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Make a BIG Noise

5.0
4 reviews

Appency is the global leader in mobile application marketing. We provide a full range of marketing services from branding and consultation services to managing your launch and long term success with public relations, social marketing, paid media management, and more.

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2009
Show all +
Sacramento, CA
headquarters
  • 1824 29th Street
    Sacramento, CA 95816
    United States
    800.705.8073

Portfolio

Key clients: 

Fox Digital Entertainment, NBC Universal, National Geographic, Budge Studios, TheFind,  Participant Media

Reviews

5.0
4 reviews
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App Marketing for Upcoming Mobile Game

"They have a deep knowledge of how to position apps and also great connections."

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5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2019 - Ongoing
Project summary: 

Appency is helping to market a mobile game to an online publication's existing and prospective audience. They focus on app store optimization (ASO), writing compelling copy and developing multi-channel ads.

The Reviewer
 
201-500 Employees
 
Alexandria, Virigina
Maxwell Keeler
Project Lead on Investor Island, The Motley Fool
 
Verified
The Review
Feedback summary: 

So far, Appency has played a notable role in selecting a name for the app, defining the keywords, and driving low-cost installs through test campaigns. They fit in well with the in-house team's culture, and their experience in marketing mobile apps is clear.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the project lead for the development of a Motley Fool-branded mobile game to entertain existing members and reach new audiences.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appency?

We are new to the mobile arena and needed someone with expertise in this channel and amenable to the ad-hoc nature of our needs.

What were your goals for this project?

Launch a game on solid footing and have a running paid-marketing strategy that we could build off of.

SOLUTION

How did you select this vendor?

We interviewed several potential firms.

Describe the scope of their work in detail.

We primarily focused on:

  • positioning our app for app store search optimization to increase discovery 
  • create compelling copy for our app store pages in both Goole Play and the App store.
  • Develop a suite of ads we could run in different channels
  • Configure and administer campaigns in multiple channels (Facebook, Google, Unity ads, etc...)

What was the team composition?

We worked with the owner of the company (Aaron) and his operations lead (Styles). We planned/communicated with weekly check-ins.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So far, Appency has been a big factor in:

  • Selecting the name of the app
  • Choosing keywords/categories/descriptions
  • Set up integrations with marketing platforms
  • Focused on driving low Cost per Installs with test campaigns
  • Adjusting to some of our needs (cost per loyal install)

How effective was the workflow between your team and theirs?

Appency worked well with our informal, outcome-driven culture. The right mix of professionalism and going-with-the-flow.

What did you find most impressive about this company?

They have a deep knowledge of how to position apps and also great connections.

Are there any areas for improvement?

We may have engaged a bit too early as our app was still very much in development. Probably best to loop in towards the end of the development cycle (but pre-release).

5.0
Overall Score Great experience overall.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    sometimes had to juggle schedules, nothing bad here.
  • 5.0 Cost
    Value / within estimates
    Reasonable
  • 5.0 Quality
    Service & deliverables
    Delivered on expectations consistently.
  • 5.0 NPS
    Willing to refer
    Knows their stuff

Mobile App Marketing for Sales-quoting Application

"Appency was instrumental in the launch of the product and providing resources for marketing and development."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Appency assisted with the development, launch, and marketing of a mobile app designed to improve sales and estimating processes for businesses. The team continues as a resource for ongoing projects.

The Reviewer
 
1-10 Employees
 
Detroit, Michigan
Kim Phillipi
CEO, JobFLEX
 
Verified
The Review
Feedback summary: 

Appency delivers comprehensive services, exceptional responsiveness, and quality performance. The team has remained willing to communicate and collaborate on defining scopes of work, and they are competitively priced for startups with limited resources.

The client submitted this review online.

BACKGROUND

JobFLEX is the cutting-edge software firm behind the industry's easiest to use mobile quoting and sales app. The JobFLEX team strives to provide contracting, sales, service, and distribution professionals with a simple tool that empowers contractors to save time, reach more customers, write more quotes, close more sales, and make more money. The goal of the JobFLEX team is to take the complexity out of sales software to make implementation and ease of use the first priority. We focus on introducing easy to use mobile software to small and medium-sized business.

I'm the president and CEO of JobFLEX. I have more than 25 years of experience as a CEO in the testing, engineering, and systems certification industries.

OPPORTUNITY / CHALLENGE

JobFLEX was launching a new mobile app on the Google Play store focused on improving the sales and estimating process for small and medium businesses.  As a startup with limited resources, Appency was instrumental in the launch of the product and providing resources for marketing and development.

SOLUTION

We interviewed and obtained proposals from multiple mobile marketing firms.  Appency provided the most comprehensive services and was priced competitively. The major factor that influenced our decision at the quote stage was their willingness to communicate and help us define an acceptable scope of work. We used Appency for product launch and are still using them as a resource for ongoing projects.

RESULTS & FEEDBACK

Appency's performance and responsiveness has been excellent. We would highly recommend using Appency. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Application Marketing For Publisher's App

"[The] team work very hard to make customers happy and ensure their success."

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5.0

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Appency lent their PR and marketing experience to an app's promotional campaign. The team built relationships with newspapers, radio stations, television networks, and industry web blogs. 

The Reviewer
 
201-500 Employees
Jerry Croft
Former Cooking Division President, Publishing Firm
 
Verified
The Review
Feedback summary: 

Appency leveraged their impressive range of media and industry connections to spread awareness and encourage organic growth. Their extensive marketing knowledge and exclusive focus on the app publicity sector allowed them to craft highly effective promotional campaigns. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization. What is your role and responsibilities?

