Graham & Brown to Apple at a meeting hosted in Apple’s London Headquarters.
Vita
Development of an innovative social app for students
The Task
Apposing were approached by VITA to create a social app for students.
The app needed to connect students to their university life, allowing them to do everything from discovering activities, promoting events, and meeting people with the same interests, to viewing exclusive discounts and even simplifying student life with laundry control, and parcel notifications at the touch of a button. We were also asked to develop an ipad intercom system for student halls of residence.
Ideas Sessions
We worked closely with VITA through a series of ideas sessions and workshops.
Guiding VITA on best practice of both iOS and android apps, we shared our knowledge and presented solutions to their functionality wish list challenges.
Testimonial
‘Working with Apposing was a breath of fresh air. Sharing their ideas and experience with us was invaluable and resulted in them creating a user friendly app for our students.’
Vita
Use
Bespoke digital platform for discounts and deals in your local area.
The Task
Use approached Apposing to help design, build and develop their new discount app. Use wanted to bring something new to the discount offers space, and needed an app that would allow users to find offers within their current location or find discounts for locations they are heading to. Ultimately they needed a user friendly app that would also drive engagement and help build brand loyalty.
Innovation Lab
Working closely with the Use team, we delivered an innovation lab ideas session.
The ideas session allowed us to understand their marketplace and provide our expertise to introduce ideas and concepts that would clearly define Use’s advantages and enhance their user experience.
Design
Designed to be user friendly and to encourage brand loyalty, the app was designed and developed to help users easily navigate discounts and offers suited to their preferences. Following the ideas workshops, a wire flow was created before the final design and build of the app.
Testimonial
‘What’s not to love about working with Apposing. Creative, inspiring and ready with ideas to help us disrupt the discount offers sector
Use
Karshare Car rental app
We set out to build a peer to peer car sharing service that allows every day people to rent out their cars off their drive or from their work car park whilst they are not in use. It was critical that the renter could pick up and return the car without handover of keys or anyone being there for condition check, that the app would handle all ID and insurance management, drivers would be fully insured and they would get any support they need if they get into trouble.
The idea for KarShare was born out of people going on holiday and leaving their cars in the airport carpark while other people were arriving and looking for cars to rent. We realised that cars are sitting around all the time and could be earning money for the owners and providing other people a simple, easy way to rent a quality car. There are 38 million cars in the UK which are only used 4% of the time. So KarShare was born, a simple peer-to-peer car sharing service where you can rent out your car or find a car to rent just like AirBnB. As long as everything could happen within the app without the owner and the renter ever having to meet or manage things manually, we knew we were onto a winner. Not only would we be putting money into local communities we'd be protecting the environment with a more efficient use of cars - for every car shared we could take 14 off the road. We integrated with Onfido to check drivers licenses. We used OTA keys, a new keyless technology that allows people to unlock and start the cars with our app. All payment, locating the car, checkin and check out is handled through the app. The owner simply has to tell us about their car, when it is available and set a rental price.
Karshare is 5* rated on the appstores and going from sregth ot strength as a business
Reviews
the project
Web & Mobile App Dev for Modern Recruitment Platform
"The quality of their output was really good. Our product is robust, stable, and sustainable."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We are a technology platform for recruitment, and we create unique user experiences.
What challenge were you trying to address with Apposing Limited?
We identified that recruitment can be a hellish experience for both the employer and prospective candidate. With this in mind, we wanted to create a platform that would enable people to browse jobs and consume career-related content freely, and ultimately allow businesses to connect with relevant talent quickly and inexpensively.
What was the scope of their involvement?
Apposing worked with us on a variety of different years of research in helping to define our recruitment platform’s requirements. We had a number of scoping sessions and looked at the possible design of the interface to understand what to deliver to the end-users. After that, we moved into the development of the product, which we then released.
They continued to work with us to iteratively design, develop, and progress the product through user feedback. They got us to the point where we had started to monetize the platform.
Apposing also worked with us to develop a desktop-based experience for the employers. They provided front- and backend support, managed the database and infrastructure, and defined algorithms that match candidates to relevant jobs and content. This effectively makes us a marketplace as we’re using a variety of tags and algorithms to recommend jobs and content to job seekers.
The mobile app component of this project is compatible for both the iOS and Android platforms.
What is the team composition?
We’ve worked with a lot of people from Apposing. There was a product/user researcher, three designers, a product manager, and six developers.
How did you come to work with Apposing Limited?
We weren’t happy with our old provider, so I approached a number of different people. I’ve known Apposing for a while, and I know they do good quality work and come highly recommended. I decided to engage with them, and that’s how we took it forward.
How much have you invested with them?
I believe we spent about £350,000–£450,000 (approximately $470,800–$600,800 USD).
