Appetite Creative

PepsiCo is a company that really doesn't need any introduction.  Following the rise in popularity of direct-to-consumer mobile technology among millennials, PepsiCo decided to utilise innovative gamification technology within its Dare to Do More graduate recruitment process, in partnership with creative technology studio Appetite Creative.

The Challenge

PepsiCo wanted new ways to connect with top talent and deliver an educational and engaging candidate experience. The challenge for Appetite was to develop and deliver a creative and innovative approach to ensure candidates have a positive experience, interact with the full suite of brands and have fun during the recruitment process.

Appetite used gamification to set both the company and the candidates apart, and aligned to the core company values alive. Aspects of this included PepsiCo's mission of accelerating brand growth through consistent, meaningful and beautiful brand ecosystems across multiple touchpoints, to create relevant brand experiences.

The Solution

Appetite designed the PepsiCo Games web-based app experience to be integrated with the open innovation platform used for the Dare to Do More Challenge.

Potential candidates can select an avatar or take a brand based selfie. Options are then presented to the user which include scanning a PepsiCo product, creating a themed selfie, or one of 3 customized games.

All games are fully animated, dynamic and come with a countdown timer, encouraging users to compete to earn points while fighting against the clock. 

For the recruitment team, Appetite Creative created administration accounts which gave them access to an overview dashboard for the platform.

Results

The solution delivered by Appetite Creative was the Dare to Do More Challenge PepsiCo Games web app. 

The app was a success among the candidates, within the first two months more than 500 users registered, with almost 300 page views and an average session time of more than 8 minutes.

Due to the global pandemic, children were unable to physically attend school for a year. With schools reopening in September, KDD was looking for a way to reconnect with children and families and use this opportunity to engage further with them through their juice and milk drinks.

Our task was to develop an attractive and engaging game that showcases the KDD beverage range and provides a fun and interactive experience for all age groups.

To achieve KDD's goals of interacting with their customers beyond the physical product, we created a multi-level experience consisting of a 2D racing game, an AR game and a range of AR filters for users to share their results on social media with, all activated through a QR code on KDD’s products.

In the first level users have to race to school in a car personalized according to their favourite KDD flavour. On the way are obstacles that the players have to focus hard on to avoid, as well as boosting ingredients like chocolate or banana that can help complete the game faster for a better result on the leaderboard.

After succeeding in the initial racing game, the AR game "What's in my lunchbox?" is unlocked and can be accessed through the smartphone’s camera. It combines brilliant visuals with leading interactive technology. Here, items such as KDD products and fruit are hurled out of a lunchbox in a three-dimensional space, which the player has to slice as quickly as possible in three different levels by controlling the movement of their previously chosen 3D character. 

After completing both games, the platform encourages users to share their results on Social Media to increase their chances of winning one of the promotion’s prizes. One of the ways to do this was to use the AR selfie filters we specifically developed for KDD’s products.

Total Scans: 82,000

Avg. session duration time: 2:43 min

Times played: 191,000
Data registrations: 8,500

Shares on WhatsApp: 2,600

Gamification for on B2B online marketplace baggl

Nosy is a revolutionary London-based company that provides highly effective, comfortable and sustainable protection for respiratory systems actively avoiding pollution and allergens. Its latest innovation, NosyX, adds an extra layer of defence to help prevent the spread of viruses such as Covid-19, offering consumers a sustainable solution to face masks.

Appetite was faced with the challenge of re-designing a brand new look and feel, that reflects the Nosy futuristic and tech-savvy theme. The brand image needed to inspire early adopters and innovators while reflecting a product that combines high-tech and high-fashion. As part of the brand creation, Appetite Creative designed a new website that could showcase Nosy’s business and the two product lines they offer for pollution and Covid-19 prevention. The new website required some optimizations, including being mobile-first, improvements in UX, selecting the best CRM and improvements to SEO. It also required new features such as a product subscription model and B2B content. The website was designed to drive pre-orders, leads and finally sales & subscriptions.

