Could you share any statistics or metrics from this engagement?
I don't have the latest from the last few days, but we launched in the Apple Store in early December. We couldn't launch without having celebrities on board, of course. We have a good connection with Dancing With the Stars, so we had a few of those folks on board. We really used that as a beta test to see the fans’ reaction and what the celebrities’ reaction are. We came up with a couple of little updates along the way. Then on February 2nd, we added a couple of additional dancers from Dancing With the Stars, Sharna Burgess and Emma Slater.
When they added Sharna on, it was the first time we had started getting our social media going behind it. We tweeted out that Sharna was on Skoozi and then Sharna retweeted it to her half a million followers. That was about noon that day. From that point forward we haven't looked back. We had, I think, 375 downloads that afternoon. Sharna got four message requests and two live chat requests in the 45 minutes to an hour that she was live on Skoozi.
One of the other features we have with the app is if you don't order a message you can go to Skoozi as a destination and look at previously recorded videos if both the fans and celebrities allow it. About seven days after Emma posted her first intro video, we had over a thousand views just on Emma's intro video. We kept adding a few more during the month of February, and at the end of the month, we looked back and we had generated almost $6,000 in revenue. I think we had close to 1200 downloads in what we considered the first month that we launched. To me, that's a pretty good success story when an app can generate revenue in their first month. That's not too shabby.
How did App Partner perform from a project management standpoint?
As with any app, there's always issues when you launch or make an update where something's not quite right. Those have been few and far between. To me, as a CEO, you're always going to have issues, but it's how you handle them that counts. That would be the case with App Partner as well because any issues that did come up, which were relatively minor, they would always been there, even at midnight. They're always there for you and they'll do their best to fix any problem, and they have. There's a couple of folks, one in particular, whose demeanor is great. It stays at a level that doesn't go crazy when things are good and doesn't get down when things are bad. There's no difference in how they operate, and I think that's indicative of the personality of the team. They've handled any issues that have come up very well and are always available. They're good people and they’re nice to work with. They're excited about what we're doing, and you can feel that excitement. I think they've become more like a partner rather than a company that we're just hiring as a consultant.
What distinguishes App Partner from other providers?
It's hard to answer that question other than a gut feeling. You don’t always know what you're getting into. We talked to several developers who were all very good, but App Partner just seemed to take the time to sit down, take a deep breath, and really understand what we were trying to accomplish. I just think they got it. They seemed to get it a little bit better as the project progressed. One of the other groups we met with really gave a two-day in-depth presentation. They definitely got what we were doing, but it was almost a bit of overkill. App Partner gave us enough attention to where we realized they understood it and they were able to give really quick feedback to us based on the concept. With it being a fairly new concept, we couldn't rely on somebody else that had done it to see what theirs looked like. We had to basically come up with this from scratch. App Partner was able to get it done pretty quickly and understand the full idea, and I think that was probably one of the things that stood out.
Is there anything App Partner could have improved or done differently?
I'd really have to dig down into some details to think of anything. Everybody can improve in some area. We were probably a couple of weeks late launching it, so maybe tighten up a little on schedule. If you're two weeks late after working on an eight or nine-month project, and being familiar with other app developers, that's pretty darn good. If that's the only criticism I have, then that's not too shabby.