A GROWTH AGENCY THAT BRINGS REVENUE, NOT ADVICE
Applica is a product growth agency that helps apps to grow their Revenue, Conversions, and Retention.
Our main services are:
Growth & Monetization Strategy
With a custom-made Roadmap, detailed instructions, and steadfast support, drive your App Growth and maximize your
Retention & Engagement
Find new and unexpected ways to make your users love your app and keep coming back.
Performance Marketing
Leverage your paid efforts. Decrease your CPI and increase ROAS.
App Store Optimization
Raise the visibility of your app & increase the conversion rate with all channels available. Improve rankings, downloads & conversion rates.
Product Design
Speak to your user's needs through the research-powered product design. Create a UI/UX that hits the spot.
Creatives Production
Get creatives that speak to user motivation and are backed up by competitive research.
Applica's mission is to deliver measurable and tangible results.
We are not afraid to call ourselves adepts: everyone on our team previously worked in top-ranking mobile apps in Senior positions.
Reach out to us, and we will help your app to grow: main@applica.agency.
Recommended Providers
Focus
Portfolio
Drops, Loona, Slumber, Alter Ego, Fabulous, Sanctuary, Fitonomy, PhotoVault
APRU/LTV +40% in 3 Weeks
Fabulous - is a daily planner and self-care habit tracking app available on the iOS App Store and Google Play Store.
Goal: The main struggle was Web Flow conversion from Install to Purchase. Solution:
- After an in-depth Web-2-App Funnel audit, we created a backlog of ideas;
- We prioritized our ideas based on market trends, competitor's research, and our experience;
- We developed New Pricing Strategy and launched the first A/B test.
Results:
- Our first priority was New Pricing Strategy.
- The first A/B test brought results in 3 weeks.
- ARPU +40%, which directly impacted on Web-2-App Revenu for Fabulous.
Increasing Purchase Conversion: 35% ARPU growth
Drops is one of the leaders in the language learning sub-niche on the market.
Their main struggle was ARPU (LTV) growth, which wasn't progressing for a few quarters.
ARPU growth depends on a few aspects when it comes to the app. One of the main ones is the Paywall&Pricing strategy.
After an in-depth audit of the client's pricing strategy and historical A/B tests, we developed a macro-level paywall experiment.
Our approach included:
- in-depth analysis of current data and conducted A/B tests;
- market research on the best up-to-date practices;
Once we finalized the data, we started A/B paywall experiments. Since this is one of the leading apps in the niche, we moved from one test to another quickly. Within two months, after a couple of A/B tests were conducted, we achieved 9% growth in ARPU.
The average revenue per user was increased - KPIs were achieved.
Increased ARPU by 52%: DSS Onboarding A/B Testing
Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.
The Challenge
DSS was looking to increase its conversion to purchase and ARPU by elevating the user experience, and internal user flows using transformative insights.
The app saw Applica as a match, as Applica has vast experience in defining the most successful monetization strategies and creating revenue growth drivers.
Planning
After setting the goals according to DSS’s wishes and priorities, Applica determined the Product and Design audits as the most essential ones. These audits focused on analyzing the app’s user flows, and the most attention went to the onboarding process.
The Applica team examined the onboarding level of personalization and its potential to increase engagement potential.
Execution
Applica developed a new onboarding flow from scratch and its design and helped DSS with implementation and analysis. The main focus was personalization, achieved through additional specific onboarding questions that made the flow more appealing to the user. DSS launched an A/B test based on Applica’s advice.
The Result
After running an A/B test on their onboarding process, DSS compared their metric levels with the ones they had with their old onboarding version. With the new extended onboarding, conversion to purchase increased by 46.08%, and ARPU increased by 52.82%.
Full Assistance in the USA Market Launch for Self-
Neome, a self-care app, helps users deal with and eliminate their negative subconscious using a specially trained chatbot.
The Challenge
Neome is a startup that was in the process of development when we started working with them. The main objective for Neome was launching onto the USA market, which they defined as the main one for the app.
Applica has successfully launched a few startups, so their expertise was a fit. Neome faced challenges with deciding on the pre-launch phase activities, user acquisition, and product design.
Planning
To reach maximum effectiveness, Applica performed three audits. The first one involved the Product & Design Team: they analyzed the inside of the app, its onboarding structure, and its features. As a result, they developed a new Neome onboarding structure and advised on the feature development.