The website rebrand was designed to reflect the high-tech credentials of the business, with the wearable products developed by former Dyson engineers. Furthermore, the new website was meant to place the futuristic nature of the brand front and centre, bringing together its fashion and technology roots. As well as showcasing the Nosy products, the website has been built as an education hub, making it the home of reliable research and content for visitors on health, wellness and clean air. With a mobile-first design, the new website has e-commerce at its heart and includes a new fresh design and integration with Shopify. Lead generation is supported through outstanding animations and improved UX.

Arishi is a collaborative and consultative brand who aim to help their customers reach the right solution for their technology needs. Their history has seen them work with many organisations, agencies, and startups and have always strived to find the best, most technically straightforward and robust way to support them.

The Challenge

Arishi is an experienced agency, and that means that they have had to keep up with trends and technologies since. When Steve Jobs returned to Apple in 1997, he changed Apple's rainbow logo to a sleek metallic one. The rainbow design suddenly looked dated.

Arishi certainly did not need to change their fundamentals, their ethics, or their core beliefs; they just needed to better present them to a newer audience.

The Solution

A complete rebranding including a new website UI design, brand guidelines, modern look and feel for their Sales Deck and an original proposal template document. We wanted to build further trust and proudly show off their values.

A clear and vivid logo was then broken up to create styling shapes that would be used across the design. Doing this meant that a uniformed look and brand feel was maintained subtly, yet profoundly.

Results

A complete Appetite Creative Soulution. Unique and varied business cards show off the company colours and make a statement of design and quality, this is reflected again in the brand new email signatures which keep the designs consistent. The brand image has been jazzed up and the core values exposed and celebrated in a classy, impactful, open and consistent manner.

Client Feedback
Appetite Creative approached our project with creativity and agility. The team captured our vision beautifully, gave us very credible design options to work through and did so without unnecessary consternation. We've worked with a lot of design agencies throughout the 20+ years we've been in the industry and their engagement with us has been very refreshing.

-Andrew Elia, Managing Director of Arishi

j2 Aircraft Dynamics is a UK-based company, established in 2006, that sells its own proprietary software, the j2 Universal Tool-Kit, a proven application in several areas including Aircraft design, Building of Dynamic Flight Models, Flight test risk assessment, planning and data matching, and Air accident analysis, among others.

The Challenge

As j2 Aircraft Dynamics provides market-leading products and services which can save customers up to 40%, the goal of this project was to communicate these outstanding capabilities and business benefits to prospective customers.

Therefore, Appetite faced the challenge of designing and building a complete, outstanding and fully-functional website that links to the company’s social media, visually positioning j2 as a disruptive leader in their market.

The Solution

As a digital agency, specialising in tech marketing campaigns, our task was to create a leading brand perception for j2. We usually do that through great looking website design and development, providing evidence and testimonials in order to build trust and instil confidence in prospective customers.

In j2 Aircraft’s case, showing strong and validated claims such as a “40% Saving” on the front page was critical and one of our first moves. Besides that, we also improved j2 Aircraft’s products’ visibility by developing the website as an engaging, responsive and visually attractive digital brochure from which all services provided by the brand could be seen.

Results
A fully responsive and functional website, built alongside with a powerful yet easy to use Content Management System. This will allow simple website and content changes to be implemented by j2 Aircraft quickly and without needless costs. Also, the website is optimised for SEO and, with the use of WordPress, a dedicated SEO plugin (Maths Rank) was set up and configured, ensuring the efficiency that a market leader’s website requires.

Get to know more about the project:
www.appetitecreative.com/case-studies/j2/

Pi Healthcare is an experienced company dedicated to delivering KOL & stakeholder strategies for the global healthcare/device/biotech & pharmaceutical industries.

Taking cultural nuances into account, Pi Healthcare builds valuable strategic market research analysis and solutions for global, international and national organisations in the healthcare community, empowering them to gain deeper, influential insights into stakeholder mapping, and to develop relevant plans.

