What are the results of the project? Could you share any statistics or metrics from this engagement?
Obviously, metrics are difficult when it comes to branding. We did a logo change, we changed our menu that kind of stuff. It's hard to put a number to it. However, our business is up 7% year over year and, certainly, that has something to do with that. Our website traffic is up as well.
Overall, we've received more press since the rebrand. A local news station did a story on us. We also were asked to do a live cooking demonstration on a different local channel because of the rebrand. We were mentioned in our local paper a couple of times.
How did Anchour perform from a project management standpoint?
Perfect. They're extremely responsive.
What distinguishes Anchour from other providers?
First of all, they're eager and aggressive. They understood what I wanted, and that made me comfortable to give them free reign with the design. They took my logo, which I had designed myself and my menu, and they did a complete redesign. I let then have that freedom and they did a good job. They listened to the market, I think, around what those things needed to be, delivered a great proposal, and then delivered on the product.
Is there anything Anchour could have improved or done differently?
Not really. They're a fairly new agency, and I think having more experience as they go will be helpful for them, but I don't really have any negative feedback at all. Ultimately, Anchour delivered. They delivered on time. They're creative. They're good people. That's why I liked working with them.