Anderson Collaborative

Please describe your company and your position there.

I'm the marketing manager at Nabooki, a leading provider of marketplace and booking technology

For what projects/services did your company hire Anderson Collaborative, and what were your goals?

Our website was not in alignment with how much our company has grown into new markets in recent years. We needed a partner who would help us define what our website strategy should be, and then deliver a great looking website that delivers results.

How did you select this vendor and what were the deciding factors?

I spoke with vendors across the world but none of them gave us the confidence that Anderson Collaborative did, and very few could deliver the quality of work we required within our timeframe.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had several meetings before we signed off to make sure we had found the right partner, then they immediately got to work designing the website, we started with the strategy, then design, content and development.

How many people from the vendor's team worked with you, and what were their positions?

We worked with:

• Trevor, the CEO
• Daria, the Operations Manager

Together they jointly managed our account and did a fantastic job. Trevor's insights from a strategic perspective were so beneficial, and Daria worked tirelessly to ensure we met our deadline.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are already seeing an uplift in website enquiries and traffic

Describe their project management style, including communication tools and timeliness.

They kept us up to date with regular emails, and we met once a week on a video call. Their communication was excellent considering we are in Australia, Trevor is in the USA and Daria is in Europe.

What did you find most impressive or unique about this company?

They genuinely cared about the result and were transparent throughout, ensuring that we made the right decisions.

Are there any areas for improvement or something they could have done differently?

I think they could improve their quality control and testing, spending more time to make sure it's bug free when launched. This didn't affect the end result for us however.

Please describe your company and your position there.

I'm the owner of/president of The Hall Agency, a full-service advertising agency located in Dallas, Texas.

For what projects/services did your company hire Anderson Collaborative, and what were your goals?

Our client--Apricus Realty Capital--hired us to develop and launch a new website for their company, which had just been founded. The client set a six-week deadline to make the site live...and Anderson Collaborative met that deadline.

How did you select this vendor and what were the deciding factors?

I have worked with Trevor and his team in the past and I knew that they had the expertise and flexibility to produce good work in a short period of time.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Anderson Collaborative had to build a complete site from the ground up, and do it under an impossible deadline, especially since their work was done during and including Thanksgiving.

How many people from the vendor's team worked with you, and what were their positions?

We worked with two people specifically: Trevor (Project Manager) and Daria (Operations Manager).

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I was incredibly impressed that Trevor and his team were able to deliver a full, workable site in less than six weeks. They took a lot of pressure off my team and worked tirelessly to get the job done.

Describe their project management style, including communication tools and timeliness.

Daria was very accessible and understanding throughout the project--always organized and professional. This could not have happened without her involvement.

What did you find most impressive or unique about this company?

Trevor and his team are extremely qualified and agile enough to work on projects both large and small.

Are there any areas for improvement or something they could have done differently?

Of the few issues during the Apricus project, they mostly came from the client or the agency. Neither of us are are organized as Anderson Collaborative.

Introduce your business and what you do there.

I’m the co-owner of a museum.

What challenge were you trying to address with Anderson Collaborative?

We needed help with digital advertising.

What was the scope of their involvement?

We described our goal and objectives and then discussed strategy. Anderson Collaborative implemented the results of this strategy phase with ad campaigns. Finally, we’ve had follow-up calls to discuss results as they come in. Most of the work has been in Facebook ads.

What is the team composition?

We worked with two people: the founder and another employee.

How did you come to work with Anderson Collaborative?

They were reasonably priced and had worked with other companies in our industry. I saw the ads they’d done for other clients on social media and liked their work.

How much have you invested with them?

We spend $1800 per month with them, not counting our ad spend.

What is the status of this engagement?

We’ve been working together since February 2021.

What evidence can you share that demonstrates the impact of the engagement? 

We receive at least 3-times our investment back from the ads they create.

How did Anderson Collaborative perform from a project management standpoint?

They’re good. We communicate over emails, text, phone calls, and Google Meet.