The Challenge

For businesses that used to host a considerable amount of face-to-face events, COVID-19 has dealt the worst blow. Pi Healthcare needed to act swiftly to confront this challenge with a digital approach that diminished the inconvenience of meeting in person; whether it was due to commuting or the concern of virus transmission. On the other hand, Pi Healthcare wanted to enable clients to access their seminars whenever available, rather than waiting for a live event at a fixed date or hour.

The Solution

Appetite Creative Solutions designed and built a healthcare platform for Pi Healthcare, where they could host virtual seminars through pre-recorded videos around trendy healthcare-related topics for their clients.

The platform is fully secure and users have to first be invited in order to access. Through the admin dashboard Appetite created, Pi Healthcare had complete control over who to invite. The dashboard gave them the ability to send out automated emails containing unique codes to access the platform, with just a click of a button.

Results

The platform turned out to be a success! With more than 95% of invited users being converted into registered users, and with 90% actually signing up for the virtual seminars, the platform developed by Appetite Creative helped PI Healthcare solve the inconvenience of face-to-face events at this stage.

There was also a significant boost in video views since the launch of the platform, with an increase of 5,000+ in total, 700+ were full video views.

In order to help Emmi achieve their goals, Appetite Creative came up with the implementation of QR Codes on the Tetra Pak packaging of Emmi good day’s recently launched products. Once consumers entered the experience, they would be randomly able to play any of the 4 interactive games. One of the four games - Emmi Flip - resembled the famous Flip the Bottle challenge, as the users were challenged to continuously flip the Emmi good day milk until they reached 80% less sugar than a conventional milk. We also created the Emmi Fall Game, where users would have to try to catch the falling Emmi products gaining points for each one collected and losing points every time the sugar was mistakenly caught. The third was a Tinder-style personality quiz to find the user’s perfect Emmi product. At the end of the quiz, the user could get a discount code for that product. Finally, we developed the Emmi Jump game where users would have to jump higher and higher in order to collect Oat & Milk along the way while avoiding the sugar. To support this campaign and raise awareness of the chance to scan and win prizes and discounts, our team of designers and video editors also developed social media assets. Video ads and animated graphics were created and posted on Facebook, YouTube and Google Ads.

The outcome of this refreshing and innovative campaign, launched in September 2020, was positive for Emmi and Tetra Pak. During the four months the campaign was live, the games were played a total of 45,897 times making it a huge success in the brand’s home country, Switzerland. Users: 35,500
Total Page Views: 215,568
Average Session Time: 1:41 min

Tetra Pak is the world's leading food processing and packaging solutions company working closely with their customers and suppliers to provide safe food. The brand is on a journey to become more sustainable and want to take their consumers along with them on their journey, by sharing their efforts and educating them on environmental issues.

For the second year in a row, Appetite stepped in to help them spread and promote their sustainability message, by merging Tetra Pak’s commitment to the environment, with our expertise in web app creation and marketing. 

The Challenge
Tetra Pak wanted to find a way to inform consumers about their sustainable packaging efforts in a fun and engaging way through gamification that was both entertaining and educational.

In order to ensure engagement, we also needed to drive awareness to the products in stores where the QR code would be available to be scanned, providing access to the games.

The Solution
We developed a gamification platform that was fun and educational about Tetra Pak’s sustainability efforts and practices. The themes were  “Renew”, “Reduce” & “Recycle”, with 3 games related to these topics.

We also created sets of social media templates to generate awareness about the games and to educate consumers on Tetra Pak’s sustainability.

 Results

Tetra Pak wanted to find ways to integrate their products while educating consumers about their sustainability efforts. Appetite achieved that through connected packaging, by creating games that were found through the scanning of QR codes on the Tetra Pak packages. To create awareness about the games and sustainability, we also produced social media templates to be shared on Tetra Pak’s social channels. 

Our results have been quite impressive and we only expect them to grow. So far we have achieved 43,397 scans on packaging, 49,584 users played the game, which lead to 513,951 website page views with 2:00 min average time spent on the page.