What is the status of this engagement?
We worked with them from March 2018–May 2019.
What evidence can you share that demonstrates the impact of the engagement?
The biggest impact is the fact that we wouldn’t have had a product out in the marketplace if we didn’t work with them. They helped us move quite quickly, and our app store ratings have improved. We initially had a 3.8 rating and now we’re rated at 4.1.
How did Apposing Limited perform from a project management standpoint?
They’re pretty good. We’ve got a lot to work on so it must have been a very difficult project to manage but generally, they did really well. For project management, Slack and Trello were our two main ways of communication.
What did you find most impressive about them?
They go above and beyond. They never just stick to the scope and always deliver a bit more. The quality of their output was really good. Our product is robust, stable, and sustainable. So, in terms of the quality code, it was a really reasonable price, and they ticked a lot of our boxes.
Are there any areas they could improve?
It would probably be unfair to suggest the need to improve anywhere. Perhaps they could improve the time and speed of delivery and action for change requests. These are things that are generally outside of the scope, so it’s fair to say that there are very few things for me to say what they can improve on. They’re a top-quality digital agency that understands UX and they deliver robust and stable tech.
Do you have any advice for potential customers?
I would suggest that you break things down into manageable chunks so that you’re all clear on what needs to be delivered and don’t put too much into everything at once.
the project
Web and App Development for Car Sharing Company
“We’ve had to deviate from the plan, and they’ve worked incredibly hard to help us tackle those challenges as a team.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the head of product and design for a company called Car & Away. We are a peer-to-peer car rental business, so we help car owners rent their cars to other people in order to help renters have a better experience than at traditional rental companies.
What challenge were you trying to address with Apposing Limited?
We are replatforming all of our backend as well as launching two new apps and our new website, and the scale of the work was such that we knew we couldn’t hire enough resources inhouse, so we brought them on to serve as an extension of our development team.
What was the scope of their involvement?
They essentially integrated into our team, taking control of all the frontend elements of the new product, including the iOS and Android apps and then the web platform. We concentrated on building the interfaces from those components into our backend and then worked with their team to integrate the two elements together.
All the work they did on the site was in React, and the two apps are in native languages for the iOS and Android platforms. They actually didn’t have React developers originally, so they brought on resources to be able to complete the project for us.
What is the team composition?
Generally, we have six full-time developers and a project manager, comprised of two React developers, two in Android, and two in iOS as well. Emma (Product Manager) has overseen all that work for us.
How did you come to work with Apposing Limited?
Dave (Director) had a contact who used our system in Gatwick, and the current app is a pilot system, so it’s built for efficiency, but the experience isn’t great. He mentioned to Dave that he could really help us out, and they reached out to us through LinkedIn if we’d be interested at the same time that we were looking for development agency partners.
What is the status of this engagement?
We started in September 2019 and are continuing to work together, although we are wrapping up at the moment.
What evidence can you share that demonstrates the impact of the engagement?
Their resilience and commitment to the project has been very impressive. They provide high-quality work, and anytime they run into challenges, they are great about finding solutions and overcoming them.
When we required the product to be built in React, rather than trying to convince us to do something not quite as good, they found the resources and built what we needed while barely even delaying the start of the project.
How did Apposing Limited perform from a project management standpoint?
We’ve set strict milestones for payment schedules throughout the work and all of those milestones have been consistently met. Apposing Limited have handled that structure incredibly well, and we’ve typically found that any delays have been on our end in terms of making sure that we had our backend work in place for them to continue their components.
One of the main criteria we had for our partner was that they would work seamlessly with our team, so even though they’re not in our office, they’re using the same tools to make sure that we are constantly aligned and on the same page. We use Slack to communicate back and forth and there hasn’t been any friction in terms of their ability in that regard.
What did you find most impressive about them?
The whole team has been incredibly flexible and accommodating in order to help us discover solutions to problems we’ve never tackled before. Since we are building entirely new technologies, we’ve had to deviate from the plan, and they’ve worked incredibly hard to help us tackle those challenges as a team.
Even though we were using them exclusively as a development partner, they went out of their way to provide suggestions and assistance in the UX/UI and design components that they thought could work well. That was something we really appreciated.
Are there any areas they could improve?
I genuinely think it would be overcritical to say that there’s anything they need to improve. I’ve been totally satisfied with the service they are providing to us.
Do you have any advice for potential customers?
Approach your project with a very detailed scope of work for what you need to get done and the milestones necessary to getting there. That will help both sides to understand what’s required and what needs to be done next at any point.
Apposing Limited successfully launched the app into the app store. It garnered a lot of positive reviews from users. The team was efficient in managing the project despite the level of difficulty. They went above and beyond what was required which allowed them to deliver a quality product.