What did you find most impressive about them?

They’re easy to reach and responsive. When we have requests for changes or creations, they execute quickly. If we need to have a meeting or a discussion, phone calls happen fast.

Are there any areas they could improve?

I don’t have anything to say here.

Do you have any advice for potential customers?

Be clear with your goals, objectives, and expectations when you start with them.

Introduce your business and what you do there.

I’m the CEO of a digital marketing company. We handle branding, web design, SEO, paid ads, and strategic digital marketing. 

What challenge were you trying to address with Anderson Collaborative?

I had a large website development and design project. Since website development was outside of my expertise, I needed someone to implement my designs.

What was the scope of their involvement?

We started by having an onboarding meeting with the end client to discuss their goals. The client wants to have a website for their fertilizer and agricultural technology company. They want it to be professional-looking but innovative, modern, and interactive at the same time. 

Anderson Collaborative came up with the site’s layout and new design. After that, they audited the client’s website and poked all the holes and opportunities for growth, such as SEO and blog writing. They then did a complete website revamp and took it from a simple landing page to a large and immersive website. They used Figma for the site’s design and framework, and they built the site using WordPress.

The end client has a lot of field trials and data. Anderson Collaborative came up with a way to incorporate that data by creating clean and interactive charts which had pop-ups of all the trials and products when clicked on.

Currently, Anderson Collaborative is handling the site’s SEO and PPC. They’re also putting a strategy to create video content for the site. In addition, they are updating the site’s blog to help with its SEO efforts.

What is the team composition?

I work with Trevor (Founder & CEO) and a designer. 

How did you come to work with Anderson Collaborative?

I knew Trevor after working with him before; I had always been blown away by the quality of his work and his ability to get things done fast. When this client came to me, I knew they required tasks outside of my wheelhouse. I thought of Trevor as the best for the job, so I recommended him to the client. 

We decided to work with Anderson Collaborative because of their efficiency. They were very versatile and adaptive to any industry, and they were easy to work with. I also knew they would be reliable, which was important for me since I would be the one facing the client. 

How much have you invested with them?

We’ve spent $52,000 CAD (approximately $42,000 USD) so far.

What is the status of this engagement?

We started working together in March 2020, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We launched the website a week ago, so I don’t have any SEO metrics to share. That said, our end client is happy with Anderson Collaborative’s work.   

How did Anderson Collaborative perform from a project management standpoint?

Anderson Collaborative is good at project management. We initially encountered some issues from the client. We couldn’t get work done for about two weeks and had problems with a member of the client's team's responsiveness. When Trevor became aware of that, they helped in getting the gears back in motion, and everything became easy from there. 

After those initial hiccups, Anderson Collaborative has shown they are phenomenal at picking up tasks and moving forward. The process is seamless. We collaborate using Google Docs and Figma.

What did you find most impressive about them?

Anderson Collaborative’s ability to quickly adapt to circumstances and their transparency is impressive. In addition, they’re a smaller agency, and they have given so much attention to our project. Everyone on their team is involved, and they care about the outcome of their work.

Working with Anderson Collaborative feels like a personal experience since they are invested in the project and the people involved — they want to make everyone happy. 

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

Tell them every outcome you want out of the project — they will find a way to make it happen. Give them a timeline, so they have something to follow. 

Please describe your company and your position there.

I am the owner of a store that has been in continuous business since 1982. We sell corrugated boxes and associated supplies for shipping and moving.

For what projects/services did your company hire Anderson Collaborative, and what were your goals?

Turbo charging my online sales using Shopify, Google, Amazon and Walmart sales channels by improving on my e-commerce advertising

How did you select this vendor and what were the deciding factors?