Spotahome is a mid-to long-term online booking platform for home rentals.

They required management of their social media accounts including Instagram and Facebook. They needed some refreshing and engaging content to post and encourage their followers to use their services. They wanted to see growth in engagement and growth in followers.

The Challenge

The challenge was to grow the engagement on Spotahome's Global and Spanish Facebook accounts, and their Spanish Instagram account. The goal was to maintain their current followers and also gain new ones whilst increasing engagement all around.

The Solution

Our solution was to create visually stimulating content paired with engaging captions, together with hashtags. We also created interactive polls to target their audiences. We also integrated blog posts and ran promo ideas such as competitions. We also directly engage with their followers by responding to all messages and comments, using a message template given to us by Spotahome ensuring consistency in the brands messaging.

Results

We've built a long lasting relationship with the Spotahome team.

Since our management of their social media accounts, which includes the Global and Spanish Facebook accounts and their Spanish Instagram account, we've managed to increase their engagement, reach, and followers.

We engaged with Anyclip, the AI-driven video content data and monetization pioneer, to refresh the website and bring it to an international, European wrapper and bring it up a level that represented the quality of the content and partners that Anyclip wants to be associated with.

The Challenge

The challenge was to design and build a new website with a new vision. As a company that provides highly technical services, the website needed a logical and navigable structure to clearly communicate key messages and drive leads.

Equally, the global scope of Anyclip as a company demanded a website that would engage people across a variety of markets, and a variety of different target audiences, each with different objectives.

The Solution

We delivered a totally refreshed site with an easy-to-use backend, meaning the new site could be updated constantly. 

We integrated their marketing database, gave them the ability to create new landing pages easily for their marketing campaigns and transformed their website from a linear brochureware site into a site that looks great but also generates leads.

Results

An improved organic reputation alongside SEO management meant that traffic to the Anyclip website was greatly increased.

In business terms, Anyclip saw a notable increase in the opportunities pipeline as well as a material increase the number of investor meetings they had.

“Working with Appetite to create a destination and content that resonated and with the likes of LeadForensics to understand unregistered traffic more, a material difference was delivered. Jenny’s team overcame a lot of issues faced by the business - non-domestic mistrust, intermediary mistrust, network legacy mistrust. The industry has been burned by players who have tainted everyone and sadly it takes a lot of work to address this - the first step being to pin-point the message the shop window gives.”

Adam Hopkinson,
Managing Director of Anyclip

Squirro defines itself as a “group of talented individuals from around the globe who love working with each other”, and came to revolutionize the business world by delivering insanely great results on enterprise data.

The Challenge
As an international company specialized in cutting edge technology, Squirro realized that there was a clear mismatch between the way they were presenting themselves online and the way they wanted to be seen by their target audience and customers. Their iconic squirrel character was outdated, the website design unstylish and there was an urgent need to improve the page’s speed, which ultimately led internal managers to feel that Squirro’s online presence was not aligned with their field of expertise. 

The Solution

Appetite created stationary & brand guidelines, updated the colour palette and created new icons to decorate the website’s pages, in order to ensure that the overall look, message and feel reflected the new branding. 

Therefore, Squirro’s iconic squirrel was rejuvenated, and adapted to the different fields of expertise of the brand, giving rise to four new squirrels and environments: the general, the banking, the insurance and the manufacturing squirrels.

A new portfolio, involving case studies and sales presentations, was also thoroughly designed with the goal of instilling confidence in the brand, elevate its engagement opportunities & leads, and ensure that all Squirro’s sales messaging was uniformed.

Results

Appetite Creative delivered a new hybrid website - a fully custom built theme from the UI design all the way to the Front End development and connected to WordPress. The website is now responsive, functional across all devices and highly engaging.

Also, the harmony across the brand’s portfolio is now evident, as the colours displayed in the website and sales presentations are uniform, instilling confidence and professionalism in the brand.

