Animation Explainers

BACKGROUND

Introduce your business and what you do there.

I’m the director of employee experience for a nonprofit organization. We are a workplace that works for women.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Animation Explainers?

We enlisted the services of Animation Explainers to assist us in creating a video for a segment of our onboarding process.

SOLUTION

What was the scope of their involvement? 

We required a video that was around two minutes long for our onboarding process. During the initial two weeks, new employees are provided with numerous onboarding materials. One of those is a journey through LinkedIn Learning. The first item they see, aside from the welcome message from our CEO, is a video about the organization that Animation Explainers created for us. It explains what we do, our mission and values, as well as the different initiatives that we have. It gets new hires familiar with what we do.

We had an initial meeting with Hugo (Project Manager), where he talked us through the steps and timeline of the project. We explained to him precisely what we required from them.

The Animation Explainers team handled everything. The project began with the scriptwriting phase and then onto the storyboarding stage. They worked on the design of the cartoon and the aesthetics. We chose an appropriate voice artist and then moved on to the narrator recording. We had the opportunity to critique and ask for edits and changes. We then moved on to the draft stages and the final draft. 

What is the team composition?

We worked with three people, including a voiceover artist and a designer on the backend. We collaborated exclusively with Hugo for the entire process. 

Are there any employees from the service provider's team that you would like to shout out to in this review?

I want to give a shoutout to Hugo.

How did you come to work with Animation Explainers?

It was through an email that our COO at the time had received. She forwarded it to me, knowing that we would kick off a video project soon. I vetted at least three for our procurement process, but Animation Explainers was the clear winner. 

How much have you invested in them?

We invested $8,000.

What is the status of this engagement?

We worked with Animation Explainers From April–September 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We are still regularly using the video in our onboarding process. We have received great feedback from employees who have seen it. 

The project progressed smoothly, with any deviation caused by our internal issues and delays in responding to Animation Explainers. They clearly outlined the timeline. Their quality of work was fantastic, and it was a wonderful experience overall. 

How did Animation Explainers perform from a project management standpoint?

The Animation Explainers’ team was very responsive. We found that they were very open to feedback and accommodating when it came to making changes. Every time we requested edits, they were willing to make them, and the end results always met our expectations.

We communicated via email and a shared SharePoint folder. We also had regular scheduled Teams calls. 

What did you find most impressive about them?

What stands out the most about the Animation Explainers team is their exceptional communication skills, flexibility, and high-quality work. We were grateful for their openness to accommodating any modifications. Overall, they were very easy to work with.

Are there any areas they could improve?

There is nothing to improve. We had a good experience with them.

Do you have any advice for potential customers?

I suggest creating a project timeline right from the beginning. It proved to be quite helpful, as we could set reminders on our internal calendars.

BACKGROUND

Please describe your company and position.

I am the Development Consultant of (a/an) Nonprofit

Describe what your company does in a single sentence.

The Friends of the Salt Lake County Children's Justice Center's mission is to help child victims and their families transform trauma into resilience - we do this by fundraising to support the Salt Lake County Children's Justice Center program.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Animation Explainers to accomplish?

• A clear explanation of what the CJC does and how the Friends support their work through fundraising and grant writing.

SOLUTION

How did you find Animation Explainers?

Referral

Why did you select Animation Explainers over others?

Pricing first our budget, Referred to me, Company values aligned

What was your primary form of communication with Animation Explainers?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Animated Explainers created a video that clearly explained the CJC's work and how the Friends support their program through fundraising and grant writing. They supported with script writing, storyboarding, voiceover, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I can't provide any measurable outcomes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were outstanding. We couldn't believe how much we were prioritized, even though the service was donated. They were very responsive to our changes but also had an expertise that we were happy to lean into and trusted their vision for the final product.

What did you find most impressive or unique about this company?

Their heart for serving nonprofits was truly inspiring. But beyond that, the quality of their work at every stage of the process was so impressive. There was no point in which we questioned if we would like the final product.

Are there any areas for improvement or something Animation Explainers could have done differently?

Not at all - we were so impressed every step of the way.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of an online marketplace.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with  Animation Explainers?