Anderson Collaborative principals commit to assisting ONLY on work that they have skills for. They never take on something they cannot do! ( I have tested this). They deliver there results at very reasonable prices and reasonable time frames. Over the months I have grown to trust their recommendations and have have outsourced my marketing to them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Scope: turbo charge my national online sales through multiple sales channels like Shopify, Amazon, Walmart and other sales channels that they can recommend. The consultants first spent sometime understanding ding the dynamics of the business, then they recommended the channels thatched would work beat for the nature of my business ( we rejected Facebook as a channel). The deliverables were focused on ad campaigns that are designed for each chosen channel.

How many people from the vendor's team worked with you, and what were their positions?

1-2

Can you share any measurable outcomes of the project or general feedback about the deliverables?

My sales AND Profitability has gone up 5 fold

Describe their project management style, including communication tools and timeliness.

Project management style is collaborative, zoom calls and electronic notes and Vera Lue communications are common. They meet the timeline objectives set out for them

What did you find most impressive or unique about this company?

They're honest. They're always focused on taking responsibility for their work. Their consultants do not take you for a ride.

Are there any areas for improvement or something they could have done differently?

No.

Please describe your company and your position there.

Cofounder, owner, and managing partner of Office Edge, Inc. We provide furnished private office space, meeting space, and professional office and administrative services to business owners, startups, and attorneys.

For what projects/services did your company hire Anderson Collaborative, and what were your goals?

We needed a serious website upgrade and content update, as well as an updated digital advertising and social media presence to attract more traffic to our site and generate more leads.

How did you select this vendor and what were the deciding factors?

Anderson Collaborative had a good reputation in the digital marketing space in South Florida. We liked Trevor, and we were able to reach a mutually beneficial working arrangement.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Trevor and various members of his team have helped us implement strategic marketing changes at many levels of our Office Edge organization. This work has included significant overhauls to our social media, digital advertising, promotional material, branding, website design/development, analytics, and more.

How many resources from the vendor's team worked with you, and what were their positions?

We work variously with Trevor and two or three of his associates at Anderson Collaborative.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Beyond the impact they have made by doing great work for us, they truly care about our organization and want us to succeed, just as we appreciate them and want to see them succeed and thrive.

How effective was the workflow between your team and theirs?

We communicate very effectively by email, but pick up the phone and talk when it seems more appropriate. And Trevor has held online meetings with members of our team to help them understand the importance of what they do digitally and how it can bring more leads to the company.

What did you find most impressive or unique about this company?

Anderson Collaborative treats clients as their partners.

Are there any areas for improvement or something they could have done differently?

We've enjoyed working with Trevor and his team, and it's been rewarding to watch them grow as our own company has continued to grow thanks to many of their efforts.

Please describe your company and your position there.

I am the Marketing Manager for an energy service company located in Alberta, Canada. Our company is a recognized leader in engineering, fabrication, manufacturing, and construction in the energy industry around the world.

For what projects/services did your company hire Anderson Collaborative?

Our company launched a brand new site over two years ago with many issues from the backend coding issues, to bad page layouts, to outdated content which Anderson Collaborative was able to redo and create a beautiful site.

How did you select this vendor and what were the deciding factors?

I shortlisted Anderson Collaborative after a few meetings with Trevor who instilled a lot of confidence in myself and my team. Our main deciding factor's were hitting deadlines with the most innovative and sharp looking site.

Describe the project in detail and walk through the stages of the project.

We broke the project up into four phases. First phase consisted of correcting back end issues that were resulting in poor SEO and bad visitor experience, second we updated the existing content, photos and layouts, third we added additional pages including a blog, a new careers page and much more. Finally, in our fourth phase we introduced an ongoing maintenance program. In this process, Anderson introduced us to a feature called elementor and Mark up that provides us with a great way to communicate changes going forward.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Trevor (Founder & CEO) and Kevin (Website Designer).

Can you share any outcomes from the project that demonstrate progress or success?

Anderson Collaborative has been very professional throughout the entire project. TDE is very happy with the updates to the site.

How effective was the workflow between your team and theirs?

I can always count on Trevor to get back to me. He ensures to communicate exactly where the project schedule is.

What did you find most impressive or unique about this company?