IPONWEB launched The MediaGrid as an antidote to many disruptions in the programmatic landscape. Purpose-built for agency buyers and premium publishers operating in a new era of programmatic, The MediaGrid creates an open environment that brings buyers and sellers closer together and empowers both sides with powerful supply curation and management tools to drive greater trading efficiency, performance, and value in programmatic. The problem with such innovation is often not the product itself. It is that many businesses simply don’t know or understand how they may benefit from using it, and this is where Appetite Creative Soulutions were called in to bring the product to life through visualization and innovative engagement.

Appetite Creative Soulutions created a 90 second explainer video to present both the technical capabilities and business value of The MediaGrid in a visually appealing way. The video is exciting, interesting, and straightforward; helped by harnessing attractive visuals and delivering a clear message to grab the audience’s attention quickly. Moreover, it does all of that in just a few seconds.

They needed to create a brand which would comminucate to their three audiences, Customers, Investors and Collaborators. They were looking for a branding project which would help them form a common understanding within their founders group, as well as forge an identity and the culture that espouses their objectives.

We created a logo which worked with the key pieces Xynon wanted to communicate Accuracy, Reliability, Transparency, Flexibility, Deep Technology, Understanding, one of their comments “we want this brand to identify with the sight of a hypertrophic cat floating on The Tyrrhenian Sea” - So we knew we had to use blue somewhere ;) We chose a font which was both professional but also futuristic and would work at all sizes. The brand is a tech-focused one so we chose images which reflected that and also added a touch of interesting animations to bring the page to life. There is no physical product so it is something we had to gain users confidence through trust in the professionalism and design of the website itself and branding.

Pandora needed a unique way to engage their customers over the Christmas period. We needed to market Pandora’s products as gifts over Christmas, to both male and female audiences. Whereas the typical Facebook and Instagram feed is overwhelmed with marketing promotions, Whatsapp engagement is still very underused by brands.

We innovated by being the first global agency in the world to enable Whatsapp sharing in a banner ad. As well as creating a Liquid Desktop Skin and a Mobile Interscroller individually for both female and male audiences, we built creative units which enabled us to incorporate Whatsapp into the campaign. The user could click on the Whatsapp icon and opt to share the product with a contact or send a message directly to the brand, increasing direct engagement between the brand and audience. The innovative campaign also included a Christmas countdown timer and separate creative messages for men and women.

Evolving in a fiercely competitive global market including other big players like 888Holdings, GVC Holdings, William Hill and many others, Unibet faced the challenge of differentiating their service from the rest.

Their objectives were to increase awareness and to drive their mobile application downloads. They wanted our help in creating a marketing strategy that would allow them to attain their objectives. 

Our strategy was to drive Unibet to interact more with the world of football, their largest betting audience. Therefore, we designed for them an interactive and dynamic mobile game where we put the user in the heart of the action, mimicking football gameplay.

Our interactive and dynamic mobile game ran in rich media versions for 7 different languages: English, Belgian French, Belgian Dutch, Romanian, Norwegian, Danish and Swedish. All the versions had a different API integration for the prize.

You can see the gameplay here in which the challenge is to not let the ball touch the ground.

With the release of the animated film Hotel Transylvania 3: Summer Vacation, Sony Pictures Animation needed an innovative way to reach and engage their audience to promote their summer blockbuster. Appetite Creative was tasked with designing from scratch, building, and testing a fully responsive unit that would reach at least one million users.

We designed and created a candy crush style game in which users would match up characters from the film. We added the video trailer and ticket buying options and three levels of fast-paced, gorgeous gameplay. Each of the three levels would hold a new set of four characters for users to match horizontally or vertically. To increase excitement users were against the clock, each level had only 30 seconds to reach the minimum score or replay that level.

We had no prize to offer, so instead users were motivated through the game experience by the design itself and motivated to proceed to the next level and collect the themed bats. We tripled the target reach in the lead up to the national premiere, and had thousands of users playing the game, interacting with the brand and watching the trailer. We hit an astonishing engagement rate of 13% on mobile and 5% overall.

