Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
I tend to view the results of my advertising much more indirectly than with measured results. We’ve been in business for 40 years and we always feel like we have a really good sense of our business and how it’s working. We had Anchour shoot a commercial for us last week. Within a day of it running on TV, I had family calling me and saying, “That commercial is great. That really shows who you are as a company, and it really connects with people.” For me, that is more important than having a spreadsheet or a chart somewhere that shows me how many people have watched it or how many people have clicked on my website. When I have people say, “That shows who you are, and people understand who you are when they see that,” that is how I measure the effectiveness of their work.
How did Anchour perform from a project management standpoint?
What we quickly found is how their creativity brought out the best in our people’s creativity. We have a group of very creative people. Working with Anchour, they’ve just enhanced that. They’re really easy and fun to work with. Anything we’ve thrown at them for a technical challenge, they have absolutely accomplished.
What did you find most impressive about Anchour?
They don’t make something that should be simple difficult. I’m a contractor; we do water and sewer work. We don’t do website design, and we don’t plan and design and shoot commercials for a living. What we can do is come up with an idea, and Anchour makes it really easy to turn that idea into reality. I’ve worked with other branding firms through working associations and even here at Ted Berry Company. What I’ve often found when we would talk about a website is a lot of people in the line of work find a way to overcomplicate things.
I’ve always liked how Anchour can keep something that is simple, simple. I can go to a whiteboard, I can draw up an idea, and they can turn it into reality for me. That’s profound to me because that’s how I work, that’s how I think, and that’s how my creativity comes out. We can literally sit over a coffee or a burger and come up with an idea, and I turn around and it’s real. That’s what I like.
Are there any areas Anchour could improve?
The biggest area of improvement I had, they have already made. Their location in Windham was a challenge geographically. Windham’s not on the way to anything. About a year ago, they moved to Lewiston. Now, they’re in a spot that’s really easy for me to get to. It’s a really cool workplace. That was the biggest one for me, to be a little bit more accessible in person, and that’s worked well.
Another one that I was fearful of is they were going to grow so large that someday I’d show up and they’d have 50 people there doing website design and they would lose their touch. That hasn’t happened. I’m still working with Jonathan, who I was working with 7 years ago on videos. Nothing negative from me.