Amura Marketing Technologies Ltd

Cipla, a leading global pharmaceutical company, wanted to run an integrated marketing campaign that would boost sales numbers and increase market share for their “new kids’ immunity supplement”  product. Amura developed a successful growth marketing strategy to create awareness in an over-crowded market with astonishing results. The campaign saw an 850% increase in conversion rate along with an 8 fold increase in online attribution to sales. 

CLIENT TRIVIA

Kenstar, a leading manufacturer of home appliances, wanted to run an integrated awareness campaign that would generate reach and build an image of a premium brand. 

WHAT WE DID

Amura developed a successful growth marketing strategy by running several growth marketing experiments to generate awareness and reach by running ads on google and Facebook.

RESULTS

• Generated10M+ impressions, 3M+ reach and 1M website visits.

• The lead generation campaign run by Amura achieved 1039 leads in the span of 18 days.

CLIENT TRIVIA

Cummins India Limited, the largest entity of Cummins in India, is the country’s leading manufacturer of diesel and natural gas engines. As the global power leader, Cummins brings reliable goods and services to India. It designs, builds, distributes, and services diesel and alternative fuel engines and power generator sets, as well as related components and technology, wanted to build their digital presence in the market from scratch. Amura developed a successful communication strategy that encapsulates all that the brand stands for and what it aims to achieve through its operations in India.

WHAT WE DID

Then we prepared our social media approach and the content buckets that need to be communicated.

• Concept

• Social media

• Content bucket

Apart from communication strategy, Amura used the Growth marketing approach to leverage growth to all our social media channels.

RESULTS

• 1000+ followers’ milestone on Facebook and Instagram within 3 months.

• In 12 months, we achieved 32.80% impressions and 6.2% engagement as month-on-month growth %.

CLIENT TRIVIA

Glenmark Pharmaceuticals is a global, research-led pharmaceutical company with 15 manufacturing facilities and 3 R&D centres across the world. The brand approached Amura with a view to collaborating on the dermatological arm of the company, more specifically on a unique content marketing initiative designed to drive brand recall and prescriptions.

We initiated Skin and Hair Academy, a website full of verified information on all skin and hair-related problems and an online listing portal for dermatologists across the country. With this portal, Amura aimed to engage users online with verified content, make the brand a thought leader in the skin and hair-related healthcare among consumers, and connect users with doctors on the portal - thus sending a significant number of leads to doctors and consequently increasing brand recall among the dermatologists.

WHAT WE DID

Amura followed a 3-step strategy to success: 

• We conducted thorough keyword research to understand what users were looking for, what sort of concerns they were facing. 

• We created a content calendar with the Help-Hub-Hero strategy, which ensured we consistently published interesting content and created a variety of touchpoints for users.

• We ensured we planned a website with attention to user experience, doctor-written or verified articles, tags for all articles to facilitate content discovery, plenty of interactive features and a dedicated find-a-dermatologist section.

RESULTS

• Amura generated 4M Visitors, 3,50,000 Avg. monthly visitors, 3 minutes Avg. time on page.

• We also managed to attract an impressive 100 appointments per doctor within just a year.