Due to Canadian law requires that advertising to children must be user activated, so users had to first interact with the MPU banners before they could start playing the game. Our biggest KPI was engagement time, we achieved a huge average dwell rate of 4 minutes and the longest session played was 9 minutes! 40% of users watched 100% of the trailer!

Vodafone X has teamed up with Appetite Creative and OMD to offer the chance to win a brand new iPhone. On Wednesday, 6 June, 2018, Vodafone X hid a brand new iPhone somewhere in Dundrum Town Centre as part of a public treasure hunt. There was no dog-eared map with an X marking the spot with this one though: the clever heads at Appetite Creative Solutions made it 100% digital and completely via smartphone

Here’s how it worked. You show up at the Vodafone Store at 1pm. Once there, whip out your phone and scan QR code and you have your first clue. You’re off and running from there. Each code you scan will lead you to the next spot. If you do it right, you should end up back in the store after visiting three locations. The fastest time on the day wins.

The campaign had 73 participants running around town and one lucky winner with a gleaming new iPhone. 411 Instagram likes, 61 Facebook likes along with a huge message thread as well as almost 300 article covering it means that we are already in the process of setting up the next series of treasure hunts. Keep an eye out in case they come to you!

Gaelic Athletic Association is the largest sporting organization in Ireland. Founded in 1884 by highly spirited Irishmen that realized the need to establish an organization to make athletics accessible as it was once played solely by aristocrats during that time.

GAA promotes hurling, handball and football. It also promotes Irish music, song and dance to enrich its cultural heritage. Today, GAA has over 2,200 clubs in all 32 counties of Ireland. GAA collaborated with Shazam, Electric Media and Appetite Creative to create an entertaining mobile experience. Users could Shazam the TV ad and enter the branded mobile experience. Mobile users can take then a selfie, choose their county and a flag with their chosen crest and phrase will appear. Users also had the option of a fan cap with which they can adjust to different sizes and move around. Users can share the selfie on Facebook or Twitter for a chance to win 2 tickets to the Irish Football Final. Impactful and intelligent selected Rich Media formats make customers consider new products and help brands to stay the leaders in rapidly changing competitive markets.

Interaction rate within the app: 4.65% that is by 8 times higher than the benchmark 0.61%

Users shared their selfies: 31% (Facebook) and 59% (Twitter).

After partnering up with The Independent we wanted to create an advent calendar which would offer users the opportunity to win a different prize, offered by a different advertiser each and every day. The challenge was to be able to find enough advertisers to participate and to give an offer for each door and make it compelling enough so users would come back and enter the competitions every day! In addition, each advertiser only had 24 hours available to them before it became the next advertisers turn.

We were able to fully generate and automate a smart calendar system, capable of organising and identifying different dates and associated events across all devices and environments.

We built solid code that worked cross-platform. An ambitious campaign that stood up to everything that we could think to ask.  A triumph of ambition, development, creativity, and execution.

An outstanding 40.73% CTR on all screens (mobile and desktop), over 200 times the benchmark. Average dwell time was almost four minutes!

For this full page digital ad displayed on Mummy Pages, a leading brand-safe mum’s website in UK and Ireland, Cadbury's collaborated Sheology and Appetite Creative to produce a 'liquid skin', an interactive scrolling ad.

The ad transformed the article into an interactive experience for users in which audiences can engage with the iconic pouring milk image, was activated on scroll and characters popped out from the sides.

The Company Initiative is a global communications network within  IPG Mediabrands, one of the world's preeminent media service entities and part of Interpublic Group. Initiative employs more than  3,200 of the most creative and dynamic people in 94 offices across 80 countries and manages approximately $16 billion in billings annually.
Lots of clients, lots of data, and no easy way to analyse either quickly or effectively. IPG Initiative needed to centralize all marketing data for their clients (starting with Warner Bros).

The Solution Liquid Data by Appetite's technology, a robust and flexible platform, plus Liquid Data by Appetite's experience in managing complex big data marketing projects. More than 24 different data sources in a unique, fast, and reliable platform for later use in a licensed Dashboarding tool.