The second and third audits were performed by the Paid Acquisition and the ASO Teams and were focused on the audience & its avatars, Google Play & App Store performance.
Execution
To check the marketing and product metrics, Applica assisted Neome in soft launching in Tier 3 countries. The Teams made the necessary improvements and performed the USA market launch.
The Result
After conducting ASO and app growth audits, Neome and Applica performed soft launches in Tier 3 countries. The results helped them adapt the app growth strategy for optimal mobile growth. The self-care app USA market launch was successful with the App Store click rate of ~30%, the ad banners click-through rate of ~2,5%, and the CPI of ~ $2.
The launch and Applica's guidance helped Neome understand its product-market fit, find its bottlenecks, improve its product and scale further.
Customer LTV improvement by 50%
Optimization Service of Applica Agency was personally recommended to the founder of this meditation app.
The main request was to improve the product, increasing customer conversion, engagement, and retention.
Based on Applica's custom product frameworks, the product team conducted an in-depth analysis. The team generated a list of recommendations and continued to do so during weekly meetings.
Our approach included:
- market research on the best up-to-date practices;
- in-depth analysis of data and conducted A/B tests;
- close communication with the User Acquisition team.
As a result, we helped to launch new improvements to the client development team. Within 2 months of cooperation, we helped to improve install to trial from ~10% to ~15%; to increase "grant notification" from 7% to 70%. As a result, user LTV was improved by 50%. It enabled the client to scale marketing spend and growth.
At the end of the cooperation, we prepared an extensive list of ideas for the next six months of development work.
Reviews
the project
A/B Testing & Marketing for Mobile App Studio
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of Slumber Group, a mobile app studio.
What challenge were you trying to address with Applica Agency?
We hired Applica Agency to increase revenue through A/B Testing and different marketing funnels. We wanted to improve revenue and retention through various optimizations in the product.
What was the scope of their involvement?
Applica Agency tested several of our applications, audited our current apps and our competitors, and helped us develop hypotheses and test them. They also created App Store screenshots for us to use, app icon variations, and different onboarding designs. Applica Agency has tested Facebook as well as Apple Search Ads.
Applica Agency is currently working on marketing and app store optimization (ASO).
What is the team composition?
We work with four members of their team, each of whom has a different specialty. We have one person who works on ASO, another on our paid marketing, and one focused on product.
How did you come to work with Applica Agency?
They were a referral from another entrepreneur.
How much have you invested with them?
We’ve invested around $70,000.
What is the status of this engagement?
We started working together in July 2022, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Applica Agency has been helping us implement an onboarding sequence that improves page conversion by 25%.
How did Applica Agency perform from a project management standpoint?
We primarily communicate via video meetings. They stay on budget, deliver items on time, and respond to our needs.
What did you find most impressive about them?
Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.
Are there any areas they could improve?
We’re satisfied with the service.
Do you have any advice for potential customers?
Have the in-house team ready to devote time to implementing all their hypotheses.
the project
App Marketing for Mental Health Platform
"I was impressed with the Applica team's systematic approach and professionalism."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
The Neome mobile app is a unique product for working through and eliminating your negative subconscious attitudes by working through a chatbot.
For what projects/services did your company hire Applica Agency?
We hired Applica to help with pre-launch phase, app audit, product design and user acquisition.
How did you select this vendor and what were the deciding factors?
We found them on Linkedin.
Describe the project in detail and walk through the stages of the project.
Applica helped with product analysis and suggested product improvements on activation, monetization & retention part.
How many resources from the vendor's team worked with you, and what were their positions?
Product & Design team (2), Marketing team (3).
Can you share any outcomes from the project that demonstrate progress or success?
Applica helped to prepare design & product for launch. During testing stage Applica performed 2 launch:
- Retention&Engagement launch on Tier 4;
- Monetisation launch on Tier 1,
- After collecting data, Applica team helped to analyse results and provided instructions for tech team.
- The last step - launch on the main geo, where Applica collected quality data through paid marketing (Facebook) and tested winning ad banners. Final report enabled us to find our bottlenecks and improve the product.
How effective was the workflow between your team and theirs?
Everything was fine. We interacted through Slack. All tasks were accepted immediately and passed on to the work
What did you find most impressive or unique about this company?
Human Resource. I was impressed with the Applica team's systematic approach and professionalism.