I was very impressed with Trevor's ability to come up with a game plan for the site. He explained it to me and my team and executed the project!

Are there any areas for improvement or something they could have done differently?

Some timelines were missed. However, with so much going back and forth it was expected.

Please describe your company and your position there.

I am the president of a medium sized medical billing service that was looking to polish our brand and increase our on-line presence along with a new launch of an aggressive marketing campaign to achieve growth.

For what projects/services did your company hire Anderson Collaborative?

I was referred to Anderson Collaborative to create a new look that is modern, professional and very pleasing to the eye. Our company was started from scratch 20 years ago and the “brand” had not been clearly defined. The first project was to design a logo, colors, fonts, theme. Next was to create a revamped website and marketing materials.

How did you select this vendor and what were the deciding factors?

This was a referral from a former employee of Anderson that I trust very much. I did also contact 2 other companies for comparison. Anderson Collaborative was a very competitive price, was able to offer all services requested, and I felt very connected with the staff I would be working with understood my image that I was wanted to project in the final designs.

Describe the project in detail and walk through the stages of the project.

We began with video meetings with Trevor to allow me to talk about my company, my passions, my goals for the projects. Then he researched my existing website and formed a team to work with me. Kevin was the point person for creating a new logo. He researched my industry on the web to see what other companies looked like and presented 6 designs that were consistent with my peers, yet a step above. We scheduled weekly video meetings to look at the progress and give feedback for the direction of the designs.

My team was able to participate every step of the way, although Kevin and Trevor were always right on point correctly representing our personality, Their creative concepts were much appreciated. After the website was completed, they then designed ads and offers to be used in paid advertising. Lastly, they created new business cards, stationary and envelopes in the new image.

How many resources from the vendor's team worked with you, and what were their positions?

Although I believe there were other team members working in the background, I worked weekly with Trevor and Kevin from Anderson’s team. Kevin is the founder of the company and very hands on with the whole process. Kevin is art creative and web layout.

Can you share any outcomes from the project that demonstrate progress or success?

Anderson Collaborative was very attentive throughout the process and gave a realistic timeframe and clear quote, in which they did complete on time and in budget.

How effective was the workflow between your team and theirs?

Communications was a definite strength of working with Anderson Collaborative. We had weekly Google Meet video calls with both of our assigned point people attending. They also sent pre-meeting emails with links to review progress allowing everyone to be prepared for very productive meetings.

What did you find most impressive or unique about this company?

They were amazingly creative, knowledgeable, and have fantastic personalities. The final results are so impressive!

Are there any areas for improvement or something they could have done differently?

Every step was smooth, no criticisms at all.

Introduce your business and what you do there.

I’m the marketing manager at Washify. We’re a software and hardware company.

What challenge were you trying to address with Anderson Collaborative?

Anderson Collaborative helps us with our paid media and has done some web development, as well.

What was the scope of their involvement? 

We primarily engage Anderson Collaborative for our paid media on a month-to-month basis. Their main responsibility is to manage our Google, Facebook, and Instagram ads, doing a mix of keyword marketing and social display ads. They’ve also done some ad sequences on YouTube and Bing.

In terms of web development, they’ve created our corporate website from scratch. It’s a WordPress site, but the actual page builder that we have layered on top is Elementor. We use Elementor for all of our landing pages.

What is the team composition? 

Trevor (Founder & CEO) is my primary point of contact, but he outsources whatever he’s doing to subject matter experts (SMEs), which changes over time. At the moment, he has one person handling our Google paid search, another who’s our contact for web development, and a final creative for our ad designs. We work with the latter on display ads.

How did you come to work with Anderson Collaborative?

We were looking for an advertising agency that did paid search and social media ads. One of my colleagues headed the selection process, searching on Google to narrow down a list of agencies. Eventually, we found Anderson Collaborative, interviewed them, compared their bids against all of our other candidates, and decided to work with them.

How much have you invested with them?