Four-month sin; the results of IPG's relationship with Liquid Data by Appetite are clearly positive. The project has not only exceeded all that was required but has done so in a timely fashion.

Information in numbers:

Dashboards: 20, graphs: 60, KPls  with the benchmark: 50, Deadline: 4 months
Initial  Processed  Data: 5Gb
Processed  Columns/Day: 400
ProcessedRows/Day: >10k  
Data  Sources:  14 (including  DCM, DCM Reach, DBM, AdWords, Google Analytics, Facebook, AdGlow, IAS, TV, OOH and Magnum+,  IPG's internal billing platform, among others)

Celebrating more than 70  years of hospitality, Best Western Hotels &  Resorts is an award-winning global family of hotels located in over 100 countries and territories that offer accommodations for all types of travellers.

Having so many hotels and resorts across so many countries is quite some feat, but success on this scale can also bring complications that other, less accomplished, companies might not foresee.

Best Western needed a way to focus their advertising. There would not be much point in offering somebody a hotel in Bali if they were waiting for a bus in the centre of London. So, they needed a way to tailor each experience to each user, and in doing so, offer the widest variety possible, to the largest demographic possible.

This is where Appetite Creative stepped in, we created an MPU and a leaderboard which dynamically updated to show the most relevant hotels for each user who viewed the ad. Two animated, interactive, and dynamic ads to suit each user as if it had been designed exclusively for them.

An astonishing engagement rate of 86.62% shows just how effective this was. That means that on average, nine out of every ten people that saw the ad used it. A remarkable figure that led to an increase in ROI from 1.13 to 1.40. Engagement rate: 86.62%, ROI increased from 1.13 to 1.40.

https://www.youtube.com/watch?v=CAN6JJOWfY8

Fospha Marketing collaborates with Appetite Creative to build a fully responsive hybrid style Appetite Creative announced it built a fully responsive hybrid style of website for Fospha Marketing, the award winning multi-touch attribution provider and disruptor. The build, which was completed in under 5 weeks, used the most recent and modern web trends to create a truly dynamic, fast and engaging experience for the user. The website was built as a JavaScript SPA (Single Page App) with added support to SSR (Server Side Rendering), to deliver additional SEO and performance benefits.This hybrid model was used in conjunction with WordPress as back-end platform and API provider and all the content feeding the website is provided by connection to a back-end API. By using WordPress back-end, the Foshpa Marketing team users are able to use a well known system and can easily update the website content, even with limited coding skills.Our objective was to create a high impact, agile and cutting-edge site that delivers a great experience for visitors and showcases quality content (…) We wanted a highly accessible interface with a company that works in partnership with our team and we feel like we have achieved that with Appetite with a unique website and exceptional service.Fay Miller,CMO, Fospha Marketing

Rani is a famous brand of fruit-based beverages manufactured by Coca-Cola company. Since the main group of clients is young people, Coca-Cola was looking for an innovative solution to increase brand awareness and boost sales of "Rani float". Appetite Creative had a successful experience with customer engagement, so we were excited about the project of Coca-Cola. The main challenge was to attract and keep the attention of the people under 26. Therefore, Appetite Creative decided to plan mixed digital and offline promotion. It consisted of adding QR code to each can of "Rani", development of augmented reality app and spreading information around social media. 

More details in video: https://youtu.be/RHe8AvJ_gfU

The spookiest event of the year was just around the corner, for which Dead Man's Fingers launched a special limited edition Halloween bottle. With their constant drive to break conventions, Halewood Artisanal Spirits approached us to create a campaign that does just that, thus engaging consumers in pubs all over the United Kingdom.

We all know what it's like in pubs. You fancy a little game that might even win you something. So we decided to bring the legendary pub game, the ‘fruit machine’, to everyone's mobile phone. The web app was easily accessed via wooden stirrers with QR codes that were handed out with the drinks.