We needed to create an animation video for our website. We aimed to increase our conversion rate.

SOLUTION

What was the scope of their involvement?

Animation Explainers has created an animated video showing the functionalities of our website. They started by researching our target audience. Afterward, they were in charge of the creative process. They made a storyboard, and we asked for changes until we finally approved it. Then, they started working on the animation.

What was the team composition? 

We work with three teammates: a project manager and two animators.

How did you come to work with  Animation Explainers?

I saw an online ad for their business.

How much have you invested in them?

We’ve spent about $15,000.

What is the status of this engagement?

We started working with them in October 2022, and it’s an ongoing collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We still need time to effectively measure the impact of the video, as it hasn’t been a month since the launch. However, we’ve already seen a rise in conversions. 

How did Animation Explainers perform from a project management standpoint?

Project management has been perfect; we haven’t had issues. We use Asana as a management tool.

What did you find most impressive about them?

The price-quality ratio is excellent. Moreover, Animation Explainers’ team is responsible, reliable, and friendly. 

Are there any areas they could improve?

No, there’s nothing to improve.

Do you have any advice for potential customers?

I recommend partnering up with them.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Patriot Consulting Technology Group, a cybersecurity consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Animation Explainers?

I was trying to clearly explain our work through animated videos for prospective clients.

SOLUTION

What was the scope of their involvement?

Animation Explainers has been doing animated video production for us. We started by having a brainstorming session with them over the phone to explore what we wanted to do and envision it collaboratively. We’ve created the entire concept together, which has been fun and energizing, so we’ve been excited about the whole process. Also, they’ve shown us the mock-ups separately so we can provide feedback on them and reach a final product we’re satisfied with.

Regarding equipment,  they’ve provided their own gear, including studio video editing and audio mixing.

What is the team composition?

We’ve worked with Natasha (Project Manager) and Hugo (Account Manager).

How did you come to work with Animation Explainers?

Animation Explainers reached out to us via a cold email. After that, their team explained their services, and we chose them based on their creative processes, which were open to our feedback.

How much money have you invested in this partnership?

So far, we’ve spent $6,000 with them.

What is the status of this engagement?

We started working together in June 2022, and the engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website has improved thanks to the work they’ve delivered — our site isn’t wordy anymore, and we’re also planning on using the material on our social media soon. Also, what impresses me the most is that the video matched the exact vision we had on the first call — this is very cool, and I’m delighted because they translated our idea into a flawless product.

How did Animation Explainers perform from a project management standpoint?

They’ve stayed on budget, and I even feel they gave me additional content free of charge — we paid for a one-minute-long video, and they added around 40 extra seconds of footage, which has improved the end product. Animation Explainers is a very ethical team that stuck to their original promise and even over-delivered on that.

Regarding communication, we’ve been using Zoom.

What did you find most impressive about them?

Hugo has been an active participant in the ideation process — I couldn’t have done this without him, and I feel he’s been my partner in creating this material. He’s been helping me envision the content frame by frame to reach a successful outcome.

Also, their ongoing checkpoints have been key for me to provide feedback to them instead of waiting for the finished product. They involve me in every step of the process, so I can tell them what I like and don’t.

In addition, we like that their team is proactive in looking out for our best interests. They provide their feedback so we can improve the video they’re creating for us — Animation Explainers take their extra time to polish even the final product and go above and beyond with their work.

Overall, the video they created for us blew me away!

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they’re experts in their crafts, and I’m very satisfied with their work.

Do you have any advice for potential customers?

It’s very helpful to have an initial call in the creative process to develop ideas for the project — thanks to that, the rest of the tasks for the video fell into place without having to spend much time making changes. Don’t rush things; invest the right amount of time in the initial phase to understand what you want and need.

BACKGROUND

Please describe your company and your position there.

Previse, founded in 2016, is an artificial intelligence company that has developed an innovative B2B payment solution. Through its state-of-the-art AI and analytical technology Previse is enabling firms to unlock the value in their invoice data, to get their suppliers paid instantly and build a stronger supply chain.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Animation Explainers, and what were your goals?