When I first engaged with Appency, I was working for a leading publisher of promotional books. I was president of the cooking division. However, I am no longer with the company.

OPPORTUNITY / CHALLENGE

What was your goal for working with Appency?

We developed a highly acclaimed award-winning app. We had a monthly retainer with Appency to do the PR [public relations] and marketing for the app. 

SOLUTION

Please describe the scope of their work.

Appency specialized in developing the contacts and relationships with the people at newspapers, radio stations, and television networks. Appency also had many contacts with writers of popular Web blogs that reviewed apps, talked about apps, and promoted apps. Appency knew what to do and where to go to get our app promoted.

Can you give a sense of the size of the initiative in dollar terms or a personnel work-hour figure?

The project was a monthly retainer, and it was in the $1,000 to $10,000 range a month.

When was the work completed?

This was a past relationship, not a current relationship, as I am no longer with the company that hired Appency for the project. I don’t know if the company still has a relationship with Appency, but the ongoing relationship when I was there was more than a year.

RESULTS & FEEDBACK

Are you satisfied with their performance?

Aaron [Watkins], the founder of Appency, and his team work very hard to make customers happy and ensure their success. We were really happy with the work they provided. I was always happy to refer them.

Is there anything unique or special about Appency that really makes them stand out compared to other business partners?

At the time, Appency was the only app marketing agency. They were highly focused on media that talks promoted apps whether it be TV, print, or on the Web. They had specific knowledge of various apps and promotion techniques, so we never felt like there was a learning curve with them. 

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

I think every company has areas to improve and to grow, but nothing specifically related to Appency. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    I was very happy with their work. Sometimes, you’d get something that maybe didn’t look as good as it could, but the overall work was satisfactory.
  • 5.0 NPS
    Willing to refer
    I do it all the time.

Application Marketing and Promotion For Kamino Labs

"[I]t’s great to work with an agency that has the same sense of urgency that you do."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Appency helped to promote a tourism app at the Macworld conference. They set up interviews, built interactive promotions, solicited press, and designed branding around the app's distinctive features.

The Reviewer
 
1-10 Employees
Louis Huynh
Co-Founder, Kamino Labs Inc.
 
Verified
The Review
Feedback summary: 

The app took "Best of Show" honors at the Macworld conference, a success due in part to Appency's dedicated work. The team took a personal interest in the project, testing new angles and constantly brainstorming ways to hone strategy. Their proactive, goal-oriented approach produced great results. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company. What is your role and responsibilities?

I’m a co-founder and president of Kamino Labs Inc. We’re a website mobile app that allows people to take curated walking tours created by our users. We have people go to the website to research and save tours that they would be interested in taking when they get to their travel destination. Once they get there, they open up the app, and there’s a GPS map, recommendations, and directions. It’s like having a local friend show you around. 

OPPORTUNITY / CHALLENGE

What was your goal for working with Appency?

We started working with Appency when we were launching the app. In the run up to the public release, we needed to get our arms around the channels for user acquisition and reviews. Appency did a great job in terms of both preparing us for what was coming up, and also asking the right questions to users to be able to tease out the things that differentiated our product.

SOLUTION

Please describe the scope of their work.

The Appency team was instrumental in creating an opportunity for us to participate at Macworld. They shepherded us through that entire process, put together the entire plan in terms of what we needed to prepare and have ready. They arranged for interviews, introductions, and they directed press to us during the event. Appency really went out of their way to support us at the event and augmented our team there. 

In addition, Appency created a custom treasure hunt, which was a walking tour they developed for our benefit. They connected with the vendors and merchants that were part of it, to set up the experience. They helped us design the messaging for that as well as the messaging for the event as a whole. They’ve assisted on the PR [public relations] side as well as helped us run a campaign for user acquisition and things like that. 

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

Their support for the Macworld project alone was between $5,000 and $10,000. We have an ongoing partnership with Appency, which costs somewhere less than $10,000 a month. 

RESULTS & FEEDBACK

Do you have any statistics, metrics, or feedback from the project?

We were lucky enough to walk away with a “Best of Show Award” at the Macworld conference, and a large part of that success is attributable to their efforts. 

Is there anything unique about them that really makes them stand out, compared to other companies?

Appency is an amazing partner. I can’t say enough great stuff about them. The team on an individual basis, all the folks that we’ve worked with have gone above and beyond. It feels like they take personal ownership of the projects they work on. I’ve gotten emails and follow up items from them at all hours of the day and night. As a startup and an entrepreneur, it’s great to work with an agency that has the same sense of urgency that you do when dealing with things as important as marketing and user growth. It feels good, and it gives you confidence in their dedication to the project and to your overall success.  

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

We haven’t had anything that has gone sideways. One of the things that we, collectively, have been very good at is managing expectations and being very clear about what we expect to accomplish in a particular time frame or within a particular budget. Because of that approach, we haven’t had an instance where things fell drastically short of where we expected them to be. 

5.0
Overall Score They take ownership of this so it feels like they’re part of the team.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They’ve been transparent about the cost.
  • 5.0 Quality
    Service & deliverables
    They got us on TV, they got us a mention on KPLA, and they got us on Elvis Duran, which is a huge syndicated radio program, Macworld. They did a great job for us.
  • 5.0 NPS
    Willing to refer
    I’ve done it.