"To keep the feds off our backs", players first had to enter their date of birth before diving into the spooky rum brand experience, which instantly launched the ‘fruit machine’. When four Dead Man's Fingers Halloween Edition bottles flickered in the ‘fruit machine’, players won instant prizes. The prizes included hoodies, t-shirts, beach towels, caps and much more - all Dead Man's Finger’s branded. The winners only had to enter their contact data and were then shipped their prizes at the end of the campaign.

The campaign ran throughout October in over 700 pubs, with its highlight on Halloween. In just one month, the game was played over 4,300 times. Our live analytics dashboard also shows that most scans were made on the weekends and most often in London, Wrexham and Bedford. The experience also displays a data registration rate of 71.19% and a remarkably low bounce rate of 1.97%.

Background

Merck is a global science and technology company that is formed to solve some of the world’s toughest scientific problems in the world. They offer cutting-edge technologies, high-quality products, and novel services to scientists and engineers to help them in the process of delivering scientific breakthroughs.  The company is dedicated to making research and biotech production simpler, faster, and more. Scientists all over the world can get access to Merck’s technologies or products through their E-commerce store.

Challenge

Because scientists that are clients or make use of the technology, products, or novel services are located all over the world, it was hard for Merck to gather detailed information about the scientists. That is why the company decided that they want to gather emails from their scientists in order to use this information for targeted communication. This information will give Merck more information on their clients and customers and this will allow them to better target their target groups.

Solution

This is where Appetite Creative stepped in. The solution that Appetite provided for Merck was to create a connected experience campaign. In this case, Appetite created a game for Merck that was targeted at the scientists. 

When logging into the app, the researcher will be asked to enter their email address to start the game and eventually to have a chance to win prizes. Once logged in, the user will have a choice between 18 avatars to choose from. The game is broken down into three levels in which the user has to shoot the pipette into the moving waste bin. The more successful hits, the more points the users get which will eventually lead to a leaderboard that keeps scores that can turn into prizes for the users.

Client’s feedback

Appetite Creative is still working on the project, but the client is happy with their work so far. They have a responsive communication process with quick turnarounds. Overall, there has been no need for improvement.

Juver is a brand that produces fruit-based drinks. The well-being of the environment is central for the brand when they produce products. This connected experience was focused to educate the users about the ingredients, and the importance of protecting the environment by letting the users play a quiz and a game in order to win prizes like an Apple Watch, an iPhone, and a Tablet.

The challenge

Iberia kids wanted to educate their young customer group with the ingredients that their drinks contained.

Our task was to create a connected experience for the customers of Iberia kids that was both educational and engaging.

The solution

Appetite creative provided the solution of creating a connected experience for Iberia kids. In the connected experience, the user is educated through a quiz, two games, and a selfie mode. All the content is educational to make the user more aware of the healthy ingredients that are used in the drinks.

Results

While the campaign is still live, the campaign has recorded over 5,300 scans. With the different games being played over 18,200 times with over 3,500 shares!

In the campaign, 1,400 emails were entered which provided Iberia kids with valuable customer data that they can use to even better educate their customers about all the health benefits that their products contain.

Background

Upgrade Academy is a platform that helps students achieve a higher education level by increasing their admission rates to top universities all around the world. Upgrade Academy works with members from top universities that act as mentors for the students to help them during and after their application progress to get into their desired universities. The team at Upgrade Academy helps the students to build a profile to apply for universities, to set up a career path for the students, to build a good application, and to get them ready for the academic year.

Challenge

Upgrade Academy collaborated with Appetite Creative because their old website was lacking the identity of the brand. The website and the look and feel of the brand were too generic and clean. The brand was lacking color and identity and they wanted to turn things up a notch or two!

Solution

The solution that Appetite Creative provided for Upgrade Academy was to give their previous website a full make-over. Upgrade was struggling with the identity of the brand on their website because their website was too generic and felt it didn’t appeal to their audience if young people.

Results

The previous website that was too basic was turned into an interactive website with lots of different, colorful, and interactive features. The whole website is now integrated with their CRM system and has a 20% faster loading time.