Explainer video. We wanted to showcase our AI + tech capabilities that facilitate day 1 payments to suppliers, without causing a headache for the corporate, in a way that benefits the corporate + its suppliers.

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted something high quality and value-for-money and delivered in a relatively quick timeframe. Animation Explainers were able to deliver all three. It was also important for us to have a company that could do the end-to-end, e.g. supply voiceover artists, rather than us needing to help put pieces together.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Kick off meeting, followed by script writing, then storyboard, then animation and voiceover, before final video was produced. Had a chance to provide feedback along the way, which was duly incorporated.

Who did you work with and what was the feedback process like?

Interfaced only with the project managers - initially Bryony and then Natasha. Feedback process was good - had to do a couple of rounds of feedback during certain stages but they were always super accommodative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've only just received the video but will be using it in our enterprise sales meetings as well as for a new marketing campaign.

Describe their project management style, including communication tools and timeliness.

Project manager took real ownership of the process. Had Zoom calls and some communication over email also. Collaborated on docs (incl. Storyboard) via Google Drive. Timeliness was good throughout - the process took a couple of weeks more than the initial timelines, but (a) we are in summer holiday season; and (b) I'm pretty confident that if we had absolutely needed it sooner that they would have delivered that.

What did you find most impressive or unique about this company?

This was my first time dealing with a video company, so I don't have good comparison experiences. But I found them to be a very impressive one-stop shop that could deliver a quality end-to-end product experience.

Are there any areas for improvement or something they could have done differently?

We would have benefited from having a little more time at certain points to provide our feedback - sometimes we got stuff and then were asked to provide feedback shortly after. We didn't mind this too much as it kept the project on a fast track, but this is probably the only thing I'd comment on.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for Cla-Val, a control valve manufacturer. We manufacture automatic control valves primarily for the water industry, though we also service the fire, marine, ground fueling, and aircraft refueling industries. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Animation Explainers?

Over the last three years, we had created a character that we’d animated using simplistic software. Every couple of months, we would develop a short explainer video for one of our products. These videos had become quite popular in certain parts of the world, but they were never narrated or super well-animated — just text with a character. 

We had a brand new product that was quite technical. We wanted a video with a voiceover and more detailed animation for a trade show, so we hired Animation Explainers. 

SOLUTION

What was the scope of their involvement?

Animation Explainers created an animated explainer video for our new product. The team storyboarded the entire video. They handled all aspects of the production, including the voiceover. 

What is the team composition?

First, I worked with a sales contact, and then I was assigned a project manager, who I primarily worked with. They might have used a voice actor for the video.

How did you come to work with Animation Explainers?

I don't recall exactly how I found them; I believe I saw their ad, asked for more details, and their business development person reached out to me. We decided to give Animation Explainers a shot when this project came along. 

How much have you invested with them?

We spent about $7,500.

What is the status of this engagement?

We worked together from March–June 2022.

RESULTS & FEEDBACK

 What evidence can you share that demonstrates the impact of the engagement?

Internally, the feedback for the video has been really good. Externally, we only launched it last week, so we can't discuss long-term metrics. However, these videos usually do well, and we've already been asked to use this one for our Asia-Pacific market, where these are especially successful. 

Additionally, the video is already starting to generate some good numbers in terms of views. I anticipate this being equally as successful, if not more than any of our previous videos. 

How did Animation Explainers perform from a project management standpoint?

They were very good at project management. I've used other companies in the past for animations, and Animation Explainers was extremely professional. They used Google Docs to pass information back and forth. We communicated via email and Zoom meetings. Their project manager was excellent — friendly and detailed. Overall, the way they handled the project was very good. 

What did you find most impressive about them?

Their storyboarding and project management sets them apart. I appreciated the detail of their storyboard. When I've done these projects in the past, there has been a lot more back and forth. Meanwhile, Animation Explainers was very detailed in the information they wanted upfront, so when they delivered the storyboard, they had pretty much nailed it; we only needed minor tweaks, and that was it. Overall, working with them was a very easy process. I was impressed with them and would highly recommend them. 

Are there any areas they could improve?

They could use tools like Asana and Basecamp. Although many people use Google Docs, it's not a tool I'm used to, and I believe Basecamp is easier to use. 