With the website and excluding ad spend, we’ve paid them about $20,000 so far. They manage an ad budget of about $5,000 per month.

What is the status of this engagement?

We’ve been working with them since May 2020. The website development is a wrap, but they’re still on a monthly retainer for ad management. We provide them with a budget, and they handle that month to month.

What evidence can you share that demonstrates the impact of the engagement?

We measure their success by tracking an inbound lead’s journey, from seeing a demo to becoming a deal and booking in as revenue. It’s hard to assess them on the revenue side because our sales cycle takes some time — we just haven’t seen those results yet. However, I can say that we’re happy with the number of conversions compared to the amount of new inbound leads attributed to their efforts. 

Launching the new website has also correlated to a direct increase in inbound leads. As soon as it went live, we noticed the uptick, which demonstrated concretely that our new website was converting better than our old one.

How did Anderson Collaborative perform from a project management standpoint?

There’s not a lot of project management related to budget management, so they don’t use a tool there. When we did the website, they used Monday.com to communicate the project status. We knew when things were in staging, development, and launch.

What did you find most impressive about them?

Trevor runs his agency in the same way that I would in that he finds people who are very good within their field rather than collecting generalists under an umbrella company. This allows him to connect his clients with experts in each specific segment. For us, that means we don’t just have a single ads manager but rather an ads manager for each platform.  

Are there any areas they could improve?

Something we’ve been working to improve is getting a more consistent refresh on our display ads and content. Obviously, people can get tired of seeing the same ads over and over, which only gets worse when they're targeted. Updating our content on a monthly basis would help with that.

Do you have any advice for potential customers?

As with any agency that you’re evaluating, the client should provide as much context and direction as possible to make sure that the project gets off to a strong start. If you’re not informing them of what you need, then they’re not much that they can do. 

Please describe your company and your position there.

I am marketing manager for The Center for Executive Leadership, a faith-based non-profit, offering free counseling and biblical resources for business executives. Our executive director Richard E Simmons is a best-selling author, blogger and teacher - my main purpose is to spread his content through digital marketing.

For what projects/services did your company hire Anderson Collaborative?

We hired Anderson Collaborative to launch and promote Richard's newest book called "Reflections on the Existence of God" on Amazon, social media, our website, and general web and email marketing. As Anderson Collaborative's work succeeds, more projects open up!

What were your goals for this project?

To expand the reach of Richard's book beyond the Southeastern United States to be worldwide, and to sell as many copies as possible - not for the purpose of profit, but to spread the message to as many readers as possible.

How did you select Anderson Collaborative?

Referral from a co-worker who had used them in the past

Describe the scope of their work in detail.

Anderson Collaborative created an extensive marketing plan and is now executing it: Launch and promote Richard's newest book "Reflections on the Existence of God" on Amazon, social media, our website, email marketing, display/video ads and guest blogging on top Christian news sites and more.

What was the team composition?

Collaboration with our in-house marketing team.

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning our work with Anderson Collaborative, our weekly book sales have doubled (some weeks tripled) and continue to steadily increase. Book sales and Amazon reviews are now coming from several other countries.

Traffic to our website has resulted in significantly more conversions. Their audience engagement on social media has significantly increased as well.

How effective was the workflow between your team and theirs?

We are working directly with Anderson Collaboratives’ CEO, who gives us frequent updates, quick turnaround on creatives and is professional in every way. He is thoughtful and strategic in his approach to each project, making sure he matches his service to our goals.

What did you find most impressive about this company?

I’ve been so impressed by the experience and knowledge that Anderson Collaborative has with the marketing industry, as well as the innovative ideas they continue to offer and teach us. We are growing, learning and expanding our reach because of the efforts and work of this company.

Are there any areas for improvement?

As the scope of our work together has grown, Anderson Collaborative created a task management board where they house all the projects and establish deadlines. This was a great benefit to our collaboration, so offering this at the beginning of the project might be helpful. We are very pleased with their work!