Are there any areas for improvement or something they could have done differently?
It was fine, but maybe I wish my contractor would have collected all the service accesses himself, registered to my emails, and passed them on to me. But it's not that important, we were great as it was) Well done guys!
the project
Mobile App Development for Meditation App Company
"I liked that most insights came from their experience and competitive intelligence."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CFO/COO of FitMind, a mobile meditation app for iOS and Android.
For what projects/services did your company hire Applica Agency, and what were your goals?
We hired Applica to improve our product, specifically focusing on improving customer conversion, engagement and retention.
How did you select this vendor and what were the deciding factors?
Sviat and his team came personally recommended to our founder, Liam.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Applica provided us with weekly insights and suggested projects to optimize various aspects of our app. They delivered these insights via presentation format, over Slack and during our weekly meetings. I liked that most insights came from their experience and competitive intelligence.
How many resources from the vendor's team worked with you, and what were their positions?
Sviat (CEO) and 3-4 others on his team.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
"Applica's ideas helped us improve our install to free-trial ratio from ~10% to ~15% over the course of our short time working with them, which resulted in a 50% improvement to our user LTV, which enabled us to scale marketing spend and growth."
Describe their project management style, including communication tools and timeliness.
Applica was timely with their recommendations, and had a fresh batch of ideas for us every week. They presented their ideas cleanly in presentation format. They were also easy to reach over Slack as well if needed.
What did you find most impressive or unique about this company?
Their ability to deliver insights from our competitors and others in the space was amazing. We now have a large list of potential ideas to improve our product, probably enough to last us for the next six months in terms of development work.
Are there any areas for improvement or something they could have done differently?
Nothing on Applica's end. I only wish we had more software development bandwidth on our end to incorporate more of their ideas.
the project
Mobile App Dev & Marketing for Mental Health App Company
"They kept things simple in terms of communication."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm CEO and co-Founder of the mobile app Alter Ego Life Philosophy. This is a mental health app that helps fight anxiety and stress and becomes a better version of yourself.
For what projects/services did your company hire Applica Agency?
We had prepared a prototype of our app and needed help to review and fix the product & design side. Also, after release, we needed help with paid marketing launch and product assistance. We hired Applica Agency so that they can provide us with product&marketing support. Our goal was to optimize on the product side and, achieve benchmarks + become profitable after finding the best market fit.
How did you select this vendor and what were the deciding factors?
We searched on Linkedin and in our network for Product managers with an experience in Health&Fitness, Meditation niche. We came to Applica representatives whose skills fit our needs.
Describe the project in detail and walk through the stages of the project.
Their team is data-driven and organized which helps to understand quickly what needs to be fixed and optimized. They use a couple of frameworks to analyze the product and give a precise task for our developers or some other teams.
They’ve suggested main changes that will help to increase ARPU/LTV and covered the ideas backlog for us, so the only thing we needed is to develop and implement changes with our CTO. We had weekly syncs to discuss results and plans for the next run.
How many resources from the vendor's team worked with you, and what were their positions?
We work directly with the Product growth manager and Senior Designer. Also, there’s a Marketing Team. Each team covers our product separately, so there’s always an expert we can talk to + a project manager overall.
Can you share any outcomes from the project that demonstrate progress or success?
We reached positive ROI 3 months after launch. Since then we keep scaling our Marketing. On the product side, we conducted more than 20 A/B tests and developed/designed four new features suggested by Applica. We’ve seen:
- Trial Conversion improvement over four months;
- Activation improvement over 2 months;
- Retention improvement over 1 month.
How effective was the workflow between your team and theirs?
Communication was easy; over Slack, we used a limited number of tools managed by Applica (MMP, RevenueCat, etc.)
What did you find most impressive or unique about this company?
They kept things simple in terms of communication. They provide only valuable data, so it saves lots of time figuring out the exact process or result. Also, I liked that only people who worked only on relevant projects were assigned, + some of them worked in Senior roles (Product and Desing).
Are there any areas for improvement or something they could have done differently?
It took a while for them to start creative production and save our time. Eventually, they covered this part as well, so we could scale more aggressively.
The onboarding sequence that Applica Agency implemented has improved the client’s page conversion by 25%. The client feels that Applica Agency has brought valuable knowledge to the table and responded to the client's needs. Everything has been delivered on time and within budget.