Do you have any advice for potential customers?

I would suggest you talk to Animation Explainers. What impressed me was their ability to work with different clients and really grasp different industries. Give them a try, and you'll be pleasantly surprised by the experience. I would certainly use them again. 

BACKGROUND

Please describe your company and your position there.

I'm the director of content for a managed security services company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Animation Explainers?

Animated video on XDR and what it is/means.

SOLUTION

How did you select Animation Explainers and what were the deciding factors?

I worked with them when I was director of content for a child care management software company, and they were fantastic. At that company, we found them because a friend of a friend referred them.

Describe the project in detail and walk through the stages of the project.

We did a kick-off call to go over the video objectives, length, voice/tone, sample imagery/videos, messaging documents, etc. Following the call, we were provided a folder to upload all relevant branding and reference materials.

Within two weeks, they provided a script that we reviewed. Following approval on the script, they created a PPT storyboard and we provided edits to that. Within a few weeks of the final storyboard, we were presented with a video, where we could make comments directly in the video. It was a seamless process.

How many resources from the Animation Explainers team worked with you, and what were their positions?

Our project manager was our main contact, and she was great. She also brought along the script writer when needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I don't have results from the first video with my current company (yet), but I can say that at my last company, the videos they created were directly responsible for a significant number of MQLs, which is why we created several videos with AE.

How effective was the workflow between your team and theirs?

Very effective - we always knew where we were in the process and they were quick to answer questions.

What did you find most impressive or unique about this company?

Talent/capabilities are important, but I find relationships to be just as, or even more, important. They are a great group of people who are kind, flexible and easy to work with, and I enjoyed every project I worked on with them. And they're also extremely talented, which makes it an easy decision to do more videos with them.

Are there any areas for improvement or something they could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the marketing consultant for a project that has created the first multi-token proof of work cryptocurrency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Animation Explainers, and what were your goals?

Our crypto project is a little bit complex, due to the fact that we have 4 tokens and people have a hard time understanding the genius idea behind this concept. That's why we have hired Animation Explainers to help us to better explain our ideas.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have chosen this team because of the recommendations that we have received about their services.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with an onboarding call and discussed our concept and the complexity of our project. Then we have spent a few weeks discussing the needed slides for the video before starting with the animation part. After 3 revisions, we have received the video that we need.

Who did you work with and what was the feedback process like?

We have worked with the project manager and explained to him all the details about our project and its fundamentals. After a few sessions, he has started preparing slides that we gave feedback on. And finally, the project manager sent us the animated video which has been edited 3 times with small changes before we received the final video.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have just put the video on our website and we can't say much about the success of the video yet.

Describe their project management style, including communication tools and timeliness.

We have been mainly talking through emails after the long hours on video calls discussing the style, information, and needed slides. Then we have made a few video calls with the project manager in order to finalize the video.

What did you find most impressive or unique about this company?

They spent a good amount of time trying to understand our project.

Are there any areas for improvement or something they could have done differently?

Maybe a shorter response time would be beneficial.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for QOCO Systems Ltd, and we deliver digital software solutions for airlines, maintenance, repair, and overhauls (MROs), and aircraft original equipment manufacturers (OEMs) for over ten years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Animation Explainers?

We were looking for a provider that could help us with an animated video.

SOLUTION

What was the scope of their involvement?

We had quite an interesting project because it was about aviation maintenance, a technical and heavy subject. Hannah (Content Writer) interviewed a technician who explained what she could write in the script. There were very specific terms that people were using in the industry and Hannah managed to incorporate them.

Hannah’s script had to undergo many corrections and changes, but we were impressed by how she grasped what we needed right away. We used Google Drive to upload our logo, color schemes, and images. We also had a document from Animation Explainers that detailed our project’s key points and identified our selected music and voiceover. 

What is the team composition?

We worked with Hugo (Project Manager) who was the project lead and Hannah (Content Writer) who was our scriptwriter. They also had a few more people who were in charge of our animation and design needs.

How did you come to work with Animation Explainers?

It was actually very funny because we were looking for a provider for this project and I had a few offers already. We were selecting between the offers we received when a colleague of mine was contacted by one of the founding partners of Animation Explainers on LinkedIn. My colleague forwarded their details to me.

After that, I checked their portfolio and I really liked it. We requested a quote and since it was competitive enough, we decided to work with their team.

How much have you invested in them?

We spent €4,000 (approximately $4,500 USD).

What is the status of this engagement?

Our collaboration ran from September–November 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It would be difficult to share their impact because we only published the video on our website. Our website was also fairly new so we didn’t really have any statistics established yet. 

However, Hannah created a really great script right from the beginning. When we started playing the video at a conference, it was quite impactful. We had about 10 important clients that stopped by just to check it out, which allowed us to start a conversation with them. I’d say it would be a bit too early to evaluate the real impact, but I believe it would be a great one. In fact, due to their work, we would partner with them again for another product of ours in January.

How did Animation Explainers perform from a project management standpoint?

They had a great project management process. Hugo was always available despite having problems with his leg. We rarely had any issues reaching him. Hannah was very professional, too.

What did you find most impressive about them?

They offered a really good price and value ratio. On top of that, what they delivered was a little bit ahead of what they charge compared to other providers. In addition, they suggested many ideas to us.

I really liked working with young and creative people. I was the one who chose Animation Explainers so the responsibility was all mine inside of the organization. As a result, I was really happy that we delivered great results because of them.

Are there any areas they could improve?

We had a Google Drive folder, and I loaded some materials there. I thought I downloaded everything there, but when I followed up with Hugo about it, they couldn’t see some materials I had placed. Perhaps, we could use a different platform to share information next time.

Do you have any advice for potential customers?

Prepare the documentation in advance. In our case, maybe we should’ve conducted a demo session of how our tool works so that they could’ve written our script based on that.

BACKGROUND

Introduce your business and what you do there.

I work in a company that specializes in patient communication technology. We empower patients who either have speech disability or impairment or have a language barrier issue, such as not speaking the same language as their provider. Our company provides them with point of care solutions that enable them to experience more equitable care. Through us, they can communicate with their provider with the touch of a finger.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Animation Explainers?

We wanted to communicate to our end users the impact, significance, and relevance of our services. Our team needed to provide an overview of our solution’s use cases and talk about the outcomes it could bring.

SOLUTION

What was the scope of their involvement?

Animation Explainers helped us digest a plethora of materials and consolidate them into a script and visual cues to be displayed in a video. Their tasks included doing revisions to the video and editing it until we were satisfied with the finalized deliverable. To jumpstart the project, we provided Animation Explainers with information about our product and details that we wanted to highlight on our website. These included what people should expect when they decide to adopt our solution.

What is the team composition?

I worked with Hugo (Project Manager).

How did you come to work with Animation Explainers?

Dylan (Co-Director) reached out to us in good timing because we were searching for companies that could animate a video for us. We did an intake process, and then we took the next steps with them. Our team decided to work with their team because of their readiness in terms of timelines and their prior work experience.

How much have you invested with them?

We spent around $6,000. 

What is the status of this engagement?

We started working with them in August 2021, and the project was complete in September 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

So far, we’ve completed a one-minute-and-40-second commercial animated video. We just published the video on our website, so there aren’t any success metrics available yet.

For Animation Explainers’ performance, there was a lot of information to digest. Since the healthcare environment was difficult to articulate to laypeople, it was quite difficult for end users to understand it accurately. However, Animation Explainers was diligent in repeating their efforts in editing until the final video was satisfactory. We were impressed with that.

How did Animation Explainers perform from a project management standpoint?

Animated Explainers’ project management was excellent. They used Wipster to give us access to the video and provide comments on them. It also allowed us to share the video among all of our team members.

What did you find most impressive about them?

Their price point and timeliness were impressive.

Are there any areas they could improve?

No, there weren’t any. We were happy with the results. 

Do you have any advice for potential customers?

The script is critical, and you must contribute to the scriptwriting process. Understand what needs to be communicated and don’t rely on Animation Explainers solely. There should be a 50-50 contribution in terms of content, feedback, and guidance.